Season 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Quiz-Centered Marketing
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Inhalt bereitgestellt von The Quiz Creator. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Quiz Creator oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Quiz-Centered Marketing – the podcast that helps entrepreneurs, course creators, and small business owners turn quizzes into their most powerful marketing tool. Hosted by Yesenia Faiella, Founder of The Quiz Creator and launch strategist extraordinaire, this show is your go-to resource for leveraging quizzes to grow your email list, segment your audience, and sell with confidence. Each episode is packed with actionable insights, real-world examples, and proven strategies to simplify and amplify your marketing. Whether you’re creating your first quiz or looking to optimize your existing strategy, you’ll learn how to use quizzes to attract the right leads, create personalized experiences, and build a marketing funnel that converts. We’ll dive into topics like: > Choosing the perfect quiz topic for your audience > Writing irresistible questions and results > Using quizzes to create high-converting email funnels > Running quiz-powered Facebook ads > Segmenting your audience for tailored offers You’ll walk away from every episode feeling equipped to take your marketing to the next level. If you’re ready to turn casual quiz takers into ready-to-buy customers and grow your business without overwhelm, you’re in the right place.
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Inhalt bereitgestellt von The Quiz Creator. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Quiz Creator oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Quiz-Centered Marketing – the podcast that helps entrepreneurs, course creators, and small business owners turn quizzes into their most powerful marketing tool. Hosted by Yesenia Faiella, Founder of The Quiz Creator and launch strategist extraordinaire, this show is your go-to resource for leveraging quizzes to grow your email list, segment your audience, and sell with confidence. Each episode is packed with actionable insights, real-world examples, and proven strategies to simplify and amplify your marketing. Whether you’re creating your first quiz or looking to optimize your existing strategy, you’ll learn how to use quizzes to attract the right leads, create personalized experiences, and build a marketing funnel that converts. We’ll dive into topics like: > Choosing the perfect quiz topic for your audience > Writing irresistible questions and results > Using quizzes to create high-converting email funnels > Running quiz-powered Facebook ads > Segmenting your audience for tailored offers You’ll walk away from every episode feeling equipped to take your marketing to the next level. If you’re ready to turn casual quiz takers into ready-to-buy customers and grow your business without overwhelm, you’re in the right place.
…
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You’ve seen the quizzes that go viral… but what about the ones that just don’t work ? In this episode, we’re breaking down the three biggest reasons some quizzes fail—and how to avoid those mistakes so your quiz actually grows your list and leads to sales. Whether you're just starting your quiz or revisiting one that’s underperforming, this episode will help you bring strategy, clarity, and conversion power to your funnel. Inside this episode you'll learn: Why a “fun” quiz isn’t always a profitable one The difference between a quiz that builds your list vs. one that builds your funnel What your quiz needs to do for you —not just for your audience How to make sure your quiz isn’t a dead end, but a bridge to your offer You’ll walk away knowing exactly what to fix—or what to focus on—to turn your quiz into your most strategic lead-gen tool. Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
You’ve been told to speak to your “ideal client.” But what if your audience is filled with multiple types of buyers—each with different motivations, needs, and decision-making styles? We’re exploring how a quiz helps you identify where someone is in their journey, what drives them to take action, and how to follow up in a way that truly resonates. If you’ve been stuck wondering how to “nurture” effectively, this one’s for you. In this episode you'll learn: Why people with the same goal are still very different buyers How a quiz gives you insight into motivation and buyer behavior Why traditional lead magnets fall short when it comes to segmentation The 4 buyer types you need to be speaking to (and how to spot them) You’ll leave this episode with a fresh perspective—and a clear strategy—for turning one quiz into a personalized path for every kind of buyer. Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
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Quiz-Centered Marketing
