EP61: Why You Need a Branding Guide for Your Organization

All Volunteer, All Heart from Binky Patrol

Susan Finch, founder of Binky Patrol, discusses the importance of having a cohesive branding package for nonprofit organizations looking to scale up. She shares insights from her own experience, highlighting the need for consistent messaging, logos, fonts, and phrasing across all chapters and volunteers. Susan also touches on the benefits of streamlining processes, such as providing digital patterns and outsourcing printing, to save time and money. By creating a comprehensive branding guide, nonprofits can ensure that their volunteers have the tools they need to represent the organization effectively and maintain a strong, recognizable brand. Whether you're a small nonprofit just starting out or an established organization looking to grow, this episode offers valuable advice on the power of branding and the steps you can take to create a cohesive brand identity.

Overall takeaways:

1. A cohesive branding package is essential for nonprofits looking to scale up and maintain a strong, recognizable brand identity.
2. Consistency in messaging, logos, fonts, colors, and phrasing across all chapters and volunteers is key to building a successful brand.
3. Streamlining processes, such as providing digital patterns and outsourcing printing, can save time and money while ensuring brand consistency.
4. Maintaining control over chapter branding and online presence is crucial to protecting the organization's reputation and mission.
5. Creating a comprehensive branding guide empowers volunteers to effectively represent the organization and its values.

The Binky Patrol branding guide sample covered in this episode (PDF)