Shiny New Clients! podcast

Shiny New Clients!

1
4 one-liners from business books that changed my life 16:11

vor 2 hours16:11

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16:11

HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were) How Audible turned this distractible non-reader into a business-book devourer The wilderness story that made me fall in love with books… and then question everything 😬 My top picks for business, marketing, manifestation, and mindset that actually changed how I show up Real talk about persuasion, positivity, and going viral Whether you’re a bookworm or a reluctant reader like me, this episode is packed with aha moments and a storytime that’ll make you feel like we’re on a cabin floor together. 📚 Books mentioned: The Happiness Advantage by Shawn Achor Get Rich, Lucky Bitch by Denise Duffield-Thomas How to Win Friends & Influence People by Dale Carnegie Contagious: Why Things Catch On by Jonah Berger Never Cry Wolf by Farley Mowat Go Ask Alice by Anonymous Ready to get clients from Instagram without being glued to your phone? 👇 Watch the free training below. It's exactly what I teach my clients. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Use these iPhone settings for beautiful REELS 12:21

vor 3 Tagen12:21

12:21

Wanna know the best iPhone Camera Settings to make your Instagram Reels crisp and pretty? This tutorial-esque episode will regale you with tales of times my camera quality stunk and the interesting discoveries as to why. After this you'll be running to your iPhone settings to make some serious upgrades to your future social media content camera quality. Tap the link for a free resource that goes along with this episode. https://parkdale-republic.lpages.co/confidence/ IN THIS FREE GUIDE: ✔️ Find out where all these camera settings buttons are AND how to set up your phone/stand/lighting. ✔️ Body positions and physical tricks to make you feel more confident on camera ✔️ The content creation pep talk you didn't know you needed GET IT HERE ➡️ https://parkdale-republic.lpages.co/confidence/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Mustering Up Confidence On Camera (Practical tips you'll use forever) 16:15

vor 7 Tagen16:15

16:15

I'm doling out physiology-based tips that’ll make you immediately feel more grounded, confident, and magnetic on camera! Social Media all but "requires" business owners to show up on camera, these days. If you wanna grow your brand, you gotta muster up some courage (and deal with the judgement-avoidant mindset that's keeping you scared). TAP THE LINK to grab a FREE PDF download that goes along with this episode (including diagrams of setups I'm describing AND a camera quality settings checklist) ➡️ https://parkdale-republic.lpages.co/confidence/ This isn’t about looking perfect. It’s about getting comfortable enough to show up online, so the perfect clients who are already looking for someone like you can find you and say, “Yup. That’s my person.” (cough ~thanks to para-social relationships~ cough) I’m also getting real about what’s actually behind your camera nerves (spoiler: it’s got nothing to do with how you look--> it’s fear of judgment). Learn my sneaky posture trick from choir class, why the “icky” feeling isn’t always what you think it is, and how to shift the entire energy of your videos with one small mindset flip. We’ll talk about: The real reason you cringe watching yourself back How to anchor your body to look more confident instantly Why getting comfortable on camera is now a business-critical skill ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

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Authentic marketing doesn't POKE pain points... Do this instead (with messaging expert Joanna Ingram) 21:14

vor 14 Tagen21:14

21:14

There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick. Today I’m joined by messaging expert and all-around brilliant woman, Joanna Ingram , for a real chat about what it means to market your business with integrity and attract clients you actually want to work with.. Joanna left a 20+ year career in advertising and now helps entrepreneurs use feminine messaging to call in soul-aligned clients, without burning themselves out or resorting to agitating pain points. This one’s for the entrepreneurs who want ease, resonance, and results (without sacrificing your values). We talk about: Why it's important to notice when certain clients drain your energy (and how to shift who you attract) Why agitating pain points can backfire and what to do instead The shift from “convincing” to calling in Why working in integrity actually leads to better clients, better results, and a business you aren't tempted to burn to the ground. “We want to work with clients who… are fully invested and trust that you're the most perfect fit to help them… we call that desire-based marketing.” – Joanna Ingram 🎧 Listen if you’re: Burnt out from “doing what works” but hating every second of it Ready to attract higher quality clients (that you actually want to work with) Looking for messaging that reflects your values and gets real results Tired of bro-marketing and ready for an aligned alternative Resources + Links: Follow Joanna on Instagram → @iamjo.ingram Joanna’s Website → www.joannaingram.link/website Listen to Joanna’s podcast → Goals With Soul Keep your eyes peeled for my upcoming guest episode on her show! ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Social proof and how to convert leads faster 10:17

