The Marketer's Blueprint podcast

The Marketer's Blueprint Podcast

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How To Create Offers That People Happily Invest In. 20:50

vor 6 Tagen20:50

20:50

Sales Objections Suck - Here’s Our 6-Step Checklist For Creating Offers That Sell Themselves (With Less Pushback). 🎥 Watch More Podcasts Here: https://www.youtube.com/@businessmarketingengine/videos 📌 Chat With Nathan About Your Offer Here: https://businessmarketingengine.com/contact-us Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
How to Nurture Leads To Become Loyal Customers 23:42

vor 13 Tagen23:42

23:42

💡 Not all leads are ready to buy right away. Are you warming them up properly? In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold dive deep into the often-overlooked stages of the customer journey and reveal how you can guide prospects from curiosity to conversion. 👉 You know your ideal customer is out there, but they’re not going to hand over their wallet on the first date. So how do you move them down the funnel? What You’ll Learn in This Episode: ✅ The 3 critical stages every prospect goes through in their journey ✅ How to use the awareness, consideration, and decision phases to guide your customers ✅ The power of understanding where your leads are and how to engage them effectively ✅ Real examples of how businesses successfully nurture leads and convert them ✅ The importance of building trust at every step of the funnel 🚀 Plus, we’re sharing a behind-the-scenes client win: how we helped a client completely transform their lead nurturing and doubled their conversions. Ready to turn your prospects into loyal customers? Let’s chat about building a tailored strategy that works for your business. 📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
5 Marketing Mistakes That Will Destroy Your ROI 30:45

vor 20 Tagen30:45

30:45

Is your marketing stuck in the past? You could be wasting thousands on strategies that no longer work — and you might not even know it. If you’re feeling frustrated with your results, you’re not alone. In today’s episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold share the 5 biggest marketing mistakes businesses are STILL making in 2025 — and how to fix them fast. What You’ll Learn in This Episode: ✅ Why following trends without strategy can hurt your marketing ✅ The importance of market research and how to avoid customer bias ✅ How to target the right audience for more effective marketing ✅ Why authenticity trumps polished perfection in today’s marketing world ✅ Real-world examples of how shifting strategies helped clients succeed 🚀 Plus, we’re sharing behind-the-scenes wins: how deep market research and consistent strategy led to major wins for two of our clients in the health and wellness industry. Ready to update your marketing for 2025? Let’s chat about how we can help you implement a strategy that works. 📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
Thought Leadership for Entrepreneurs: How to Build Influence That Lasts 31:38

vor 28 Tagen31:38

31:38

Ever wonder why some leaders are followed and trusted — and others fade away? In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold pull back the curtain on what real thought leadership looks like in 2025. Spoiler alert: It’s not vanity metrics, viral videos, or pretending to know it all. It’s about substance, consistency, and helping others grow. 👉 If you’ve been struggling with how to position yourself, how to speak with authority (without being fake), and how to attract the right people to your business… this episode is for you. What You’ll Learn in This Episode: ✅ What separates REAL thought leaders from posers ✅ Why “likes” don’t equal leadership — and what actually does ✅ The #1 mistake entrepreneurs make when trying to build influence ✅ How to turn your personal experience into powerful, trust-building content ✅ Why ethical sales and authentic messaging create long-term success ✅ Real stories from industry leaders who lead with heart (and results!) 🚀 Plus, we reveal a behind-the-scenes client win: how we helped a brand-new website overhaul transform a client’s customer experience — and why design + trust matter now more than ever. Want to become the go-to expert in your industry? Let’s talk about building your thought leadership strategy — done the right way. 📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
Retention vs. Acquisition: Which Is More Affordable For Growing Businesses? 35:03

vor 5 weeks35:03

35:03

💡 Did you know that 60-70% of your business revenue should come from repeat customers? Yet, too many businesses lose valuable clients simply because they don’t have a strong re-engagement strategy. In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold reveal strategies to re-engage dormant customers and turn them into loyal brand advocates. What You’ll Learn in This Episode: ✅ Why most businesses lose customers (and how to prevent it) ✅ How to re-engage customers without sounding desperate ✅ The power of personal connections in sales & marketing ✅ Why “Do You Still Want to Hear From Us?” emails don’t work ✅ Real-life examples of successful re-engagement strategies 🚀 Plus, we share a client success story about how SixPax Gym went from years of negative marketing ROI to achieving a 49% positive ROI —all by focusing on relationships first! 🔎 Want to strengthen your customer relationships & increase retention? Let’s chat! 📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
How to Write Copy That ACTUALLY Drives Sales in 2025 30:00

