Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Hosted on Acast. See acast.com/privacy for more information.…
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Latina CEO Identity
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Inhalt bereitgestellt von Liz Fernandez and Identity Coach. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Liz Fernandez and Identity Coach oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire you to take action on your unconventional journey, and start embodying your CEO Identity. She will do this by shedding light on identity and providing you with actionable tips to break free of cultural conditioning that limits Latinas from creating the income & life of their dreams. Tune in to a new episode every other Tuesday & Make sure you’re following the Latina CEO identity podcast on your favorite podcast platform. If you take value from any episode make sure to rate & review to help other Latina CEOs find us. Find Liz on Instagram @lifewithhliz.
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Inhalt bereitgestellt von Liz Fernandez and Identity Coach. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Liz Fernandez and Identity Coach oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire you to take action on your unconventional journey, and start embodying your CEO Identity. She will do this by shedding light on identity and providing you with actionable tips to break free of cultural conditioning that limits Latinas from creating the income & life of their dreams. Tune in to a new episode every other Tuesday & Make sure you’re following the Latina CEO identity podcast on your favorite podcast platform. If you take value from any episode make sure to rate & review to help other Latina CEOs find us. Find Liz on Instagram @lifewithhliz.
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Latina CEO Identity
1 EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything 18:28
If choosing yourself still feels selfish or unsafe, it’s not a mindset issue—it’s an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they’re unconsciously disqualifying themselves from the life they deeply desire. If you’ve ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you’ve been craving. Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Conflicts: Learn how internalized roles (like the “good daughter” or “the strong one”) sabotage your next-level decisions and growth. • Normalize Your Evolution: Discover why choosing alignment may look like rebellion in your family or culture—and why that’s part of your healing. • Implement Practical Identity Anchoring: Walk away with 3 powerful tools to help you embody your future self in real time. If you're stuck between the life you have and the one you can't stop dreaming about, this episode will help you see that your vision isn’t just possible—it’s already yours. You just need to start identifying as her. How to work with Liz: Apply for private 1:1 coaching (June spots open now) 💌 Join my email community for grounded, identity-led coaching insights, behind-the-scenes shares, and aligned business lessons I don’t post anywhere else: [ https://thelizfernandez.com/email ] Want more in-the-moment support and reminders that you’re not alone on this path? Stay close on Instagram: [ www.instagram.com/thelizfernandez ]…
Episode Summary: In this inspiring episode of Beyond Private Practice , host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain. If you’re tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you. What You’ll Learn: How to move from survival mode to making aligned decisions Why waiting for certainty often means waiting forever The ripple effect of small, consistent choices that transform your life How to embrace your identity as a decision-maker and creator Real-life stories of brave decisions that shaped Liz’s life Practical steps to start making decisions that align with your dream life today Favorite Quotes: “Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.” “The most powerful decisions aren’t always loud or dramatic—they’re the quiet, aligned ones that shape your future.” “Your dream life isn’t built from one massive decision, but from small, brave choices that stack up over time.” This Episode Is For You If: You're a first-gen, high-achieving mujer ready to make bold, aligned choices You often delay decisions until they feel 100% safe or planned You’re navigating big life changes and want to trust your instincts You’re ready to break free from overthinking and step into your power You want to learn how small, intentional decisions can create lasting impact How to Work with Liz Currently: Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists transitioning into coaching. Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Subscribe here Visit my Website – Explore coaching programs, free resources, and more. Visit here Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: @TheLizFernandez Loved This Episode? Please Share it/Review it: If this episode spoke to you, text it to a friend or share it on Instagram and tag @TheLizFernandez . Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.…
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Latina CEO Identity
