Unlock Amazon’s Business Buy Box: The Secret to Boosting Profits & Sales Velocity with Adrian Rich

Amazon Seller School, How to Sell on Amazon

Amazon sellers, are you leaving money on the table by not activating Amazon’s Business Buy Box? In this episode, I’m joined by Adrian Rich from Seller Snap to discuss why business pricing, quantity discounts, and business-focused strategies can skyrocket your profits. Adrian reveals, "It’s a decision to make, but it’s such a big market that if you’re not offering discounts, you’re not offering an option to the market." Whether you’re scaling with reselling or private label, this conversation uncovers actionable strategies to optimize your listings with Amazon’s business tools.

Show Notes: https://amazonseller.school/unlock-amazons-business-buy-box-the-secret-to-boosting-profits-sales-velocity-with-adrian-rich/

👉 Why offering business discounts might be the smartest move you’ve skipped
👉 The advantage of competing in Amazon’s Business Buy Box

👉 Using Seller Snap for automated, dynamic repricing
👉 Quick hacks for leveraging Amazon’s B2B features

Adrian explains how Amazon’s business pricing feature isn’t just about offering a slight discount—it’s about attracting serious business buyers who often purchase in bulk. We dig into the distinct buy box for business, which you might not even know exists. Imagine this: your product shows up as the best value in the business category, outshining competitors who don’t utilize business pricing. “If you’re selling on a listing with three other sellers, they don’t even know you have a business discount on," Adrian says, “and that edge is enough to get you the sale.”

We also talk about Seller Snap’s AI-powered repricing tool, which now automatically adjusts business pricing for you. Imagine less time on manual adjustments and more time focusing on growth. Adrian walks through strategies for tracking competitors while still maintaining strong margins—particularly useful if you’re a private label seller aiming to stand out in B2B.

Private label sellers, don’t miss the section where Adrian explains why adding quantity discounts can make your offer irresistible. Even in saturated categories, a few cents off per unit might convince customers to buy in bulk and boost your total sales. Tune in if you want to learn how these strategies can elevate your Amazon business!