vor 6 weeks30:00

30:00

"Why isn’t anyone reading my ads?” “Why are my emails getting ignored?” “Why do my social media posts get no engagement?” The truth is—your copy could be the problem. If your content isn’t getting clicks, your emails aren’t converting, or your ads are being completely ignored, you’re in the right place. In this episode of The Marketer’s Blueprint Podcast , Nathan Gibson and Gabe Arnold expose why most copy fails and how to make yours impossible to ignore. 💡 Plus, we share a real success story about how we helped Pulse PEMF transform their social media messaging and nearly double their lead generation What You’ll Learn in This Episode: ✅ Why ambiguity is the enemy of conversions ✅ The #1 mistake businesses make in their copy (and how to fix it) ✅ How to emotionally engage your audience from the first sentence ✅ The difference between features vs. benefits (and why it matters) ✅ Real examples of high-converting copywriting strategies 🔎 Need expert help with your copy? Let’s chat and craft messaging that actually drives results! 📌 Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
How to Avoid Wasting Your Budget on Google Ads 23:27

vor 7 weeks23:27

23:27

💰 Are you throwing money at Google Ads without seeing results? You’re not alone. Too many businesses waste their ad budgets on ineffective campaigns, unclear targeting, and poor keyword strategies—leading to disappointing conversions and lost revenue. In this episode of The Marketer’s Blueprint Podcast , hosts Nathan Gibson and Gabe Arnold break down essential Google Ads strategies that will help you maximize your ROI and avoid costly mistakes. What You’ll Learn in This Episode: ✅ How to find the right keywords for your industry and niche ✅ The biggest budget-wasting mistakes businesses make with Google Ads ✅ How to use audience-first strategies to improve ad performance ✅ The importance of tracking key metrics (CTR, CPA, conversion rates) ✅ What are the benefits of ppc advertising for small businesses? ✅ Why ongoing optimization is the secret to long-term ad success 🔎 Struggling to get results with Google Ads? Let’s chat and make sure your campaigns are set up for maximum performance! 📌Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
How To Avoid BitRot – Keep Your Website Fast, Secure, and Profitable 20:22

vor 8 weeks20:22

20:22

🔴 Your website is breaking down—and you might not even know it. Most business owners assume their website is a permanent asset , but in reality, BitRot is silently degrading its performance, breaking key features, and making it vulnerable to hackers. If left unchecked, this invisible threat can cost you thousands in lost business —without you realizing it. In this episode of The Marketer’s Blueprint Podcast , hosts Nathan Gibson and Gabe Arnold dive deep into BitRot —the hidden digital decay affecting websites, apps, and software. They reveal why websites require ongoing maintenance and practical steps you can take to prevent slowdowns, glitches, and costly breakdowns. What You’ll Learn in This Episode: ✅ What BitRot is and how it slowly degrades your website’s performance ✅ How outdated technology causes broken images, missing text, and site crashes ✅ The hidden costs of ignoring website maintenance ✅ Why your website should be treated like a digital employee that needs ongoing investment ✅ Proactive steps to keep your site running smoothly and securely 💻 Is Your Website Slowing Down, Glitching, or Breaking? We can help. Let’s chat and make sure your site is running at full speed. 📌Chat With Nathan: https://businessmarketingengine.com/contact-us/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
How to Manage Projects Like a Pro (Project Manager Tells All) 25:16

vor 9 weeks25:16

25:16

Missed deadlines, budget overruns, and failed campaigns? You don’t need better marketing—you need better project management. In this episode of The Marketer’s Blueprint Podcast , host Nathan Gibson sits down with Wally Plaza, one of BME’s top project managers and a key leader in keeping marketing campaigns on track. Wally has overseen everything from PPC campaigns to full-scale product launches, and today, he’s revealing what separates successful businesses from those that struggle. 🎙️ In this episode, we cover: ✅ Why project management is the backbone of a great marketing campaign ✅ How better communication leads to better results ✅ The biggest mistakes businesses make when managing projects—and how to avoid them ✅ Real-world success stories, including how BME helped a hot sauce brand sell 4,000 bottles in one month ✅ The truth about AI in project management (and why it will never replace human expertise) Want to improve your marketing campaigns and see better results? 📌 Download our 7-Figure Sales Funnel Guide here: https://7figuremarketing.businessmarketingengine.com/ 🔔 Let’s Keep in touch! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine 🚨🚨 We want to hear from you! 🚨🚨 Drop a comment below and tell us: What's the biggest challenge you face in managing marketing projects? #MarketingStrategy #ProjectManagement #MarketingSuccess #BusinessGrowth #Entrepreneurship #MarketingTips #SmallBusiness #DigitalMarketing #MarketingPodcast Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

