When negative feedback shakes your confidence, it can be difficult to get back to feeling like yourself at work. In this episode, Anne and Frances help a struggling listener who has spent years toning herself down in the workplace after being told that she was too assertive — now, she feels that her modest approach is holding her back. Together, they use Anne and Frances’s “trust triangle” framework to explore how empathy, authenticity, and logic can help you rebuild confidence and trust with your colleagues, and share helpful confidence hacks for getting comfy with discomfort. What problems are you dealing with at work? Text or call 234-FIXABLE or email fixable@ted.com to be featured on the show. For the full text transcript, visit ted.com/podcasts/fixable-transcripts Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…
Player FM - Internet Radio Done Right
Checked 2d ago
Vor fünfundvierzig Wochen hinzugefügt
Inhalt bereitgestellt von Sell Global. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Sell Global oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!
Gehen Sie mit der App Player FM offline!
))
Daily Deals
Podcasts, die es wert sind, gehört zu werden
GESPONSERT
TACOS Tuesday - Amazon Ads Tactics
Alle als (un)gespielt markieren ...
Manage series 3591137
Inhalt bereitgestellt von Sell Global. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Sell Global oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
…
continue reading
43 Episoden
Teilen
Alle als (un)gespielt markieren ...
Manage series 3591137
Inhalt bereitgestellt von Sell Global. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Sell Global oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
…
continue reading
43 Episoden
모든 에피소드
×
T
TACOS Tuesday - Amazon Ads Tactics
In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. They walk through a practical framework to determine your contribution margin, define whether your focus is growth or profit, and calculate a target ACoS to guide smart bidding. Learn how to structure campaigns by job ranking, research, or profit and why assigning the right objective to each campaign can unlock scale and efficiency. This episode is perfect for brands looking to eliminate wasted spend and turn Amazon into a predictable growth engine.…
In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to explore Rufus - Amazon’s new AI-powered shopping assistant. They break down how Rufus builds on the Cosmo algorithm to deliver more personalised, intent-led search results, and why this shift is a game-changer for sellers. Viktoriya shares insights on how to optimise listings for natural language queries, leverage images and video to boost relevance, and why brands who act now will have the edge. They also explore how Rufus is already reshaping ad placements and opening up new visibility for challenger brands. If you’re selling on Amazon, this is essential listening to stay ahead of what’s coming next.…
T
TACOS Tuesday - Amazon Ads Tactics
Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already transforming search results in the US, and what sellers need to do to stay visible. Viktoriya shares actionable strategies for creating content that resonates with buyer intent, the rising importance of user-generated content, and how to future-proof your listings with smarter targeting and richer media. A must-listen for any brand wanting to stay ahead of the curve as Amazon redefines how products are discovered.…
T
TACOS Tuesday - Amazon Ads Tactics
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performance. They walk through a real example using cohort analysis to assess the long-term impact of Prime Day deals on customer lifetime value and acquisition costs. Listeners will learn how to evaluate whether Prime promotions are truly worth the investment, how to calculate their target cost per acquisition, and why understanding these metrics can unlock scalable growth. Ideal for sellers aiming to refine their Prime Day strategy with data-driven insights.…
In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
T
TACOS Tuesday - Amazon Ads Tactics
In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies they’re using to navigate the seasonal lull between Q1 momentum and Prime Day build-up. They discuss how to adjust bids based on changing conversion rates, and how brands can use historical data to stay profitable during off-season slumps. They also touch on why Amazon vendors are being pushed toward higher average sale price products. Whether you’re a vendor or third-party seller, this episode gives real-time insight into staying sharp if or when the market cools.…
In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overspending. Learn how to align your budget with business goals, adjust based on campaign performance, and avoid the most common pitfalls that drain ad spend. We cover practical methods for scaling, when to pull back or double down, and how to use data to make smarter budget decisions. Whether you're managing a tight budget or looking to scale profitably, this episode offers actionable insights to help you take control of your advertising spend.…
T
TACOS Tuesday - Amazon Ads Tactics
In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can unlock huge savings for e-commerce brands. Jamie shares his journey from running a transport business, to successfully launching his own brand on Amazon and then to launching a global logistics platform. Jamie has spent a significant amount of time in China and it was the early insights learning how Chinese manufacturers managed their logistics inspired a more efficient inventory model. They dive into key mistakes brands make with inventory movements, how to mitigate tariff risks, and why storing stock in China gives sellers more flexibility. Jamie also breaks down the power of demand-driven shipping, the shift toward multi-channel fulfillment, and how SKUdrop is helping both small and enterprise-level brands navigate complex logistics with ease. If supply chain headaches are eating into your margins, this episode is your blueprint for gaining control and scaling with confidence.…