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same. If you've ever questioned whether you're “ready enough,” “qualified enough,” or worthy of more ease, freedom, and fulfillment—this episode is your sign. It’s time to lead from who you already are, not from what you think you need to prove. What You’ll Learn: How to break the cycle of “earning” your worth through degrees and credentials The 3 steps to start living your dream life now—plus a bonus mindset shift Why your fear isn’t about starting, it’s about being seen The powerful truth behind “you’re not new to helping people” What it looks like to live and lead from alignment, not survival Why permission is more powerful than another program or piece of paper Favorite Quotes: “I didn’t need more proof. I needed more trust—in myself, in my desires, in my voice.” “You’re not new to coaching—you’re just new to being seen in your full power.” “I stopped chasing degrees and finally started chasing a life that looked and felt like me.” This Episode Is For You If: You're a first-gen therapist, coach, or service provider stuck in over-achievement mode You’re an eldest daughter navigating deep identity shifts You’ve told yourself “maybe later” for years—and you’re ready to go all in You want to build a business and life that reflects your current season and values You’re done with burnout and want to create more space, choice, and freedom How to work with Liz: Work with me privately 1:1 – Ready for personalized support to build your dream coaching business as a high-achieving Latina leader? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists ready to launch or grow their coaching business with aligned strategy and soul. Learn more Join my email community – Get behind-the-scenes insights, voice notes, and exclusive podcast extras delivered straight to your inbox. Subscribe here Visit my website – Explore coaching programs, free resources, and more support to grow your brand and business. Visit here Follow me on Instagram – For daily coaching insights, slow living in Mexico City, and behind-the-scenes moments: @thelizfernandez 📲 Loved this episode? Share it: If this episode spoke to you, text it to a friend or share it on IG and tag @thelizfernandez ! Your shares help other Latinas and first-gen women find the support and strategy they need to build a life and business they love.…
Are you feeling stuck—like something has to change, but you don’t know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve been while expanding into who you’re becoming. You’ll learn how to: Get unstuck by releasing old identities that no longer fit Find your purpose without starting over from scratch Work through fear of judgment and cultural conditioning (especially if you're first-gen) Use your existing skills and lived experience to build something aligned Understand why what feels “too easy” is often your biggest gift Take aligned action with the Simple Start to Freedom™ method Whether you’re a therapist, healer, coach, or just someone craving a deeper life transition, this episode will help you move through grief, find clarity, and finally take that next aligned step. This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color, how to find your purpose, feeling stuck in your career, personal development for therapists, burnout recovery, identity work in entrepreneurship Quotes from the Episode: “You’re not stuck because you’re lost. You’re stuck because you’re grieving a past version of yourself.” “What’s holding you back is what you’re holding on to—and it’s okay to let it go.” “You’re not starting over. You’re starting deeper.” Work with Liz: If you’re ready to move through this season with clarity, purpose, and real support—I would love to guide you. I have one spot left for May inside my 1:1 coaching container. Schedule your free consultation call here: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule?fbclid=PAZXh0bgNhZW0CMTEAAafEQG1rrVJDHhUW496JyvvlvG9iy1GEhw-oSVusX5l7Vg0aOUg5P-kEAC0vKg_aem_UIb-zxz3qiBGiD74hdgHiA (Don’t wait—these spots fill fast and this could be the clarity you’ve been needing.) Let’s stay connected: Join my email community for exclusive content, tips, wisdom + future offers DM me on Instagram @thelizfernandez and share what part of this episode moved you Share this episode with someone who’s standing at the edge of something new—they don’t have to do it alone either. Visit My Website: https://thelizfernandez.com/…
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Latina CEO Identity
1 EP 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas And What Actually Helps 17:39
Episode 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who’s been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn’t an anti-strategy episode. It’s a real conversation about why the strategies you’ve been taught might not feel aligned — especially if you’re navigating survival mode, self-doubt, and systems that weren’t built with your lived experience in mind. It’s not that strategy is wrong — it’s that strategy without identity doesn’t land for many of us. And that’s exactly what I’m breaking down in this solo episode. Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what’s really going on beneath the surface — and what to do instead. In this episode, I cover: Why traditional business strategy often fails first-gen business owners How cultural and generational narratives affect your success The role of identity in business growth How to grow a coaching business without burnout Three mindset shifts to build a business that honors your energy, story, and nervous system This is an invitation to stop questioning your worth and start reclaiming your power. You’re not broken — the tools you were handed just weren’t designed for where you’re going. But that doesn’t mean you can’t build a powerful, sustainable business that aligns with who you are. Ready to work together? → Book a 1:1 consult call to explore if private coaching is the next step: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule → Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective : https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective Stay Connected! → Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: https://www.instagram.com/thelizfernandez/ → Visit my website & Join my Email Community for more resources: https://thelizfernandez.com/ This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color…