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Geofencing in Marketing - The Secret to Targeting Customers Where They Work & Play 21:41

vor 10 weeks21:41

21:41

🚨 Your customers are searching for you right now —but are they finding you? If your business isn’t showing up at the top of Google search results, you’re losing leads to your competitors. In this episode, Nathan Gibson and Gabe Arnold reveal the exact strategies you need to run a high-converting local PPC campaign —one that turns online searches into real customers. 🎙️ In this episode: ✅ Why local PPC is the fastest way to get in front of ready-to-buy customers ✅ How geofencing & location targeting make your ads more effective ✅ The biggest mistakes businesses make with PPC—and how to avoid them ✅ Mobile optimization: Why slow-loading websites kill your conversions ✅ Real-world PPC strategies that drive more traffic, calls & walk-ins 💡 Want to dominate your local market? We help businesses like yours run profitable PPC campaigns that bring in real results. Book a call today! 📌 Connect with us: https://businessmarketingengine.com/ 🔔 LIKE, SUBSCRIBE & FOLLOW for more expert marketing insights! 👉 Facebook: @BusinessMarketingEngine 👉 Instagram: @businessmarketingengine 👉 LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
Branding For Small Businesses - How And Why It Works 22:33

vor 11 weeks22:33

22:33

Looks aren’t everything… or are they? 🤔 In this episode, Nathan Gibson and Gabe Arnold break down the psychology behind why branding is important and how minimalist design can transform your business. From high-end spas to trading card packaging, we all make buying decisions based on how things look—whether we realize it or not. 🎙️ In this episode: ✅ How strong visuals impact customer perception & buying decisions ✅ The 80/15/5 rule: Understanding how different audiences engage with marketing ✅ Why minimalism can improve clarity, conversions, and customer trust ✅ The biggest mistakes businesses make with website & brand design ✅ How the right design choices make your marketing more effective ✅ Real-world branding examples & tips from industry experts Plus, Gabe shares a surprising branding lesson from his spa experience —and why ambiance plays a crucial role in consumer psychology. 💡 Does your brand need a design refresh? Your visuals should attract, not confuse. Book a call today , and let’s strengthen your branding to drive more conversions! 📌 Connect with us: https://businessmarketingengine.com/ 🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more expert marketing insights! Facebook: @BusinessMarketingEngine Instagram: @businessmarketingengine LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
Why Likes & Follows Don’t Matter (And What Does) 28:10

vor 12 weeks28:10

28:10

"Likes can be a great sign, but they're a passive form of engagement. You should really aim for those comments, those shares, and those clicks that drive a deeper level of interest." – Nathan Gibson. Likes and followers are great but not always an indicator of actual conversions and revenue. This week, Nathan Gibson and Gabe Arnold reveal the social media metrics that actually drive growth, build trust, and generate leads in 2025. 🎙️ In this episode: ✅ Why quality relationships outperform quantity in social media metrics. ✅ How engagement (comments, shares, meaningful clicks) is the real game-changer. ✅ The long-game strategy: How consistency builds trust, brand awareness, and lasting success. ✅ Why building brand equity matters more than viral posts. ✅ Proven tips for turning social media followers into actual leads. ✅ The secret to using authentic engagement to earn referrals—even from people who don’t buy from you directly. Gabe also shares a success story about how persistence and authenticity helped a client land six-figure contracts, proving that the right social media strategy can deliver big results. 💡 Need help refining your social media strategy? Book a call with us today and let’s discuss how to improve your engagement and turn followers into loyal customers. 📌 Connect with us: https://businessmarketingengine.com/ 🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more expert marketing insights! 👉 Follow us on social media: Facebook: @BusinessMarketingEngine Instagram: @businessmarketingengine LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
The Website Red Flags Scaring Away Leads 31:17

