How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan

AdTech with AlikeAudience

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

• Industry's response to Google's announcement regarding a cookieless future in digital advertising.
• Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
• The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
• Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
• Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
• Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
• Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
• Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
• Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

• Head of South East Asia - LiveRamp
• Former Vice President, Retail at Lane Crawford
• Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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