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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Event: Crushed for Wedding Pros
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Inhalt bereitgestellt von Becky Hart. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Becky Hart oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you a wedding pro ready to ’crush it’ in life and business? Each week on Event: Crushed, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests. Whether you are a wedding photographer, planner, floral designer, cake baker, stationery designer, videographer, or venue owner -- you will find a welcoming, judgement-free zone that will encourage you to become the business owner and wedding pro that you’ve always wanted to be. Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics including marketing, social media, burnout, growing a team, vendor relationships, work/life balance, and so much more. Tune in each Wednesday for a new episode, and make sure you’re following us at @eventcrush.ed on Instagram!
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42 Episoden
Alle als (un)gespielt markieren ...
Manage series 3570878
Inhalt bereitgestellt von Becky Hart. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Becky Hart oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Are you a wedding pro ready to ’crush it’ in life and business? Each week on Event: Crushed, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests. Whether you are a wedding photographer, planner, floral designer, cake baker, stationery designer, videographer, or venue owner -- you will find a welcoming, judgement-free zone that will encourage you to become the business owner and wedding pro that you’ve always wanted to be. Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics including marketing, social media, burnout, growing a team, vendor relationships, work/life balance, and so much more. Tune in each Wednesday for a new episode, and make sure you’re following us at @eventcrush.ed on Instagram!
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42 Episoden
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×Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out. Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy. If you’re ready to simplify your social media strategy while still making an impact, this episode is for you! What You’ll Learn in This Episode: What a sustainable content schedule looks like and why it’s important How to create a content plan that works during busy wedding seasons The biggest mistakes wedding pros make with social media Why repurposing content is key to long-term success How to use FAQs and educational content to attract ideal clients The mindset shift that makes marketing easier and more effective Resources: Enji Marketing Software Connect with Danison: Instagram: @bowtieandbrush Website: www.bowtieandbrush.com Connect with Becky: Instagram: @eventcrush.ed Website: www.eventcrush.com If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!…
In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business. Here’s what you’ll learn in this episode: ✨ Why undercharging can lead to burnout and resentment—and how to confidently raise your rates. ✨ The unexpected nightmare of offering partial planning and why I swore off this service. ✨ How failing to set clear boundaries can lead to client overreach and exhaustion (and how to prevent it). Whether you’re a new wedding planner or just looking to fine-tune your business, these insights will help you avoid common pitfalls and build a more sustainable, thriving career. 📢 Mentorship Opportunity: If you’re in your first few years of wedding planning and need guidance, support, and personalized strategies to grow your business, my 1:1 Wedding Planner Mentorship might be exactly what you need! Click the link to learn more and apply. Heads up! New podcast episodes are now dropping on Wednesdays instead of Fridays—so be sure to tune in midweek for more tips, stories, and advice. Let’s Connect! DM me on Instagram @eventcrush.ed and let me know which mistake resonated most with you! Have you grabbed my free networking guide for wedding pros yet? Click here! Thanks for tuning in, and I’ll see you next Wednesday!…
In this episode of Event: Crushed , I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor relationships, handling stress on a wedding day, and creating a positive, respectful culture in the wedding industry. What You’ll Learn in This Episode: Olivia’s journey into wedding videography and the story behind Numa Films. What it means to “respect the wedding day” and how vendors can embody this mindset. Balancing the need for content creation while prioritizing the couple’s experience. The importance of reading the room and adjusting to the couple’s needs in real-time. How videographers and photographers can work together seamlessly. Strategies for handling stressful moments on a wedding day with grace. Why vendor relationships and teamwork are crucial to a successful wedding experience. How simple acts of kindness and collaboration can set you apart in the wedding industry. Resources & Links: Follow Numa Films on Instagram: @numa.films Visit Numa Films online: numafilms.com Connect with Becky on Instagram: @eventcrush.ed Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Tag us on Instagram with your biggest takeaways from today’s conversation. Thanks for listening!…
