Because Business Is Personal podcast

Because Business is Personal

1
Taco Nights Over Cold Calls: Breaking the Traditional Realtor Rules with 'Fortune and Fun' Community-Focused Success 1:17:56

vor 14 weeks1:17:56

1:17:56

Send us a text In this value-packed episode of Because Business is Personal, I dive deep with three Realtors who've achieved what most in their industry only dream of: consistent success without harassing friends and family, wasting money on expensive and useless marketing, or ultimately burning out. Michael McKinley, Conner Nielsen, and Josh White share the exact strategies that helped them generate over $47 million in sales in 2024, including: Josh's lucrative builder relationships that now have him earning commissions on homes he's never seen for buyers he's never met Mike's revolutionary 10-minute consultation approach (complete with the "$100 bill promise" that instantly sets him apart from every other agent) Conner's remarkable story of turning an initial rejection into a closed deal through authentic relationship building The "16-8-2 triangle" that creates predictable income with far fewer leads than most agents chase Unlike theoretical advice from coaches who haven't sold a home in years (if ever), these active Realtors share what's working right now in today's market. Whether you're in real estate or any relationship-based business, this conversation reveals how focusing on quality connections and genuine service creates more sustainable success than traditional "hustle and grind" approaches. Ready to transform your approach? Book a free strategy session at fortuneandfun.com/team-calendars and learn how to implement these principles in your own business. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Building Websites and Enhancing Conversion Rates with Builderall's CEO Pedro Sostre 48:58

vor 39 weeks48:58

48:58

Send us a text Use this link to sign up for the BuilderAll 7.0 Supercharge Event or to take BuilderAll for a test drive: https://office.builderall.com/us/franchise/share/212567 Pedro Sostre, the CEO of Builderall, shares his personal journey and the vision for the company. He discusses the challenges and misconceptions of entrepreneurship, emphasizing the importance of resilience and adapting to the ever-changing market. Pedro also highlights the improvements made to Builderall, including a cloud-based infrastructure and conversion boosting tools that can be used on any platform. Builderall is an all-in-one platform that offers a range of tools to help entrepreneurs improve their online presence and conversions. It is often compared to website builders like Wix and funnel builders like ClickFunnels. Builderall differentiates itself by providing a comprehensive suite of tools in one platform, eliminating the need for multiple integrations. The platform also offers a customer success program to provide personalized support and guidance to users. Builderall's pricing is competitive, with plans starting at $17 per month. The company is focused on creating personal connections with its users and helping them achieve their business goals. Takeaways Entrepreneurship requires resilience and the ability to adapt to the ever-changing market. Success in business is not guaranteed and often requires trial and error. Builderall has made improvements to its platform, including a cloud-based infrastructure and conversion boosting tools. The platform allows users to build websites and utilize tools that enhance conversion rates. Builderall's vision is to enable entrepreneurs in every household. Builderall is an all-in-one platform that offers a range of tools to improve online presence and conversions. It is often compared to website builders like Wix and funnel builders like ClickFunnels. Builderall differentiates itself by providing a comprehensive suite of tools in one platform. The platform offers a customer success program and personalized support to users. Builderall's pricing is competitive, with plans starting at $17 per month. The company focuses on creating personal connections with its users and helping them achieve their business goals. Chapters 00:00 Introduction and Personal Background 03:22 The Vision for Builderall 11:53 Improvements to Builderall 25:33 Building Websites and Enhancing Conversion Rates 29:39 Introduction to Builderall and its Focus on Improvement 33:03 Customer Success and Personalized Support at Builderall Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Discovering the Power of "Yes, And": Tracy Shea Porter on Leadership, Empathy, and Improv in Marketing and Sales 49:10

