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Elevating Go-To Market With Thought Leadership With Robert Buday
Manage episode 365463725 series 2856084
Inhalt bereitgestellt von Vijay Damojipurapu. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Vijay Damojipurapu oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining Vijay Damojipurapu, the author of Competing on Thought Leadership discusses the overlap between a good go-to market program and a good thought leadership program. He explains how to build compelling business narratives through his argument structure and the nine elements of exceptional content. Robert also shares some of his best success stories that show the immense positive impact of thought leadership.
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