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The RFP: Details are opportunities - Episode 89
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Preparing RFP responses can feel like all you're doing is working off of someone else's checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm's strengths. The key is to use details in every response to focus the readers on what's important. This turns RFPs into a marketing tool for the immediate project - as well as future projects from the same clients. Opportunities are in the details, and details create opportunities.
Highlights:
- The importance of closing the loop for RFP reviewers
- Focusing on what makes your firm uniquely qualified to do the project
- How architecture firms are like Moleskine notebooks
- Why you can't rely on people looking at your website
- Making the RFP a self-contained document
- How to ensure your RFP response is effective no matter the prescribed format
Episode Resources:
Connect with Brian Jones and Patience Jones
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