vor 41 weeks49:10

49:10

Send us a text Unlock the transformative power of improvisation in business and leadership with Tracy Shea Porter, CEO and co-founder of Yes Unlimited. Ever wondered how the principles of "Yes, And" could revolutionize your team dynamics and communication skills? Join us for an engaging conversation where Tracy shares her journey from an English major at the University of Toronto to a leader in applied improvisation. Expect to laugh as we reminisce about our English class escapades, setting the stage for a deeper dive into how improv can reshape everyday interactions. We'll illustrate the profound impact of choosing "yes, and" over "no" or "yes, but" through personal anecdotes from our theater sports days and the Canadian Space Opera Company. Experience firsthand how these choices can either stifle or spark creativity and collaboration. We'll also reveal practical exercises you can implement immediately to enhance active listening, teamwork, and innovative thinking in your organization. Marketing and sales professionals, this one's for you too! Discover how empathy and improv intersect to create more authentic and effective marketing strategies. Learn to move beyond traditional cold calls and foster genuine connections with clients. Real-life stories and exercises will showcase the transformative power of empathy in leadership and negotiation, emphasizing the importance of authentic communication in today’s AI-influenced world. Don’t miss out on these valuable insights that could elevate your business and personal interactions to new heights. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Agnes Roter Interviews Mike Caldwell on Full Circle Empathy: From Paramedic to Marketing Medic 1:08:27

vor 51 weeks1:08:27

1:08:27

Send us a text In this episode, Agnes Roter, VP of Marketing and Ecommerce at The Source, we flip the script a bit, and instead of me interviewing Agnes, Agnes interviews me! This all came about after she read my book, Empathic Marketing and sent me an email with a dozen follow up questions. The interview starts with Agnes asking me some more personal questions about how I made the transition from paramedic to marketer. She had questions about the letters after my name, some of the people I've met, and the history of all the animals we share our home with. We then move onto some marketing talk. We delve into the book's opening story, where a young girl named Katie loses her arm in an accident. I explain how I used empathic marketing principles to connect with Katie during her recovery and how these same principles can be applied in marketing. We talk about the challenges of being truly empathetic in our field and the power of storytelling. I outline the five steps of empathic marketing and touch on the difficulty of crafting a compelling hook. We wrap up the conversation by discussing my natural curiosity and what Agnes perceives as a strong work ethic. Takeaways: My journey from being a paramedic to diving into the world of marketing Why empathy is crucial in marketing and truly understanding the end user The surprising connections and stories I've discovered through my podcast My love for animals and a sneak peek into my upcoming book about training my mischievous dog, Biko Empathic marketing is all about seeing things from the customer's perspective and addressing their needs and pains before promoting any products or services Storytelling in marketing is powerful because it creates a bond with the audience, making the message more relatable The five steps of empathic marketing: understanding the audience, crafting a compelling hook, identifying a unique differentiator, developing an irresistible offer, and addressing the audience's false limiting beliefs Being empathetic in marketing can be tough, especially with the lack of empathy in society and the focus on short-term results Curiosity and a strong work ethic are essential traits for success in marketing and business AI and technology should enhance customer-centric marketing strategies, not replace the human connection and empathy Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
A Scotland Yard Hostage Negotiator's Guide to Marketing with Paul Davidson 48:40

vor 1 year48:40

48:40

Send us a text In this conversation, Mike interviews Paul Davidson, a former hostage negotiator, about the parallels between hostage negotiation and marketing. They discuss the importance of trust, empathy, and building rapport in both fields. Paul explains the concept of the behavioral staircase, which involves progressing from empathy to trust to influence in order to achieve objectives. They also touch on the significance of planning and preparation in negotiations. Overall, the conversation highlights the psychological tools and strategies that can be applied in both hostage negotiation and marketing. In this conversation, Paul Davidson discusses negotiation strategies and techniques. He emphasizes the importance of understanding the other person's agenda, planning for conversations, and focusing on active listening. Davidson also introduces eight linguistic tools for effective communication, including paraphrasing, reflecting, and using minor encouragers. He explains the concept of the 'bunch of fives' or pentagons, which are reasons used to persuade someone in a negotiation. The conversation concludes with the advice to listen attentively and debrief after conversations to improve communication skills. Takeaways Trust, empathy, and rapport are crucial in both hostage negotiation and marketing. The behavioral staircase involves progressing from empathy to trust to influence in order to achieve objectives. Planning and preparation are essential for successful negotiations. Understanding the other person's agenda and motivations is key to building trust and influencing behavior. Understand the other person's agenda and focus on their needs and motivations in a negotiation. Plan for conversations and anticipate predictable dialogue to be prepared with responses. Use active listening techniques such as paraphrasing, reflecting, and using minor encouragers to show engagement and gather information. Utilize the 'bunch of fives' or pentagons to provide valid reasons and persuade others in a negotiation. Listen attentively and debrief after conversations to improve communication skills. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Innovating E-commerce with Savant Ecommerce Speakers: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch 41:21

