#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

B2B Marketing with Dave Gerhardt

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00) - Intro to Anthony Blatner
• (07:38) - Focusing on LinkedIn and Future Expansion
• (11:03) - Effective Social Media Advertising and Organic Content
• (14:27) - The Overlooked Importance of Creative Content in Advertising
• (16:35) - Targeting Personas with Top-of-Funnel Ads
• (22:10) - Creating Unique and Targeted Content: Pros and Cons
• (23:26) - Lead Generation Strategies for Small Budgets
• (27:39) - Effective Funnel Strategies for Small Budgets
• (31:08) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
• (36:01) - Building Long-Term Memory with Consistent Branding in Marketing
• (38:22) - The Power of Narrow Focus for Audience Growth
• (41:29) - Content Planning Based on Sales Cycle Length
• (43:18) - Connecting with Anthony Blattner on LinkedIn

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