If your funnel feels like a tornado—chaotic, confusing, and leaving leads spinning—you’re not alone. But it doesn’t have to stay that way. In this episode, I’m breaking down the three essential parts of every funnel: Attract, Nurture, and Convert , and I'm showing you exactly how a quiz strengthens each stage. In this episode, you’ll learn: Why quizzes are more magnetic than static freebies (and why they attract the right people) How knowing the “why behind the why” helps you nurture leads with laser focus How quiz results naturally lead to higher conversions—without feeling salesy And if you’re wondering whether your current funnel is leading people down a clear path or tossing them into chaos—I’ve got a brand new quiz for you: Is Your Funnel a Yellow Brick Road or a Tornado? Take the quiz and find out exactly where your funnel shines—and where it might be costing you leads. Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
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Quiz-Centered Marketing
You know that person who resists change—holding onto old ways, doubling down on what used to work, and wondering why they’re not getting results anymore? We all know one. Maybe... it’s you. In today’s episode, I’m diving into why refusing to adapt your marketing strategy could be the exact thing keeping you stuck—and why quizzes are one of the smartest shifts you can make right now. Inside this episode, you'll learn: The hidden cost of clinging to outdated lead magnets (and what your audience really wants now) Why quizzes outperform static freebies like PDFs and checklists—especially when it comes to engagement and conversions How quizzes help you stop guessing about your audience and start marketing smarter The simple mindset shift to make so you stop stalling and start scaling PLUS: I’ll walk you through 3 practical steps to assess whether your current strategy is holding you back—and how to pivot toward something that actually grows your business. This is your nudge to stop resisting change and start building a marketing strategy that keeps up with where your audience—and the market—is headed. Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
Did you know that your quiz isn’t just a set of questions—it’s a story your audience should see themselves in? The best quizzes don’t feel like data collection forms. They feel like a personal journey—one where the quiz taker sees themselves, their struggles, and their transformation inside the results. Storytelling sells! Here's how to use it in your quiz! In this episode, you’ll learn: Why storytelling is the secret to a quiz that actually converts How to structure your quiz as a journey—so it feels natural and engaging The difference between a boring quiz and one that makes people share it everywhere Examples of storytelling in quizzes (and how to apply them to your niche) How to write quiz questions that feel personal, relatable, and irresistible When people feel seen in your quiz, they’re more likely to trust you, engage with you, and ultimately—buy from you. So let’s make that happen! Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
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Quiz-Centered Marketing
You know that feeling when you have an amazing DM conversation that leads to a sale? What if you could bottle that up and scale it—without spending all your time responding to messages? That’s exactly what a quiz can do. It mimics your best sales conversations , asks the right questions, and segments your audience so you can follow up in a way that feels just as personal as a one-on-one chat. In this episode, you’ll learn: How a quiz can replace the back-and-forth of a DM and still feel personal What kinds of questions to ask in your quiz to segment your audience How quiz results help you craft follow-ups that feel as natural as a DM conversation A quiz isn’t just a lead magnet—it’s your best sales strategy, automated. If you’re tired of answering the same questions in your inbox, this episode is going to change the game for you. Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
If you’re using a PDF assessment as your lead magnet, you might think it’s doing the job—but what if it’s actually holding your business back? PDFs might be an easy way to deliver content, but when it comes to engagement, lead quality, and conversion potential , they fall short. So what’s the better alternative? A quiz. In this episode, I’m breaking down why an interactive quiz outperforms a static PDF assessment in every way —from higher completion rates to better segmentation and a smoother user experience. What You'll Learn in this Episode The major downsides of PDF assessments that most people overlook Why quizzes keep people engaged longer and lead to higher completion rates How a quiz automates segmentation (so you don’t have to guess what your audience needs) The big difference when it comes to email opt-ins Why switching from a PDF to a quiz software can turn more leads into buyers Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes.…
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Quiz-Centered Marketing