vor 1 year41:21

41:21

Send us a text In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce. Key Points: Introduction of Guests: Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size. Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing. Marnie Rabinovitch Consky: Founder of Thigh Society, a company that creates slip shorts designed to prevent thigh chafing. Personal Insights: Kayla Alexander: Shared her experience traveling to almost every continent thanks to basketball. Nicole Murphy: Revealed her brief stint with motorcycle riding. Marnie Rabinovitch Consky: Talked about her passion for shuffle dancing, which she picked up during the pandemic. Business Challenges and Innovations: Marnie Rabinovitch Consky: Discussed overcoming skepticism from investors by believing in her product and addressing a widespread but underserved market need. Kayla Alexander and Nicole Murphy: Explained how their personal struggles as tall women inspired the creation of Tall Size and the importance of listening to their community to evolve their business model. Pop-up Shops: Tall Size’s innovative approach to offering in-person shopping experiences using QR codes to handle transactions, allowing them to manage logistics efficiently. Marketing and Technology: Thigh Society: Leveraging paid social marketing and data analytics to understand customer needs and personalize communication. Tall Size: Utilizing marketplace technology and creative solutions to offer a wide assortment without holding extensive inventory. Advice for Larger Brands: Nicole Murphy: Emphasized the importance of renewed vision and scrappiness, encouraging large brands to look at problems from new angles and be open to unconventional solutions. Marnie Rabinovitch Consky: Highlighted the need to clearly communicate the problem and solution to customers, suggesting that even large brands should adopt direct response marketing strategies to effectively reach their audience. To learn more about or attend a Savant Event, please visit: https://www.savant-events.com/ Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Asking for the Sale: Overcoming the Fear The Role of Authenticity in Branding with Susan Walsh 50:47

vor 1 year50:47

50:47

Send us a text In this conversation, Mike Caldwell interviews Susan Walsh, a woman from Australia who has a passion for writing Regency romance novels. Susan shares her experience of self-publishing her own Regency romance novel called Emily and her love for Jane Austen's work. They then transition to discussing Susan's career in loyalty program design and her podcast called More to Marketing. They also delve into the importance of research and validation in business, the value of starting with a minimal viable product, and the significance of asking for the sale. The conversation covers various topics including the power of events in creating connections, the advancements in artificial intelligence, the use of AI in marketing, the impact of authenticity in branding, and the role of empathy in marketing. Takeaways Susan has a passion for writing Regency romance novels and has self-published her own book called Emily. Research and validation are crucial steps in business to understand the market and ensure that a product or service resonates with the target audience. Starting with a minimal viable product allows for real-time feedback and the opportunity to make improvements based on customer input. Asking for the sale is an essential part of the business process and should not be overlooked. Events can be powerful in creating connections and bringing communities together. Artificial intelligence is rapidly advancing and has the potential to revolutionize various industries. Authenticity is crucial in branding and marketing, and brands should stay true to their values and target audience. Empathy plays a significant role in marketing, and understanding the customer journey is essential for effective empathy-driven marketing. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Jen McFarland on Constructing Resilience in the World of Online Marketing 50:34

vor 1 year50:34

50:34

Send us a text Get ready to redefine your marketing game with our remarkable guest, Jen McFarland. This episode takes you on a journey through the realm of marketing, blending it with the power of empathy and authenticity. Jen, championing the cause of entrepreneurs worldwide, shares her insightful approach and how consistent messaging can transform your relationship with customers, leading to a sales boom. Busting the myth that a website alone can magically attract customers, we stress the crucial role of proactive promotion and distribution. Jen shares her robust framework for marketing, highlighting how understanding your audience is the key before venturing into technologies like sales funnels. We tackle the challenge of building resilience amidst criticism, an inevitable part of online content creation. Towards the end, we delve into the significance of taking action and constantly promoting your business. Jen shares her wisdom on crafting a compelling Google business profile and how honesty can shape your marketing strategy. The episode concludes, exploring the profound intersection of empathy and business strategy. You'll walk away with an enriched perspective on marketing, so plug in your headphones and soak up all the insights! Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Harnessing AI to Enhance Personal Branding and Authentic Connections with Molly Mahoney, the Prepared Performer 53:10

