The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Entrepreneur's Logbook: Lessons from Growing Businesses
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Inhalt bereitgestellt von Zachary Bernard. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Zachary Bernard oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies. Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business. Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
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Inhalt bereitgestellt von Zachary Bernard. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Zachary Bernard oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies. Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business. Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
…
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In this episode of The Entrepreneur's Logbook, host Zachary Bernard welcomes Christopher Stauffer, CEO of Stauffer, a software consulting firm that’s been transforming the digital landscape for over two decades. Chris shares his journey from launching Deloitte's first client website at 22 to leading successful campaigns for SpaceX, Billboard, and universities, earning prestigious awards like the Clio. The conversation dives into bridging the gap between marketing and engineering teams, shared strategies for effective collaboration, and the role of AI in enhancing workflows. Chris emphasizes the importance of understanding the 'why' behind projects and the impact of prompt engineering in the evolving landscape of marketing. Tune in to learn how effective collaboration and innovative approaches can propel your business to new heights! 00:56 Chris’s Early Career and Evolution 02:58 Bridging the Marketing and Engineering Gap 05:38 The Importance of Collaboration 07:19 Effective Communication Strategies 11:31 Joint Application Design (JAD) Sessions 23:09 Case Study: Increasing Conversion Rates 35:27 The Role of AI in Marketing and Engineering 39:34 Future of Marketing and Engineering Collaboration Connect with Chris: LinkedIn: https://www.linkedin.com/in/staufferinc + https://www.linkedin.com/company/stauffer Website: https://www.stauffer.com/ chris@stauffer.com – Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com…
1 Scott Roy on Decision Intelligence Selling: Transforming Sales for Business and Society | #11 34:38
In this episode of the Entrepreneur's Logbook Podcast, host Zach interviews Scott Roy, CEO and founder of the global sales consulting firm Whitten & Roy Partnership. Scott shares insights from his 47-year career in sales, from his beginnings as a door-to-door book salesman to co-founding Family Heritage Life Insurance Company. Scott discusses his approach to 'decision intelligence selling,' and how it aligns ethical sales practices with both profit and societal impact. Listen in as we dive into Scott's transition from traditional sales to his work in social enterprise, offering life-changing solutions in developing countries. Scott also outlines common sales challenges and reveals strategies to create an effective, purpose-driven sales force. 00:57 Scott Roy's Early Sales Journey 03:57 Transition to Sales Management 05:24 Balancing Sales and Societal Impact 13:00 Decision Intelligence Selling Explained 22:15 Cultural and Organizational Sales Challenges 31:04 Balancing Mission and Revenue in Social Enterprises Connect with Scott: LinkedIn: https://www.linkedin.com/in/scottaroy/ Website: https://www.wrpartnership.com/ Decision Intelligence Selling: Transform the Way Your People Sell: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People-ebook/dp/B08H2JWQRJ Sell Well, Do Good: DQ Selling for Social Enterprises : https://www.amazon.com/Sell-Well-Do-Good-Enterprises-ebook/dp/B0957V27HV – Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, podcasts, or TV? Visit wefeatureyou.com…
In this episode of the Entrepreneur's Logbook podcast, host Zachary dives into the world of effective leadership with Michael Brainard, CEO and founder of Brainard Strategy. Michael shares his journey from aspiring athlete to expert in industrial and organizational psychology. He discusses his groundbreaking work on the 'bias trifecta,' the crucial role of self-awareness, and the importance of mitigating biases in decision-making. Michael also explores the evolving landscape of leadership, emphasizing diversity, equity, and inclusion (DE&I), emotional intelligence (EQ), and the challenges of managing hybrid work environments. Through practical examples and insights from his book, he illustrates how leaders can navigate complex situations, build cohesive cultures, and foster innovative teams. 