AI is an incredible tool for quiz creation— if you know how to use it right! If you’ve ever asked AI to “write a quiz for me” and ended up with something generic, robotic, or just… off, this episode is for you. In today’s episode, I’m breaking down how to use AI strategically to build a high-converting quiz. But we’re not just talking theory—we’re actually bringing it all together step by step so you can see exactly how to do it. By the end of this episode, you’ll know exactly how to use AI to create a quiz that doesn’t just collect leads—it builds trust, segments your audience, and drives conversions. Episodes referenced in this episode: How to Use a Quiz if Your Niche is Serious or Sensitive The Secret Sauce to Crafting Quiz Questions that Convert Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes.…
We’ve all seen those trends that seem to take over social media. But what about a 'viral' quiz? Can a quiz go 'viral' and if so, how? Spoiler alert—it’s not luck! There’s a strategy behind it, and today, I’m giving you the exact formula. In this episode, we’re diving into how to create a quiz that gets shared like crazy —while still bringing in quality leads. Because what’s the point of a viral quiz if it doesn’t grow your business? What you’ll learn: The 3 psychological triggers that make people share quizzes How to structure personality-driven results that are fun and insightful Why your quiz needs a built-in sharing moment (and how to do it!) If you want your quiz to get organic engagement, visibility, and leads that actually convert , you don’t want to miss this one! Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!…
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Quiz-Centered Marketing
Ever wondered why your quiz isn’t converting as well as you’d hoped? Maybe it’s not attracting the right leads, or people aren’t even finishing it. If that sounds familiar, this episode is for you! Today, I’m breaking down three mistakes people make when creating a quiz —and most importantly, how to fix them. Plus, I’m sharing a bonus mistake that could be the reason your quiz isn’t leading to more sales. You’ll learn: Why a broad quiz topic leads to unqualified leads (and how to fix it) How to write quiz questions that create real engagement The key to quiz results that actually convert (instead of just being fun) The one mistake that could kill your quiz’s success —and how to avoid it If you’re ready to create a quiz that brings in buyers (not just leads), this episode is a must-listen! Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
Think quizzes are only for lighthearted topics? Think again! In this episode of Quiz-Centered Marketing , we’re diving into how quizzes can be powerful lead-generation tools—even in serious, sensitive, and technical niches. If you're a divorce attorney, financial planner, estate planning expert, or therapist, this episode is for you. Here's what you'll learn: Why quizzes work in serious industries How to structure a quiz that feels professional, informative, and trustworthy Examples of quizzes for legal, financial, and mental health niches The best ways to promote your quiz and turn it into a lead magnet Quizzes aren’t just engaging—they educate, build trust, and guide potential clients toward the next step in working with you. Tune in to learn how to make quizzes work for your niche! Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
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Quiz-Centered Marketing
"I already have an email list...how can I use a quiz?" Maybe you have an email list -- but are your subscribers actually engaged ? Are they clicking links? Are they converting? In this episode of Quiz-Centered Marketing , I’m sharing how to use a quiz with your existing list to reignite engagement, segment your audience, and increase conversions—without feeling salesy. Here’s what you’ll learn: Why a quiz is the best way to wake up a quiet email list How to segment your subscribers based on their quiz results for personalized marketing The exact strategy to turn quiz takers into buyers with targeted follow-up emails Most entrepreneurs focus on growing their list, but what about l everaging the audience you already have? Your quiz can help you re-engage cold subscribers, nurture warm leads, and create a marketing experience that feels tailor-made for each person on your list. Whether your list is brand new or has been gathering dust, this episode will show you how to make it work for you using a quiz. Let’s dive in! Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
Are you overcomplicating your quiz? If you’re stuck tweaking every little detail instead of launching, this episode is for you. A great quiz doesn’t have to be complicated—it just has to be strategic. What You’ll Learn: The biggest sign you’re overcomplicating your quiz (and what to do instead) The ideal number of questions and results for the best user experience How to structure your quiz logic without making it overly complex A simple action plan to get your quiz live now (and start seeing results!) Your quiz should feel easy to create and even easier for your audience to complete. If you’ve been stuck in analysis paralysis, this episode will help you simplify, streamline, and finally launch your quiz with confidence! Resources & Links Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