vor 2 years53:10

53:10

Send us a text Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal branding, business messaging, and task automation is not just about optimizing business strategies but also about fostering genuine connections and enhancing self-esteem. Together, we'll explore the fascinating realm of AI, discussing how it can be harnessed to create a unique and consistent brand identity. Molly shares valuable insights into strategies for humanizing business content and the importance of 'seasoning' AI assistants to better resonate with our conversations. We also delve into the exciting potential of AI in crafting more engaging content, and how it can be an indispensable tool in personal branding. In the latter part of our chat, we examine the practical applications of AI in marketing and self-discovery. Molly guides us through a transformative exercise, emphasizing the importance of recognizing our unique traits and skills. We discuss the power of AI in task automation, using real-life examples such as CV rewriting using chat GPT. Lastly, Molly emphasizes the importance of AI-mentor collaborations, and how embracing AI can not only streamline business operations but also help us build more authentic relationships. Don't miss this opportunity to learn from a trailblazer in the AI world. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Unlocking Organic Growth Strategies with Break the Web's Jason Berkowitz 54:09

vor 2 years54:09

54:09

Send us a text Join us for a journey into empathic marketing with our special guest Jason Berkowitz, the founder and SEO director of Break the Web. With his decade-long expertise in the digital world, Jason's insights promise to provide a fresh perspective on how to grow your business online. This conversation is not just about SEO and advertising strategies, it's about the significance of empathy in marketing and Jason's love for dogs which reminds us of the importance of companionship and comfort in our lives. Our episode takes you through Jason's transition from traditional marketing to entrepreneurship and the birth of Break the Web. You'll be inspired by his battles with imposter syndrome and his continuous evolution in the marketing field. We unravel the intricacies of SEO strategy and how a niche audience plays a pivotal role in your business growth. Jason also shares his invaluable knowledge on long tail keywords, SEO-driven content marketing strategy, and ways to organically boost your website traffic. We then dive into the challenges and strategies of SEO campaigns, discussing what can make or break your campaign. Discover the unique differences between SEO and other forms of marketing and how a good brand name and reputation can be beneficial to SEO. As we move ahead, we delve into the applications and limitations of Artificial Intelligence in our daily tasks and content creation, while also touching upon the potential legal liabilities of AI-generated content. Jason's fascinating experience with chatbots and how to understand website authority adds an extra layer of intrigue to the discussion. So, don't wait, indulge in this enlightening conversation and give your marketing strategy a supercharge today! Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Finding Your Purpose and Connecting with Customers with Michelle Vandepas 44:50

vor 2 years44:50

44:50

Send us a text To access Michelle's free training: D esigned to give you information on writing and publishing your book that you may not have known. We have taken some of our most frequently asked questions and turned them into bite-sized modules to give you tools to succeed in the publishing industry. https://gracepointmatrix.teachable.com/p/intro-to-publishing Welcome to the Because Business is Personal podcast, where empathy meets marketing strategy. Today I'm excited to share my conversation with Michelle Vandepas, an accomplished author, speaker and coach with profound insights into publishing, online marketing and living with purpose. Michelle lives in the Colorado mountains with her family, 40 goldfish and the occasional mountain lion or bear sighting. She finds grounding in the natural beauty around her home. We began our discussion learning about Michelle's interesting hobby of keeping giant goldfish in a greenhouse. This led to sharing stories of our past experiences working in movies filmed in Colorado. As a book publisher, Michelle helps clients get their important messages out into the world through books and other mediums. During our talk, she provided wisdom on viewing books not as the business itself, but as a key part of one's overall marketing strategy. Michelle also discussed challenges of supply chain issues during Covid and over-reliance on major distributors. Her insightful perspective came from decades of experience in entrepreneurship and marketing. Incorporating empathy is central to Michelle's approach. She emphasized understanding oneself as a marketer to authentically connect with audiences. Michelle suggested practical ways listeners can immediately foster human connections crucial to business success. Her message underscores focusing outreach on those truly needing your solutions over chasing arbitrary metrics. Michelle offered lessons learned from weathering difficulties like lost reviews and supply problems. Her passion for empowering others with messaging shined through. I encourage you to visit Michelle's website to learn how she may assist with your book or message. Thank you for tuning in to gain these impactful insights on living purposefully through business. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Unraveling the Power of Authenticity and Trust in Marketing - with Bryan Kramer 48:58