vor 13 weeks31:17

31:17

"If you play the long game and focus on relationships, your marketing snowball will get bigger and bigger over time." – Gabe Arnold. Your website might be the face of your business, but is it working hard enough for you? This week, Nathan Gibson and Gabe Arnold dig deep into the strategies that can transform your website from just another page online into a powerhouse for lead generation, engagement, and sales. Optimizing your site isn’t easy, but the rewards are worth it—when done right, it can recapture lost leads, deepen customer relationships, and drive meaningful growth in 2025. Here’s what we cover: ✅ The Secret to Engaging Website Visitors : Why pop-ups still work and how to make them valuable. ✅ Abandoned Cart Emails : Proven tactics to recover lost sales and increase revenue. ✅ Mobile Optimization : The #1 priority for 2025 and how to ensure your site is mobile-friendly. ✅ Real-Time Engagement : How live chat and social proof widgets can elevate user experience. ✅ Interactive Elements : The power of quizzes, polls, and hyper-targeted messaging for lead generation. ✅ The Importance of SEO : How educational content drives traffic and establishes trust. Stick around to hear Gabe’s expert take on why “money loves speed” and how improving page load times can make or break your website’s success. Plus, learn more about our new quarterly business review process designed to help clients reflect, adjust, and grow faster than ever. 💡 Need help with website optimization or pop-up strategies? Contact us to learn how we can take your business to the next level in 2025. 📌 Connect with us: https://businessmarketingengine.com/ 🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more marketing insights and strategies! 👉 Follow us on social media: Facebook: @BusinessMarketingEngine Instagram: @businessmarketingengine LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
B2B Strategies Everyone Will Copy in 2025 32:47

vor 14 weeks32:47

32:47

"69% of B2B marketers spent the majority of their budgets on video in 2024, and it’s only going to grow in 2025." – Nathan Gibson. Welcome back to The Marketer’s Blueprint Podcast! In this episode, host Nathan Gibson and BME founder Gabe Arnold step into the complex world of B2B Marketing. Whether you're targeting small businesses or large enterprises, this episode is packed with actionable insights and strategies to improve your marketing game in 2025. Here’s what we cover: ✅ Understanding B2B Buyers: How to identify decision-makers, their pain points, and the psychology that drives purchasing decisions. ✅ Aligning Your Strategy with the Sales Funnel: Awareness, consideration, and decision stages broken down with real-world examples. ✅ Top Tools for B2B Success: The power of LinkedIn Ads, Account-Based Marketing (ABM), and intent data. ✅ Trends for 2025: Why short-form content and video are dominating the B2B space. ✅ Lessons from 2024 Campaigns: What worked, what didn’t, and how to build long-term relationships with B2B clients. Stick around to hear Gabe’s unique take on the importance of deep market research and the dangers of overusing pain points in your sales strategy. Plus, find out why short-form content like blogs and infographics remain critical for B2B buyers. 💡 Struggling to generate quality B2B leads? Download our Seven-Figure Sales Guide to learn the proven tactics we use to help clients grow their businesses. 📌 Download here: https://7figuremarketing.businessmarketingengine.com/ 🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more insights on B2B marketing strategies! 👉 Follow us on social media: Facebook: @BusinessMarketingEngine Instagram: @businessmarketingengine LinkedIn: @BusinessMarketingEngine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

The Marketer's Blueprint Podcast

1
Google Ads Expert Reveals How to Win Big in PPC! 25:04

vor 15 weeks25:04

25:04

"80% of searches are from mobile devices. If your site isn’t optimized, you’re out of the competition." – John Collado. Welcome back to The Marketer’s Blueprint Podcast! In this episode, host Nathan Gibson is joined by PPC & SEO expert John Collado to explore the game-changing strategies that make Pay-Per-Click advertising a powerhouse for businesses of any size. With over a decade of experience and as a Google Partner for 9+ years, John dives deep into the actionable tactics that drive real results. Whether you're just starting out or looking to optimize existing campaigns, this episode is packed with insights to help you elevate your advertising game. Here’s what we cover: ✅ What is PPC? A beginner-friendly breakdown of how Pay-Per-Click ads work and why they matter. ✅ Success Stories: How we helped land a $20K sale tied to the NFL and drove 1,397 orders for a hot sauce startup in just 4 months. ✅ Pro Tips for Winning Campaigns: Strategic keyword research, persuasive ad copy, and effective bidding strategies explained. ✅ Common Pitfalls to Avoid: The importance of negative keywords, mobile optimization, and ad extensions. Stick around to hear how John and the BME team optimize campaigns for ROI and share weekly wins , including a standout collaboration with a fitness client that’s smashing expectations. 💡 Need help with your PPC campaigns? Get expert advice from Nathan and John by clicking the link below. Whether you’re running Google Ads or Facebook Ads, we’ll help you achieve the results your business deserves. 📌 Contact us here: https://businessmarketingengine.com/ 🔔 Don’t forget to LIKE, SUBSCRIBE, and FOLLOW for more insights on PPC, SEO, and all things marketing! 👉Facebook: @Business Marketing Engine 👉Instagram: @businessmarketingengine 👉LinkedIn: @Business Marketing Engine Help support the show by visiting: https://businessmarketingengine.com/ Follow our Facebook: https://www.facebook.com/BusinessMarketingEngine/ Follow our Instagram: https://www.instagram.com/businessmarketingengine/…

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