Think you don’t need to segment your audience because you only have one offer? Think again. In this episode, I’m breaking down one of the biggest mistakes I see business owners make—assuming that segmentation is only for people with multiple offers. Here’s the truth: Even if everyone is being led to the same offer, they have different motivations for buying. And when you understand those motivations, you can tailor your messaging to feel personal, relevant, and high-converting. Here’s what you’ll learn: Why segmentation still matters when you have just one offer A real-life example of a postpartum health coach who transformed her messaging How to easily segment your audience with a quiz (without overcomplicating your funnel) Simple tweaks you can make in your emails to speak directly to your audience’s biggest struggles By the end of this episode, you’ll know exactly how to start segmenting your leads so you can nurture them effectively and increase your conversions - no matter how many offers you sell! Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
In this episode of the Quiz-Centered Marketing Podcast , we'll dive into a common quiz mistake that’s costing you accurate results— leading answers. If your quiz answers make it obvious which one is “right,” “wrong,” or “somewhere in the middle,” you’re unintentionally pushing people toward a choice rather than learning how they actually think. And that means your quiz isn’t giving you the real insights you need to attract, nurture, and convert your ideal audience. Here’s what you’ll learn: What leading answers are —and how they can skew your quiz results. How to spot them —so you can make simple fixes that increase accuracy. How to write answers that feel neutral and natural —so your audience picks what’s true for them, not what they think they should pick. By the end of this episode, you’ll know exactly how to write better quiz answers that feel neutral, insightful, and true to your audience—so your quiz results actually mean something. Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's The Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thank you for tuning in! Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who wants to build a quiz that works!…
Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it. In this episode, I’m breaking down the key differences between quizzes and surveys, why market research questions don’t belong in a quiz, and how to make sure your quiz delivers real insights while still helping you market your business effectively. If you want to attract the right leads and make your quiz irresistible to your audience, this one’s for you! What You’ll Learn in This Episode: How to tell if you’ve accidentally built a survey instead of a quiz Why certain questions don’t belong in your quiz The right way to structure quiz questions so they feel engaging and insightful When surveys do make sense—and how to use them properly Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all! In this episode, I’m sharing why a quiz should always come first in your funnel. Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz. Here’s what we’ll cover today: Why starting with a quiz creates a stronger connection with your audience. How quizzes provide personalized value and insights that lead to better conversions. The problem with “one-size-fits-all” lead magnets and how quizzes solve it. A step-by-step breakdown of how to use quiz results to segment your list and deliver targeted follow-up content. Real-life examples of using quiz insights to create hyper-targeted resources A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better. Links & Resources: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions? I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you. Here’s what you’ll learn: Why asking for an email after the quiz builds trust and keeps participants engaged. The psychology behind curiosity and how quizzes harness it to drive conversions. The key difference between a quiz and other lead magnets (hint: it’s about consumption). Two effective ways to structure your email collection at the end of a quiz. How waiting to collect emails improves lead quality and audience connection. This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion. Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs! In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course creator, or e-commerce business owner, you'll discover how quizzes can become the heartbeat of your marketing strategy - attracting, nurturing, and converting your ideal audience. Here's what you'll learn: What is quiz-centered marketing? Understand how quizzes are more than just lead magnets; they're tools for creating meaningful and effective conversations with your audience. Who is it for? Learn why almost any business owner can benefit from quizzes. Why is it different? We'll explore why quizzes stand out from traditional lead magnets. How does it work? Learn how you can use quiz-centered marketing to grow your list with ready-to-buy subscribers! Links & Resources Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