vor 2 years48:58

48:58

Send us a text To connect with Bryan and subscribe to his Humanize Newsletter: https://bryankramer.com/ Ready to discover the hidden power of empathic marketing? Join me and business strategist extraordinaire, Brian Kramer, as we navigate the intriguing world of Human to Human connection in business. Known globally for his keynote speeches, executive training, and two best-selling books, Brian guides us through a candid and light-hearted conversation that promises to change how you view marketing. Are you tired of the rampant distrust in online environments? With Brian's insights, we dissect the malaise of filters and clickbait plaguing social media and discuss how businesses can foster trust through transparent communication and by simply doing the 'next right thing'. We delve into the pitfalls of incorrect assumptions and the role speed plays in trust-building, all while keeping a humorous edge — after all, Brian's wife does call him 'Gaylord Focker' from the iconic Meet the Fockers. The conversation takes an exciting turn as we contemplate the significance of body language in our tech-driven world, the power in being ordinary and why automation might not be the ultimate answer. Brian shares his thoughts on the role AI plays in today's marketplace and how it's affecting trust. Oh, and did we mention we discuss why Tom Cruise does his own stunts? This conversation is packed with nuggets of wisdom, laughter, and momentous truths. Don't miss out! Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Empathic Marketing for Schools: PR Strategies with Kathleen Kennedy 41:29

vor 2 years41:29

41:29

Send us a text You can reach out to Kathleen on LinkedIn at: https://www.linkedin.com/in/kathleenkennedyapr/ And "X" (Twitter) at: https://twitter.com/KennedyAPR In this episode of "Because Business is Personal," I had the pleasure of hosting Kathleen Kennedy, a school communication and PR expert, as we delved into the world of empathic strategies for engaging stakeholders and mobilizing resources. Kathleen shared her invaluable expertise on raising awareness of communication needs among school administrators and creating customized PR programs to help them achieve their goals. One key aspect she highlighted was the power of meaningful stories that humanize the school experience and meet audiences' basic needs. The heart of empathic storytelling emerged as we discussed how a simple narrative about a student stealing milk to feed himself on the weekend unearthed a deeper need, allowing stakeholders to connect emotionally and invest their resources wholeheartedly. We agreed that authentic stories have the incredible ability to activate empathy and build unwavering support. In terms of real-life applications, Kathleen suggested dedicating specific focus time daily to your highest revenue-generating marketing activity. By consistently putting yourself in front of your audience, you can raise your profile and create abundant opportunities for growth. The impact of empathic strategies on your audience cannot be overstated. Listeners will learn how to forge genuine connections with their stakeholders, resulting in improved outcomes and a lasting impact on their community. Kathleen's credibility is undeniably impressive. As the founder of OKCCE, she has helped Oklahoma school districts access an astounding $1 billion in resources through her communication counsel. Her strength and resilience were also evident as she managed PR during the devastating 2013 Moore tornado, which tragically claimed the lives of seven students. If you're eager to transform your marketing strategies with empathy, storytelling, and focus, I encourage you to listen to the full episode. Kathleen's expertise is unparalleled in the field of school communication, making this discussion an invaluable resource for all marketers and communicators. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Money Mastery: Changing Your Money Mindset to Break Through Barriers with Sameera Singh 41:11