vor 21 Tagen10:17

10:17

The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused ) psychological tools in marketing: social proof . Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast . This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new leads without feeling awkward or overly braggy. 🚨 WARNING 🚨 the price for Testimonials That Sell DOUBLES on Friday! ✨ Testimonials That Sell: The mini course that teaches you how to actually use testimonials in a way that helps more people say “yes” to working with you. ➡️ GET IT HERE: www.magicmarketingmachine.com/tts In this episode, we cover: What social proof actually is (and how to use it right) The weird truth about long lines, crowded checkouts, and concert entrances 🧠 Why Canva’s testimonial templates are low-key sabotaging your sales How to make sure your client results actually land with your audience Why “proof” beats logic when someone’s deciding to buy A permission slip to keep your own ‘hype folder’ of wins and kind words 🫶 Jenna also walks you through real client stories (including how she helped one client have a $30K launch and another sell seats in a workshop with just a few posts) and breaks down why storytelling sells better than stats ever will. ✨ Join Magic Marketing Machine: For service based business owners who wanna grow on Instagram, get clients from your content, and run your account in 15 minutes a day. www.magicmarketingmachine.com Loved this episode? Share it with a fellow marketing nerd or DM Jenna your thoughts @jennaspaige ! And if you’re on Spotify, leave a comment and tell us your favourite takeaway. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Banishing Imposter Syndrome 8:40

vor 5 weeks8:40

8:40

Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't. In this episode, I’m walking you through: ✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we’re all on the same playing field ✔️ How imposter syndrome actually shows up (before you even realize that’s what it is) ✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going 🎧 Listen in to learn how to move through imposter syndrome 💡 Want help getting your business seen on social media? Check out Magic Marketing Machine! Click here to learn more: www.magicmarketingmachine.com ✨ Join me on Instagram (@jennaspaige) and let me know if this episode hit home for you! DMs are open. 🎙 Love this podcast? If this resonated, drop a review or share it with a friend who needs the reminder that they can do this. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Define & Price Your Signature Offer (with Business Strategist, Stacey Brass-Russell) 20:27

vor 6 weeks20:27

20:27

There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer. If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season. What You’ll Learn in This Episode: The three essential parts of every offer (most people focus on the wrong one!) Why you should start with a signature offer NOT a group program The mistake that everyone makes when pricing their offer—and how to fix it How to position your offer so that people actually want to buy it Why pricing should never be the first thing you lead with If this episode gave you an aha moment, screenshot it and tag me! I’d love to hear what stood out for you. If you want to really go all in on growing your business with professional-level social media marketing, come join me inside Magic Marketing Machine, where I'll help you get clients from Instagram. ➡️ Download Stacey’s Free Resource: 5 Steps to creating your irresistible Signature Offer: https://www.staceybrassrussell.com/signature-offer-mini-course-jenna Download The High-Converting Event Playbook: https://www.staceybrassrussell.com/high-converting-event-playbook-jenna Her Podcast Episode we mentioned (Passionate & Prosperous podcast) “6 Figures is Just a Math Problem”: https://www.staceybrassrussell.com/featured-podcasts/10 Follow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/ ➡️ Jenna's podcast episode we mentioned: The TRUTH about selling digital products (BTS of $15K in 1 month with a low ticket offer) from the Shiny New Clients Podcast! https://open.spotify.com/episode/5fh0Q7iPsbmAY6txtzMtH7?si=XdP_7R4MT4ic9PIUB5e-og DM me on Instagram: @jennaspaige ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
The full scoop with Trial Reels (and how people are ACTUALLY using Trial Reels on Instagram) 8:36

vor 6 weeks8:36

8:36

How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers. FREE STUFF ⬇️ Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/ A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat-freebie/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
The dark side of PR & Upping your social media literacy 10:40