T
TACOS Tuesday - Amazon Ads Tactics
In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make like poor campaign structure, catalog gaps, and wasted spend and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential, but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.…
In this episode of TACOS Tuesday, Hamish and Seb dive into the chaotic ripple effects of Trump’s latest tariff changes and what they mean for Amazon sellers. With compounded duties nearing 200%, they share real client examples of how margins are being squeezed and what strategic moves can help sellers stay competitive. From cutting wasteful ad spend and leveraging dayparting, to seizing stock advantages and exploring new markets, this is a tactical guide to surviving and even thriving through economic turbulence. This is a must listen if you're navigating e-commerce in uncertain times. Access the free Dayparting Tool at gosellglobal.com/management-for-amazon-ads to maximise your ad efficiency by identifying your best performing times of day and week.…
In Episode 33 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the crucial topic of negative matching for Amazon ads. They break down common mistakes sellers make, such as blindly negating high ACOS keywords and eliminating low-volume terms that can actually drive profitability. The discussion covers key criteria for effective negative matching, including relevancy, click-to-sale ratios, and cost-per-acquisition thresholds. They also share insights on how often to negative match based on campaign age and spend levels. If you want to maximise ad efficiency and reduce wasted spend, this episode is packed with actionable strategies to refine your approach.…
In Episode 32 of Tacos Tuesday , hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it. By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, they dramatically improved profitability while reducing waste. The results speak for themselves - less spend, more sales, and a smarter, more efficient strategy. If you're running Amazon Ads, this episode is packed with insights to help you maximise your returns. Download Slides - https://gosellglobal.com/wp-content/uploads/2025/03/Sell-Global-Case-Study-Amazon-Ads-Health-Household-Personal-Care-Category.-2.pdf…
In this episode of Tacos Tuesday , Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results. They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns. If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen. To See If the Amazon Ads Spotlight Audit is Right For Your Brand, you can book a call with Seb here : https://gosellglobal.com/management-for-amazon-ads/…
In this episode of Tacos Tuesday , Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates. They break down the key elements of high-converting Amazon ad creatives, the impact of video versus static images, and how to maximise ad placements for better results. They also cover common mistakes that can waste ad spend and why now is the best time to leverage video before the competition catches up. Plus, they reveal how brands can gain a massive competitive advantage in markets where video ads are still under-utilised like Amazon Australia. If you're running Amazon Sponsored Ads, this episode will help you stay ahead of the curve.…
Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you can stay ahead. With competition heating up and Amazon doubling down on growth, understanding these trends could be the key to scaling your business. If you’re selling on Amazon or thinking about it, this episode is packed with insights you can’t afford to miss. Download Slides Here :https://gosellglobal.com/wp-content/uploads/2025/03/Deep-Dive-on-Amazon-AU-2024-Filing-Results-PDF-2025-1.pdf Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value, and why brands often make costly mistakes by overreacting to short-term metrics. Learn how top sellers use this data to maximise their advertising investments, improve profitability, and build long-term success on Amazon. Whether you are a third-party seller or a vendor, this episode uncovers game-changing insights to help you make smarter decisions and drive sustainable growth. Sell Global is an Amazon Ads Advanced Partner which means they are in the top 5% for ad spend managed on Amazon Ads in Australia.…
T
TACOS Tuesday - Amazon Ads Tactics
In this episode of Tacos Tuesday , Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency. Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.…
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you’re new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter. Want to see how your Amazon Ads stack up?Get your Ad Audit today - visit https://gosellglobal.com/management-for-amazon-ads/ to book a call with Seb. Download PDF Here : https://gosellglobal.com/wp-content/uploads/2025/02/Podcast-Amazon-Ads-Spotlight-Audit-Example-Report-and-Explainer-2.pdf Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍 ________________________________________…
In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand’s market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy can drive stronger brand recognition and accelerate growth in crowded markets. Tune in for insights on leveraging Amazon ads for top-of-the-funnel growth, measuring success with new brand data, balancing new customer acquisition with retaining loyal ones, and optimising your brand’s presence for sustained growth in a competitive marketplace.…
Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance.Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the ”how” and ”why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you’re new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow. Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.…
T
TACOS Tuesday - Amazon Ads Tactics
In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the ”Fundamentals of Amazon Advertising.” Going solo this week, he dives into the basics of Amazon’s advertising ecosystem, explaining how it works, the different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), and how to measure success with key metrics like clicks, conversion rates, and ACOS. He also shares insights on how to scale ad spend for exponential growth and the importance of understanding the impact of ads on overall sales. Plus, get the scoop on upcoming in-person events in Melbourne and Sydney. This is just the start of Seb’s 3-part series on the Amazon Ads Fundamentals - don’t miss the next episode!Download the slide here : https://gosellglobal.com/knowledge/podcast/…
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your business. From the rise of AI transforming Ad campaigns to the growing power of Prime Video for customer engagement, this conversation is packed with forward-thinking insights. Discover how augmented reality, evolving fulfilment strategies, and Gen Z’s shopping habits will reshape the marketplace and why adapting quickly is key to staying ahead. Don’t miss this episode, packed with actionable strategies to future-proof your success in 2025.…
In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at the trends through the year for Sell Global’s clients in terms of traffic, conversion, AoV’s, click costs and what has been behind those numbers. They also discuss how brands have been interacting with Amazon and Amazon ads as the channel becomes more important in Australia. The impact of new tools that launched through the year like Amazon Marketing Cloud, Amazon Vine, Inspire, and Prime Video’s are discussed. Plus, don’t miss Sebastian’s pro tip for supercharging your Amazon reviews at launch.Tune in to discover insights that can help shape your Amazon success in 2025.Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
T
TACOS Tuesday - Amazon Ads Tactics
In episode 19 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive deep into the results of the Amazon Australia Black Friday deal window. They break down the data, analyzing impressions, clicks, conversion rates, and more to uncover key trends from the event. From the surge in the first two days to the impact of the ”Black Friday deal badge,” they share actionable insights for sellers looking to optimise their ads and sales strategies during key deal periods. Plus, get hot tips for the remaining shopping window through Christmas, including how to capitalise on delivery speed and advertising spend. Don’t miss out on these expert takeaways that will help you finish the year strong and set up for 2025!…
In this episode of Tacos Tuesday, Hamish Conway shares key lessons learned from his commitment to traveling to Australia each month in 2024. From winning new business and fostering team culture to the importance of consistency, patience, and managing personal energy, Hamish dives into the insights that have shaped his business and life this year. Whether you’re a brand owner, or business owner, these lessons offer valuable takeaways for scaling your business and navigating growth in 2025. Plus, Hamish previews exciting developments for the new year, including more events and continued innovation in Amazon advertising. Tune in for a practical discussion on success in business and beyond. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from Amazon’s two-week deal event. With fresh insights on impressions, click-through rates, cost-per-click, and conversion rates, Seb shares how the data has unfolded so far, validating some of their previous predictions. They also discuss strategic takeaways for brands, including how to adjust your ad spend for maximum impact during peak days like Black Friday and Cyber Monday. Tune in for actionable insights that will help you optimise your Amazon advertising strategy and set yourself up for success in the final stretch of the holiday shopping season. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers actionable tips on how to set them up, choose the right search terms, and adjust bids for maximum impact. Perfect for sellers looking to fine-tune their Amazon ads during a critical time of year. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
T
TACOS Tuesday - Amazon Ads Tactics
In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday. From understanding top of search, rest of search, and product page placements, to when and how to use placement modifiers to boost ad results, this episode is packed with insights to help you optimise your Amazon advertising strategy. Whether you’re preparing for peak sales seasons or refining your year-round ad approach, Seb and Hamish offer key tips for driving better results and managing your ad spend effectively.…
T
TACOS Tuesday - Amazon Ads Tactics
In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period. While the plan on the surface appears logical, when they peel back the layers you can see this plan would certainly benefit Amazon, but the client would be wasting a lot of ad spend. Find out why as you tune into this episode. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…
Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.
Daily Deals
Daily Deals
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!
Gehen Sie mit der App Player FM offline!
))