vor 2 years41:11

41:11

Send us a text Sameera Singh, a business strategist, money mindset coach and author helping women break through to six figures and transform their relationship with money. In this episode, Sam discusses how our money mindset can either hold us back or propel us forward. She shares exercises and techniques listeners can use every day to start updating their beliefs around money and break through income plateaus. Sam explains how evidence journaling can reprogram your brain to see money as something that comes easily, helping you achieve the next level of income you desire. Listen in to gain insights on transforming your thinking, releasing old money memories, and setting your "money thermostat" higher to achieve financial freedom aligned with your values. Key takeaways: • Money blocks are the limiting beliefs, thoughts and fears that unconsciously stop you from earning more • Your "money thermostat" is the level of income your subconscious thinks you deserve based on your money mindset • Forgiving old money memories from childhood can release underlying limiting beliefs around money • Evidence journaling for 30 days can help retrain your brain to see money as abundant and easy to get Y ou can connect with her by following her on Instagram @in.her.successful.shoes or emailing her at sameera@sameerasinghcoach.com . You can find your money personality by taking the free quiz here: https://sameera-6cctftbt.scoreapp.com Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Evolving Business Mindsets with Risa Haasbroek, the Dragon Whisperer 38:45

vor 2 years38:45

38:45

Send us a text Imagine if you could align your mindset to supercharge your marketing strategies, foster robust relationships, and catapult your sales? We caught up with Risa Haasbroek, renowned as the Dragon Whisperer for entrepreneurs, as she unravels the significant concept of a business mindset. Risa's inspiring journey starts in a small enchanting town in South Africa, awash with magnificent purple jacarandas. Listen to her discourse on the pivotal role of maintaining an unwavering positive outlook and relentless drive when faced with adversity, and its integral place in achieving business success. Ever pondered the potential pitfalls of starting a business or employing family members? We delve into a client's story, revealing the dangers of co-dependency in a family-run business and how understanding this dynamic can lead to enduring benefits. In this age dominated by social media, maintaining the right mindset can be a game changer. Discover the 12 universal laws as sturdy tools to combat imposter syndrome, understand how social media can fuel feelings of inadequacy, and grasp the value of showcasing the journey and struggle, not just the polished end result. The word 'failure', often inducing fear, is merely another stepping stone towards growth. As our conversation evolves, we discuss the importance of reframing our missteps as opportunities for growth. Learn the art of self-evaluation to streamline workload and avoid overestimating daily achievements. Nearing the end, we probe into financial decision-making. Listen to effective strategies on managing finances, even when it seems daunting, and employ the thinking-feeling-acting cycle to overcome procrastination, understand poor decision-making, and make choices that resonate with your best interests. Embark on this enriching journey that promises to reshape your outlook towards business and marketing. The best way to connect with Risa is through LinkedIn. Here's her link: https://www.linkedin.com/in/risa-haasbroek-13b788263/ Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Unlocking Empathic Marketing and Your Soul Print with Shane Johnston 46:46

vor 2 years46:46

46:46

Send us a text What a remarkable journey it has been, navigating the intricate world of empathic marketing with the marketing whisperer himself, Shane Johnson. In our light-hearted yet insightful discussion, we unlock the vast potential of empathy in building stronger business relationships, boosting sales, and creating a lasting impact. As Shane fondly reminisces about his love for mountain biking, gardening and spending time in nature, we realize how these personal facets subtly weave into his tenacious marketing strategies. Shane's metamorphosis from a brick-and-mortar business owner to a seasoned media buying professional, emphasizes his expertise in the field. He brilliantly unravels the hedgehog concept, highlighting the importance of being known for and excelling in one aspect of your business. We also delve into how building personal connections and understanding your audience can create meaningful customer experiences. Our conversation takes an interesting turn as Shane introduces the concept of 'Soul Print.' He underscores the significance of work-life balance and shares groundbreaking techniques like bio-hacking and flow hacking that can skyrocket us past our limitations to achieve our goals. As we round up our enlightening session with Shane Johnson, we venture into the future of marketing, exploring the world of digital business cards. Shane's thoughts on empathic marketing, his dedication towards creating an enjoyable customer experience and his commitment to effectively utilizing AI tools for collective growth are not just stimulating but an eye-opener for all of us. Through this enriching conversation, we've gleaned invaluable insights and practical advice that will undoubtedly benefit entrepreneurs and business owners alike. So, tune in, absorb, and let's revolutionize the way we perceive marketing. To learn more about Shane and connect with him to help grow your business, please visit: https://www.bolderfuture.com/ Don't miss the opportunity to claim your free copy of my international bestseller, 'Empathic Marketing.' If you're eager to fast-track your journey to the business of your dreams, book a 30-minute Gap Analysis call. Don't forget to use the coupon code "Podcast" for a 50% discount. And yes, I'm offering a unique 200% guarantee on this Analysis. Visit https://www.becausebusinessispersonal.com/ to get your book or schedule a session today. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Crafting Powerful Narratives: An Insight into Jason Hornung's Strategy 45:08

