Ep 4: From Farm to Skin - How ORÍKÌ is Democratizing Wellness at a Rapid Scale Across the World

Above & Beyond: Stories and Big Ideas about Customer Experience

Here's another inspiring episode of Above and Beyond, the podcast that celebrates brands redefining customer experience and loyalty. In this episode, we spotlight Joycee Awosika, the trailblazing founder of Oríkì Group, who has transformed the African wellness industry.

Joycee shares her incredible journey, from transitioning out of the energy sector to pioneering a brand that bridges Africa's agricultural richness with luxury and holistic care. Her story highlights how Oríkì is empowering communities by sourcing locally while setting a new standard for wellness across the continent.

This conversation dives deep into what it takes to build a wellness brand that truly resonates with customers, navigating challenges while creating unforgettable experiences. Joycee's insights offer valuable lessons for entrepreneurs and wellness enthusiasts alike, as she shares how to seize opportunities in this rapidly growing sector.

At Above and Beyond, we celebrate stories of businesses going the extra mile for their customers, much like Loystar, which provides tools to foster deeper customer connections and loyalty. Learn more at loystar.co.

Tune in and discover how to elevate your vision for success while drawing inspiration from Africa’s potential and Oríkì’s transformative impact on the wellness industry.