How to Develop a Go-to-Market Strategy with Michael Haynes

Accounting Flow Podcast

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Accounting Flow is a podcast deep dive into accounting firm workflow & processes. In each episode, we uncover specific processes that firm owners and operators encounter on a daily basis and discuss ways to improve them. Brought to you by Financial Cents and hosted by Roman Villard, CPA, and Shahram Zarshenas.

Struggling to attract new clients and keep your existing ones happy? In today's competitive marketplace, accounting firms need a strategic marketing plan to stand out. Without a clear direction, it can be difficult to reach your target audience and generate leads.

Join host Roman Villard and Michael Haynes, as they crack the code on building a powerful go-to-market strategy designed specifically for accounting firms. In this episode, you'll discover:

• The secret to identifying your ideal client and crafting messaging that speaks directly to their needs.
• Cutting-edge marketing channels that are perfect for reaching high-value clients in today's digital world.
• Actionable steps to create a data-driven marketing plan that gets results (and keeps you on track).

Tune in!

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Kapitel

1. Go-to-market strategy for accounting firms, focusing on client acquisition and retention (00:00:00)

2. Understanding client priorities and decision-making processes (00:04:20)

3. Understanding buyer behavior (00:08:21)

4. Refining client acquisition strategies for accounting firms (00:12:42)

5. Niching in accounting firms for growth and relevance. (00:17:57)

6. Go-to-market strategies for small and medium accounting firms (00:23:14)