vor 2 years45:08

45:08

Send us a text Here's a promise: this episode will change the way you think about marketing. Jason Hornung, the undisputed champion of Facebook ads, graced our show with his insights and unforgettable story. Having experienced a tough upbringing marked by drug-addicted parents and teenage pregnancy, Jason's journey embodies resilience. His struggle in establishing his insurance business led him to discover the power behind crafting words and how they can control his income. Jason's grasp of empathic marketing strategies has allowed him to solidify stronger relationships, grow his reach, and significantly increase his sales. We track Jason's fascinating journey from a master marketer with a suspended securities license to an expert who knows how to evaluate a product that works, link it to a unique market emotion, and skillfully craft a selling narrative. He emphasizes that despite the ever-changing online marketing landscape, the message and offer still hold the key in achieving the best results. But it's not all about the success stories. We also delve into the reality of internet marketing expectations, and Jason sheds light on how human psychology is exploited to sell products based on unrealistic dreams of swift wins. Jason further elaborates on the importance of understanding your customer's awareness and sophistication levels for successful advertising. He emphasizes the need for direct and honest advice, cutting through the noise of false hopes and empty promises. Through his no-nonsense approach and two decades of experience, Jason uses his unique voice to help people navigate the often-confusing landscape of online marketing. Prepare to be startled, surprised, and most importantly, enlightened. With Jason's expert knowledge shared generously through our conversation, this episode is undoubtedly a treasure trove of marketing wisdom. Don't miss out! To connect with Jason personally, visit his websites: https://academyofadvertising.com/ or https://jasonhornungagency.com/ Don't miss the opportunity to claim your free copy of my international bestseller, 'Empathic Marketing.' Or if you're serious about fast-tracking your journey to the business of your dreams, book a 30-minute Gap Analysis call. Don't forget to use the coupon code "Podcast" for a 50% discount. And yes, I'm offering a unique 200% guarantee on this Analysis. Visit https://www.becausebusinessispersonal.com/ to get your book or schedule a session today. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

Because Business is Personal

1
Chatbots, Championship Belts, and Life Lessons with Curt Maly 43:53

vor 2 years43:53

43:53

Send us a text Ever been banned from Facebook? Our guest, Curt Maly of Black Box Social Media, knows exactly how that feels. With his dry wit and candid stories, Curt delves into his personal journey, from his unforeseen Facebook ban to his appreciation for copywriting and messaging. He's got a fresh perspective on life shaped by his recent journey into fatherhood, which has sparked an emphasis on valuing experiences over material possessions. Transitioning from personal insights to marketing strategies, we've got a treasure trove of wisdom to share. Inspired by a championship marketing belt that Curt won, this episode explores how to truly understand your audience and create multiple points of contact. Direct response marketing isn't always the knight in shining armor, and we'll talk about why. We'll also dive into the importance of emotional understanding in crafting compelling messages and the role of brand building for achieving long-term success. If you've ever thought about the role of artificial intelligence in business, we'll light the way. From jobs being replaced by automation to how AI can expand businesses' reach and consistency, this episode is a headfirst plunge into the future. We'll talk about the advantages and potential challenges of AI tools like Chat GBT, an AI-driven chatbot that can repurpose content across platforms. And yes, we'll even share a hearty laugh over how I used Chatbot GBT to retrieve some old-school Jewish recipes. Get ready to be informed, entertained, and inspired. Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com . Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com . Stay connected and follow me on social media for more insights and updates: YouTube: https://www.youtube.com/@EmpathicMarketing Facebook: https://www.facebook.com/themarketingmedic LinkedIn: https://www.linkedin.com/in/mikecaldwelll/ Instagram: https://www.instagram.com/marketingmedic/ Join our community and elevate your marketing game today!…

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The First Gentleman: A Thriller

Podcasts, die es wert sind, gehört zu werden