vor 7 weeks10:40

10:40

Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help. Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers. In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to Russian bots and election interference. (Don't worry, I still keep it pretty light) Key Takeaways: Know Your Media: Be aware of what you consume; not everything online is true. Question the Algorithm: Understand that platforms feed you content based on your interactions, creating echo chambers. Intentional Consumption: Choose reputable sources and diverse viewpoints to double check your own info and bias. Content Integrity: Create content that reflects your honest voice and contributes positively. Share your thoughts on Shiny New Clients and lemme know what you wanna hear more of! Message me on Instagram: @JennasPaige . Your feedback helps shape future episodes that truly serve you. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
Orange trees and "Abundance Mindset" (for business owners) 5:36

vor 8 weeks5:36

5:36

In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless potential. In business, seasons of growth, rest, and recovery are natural. Embrace these cycles. Remember, a day of low sales doesn’t define your worth as a business owner, just like an orange tree remains an orange tree even when not full of fruit. Think of this episode next time you’re in the produce aisle. For more actionable tips on balancing your business mindset and content strategy, visit www.magicmarketingmachine.com or connect with social media marketing expert, Jenna Harding, on Instagram www.instagram.com/jennaspaige ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl) 21:34

vor 8 weeks21:34

21:34

Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenue How to know you're ready to launch an affiliate program The best materials and assets to provide your affiliates Back end data that will help your affiliates follow up with leads, and how to find it Mindset hangups your affiliates might face, and how to coach them through it Tons of ideas for motivating your affiliates to help them succeed Laura is the founder of Rootabl, an intuitive affiliate tracking platform designed for course creators, membership owners, and digital entrepreneurs. Wanna give Rootabl a try? GET 10% OFF (with affiliate link 😂) https://rootabl.com/special-offer?rootabl=jenna-harding Laura's Program: Rock Your Affiliate Program https://laurasprinkle.com/lets-rock-together/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
What Superbowl commercials can teach us about content marketing 🤔 9:29

vor 9 weeks9:29

9:29

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories. Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy: Growth Content: Posts that attract views and drive engagement. Nurture Content: Posts that build trust and deepen relationships. Sales Content: Posts designed to convert without pressuring every single piece. By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business. Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine. Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
How to make MORE social media content FASTER ⚡️ 10:40

vor 9 weeks10:40

10:40

Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress. Batch Your Process: Focus on batching each step (ideation, filming, editing, copywriting, hashtagging) instead of creating one post at a time. Idea Jen erator: Use a brainstorming session to create a large pool of content ideas, so you’re never scrambling for inspiration. Quickie Content Types: Embrace simple, off-the-cuff posts that require minimal setup but still engage your audience. Quantity Matters: Posting more frequently multiplies your reach and gives you more chances to connect with your ideal audience. Systems & Shortcuts: Utilize ready-to-use Canva templates, reusable caption formulas, and automated hashtag tools to speed up your workflow. Ready to work smarter, not harder? Check out the free training at www.magicmarketingmachine.com and discover how Magic Marketing Machine helps service-based entrepreneurs to create content faster, manage your Instagram in just 15 minutes a day, and attract more clients. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
How to eliminate stress as a newbie business owner 11:57

vor 10 weeks11:57

11:57

Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. You'll walk away from this episode with practical tips to reclaim your time and lower your stress levels without overhauling your entire life. Melt Stress Gradually: It’s not about a complete life overhaul. Focus on reducing stress little by little. Set Boundaries: Limit your calls to predetermined days (e.g., Tuesdays and Thursdays) to avoid constant interruptions. Eliminate Task Switching: Batch similar tasks together—ideating, filming, editing, and posting—to save precious time. Adopt a Morning Routine: A consistent routine (even if it’s as simple as watching a daily news recap with your breakfast) can help transition you from chaos to clarity. Choose Ideal Clients: Work with clients who energize you rather than drain you. Your ideal client should light you up, not burn you out. If you wanna spend less time on social media, and make client-attracting content faster , don't forget to check out the free training linked below. It'll tell you how working with me inside Magic Marketing Machine helps service-based entrepreneurs to create content efficiently, manage your Instagram in just 15 minutes a day, and attract ideal clients without burning out. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

Shiny New Clients!

1
The hate on "How-To" content (and what to post on social media instead) 10:02

vor 11 weeks10:02

10:02

Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need. Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience. Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions. Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise. Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust. Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection. Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…

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