Ep 495 - Find The "Hidden Gems" In Your Digital Analytics With Philippa Gamse

Author to Authority

Philippa Gamse is a seasoned professional with over two decades of expertise in harnessing the power of digital analytics to aid small to medium-sized businesses. She places a strong emphasis on the importance of understanding the intricacies of analytics in order to glean actionable insights that can spur business growth. Gamse recognizes that analytics can often seem overwhelming, leading to a superficial engagement with the data or outright avoidance, both of which can undermine a business' potential. She advocates for a detailed and clear understanding of intended outcomes for website analytics, even to the level of individual pages. By encouraging businesses to frequently question whether their expectations are being met and where improvements can be implemented, she aims to make analytics more meaningful and impactful. Gamse's experience and insightful approach underscore her commitment to leverage analytics to uncover hidden opportunities, guiding businesses to make data-driven decisions that ensure success in the evolving digital landscape.

Episode Outline:
(00:02:06) Unearthing Hidden Business Gems Through Analytics

(00:04:33) Analytics-Driven Strategies for Maximizing Business
Growth

(00:12:03) Transformation through Early Email Communication

(00:18:10) Enhancing Marketing Strategies with Search Term
Analysis

(00:23:11) Enhancing User Engagement Through Website Searches

(00:24:56) "Practical Insights for Winning Websites"

Bio:
Owners and marketing executives of small to medium-sized companies hire Philippa to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many are missing those “hidden gems”. She has over 20 years of experience in translating the metrics into creative ideas to move the business forward and creating effective, data-driven digital strategies designed to achieve goals and maximize return on investment - and all in understandable English, not techy jargon!