00:51 Michael Brainard's Journey into IO Psychology 02:46 The Bias Trifecta and Leadership Decision-Making 07:16 Mitigating Biases in Leadership 13:13 Ignorance and Insecurity in Leadership 18:20 The Importance of Emotional Intelligence 22:51 Culture, Vision, and Strategy in Organizations 27:44 Future Trends in Leadership 35:05 Michael Brainard's Personal Leadership Journey Connect with Michael: Website: https://www.brainardstrategy.com/ LinkedIn: https://www.linkedin.com/in/michaelbrainard/ Michael’s Book : https://www.amazon.com/How-Become-Effective-Leader-Disciplines/dp/B0BZX2YFX8 – Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform. The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally. 00:06 Meet Beybin Esen: COO of Kimola 01:04 Beybin’s Career Journey and Role at Kimola 02:07 Kimola’s Growth Strategy and Success 03:37 Understanding Customer Needs with AI 05:17 Analyzing Data for Business Growth 08:18 Competitor Analysis and Market Research 09:43 The Importance of Holistic Data Analysis 14:56 Challenges and Unique Use Cases 21:26 Advice for Early-Stage SaaS Founders Advice for SaaS Founders Focus on understanding how to sell and who to sell to Don't overlook the importance of SEO for Growth Prioritize brand positioning over just features Find market gaps and understand target audience needs Connect with Beybin: Website: https://kimola.com/ LinkedIn: https://www.linkedin.com/in/beybinesen/ -- Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneurs Logbook Podcast, Zachary Bernard speaks with Joel Quintela, founder and CEO of Quintela Group, a company revolutionizing HR technology solutions for Fortune 500 companies. Joel shares insights from his 25 years of experience in HR assessment technology and his unique background in computer system engineering and business psychology. He discusses his journey from aspiring to own IBM to founding his own company in 2009, his philosophy on skill-based hiring, and the complexities of HR tech. Joel also dives into the role of AI in HR, emphasizing the importance of responsible and ethical use of technology to enhance efficiency without compromising fairness and compliance. The conversation covers practical advice for HR professionals on building a strong foundation for hiring processes and navigating the evolving landscape of HR technology. 00:52 Joel Quintela's Background and Journey 02:31 Combining Technology and Psychology in HR 04:31 The Evolution of HR Technology 08:20 Implementing Skill-Based Hiring 11:15 Challenges in HR Tech Integration 17:02 Differences Between Enterprise and Medium-Sized Companies 20:47 The Impact of AI on HR Tech 23:04 The Shift in Ghosting Dynamics 23:29 Structured Interviews: Maximizing Hiring Efficiency 24:33 AI in Transcribing and Summarizing Interviews 25:41 Challenges and Risks of AI in Hiring 27:13 Legal and Compliance Issues with AI 31:53 Advice for Implementing AI in Hiring Processes 37:15 Building a Strong Foundation for Hiring Connect with Joel: Website: https://quintela.io/ LinkedIn: https://www.linkedin.com/in/joelquintela -- Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
1 Strategies for Transforming Startups into Market Leaders with Michal Habdank-Kolaczkowski | #7 41:15
In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy. Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay. He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike. 00:07 Meet Michal: The Branding Maestro 02:08 Early Career and PR Adventures 05:08 The Waze Journey: From Skepticism to Success 13:02 Branding Strategies for Acquisitions 21:44 The Bee Hero Success Story 32:49 The Future of Branding in the Age of AI 37:10 Common Pitfalls in Startup Pitches Connect with Michal : Website: https://rallycall.co/ LinkedIn: https://www.linkedin.com/in/itsmichal/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies. With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb. The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts. 00:08 Meet Stephanie Pliha: Founder of Tribe Agency 01:49 Stephanie's Journey in Medtech 03:21 The Concept of Making Your Brand a Verb 07:24 Common Branding Mistakes and Solutions 11:20 Go-to-Market Strategies for Medtech Innovators 19:52 Marketing on Demand: A Flexible Approach 25:52 The Importance of Consistent Brand Messaging 29:05 Advice for Founders on Brand Positioning 30:45 Stephanie's Brand Masterclass 33:19 How to Connect with Stephanie Connect with Stephanie: LinkedIn: https://www.linkedin.com/in/stephpliha/ Tribe's Website: https://tribeagency.org/ Tribe's Instagram: https://www.instagram.com/tribeagency1/ Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass -- Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneurs Logbook Podcast, we dive into the mind of Olly Rosewell, founder of Comb and a pioneer in the B2B outbound outreach space, particularly known for his expertise in cold emailing. Olly shares his entrepreneurial journey, starting from high-ticket sales roles to building and successfully exiting Response AI, a SaaS platform that enabled companies to send personalized videos within cold emails. The discussion covers the strategies and insights that led to extraordinary business growth, the challenges and nuances of the cold email landscape, and the significance of creating specific self-qualifying lead magnets. Olly also talks about his latest venture, Comb, a platform allowing B2B teams to get access to contact info from tech companies around the world, and shares valuable advice on maintaining high customer lifetime value and the pivotal moment he decided to move on from Response AI. This episode is a deep dive into practical growth tactics, market-fit strategies, and the evolving SaaS ecosystem. 