#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

B2B Marketing with Dave Gerhardt

Inhalt bereitgestellt von Exit Five and Dave Gerhardt. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Exit Five and Dave Gerhardt oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

5M ago 1:00:10

MP3•Episode-Home

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.

They discuss

Why Jason started SaaStr
What makes a great VP of Marketing in SaaS and how to hire one
How tech and SaaS have changed since 2020
CROs vs CMOs
Importance of alignment between the CEO and marketing team

Timestamps

(00:00) - - Intro
(05:37) - - Understanding the Importance of Revenue Goals
(09:01) - - Evolving Motivations and Changing Perspectives
(13:07) - - From Solopreneur to Founder: The Journey of Exit Five
(17:03) - - The Challenge of Transitioning from Solopreneurship
(19:02) - - Insights into Jason's Content Creation Process
(21:46) - - Efficiency in writing: a five-minute rule
(26:54) - - LinkedIn: A Haven for Text-Based Writers
(28:20) - - LinkedIn's Good Community and Marketing Potential
(32:36) - - Importance of Building Relationships in Business
(37:21) - - Marketing Essentials: Brand, Field, Demand, Growth
(39:58) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(43:03) - - Finding Alignment: The Role of Marketing in Company Leadership
(47:15) - - CROs and Marketing
(50:04) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(53:24) - - Event Planning
(55:19) - - SaaStr: Connecting Founders and Revenue Professionals

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

188 Episoden

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies