#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

B2B Marketing with Dave Gerhardt

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.

Zach and Natalie cover:

• How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
• The power of video content in creating engaging and effective product launch campaigns
• Best practices for collaborating with sales teams to develop impactful sales enablement materials

Timestamps

• (00:00) - - Intros
• (06:17) - - How to Launch Without the Product
• (08:52) - - Refining Insights for Successful Product Launches
• (15:10) - - Content and Privacy Regulations
• (16:24) - - Crafting a Buyer-Centric Positioning Strategy
• (20:36) - - Strategic Startup Audio Feature Launch Approach
• (27:52) - - Working with B2B Influencers
• (33:09) - - How to Approach Sponsored Content in B2B
• (37:07) - - Measuring Engagement on LinkedIn
• (43:52) - - Communicating with Sales
• (52:10) - - Improving Buy-In and Time Management for Launch Success

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