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Getting Embedded Payments Right with Wix & Emily Bartels
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Inhalt bereitgestellt von Hemmo Bosscher. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Hemmo Bosscher oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.
In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.
Episode Highlights:
- [00:00] Intro
- [01:05] Mindbody's Early Journey into Embedded Payments
- [04:17] Starting with Customer Workflows Before Technology
- [09:49] Strategic Pricing for Embedded Payment Solutions
- [11:15] Navigating Business Through COVID-19 Disruption
- [18:33] Wix's Evolution into a Business Operating System
- [28:26] Leveraging Platform Data to Streamline Payments
- [34:48] The Wix Way: Customer-Centric Product Development
- [42:45] Building the Right Team for Embedded Payments
- [46:56] AI and Personalization in Payment Experiences
- [50:38] Future of Embedded Finance: Beyond Payments
- [52:52] Key Takeaways: Driving Value Through Embedded Solutions
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