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Latina CEO Identity
1 EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina 29:29
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment. This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more. You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart. What You’ll Learn in This Episode: How I made my first brave move as a brand new coach with no business background The identity work that helped me grow a sustainable 6-figure business What it really means to start showing up for your business in uncertain times 3 tangible steps you can take this week to create momentum How to stop outsourcing safety and build income on your own terms Why therapists and service providers don’t need to practice under their license to thrive This episode is for you if: You’re a first-gen therapist, coach, or healer ready to start or grow your business You’ve been holding back because of fear, instability, or lack of clarity You’re craving financial freedom but want to do it in an aligned, strategic way You’ve told yourself “now’s not the right time”—but your gut says otherwise You’re ready to become the version of you who stops waiting for permission Resources & Support Mentioned: Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City Join my free email community for weekly identity, mindset + business tips Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March. Loved This Episode? Text it to a friend who needs this message right now Tag me on IG @thelizfernandez with your favorite takeaway Leave a review to help more first-gen entrepreneurs find this show and feel seen SEO Keywords Targeted: how to start a coaching business 6-figure coaching business success story building a business during uncertain times business coaching for first-gen entrepreneurs how therapists can start a coaching business coaching business for Latinas income streams for women of color business coaching for daughters of immigrants…
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Latina CEO Identity
Episode Title: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you. In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress. You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode. If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise. Timestamps: 00:01 – What the in-between season of business really is 02:00 – Why you feel the urge to do more when results aren’t showing 03:45 – The myth of falling behind and why your 40% is enough 06:00 – Client breakthroughs that didn’t come from doing more 08:00 – The first identity shift: embodying the coach who’s already booked out 10:30 – The second identity shift: trust that your work already works 12:00 – The third identity shift: building safety in visibility 14:00 – Why this work is bigger than you 15:00 – How to move through resistance and into expansion 16:00 – How to work with Liz for deeper, personalized support Episode Highlights: Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working. The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible. Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet. Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in. Category: Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts Keywords: in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts Work With Liz: Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in. Now booking for May Includes: Bi-weekly calls + private voice message support Click here to apply Therapist to Coach Collective: Learn More & Join TCC Join Our Community: Email Community: Subscribe for updates and exclusive resources Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com Leave a Review: If this episode spoke to you, share it with a friend or leave a review — it helps more first-gen women find this work.…
Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC Episode Summary: They called me delusional —and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today. This episode is a continuation of last week’s conversation on being unrealistic , but today, we’re going even deeper. If you’ve ever made a decision so big and bold that people questioned your sanity (and you started questioning yourself too), this is for you. I’m sharing how being “delusional”(having unconventional thinking) isn’t a bad thing—it’s actually a superpower. It’s what allows us, as Latinas and eldest daughters, to break cycles, create financial freedom, and build lives beyond what we ever imagined. This episode will inspire you to: ❤️🔥 Stop letting other people’s fears define your dreams ❤️🔥 Lean into your boldest, biggest vision—even when it scares you ❤️🔥 See delusion as a necessary step to freedom, wealth, and success ❤️🔥 Take tangible steps toward creating a life & business that align with your values This is your sign to stop playing small. Being delusional might just be the best thing you ever do. Timestamps: 00:01 – Why being delusional is actually a good thing 01:30 – The boldest, most delusional decisions I’ve made (and how they paid off) 04:15 – How I built a $700,000 coaching business while working just 3 days a week 06:00 – The role of vision boards, mindset shifts & manifestation in my journey 09:30 – My first $25K launch & how I saved $50K to quit my job 12:45 – Moving to Mexico City, finding love again & building a life of freedom 15:30 – Why financial independence is non-negotiable for Latinas right now 17:00 – How to work with Liz & take your next bold step Episode Highlights: ✨ Delusion = Vision Before Proof – Why people doubt your dreams until they become reality. ✨ From $400 Offers to a $700K Business – How I overcame fear & scarcity mindset to charge my worth. ✨ Manifesting & Money Mindset Shifts – The power of vision boards, visualization & believing in yourself. ✨ Freedom, Love & Financial Independence – How being delusional led me to a life beyond what I imagined. Category: Latina Entrepreneurship, Wealth Building, Identity Work, Personal Growth Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, financial independence, personal growth, money mindset Join Our Community: 📩 Email Community: Subscribe for updates and exclusive resources! 📲 Follow Liz on Instagram: @thelizfernandez 🌎 Website: https://thelizfernandez.com If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review.…
Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what’s holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance. As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic was just another way of playing small. In this episode, Liz shares the bold, unrealistic choices that changed everything for her—from turning down a six-figure therapy job to moving to Mexico City—and how you can start rewriting the rules for your own life. This episode will inspire you to: ❤️🔥 Break free from the limitations of being “realistic” ❤️🔥 Trust your vision even when others don’t understand it ❤️🔥 Take bold, imperfect steps toward the life you want ❤️🔥 Redefine success on your terms This is your permission slip to stop waiting for the “right time” and start going after your biggest dreams—right now. Timestamps: 00:01 – Welcome & why being realistic keeps you stuck 01:15 – How our upbringing as Latinas teaches us to play small 03:30 – The biggest unrealistic decisions that changed Liz’s life 06:45 – Overcoming fear & self-doubt when taking big risks 10:00 – Trusting yourself when no one else understands your vision 13:20 – How to start making bold moves toward your dreams today 15:30 – How to work with Liz to create freedom and impact Episode Highlights: ✨ The Hidden Cost of Being Realistic – How playing it safe keeps you from joy, freedom, and true fulfillment. ✨ How Liz Redefined Success – From turning down a six-figure therapy job to moving to Mexico, every major move Liz made was considered unrealistic. ✨ Trusting Your Vision Even When It Feels Scary – How to push past fear, self-doubt, and external pressure. ✨ Steps to Start Thinking Unrealistically – Simple mindset shifts to help you dream bigger and take action. Category: Latina Entrepreneurship, Mindset Shifts, Identity Work, Personal Growth Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, identity work, taking bold action, personal growth Join Our Community: 📩 Email Community: Subscribe for updates and exclusive resources! 📲 Follow Liz on Instagram: @thelizfernandez 🌎 Website: https://thelizfernandez.com If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review! 💫…
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Latina CEO Identity
1 EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno 56:34
How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values. If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you. Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level. About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values. In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider. Gina’s unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures. With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth. Timestamps 00:01 – Gina’s Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success Episode Highlights Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. The Power of Taking Imperfect Action – Why you don’t need to have everything figured out before launching your business or project. Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment. Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Work with Liz in Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Gina Moreno 🌎 Empowermente – Coaching for Ambitious Latinas 🔗 Website: https://www.empowermente.com/ 📸 Instagram: @soyginamoreno TikTok: @soyginamoreno Free Productivity guide: https://guide.soygina.com/productivity 🎤 Public Speaking and Brand Collaborations 📸 Instagram: @soyginamoreno Gina’s Next Level Latina Group Coaching Program is now open for enrollment. If you’re an ambitious Latina looking for confidence, clarity, and aligned action, apply now to join the next cohort. Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review—it helps more multi-passionate entrepreneurs step into their power and build businesses that light them up.…
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Latina CEO Identity
1 EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán 1:15:05
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Später Spielen Später Spielen Listen Gefällt mir GelikedFrom Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being. If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you. Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around. Apply for Private Coaching: Learn More and Book a Consultation About Efi Guzmán Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design. As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business. Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention. Timestamps 00:01 – Efi’s Story: From Career Confusion to Entrepreneurship 04:07 – The Moment She Knew She Couldn’t Stay in a 9-5 06:36 – Discovering Her Purpose Through Artisanal Work in Mexico 12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur 17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business 23:34 – The Mindset Shift That Helped Efi Charge Her Worth 29:40 – Navigating Pricing and Raising Rates Without Guilt 35:15 – Taking a Month-Long Break from Business and Why It Changed Everything 43:30 – Creating a Business That Supports Your Life and Priorities 50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck Episode Highlights Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it Trusting the Process – How letting go of control and embracing the unknown helped her scale Category Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business Keywords small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Efi Guzmán Con Intención – Handmade Artesanías from México 🔗 Website: https://conintencionmx.com 📸 Instagram: @conintencionmex 💻 Virtual Assistant Services for WOC Entrepreneurs 📸 Instagram: @efi.guzman Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible. Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review. It helps more women build the intentional, purpose-driven businesses they deserve.…
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Latina CEO Identity
1 EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra 1:11:07
1:11:07 Später Spielen Später Spielen Listen Gefällt mir Geliked1:11:07
Später Spielen Später Spielen Listen Gefällt mir GelikedEpisode Summary: In this episode of Beyond Private Practice , Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. Apply for Private Coaching here. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was. Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Alexis Becerra Instagram: @itsalexisbecerra Website: www.itsalexisbecerra.com LinkedIn: www.linkedin.com/in/itsalexis-becerra Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.…
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Latina CEO Identity
1 EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days 54:48
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: https://thelizfernandez.com/privatecoaching About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly 🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt. Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll From Therapist to Coach Weekly Email Series: Click Here – Connect with Katherine Rodriguez: Private Practice (Therapy): @intermetherapy_ Coaching: @innerheartcoach Website: www.intermetherapy.com If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need. 🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories!…
Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life. This episode will inspire you to: ❤️🔥 Reflect on your values and prioritize your dreams unapologetically. ❤️🔥 Align your time and actions with your long-term vision. ❤️🔥 Take messy, imperfect steps toward creating the life you want. ❤️🔥 Start embodying the identity of the person you aspire to be. This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small. Timestamps: 00:01 – Why your wildest dreams are closer than you think 01:30 – The power of aligning your time with your priorities 03:15 – Why taking imperfect action is the key to progress 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs 08:00 – Breaking cycles as Latinas and embracing big dreams 10:45 – Small, actionable steps to start embodying your dreams 12:30 – How to work with Liz to create freedom and impact Episode Highlights: Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision. Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger. Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity. Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality. Category: Latinas in Business, Goal Setting, Identity Work, Personal Growth Keywords: Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work Join Our Community: Email Community: Subscribe for updates and exclusive resources! Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com/…
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Latina CEO Identity
1 Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast 20:24
Work with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you’ve ever struggled with balancing your career, relationships, and joy, this episode will inspire you to dream big and build a life where freedom and success coexist. Timestamps: 00:01 – Liz’s Wedding Reflection: A Pause for Freedom & Joy 01:50 – Why Rest is a Form of Resistance for Women of Color 03:30 – Overcoming Fear of Taking Time Off as a Business Owner 06:15 – Redefining Freedom in Life and Business 08:45 – The Meaning Behind Liz’s Wedding & Breaking Generational Cycles 12:30 – Mindset Shifts: Believing You Can Have It All 15:50 – Behind the Scenes: How Liz Planned Her Wedding & Managed Financials 20:05 – Client Wins: Creating $50K Months & Thriving as Entrepreneurs 25:00 – The Future Direction of the Podcast: More Storytelling, Lifestyle, and Growth Episode Highlights: Rest as Resistance: Liz explains how pausing isn’t a luxury but a necessity for breaking cycles of hustle culture. Breaking Generational Cycles: Liz’s wedding was a symbol of breaking patterns of survival and stepping into joy. Building a Freedom-Centered Life: Learn how intentional business planning allowed Liz to fund her wedding, take time off, and live her dream life in Mexico City. New Podcast Direction: Liz is bringing a fresh, storytelling-focused format to the podcast while continuing to provide actionable coaching insights. Category: Latinas in Business, Rest as Resistance, Freedom Lifestyle, Coaching for Therapists Keywords: Wedding reflections, breaking hustle cycles, podcast storytelling, redefining freedom, Latinas in coaching, therapist to coach, business growth Join Our Community: Email List: Subscribe for updates and exclusive resources! Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com/…
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