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Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand
Manage episode 290179385 series 2403650
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat.
62 Episoden
Manage episode 290179385 series 2403650
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat.
62 Episoden
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