Today's episode incorporates two of my FAVORITE THINGS!! The wedding industry, of course, and... Disneyland ❤️ There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world. How can we take the magic of Disney and apply it to our own businesses? Listen to this week's episode to find out! "Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and will want to bring others and show them how well you do what you do.” - Walt Disney Books mentioned in this episode: “Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney” by Lee Cockerall “Be Our Guest: Perfecting the Art of Customer Service” by Disney Institute & Theodore Kinni If you enjoyed the episode, please consider leaving a review or a rating on Apple or Spotify. Thank you so much 🙏🏼 See you next Friday for another new episode!…
In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking. Mentioned in this episode: - Episode 36: Transform Your Business (and life!) With an Annual Big Ideas Retreat ---> Sign up for my free networking guide here! <--- https://eventcrush.myflodesk.com/networking Thank you for tuning in! Please consider leaving a rating or review if you enjoy the show. 😘 See you back here on Friday!…
It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our most popular referral sources, our most popular service offerings, estimated and confirmed revenue, and SO much more. But the most important step of all is *using* that data to help us make informed decisions in our businesses! Becky shares practical tips for effective tracking, highlights common mistakes to avoid, and at the end of the episode introduces the new Ultimate Lead + Sales Tracker tool designed to help wedding pros streamline their processes and improve their booking rates. The episode is packed with insights and actionable advice to help listeners enhance their lead management strategies and ultimately grow their businesses. Mentioned in this episode: Episode #17 - Getting Ghosted? Why It's Happening and What You Can Do About It Listen on Spotify Listen on Apple The Ultimate Lead + Sales Tracker is LIVE! Snag yours now for just $15 . https://eventcrush.myflodesk.com/leadtracker2025 Need a bookkeeper for the year ahead? Check out Hart Systems Bookkeeping ! Enjoyed this episode? Please consider leaving a rating or review 🙏🏼…
As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration to start the new year strong! What You'll Learn in This Episode: The Power of Reflection: Why looking back on your wins and challenges can fuel growth The framework we use to reflect on the past year and plan for the next Hosting Your Own Big Ideas Retreat: How stepping away from your daily routine can spark creativity A step-by-step guide to planning a retreat for clarity and goal-setting Turning Reflection into Action: How to use your reflections to create a roadmap for 2025 Breaking down big goals into actionable steps Links and Resources Mentioned: Download the FREE Year Compass framework here: https://yearcompass.com/ Follow us on Instagram for more tips and inspiration: @eventcrush.ed Join the Conversation: What’s your word for 2025? How are you creating space for big ideas? We’d love to hear from you! Share your thoughts on Instagram or shoot us an email. Subscribe & Review: If you loved this episode, please subscribe and leave a review! Your support helps us reach more listeners like you. Don’t forget to share this episode with a friend or colleague who’s ready to reflect and and reset for the new year. Connect with Us: Instagram: @eventcrush.ed Website: www.eventcrush.com Email: becky@eventcrush.com…
This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the necessity of optimizing websites for various audiences (it's not just couples looking at your website!), and practical tips for improving website content. Find Andrea here ⬇️ https://andreashah.com/ Andra Shah Copy on Instagram Happy New Year -- we'll see you back here in 2025! Make sure you are following the new eventcrush.ed instagram page ! We have a super fun offering coming up that is going to help you track leads, streamline your sales process, see which services are booking most, and track financials for the year. Stay tuned!! 🥳…
Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great convo! Stay tuned for an interview with yours truly coming out on her own podcast, Clarity Convos for Wedding Pros soon, too! In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up! "If you are not getting invited to the table... make your own table!" "Stop blending in with everyone else and start showing up as the 'of course' option." Key Takeaways Having a mindset of curiosity and fearlessness can be beneficial when starting a business Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business Identifying as both an artist and a business owner is crucial for success in the wedding industry Cutting out external noise and seeking validation from within is necessary for making confident decisions in business Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key! Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners Aislinn offers a range of coaching programs, including the Success Accelerator Program, mastermind, and masterclass vault, to support wedding professionals at different stages of their careers. Connect with her below to learn more! Work with Aislinn: https://aislinneileen.com/ Profitable Photographer Free Masterclass: https://aislinneileen.com/freebie Find Aislinn on Instagram: https://instagram.com/aislinneileencoaching Clarity Convos for Wedding Pros Podcast: https://podcasts.apple.com/us/podcast/clarity-convos-for-wedding-pros/id1676987204…
Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for themselves in this industry that has an extremely high turnover rate. Enjoy! -- Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark. Becky will chat about: The impact of forming meaningful, long-lasting relationships in the industry Staying up to date on new technology and trends Showing up consistently The benefits of outsourcing The importance of a growth mindset and why you should continually evolve & educate yourself Thanks for tuning into this week's episode! We'll be right back here next week with another episode. If you enjoy the podcast, please consider leaving a review. It would mean the world to me and will help other wedding pros find the show. -- Are you following the new Instagram account for the podcast yet? Follow along here ! We are are looking for new podcast guests to interview -- have a topic idea? Shoot Becky an email at becky@eventcrush.com .…
Happy December! This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Renee's insight and learn now styled shoots have changed the course of her career! You will also learn about Renee's content day brand, Beneath the Pines, and what sets her content days apart from the rest. Connect with Renee: Website | Instagram Beneath the Pines Instagram Are you following our new Instagram page for the podcast yet? Follow along here !…
Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season. Mentioned in this episode: Wedding MBA - Tickets are discounted at $219 until April 2025 Longevity Episode: Episode 3 of the Event: Crushed Podcast Enji - AI Marketing Tool for Wedidng Pros ChatGPT and Claude.AI FathomAI notetaker Meghan Ely's speaker course Meghan's episode: Navigating PR For Wedding Pros We have a new IG account for the show! Follow along at @eventcrush.ed. 🙌🏻 Interested in coming on the show as a guest? Email me at becky@eventcrush.com with details and let's see if it would be a good fit! Loving the show? Please consider leaving a review or rating on your favorite platform. We'll see you back here next Friday. 🥳 In the meantime, check out my favorite resources for wedding pros!…
Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audit our businesses from the inquiry and booking process through onboarding our clients, the client experience, and the often-overlooked off-boarding process. This episode is a must-listen to ensure that we are ready for a successful booking season! Becca Mai is a business strategist and coach for wedding professionals with over 10 years experience in the wedding industry. She helps wedding pros implement standard operating procedures into their businesses to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights. Website: www.wed2you.co Instagram: www.instagram.com/wed2you Connect with us! www.eventcrush.com | @eventcrush.ed <--- follow our new instagram account dedicated to the podcast and continuing wedding industry education!…
This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. Key Takeaways Social media should be viewed as a game with flexible rules; the key to winning in social media is to actively participate Instagram has rolled out many new features including 20-image carousels Using keywords in captions is essential for SEO on Instagram Hashtags should be geographically focused and used strategically Instagram's algorithm is user-driven, not creator-driven Alt text can be used for better SEO on Instagram posts. Instagram can be visualized as a wedding cake with layers; each type of Instagram content serves a unique purpose Panic marketing is ineffective and should be avoided Systems and automation can significantly reduce overwhelm Consistency in posting is key to maintaining visibility Clients may not know their own preferences until they start collaborating It's important to set clear expectations when hiring a social media manager Connect with Serena ⬇️ @dandeagency on Instagram | www.dandeagency.com Check out Serena's newest offer, the Swell Social Club ! Connect with Becky ⬇️ @eventcrush on Instagram | www.eventcrush.com This episode was edited by Ace Sound Design . See you back here next week!…
In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to create a cohesive and effective online presence. The discussion also touches on the significance of SEO in attracting clients and the evolving landscape of wedding branding, emphasizing the importance of color and individuality. Emily also shares two wonderful freebies for wedding pros which are linked below! Key Takeaways A successful website must be both beautiful and functional, especially in the wedding industry Brand strategy is the foundation for all of the remaining pillars; the "heart of your business" High-quality images are crucial for website perception SEO is a powerful tool for attracting clients in the wedding industry Understanding your brand strategy can differentiate your business from competitors A cohesive online presence is vital for success in the wedding industry. Wedding pros can embrace color in high-end branding! The wedding industry is evolving with new expectations from couples SEO and copywriting are crucial components of a successful website Not all designers cover all aspects of branding and marketing Investing in professional services can significantly enhance brand visibility Freebies from Emily: Elevated Website Checklist Selecting a Color Palette Connect with Emily here: Website | Instagram Listen to Emily on the Power in Purpose podcast with Candice Coppola! Are you following us on Instagram yet? Connect with us here! Don't forget to subscribe and leave a review if you're enjoying the show ☺️…
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