00:45 Ollie Roswell's Journey into Cold Email 04:59 Building and Scaling Response.ai 05:43 Transitioning to New Ventures 10:30 Strategies for Acquiring Initial Customers 17:53 The Importance of Targeted Outreach 23:43 Challenges and Insights in SaaS Development 27:04 The Decision to Exit Response.ai 32:06 Introducing Comb and Future Plans Connect with Olly Rosewell: YouTube: https://www.youtube.com/channel/UC5ty1e0B5cOqHTtAi21H14A Website: https://www.trycomb.com/ Twitter : https://x.com/ollyrosewell Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneur's Logbook Podcast, we speak with Ryan Stoltzfus, founder of the Job Hackers Network. Ryan shares his journey from a human resources background to becoming an entrepreneur focused on helping tech leaders uncover their true market value and advance their careers. We dive into the importance of personal branding, the process of identifying and harnessing one's strengths, and the strategies required for effective networking. Ryan also discusses the critical mindset shift necessary for tech leaders to transcend perceived career limitations and highlights the importance of positioning oneself as a valuable asset within and outside of corporate structures. This episode is packed with insights on how to strategically navigate career advancement and build a powerful professional brand. 00:30 Ryan's Background and Career 01:32 The Importance of Professional Branding 03:50 Challenges Faced by Tech Leaders 04:50 Owning Your Personal Brand 08:13 Effective Networking Strategies 16:29 Creating Opportunities Before They Exist 29:27 The Power of Process in Career Advancement Connect with Ryan: Website: https://www.jobhackersnetwork.com/ YouTube: https://www.youtube.com/channel/UCyjC3kuquRFQRRzKUGGcr4A LinkedIn: https://www.linkedin.com/in/ryanstoltzfus Instagram https://www.instagram.com/jobhackersnetwork/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneurs Lock Book Podcast, Zach sits down with Alex Makowski, founder of Infinite Bookings, to explore the art of turning cold emails into tangible business opportunities. Alex shares his journey from starting as an SDR at a creative agency to founding a successful lead generation agency. The discussion dives into strategies driving B2B growth, the importance of a solid offer, and the evolving role of AI in personalizing cold email campaigns. Whether targeting small businesses or Fortune 500 companies, Alex emphasizes the need for relevancy and practical insights on leveraging AI to enhance outreach efforts. 00:32 Alex Makowski's Journey into Lead Generation 02:45 Exploring Effective Cold Email Strategies 04:59 The Importance of Offer Relevance in Cold Emails 07:17 Infrastructure and Tools for Cold Email Campaigns 10:37 Personalization and Targeting in Cold Emails 17:54 Using AI to Enhance Cold Email Campaigns 26:16 Common Mistakes in B2B Cold Email Outreach Connect with Alex : https://www.linkedin.com/in/alexmakowski1/ https://x.com/makowskialex_ https://www.youtube.com/@coldemailalex https://alex-makowski.com/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
1 Blake Grewal of Legal IQ: Transforming Client Feedback and Experience into Business Success | #2 26:29
In this episode of the Entrepreneurs Logbook Podcast, we sit down with Blake Grewal, owner of Legal IQ, to discuss his journey from ultra-marathon runner to entrepreneur. Grewal shares his insights on how customer experiences can act as powerful levers for business growth and sustainability. He emphasizes the importance of retaining customers through exceptional client interactions and the pitfalls of over-relying on top-funnel marketing efforts. Throughout the conversation, Grewal provides actionable tips on setting up effective client journey maps, collecting and utilizing client feedback, and integrating technology without compromising the human touch. Tune in for an enlightening discussion on transforming client feedback into business success! 00:00 Introduction to the Entrepreneurs Logbook Podcast 00:26 Blake's Background and Journey into Entrepreneurship 01:01 The Importance of Customer Experience 02:13 Challenges in Retaining Customers 04:51 Collecting and Utilizing Client Data 05:53 Creating a Great Client Experience 14:39 The Role of Technology in Customer Experience 18:31 Future of Customer Experience and AI 22:09 Tips for Improving Customer Experience Connect with Blake on LinkedIn: https://www.linkedin.com/in/blakegrewal/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
In this episode of the Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Frank Cid, General Partner at 28 Ventures, to discuss his extensive career in helping early-stage startups achieve successful exits. Frank shares his journey from a blue-collar background to becoming a notable figure in venture capital. The conversation covers key aspects of investing in high-potential companies, the importance of good management, navigating public markets, and the growing impact of AI technology. Frank offers insights on his unique investment strategy, the benefits of going public, and advice for founders looking to secure funding. Tune in to hear invaluable wisdom from a seasoned investor and learn how 28 Ventures supports the growth and success of startups. 00:57 Frank's Early Career and Background 07:03 Journey into Investment Banking and Brokerage 09:51 Founding 28 Ventures and Investment Strategy 12:38 Challenges and Opportunities in Public Ventures 26:37 The Future of AI and Market Trends 31:25 Advice for Founders Connect with Frank : https://www.linkedin.com/in/frankcid/ https://www.28.ventures/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/ Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/ Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com…
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