In this quick and value-packed episode, we'll dive into the art of crafting the right quiz questions to engage your audience and drive conversions. If you’ve ever wondered how to create quiz questions that feel authentic and relatable while providing you with actionable insights, this episode is a must-listen. What You’ll Learn in This Episode: The difference between situational and hypothetical questions (and why it matters). How situational questions help your audience feel seen, heard, and understood. Why relatable, real-life scenarios are key to building trust and authority with quiz takers. Examples of how to reframe questions to increase engagement and accuracy in results. How these questions not only improve the quiz experience but also set the stage for better segmentation and targeted marketing. Whether you’re a seasoned quiz creator or just starting to explore the power of quizzes, you’ll walk away with actionable tips to refine your strategy and get clearer insights into your audience. Resources & Links: Ready to create your own high-converting quiz? Check out The Quiz Creator : Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes.…
In today's episode, I’m issuing a public service announcement—with love, of course. Here’s the thing: I’m not downloading your PDF. Not your meal plan, your checklist, or your subject line freebies. And honestly, neither is your audience. It’s not because those resources are bad, but because the game has changed. It’s 2025, and we need to talk about why generic lead magnets are no longer cutting it. Here’s what I dive into in this episode: Why one-size-fits-all lead magnets are losing their appeal in the age of AI. How tools like ChatGPT have set the bar for personalization—and what that means for your lead generation strategy. The power of quizzes to deliver personalized value and insights that AI can’t replace. How quizzes create trust, connection, and engagement in a way that PDFs and checklists never could. Why your expertise paired with a quiz is the ultimate tool to meet your audience’s needs. The bottom line: It’s time to shift your lead magnet strategy. Quizzes are the ultimate way to show your audience you understand them while equipping them with the knowledge they need to make AI tools, like ChatGPT, work better for them. Your quiz doesn’t just stop at results—it creates an experience that sets the stage for your audience to say “yes” to your offers. Links & Resources: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
In today’s episode, we’re diving into a juicy topic: Should you tease possible results when promoting your quiz? Spoiler alert: My answer is a big, enthusiastic yes —and I’m breaking down exactly why. Here’s what I cover in this episode: Why teasing quiz results piques curiosity and gets people excited to take your quiz. How sharing a sneak peek of possible outcomes can help quiz participants connect with your quiz on a deeper level. Real-life examples of how teasing results has created excitement and engagement (like the story of four sisters discovering their unique strengths through our marketing quiz). How teasing results can increase visibility and share-ability of your quiz. Creative ways to tease results without giving everything away! I’ll also share examples from my own quizzes, like the holiday marketing quiz featuring nostalgic characters like Cindy Lou Who and Kevin McCallister, and how simple teases like character images led to more clicks and engagement. By the end of this episode, you’ll feel confident about teasing your quiz results to build curiosity and create buzz around your quiz. A little hint goes a long way! Links & Resources: Ready to create your own high-converting quiz? Check out The Quiz Creator Take Our Quiz > What's the Easiest Way for You to Market YOUR Business? Follow us on Instagram for more tips: @thequizcreator Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.…
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Quiz-Centered Marketing
🎙️ Welcome to The Quiz Centered Marketing Podcast! In this short and sweet trailer episode, host Yesenia Faiella introduces you to the podcast that’s going to revolutionize the way you approach marketing. If you’ve been searching for a smarter, more engaging way to grow your business, you’re in the right place. Here’s what you can expect from Quiz Centered Marketing : ✨ Bite-sized episodes packed with actionable strategies to help you build smarter funnels, grow your email list, and connect with your audience. ✨ A fresh perspective on how quizzes can be the heartbeat of your marketing strategy—driving everything from social media growth to personalized email campaigns. ✨ Insider tips on creating irresistible quizzes, using them effectively in your marketing, and turning leads into ready-to-buy customers. And if you’re wondering how to create and host your own quiz, don’t worry—Yesenia has you covered with The Quiz Creator , the tool that lets you create, host, and launch quizzes directly on your platform. 💡 Ready to learn how quizzes can transform your marketing? Hit that Follow button and get ready to dive into actionable, quiz-centered strategies you can use right away! Links & Resources The Quiz Creator : www.createyourquiz.com Follow Us on Instagram : www.instagram.com/thequizcreator Take Our Quiz: What's the Easiest Way for You to Market YOUR Business? www.createyourquiz.com/marketing-quiz 👉 Don’t forget to subscribe so you never miss an episode! Episode one is coming soon, and we can’t wait to have you along for the journey.…
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