How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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B2B Digital Marketing Hub
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Inhalt bereitgestellt von Inter-Dev B2B Digital Marketing. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Inter-Dev B2B Digital Marketing oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven methodologies that will help you elevate your customer experience, leverage precise B2B targeting, and achieve your marketing goals. Whether you're a seasoned professional or a newcomer to the B2B digital marketing world, our podcast is designed to take your knowledge to the next level. So, tune in, subscribe, and join us on this journey to become a B2B digital marketing master; visit our website at https://www.b2bdigitalmarketinghub.com/. Our podcast is not just about learning; it's about applying what you've learned. We offer custom workshops that are carefully crafted to help you become a master in your desired field of B2B digital marketing. Whether you're interested in enhancing your SEO skills, developing engaging B2B content, or executing innovative audience-centric digital marketing campaigns, we've got you covered. We believe in interactive, hands-on learning. Our episodes provide access to world-class marketing training from some of the top experts in the industry. We guide you in building a professional digital strategy, defining measurable goals and tangible KPIs, and recognizing common pitfalls to avoid. For more information, visit our website at https://www.b2bdigitalmarketinghub.com/ or contact us on LinkedIn https://www.linkedin.com/company/b2b-digital-marketing-hub/
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Alle als (un)gespielt markieren ...
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Inhalt bereitgestellt von Inter-Dev B2B Digital Marketing. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Inter-Dev B2B Digital Marketing oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven methodologies that will help you elevate your customer experience, leverage precise B2B targeting, and achieve your marketing goals. Whether you're a seasoned professional or a newcomer to the B2B digital marketing world, our podcast is designed to take your knowledge to the next level. So, tune in, subscribe, and join us on this journey to become a B2B digital marketing master; visit our website at https://www.b2bdigitalmarketinghub.com/. Our podcast is not just about learning; it's about applying what you've learned. We offer custom workshops that are carefully crafted to help you become a master in your desired field of B2B digital marketing. Whether you're interested in enhancing your SEO skills, developing engaging B2B content, or executing innovative audience-centric digital marketing campaigns, we've got you covered. We believe in interactive, hands-on learning. Our episodes provide access to world-class marketing training from some of the top experts in the industry. We guide you in building a professional digital strategy, defining measurable goals and tangible KPIs, and recognizing common pitfalls to avoid. For more information, visit our website at https://www.b2bdigitalmarketinghub.com/ or contact us on LinkedIn https://www.linkedin.com/company/b2b-digital-marketing-hub/
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Join us on this his B2B Digital Marketing Hub episode, examine Google’s Generative Search Experience (SGE) and its impact on market research, SEO marketing , and advertising. Discover why this shift from traditional keyword-based search is so vital for capturing today’s consumers, whose expectations for personalized experiences are constantly growing. We break down the major advantages of deploying SGE , including faster content creation, improved SEO, and streamlined audience targeting. Listen in as we discuss best practices for integrating these AI-driven insights into your overall marketing funnel, ensuring better brand visibility and engagement. We’ll also spotlight potential pitfalls, from ethical questions to data privacy concerns, to ensure you adopt AI marketing solutions responsibly. Learn how to build trust while capitalizing on advanced AI functionality for better ROI and customer satisfaction. Tune in and discover how to transform your marketing approach with Google’s next-generation technology. Chapters: (00:00) B2B Digital Marketing Hub Podcast (00:44) How Google’s SGE Redefines Marketing (01:20) Embracing Innovation in Marketing (01:48) Understanding Generative AI (02:10) Implications of Generative AI (02:31) Evolution of Search: The Emergence of SGE (02:53) Differentiating SGE (03:10) Leveraging SGE for Market Research (03:31) Enhancing Audience Understanding (03:51) Optimizing Content Creation with SGE (04:11) Fostering Creativity (04:29) Enhancing SEO with SGE (04:51) Personalization and Targeting (05:27) Real-Time Adaptation (05:46) Driving Efficiency in Advertising (06:04) Precision Targeting (06:21) Overcoming Challenges and Limitations (06:38) Ethical Imperatives (06:52) Q&A: How SGE Differs from Traditional Algorithms (07:28) Q&A: Content Creation and Optimization (08:06) Q&A: Advertising Efficiency and ROI (08:41) Q&A: Key Challenges for Businesses (09:12) Conclusion on Google’s SGE Follow us: https://www.b2bdigitalmarketinghub.com/contact/ B2B Digital Marketing Hub Facebook B2B Digital Marketing Hub LinkedIn…
This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries. Dana discusses her transition from traditional offline marketing to digital innovation, sharing how limited budgets and targeted data analysis paved the way for her success. Her approach of integrating rigorous data analytics with compelling content creation is both refreshing and inspiring. The conversation delves into the practical applications of AI, A/B testing, and emerging trends like digital twinning, offering listeners real-world tactics to optimize their marketing strategies. Discover how to balance analytical precision with creative flair to drive impactful campaigns. Listeners will gain actionable insights on how to harness the power of both analytics and creative strategy. This episode is a must-hear for B2B marketers seeking to stay ahead of the curve in an ever-evolving digital world. Chapters: (00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman (00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security (01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond (06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions (13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels (18:56) – The Personal Touch: The Power of Personalization in B2B Marketing (27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity (30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana Follow us: https://www.b2bdigitalmarketinghub.com/contact/ B2B Digital Marketing Hub Facebook B2B Digital Marketing Hub LinkedIn…
Are you struggling to rank higher on search engines? In this B2B Digital Marketing Hub episode, we break down the essentials of an SEO audit and why it’s critical for your website’s success. From identifying technical issues like broken links and page speed problems to optimizing your website for mobile compatibility, SEO audits offer a comprehensive roadmap to improved rankings. Learn how expert SEO auditors analyze your site’s structure, on-page elements, and off-page strategies to craft actionable insights. We’ll discuss how even small improvements in areas like code optimization and keyword strategy can lead to significant traffic boosts. Whether you run an e-commerce site or a content-driven platform, this episode provides valuable tips to get your website noticed. Tune in to discover how SEO audits can set the foundation for long-term digital marketing success . Chapters: (00:00) Intro to SEO Audits (01:26) What is an SEO Audit? (02:11) Why is this so important? (03:53) A proficient company’s search report (05:25) Outro on proficient SEO Audit Follow us: https://www.b2bdigitalmarketinghub.com/contact/ B2B Digital Marketing Hub Facebook B2B Digital Marketing Hub LinkedIn…
In this B2B Digital Marketing Hub episode, we break down everything you need to know about CLS, or Cumulative Layout Shift. CLS measures visual stability and has been a ranking factor since 2021 as part of Google’s Core Web Vitals. We’ll explain what CLS is, why it matters for user experience, and how it impacts your website's SEO performance. We’ll also explore common causes of high CLS values, such as improperly defined image dimensions, dynamic content, and external ads. Understanding these factors is key to identifying and resolving CLS issues. Finally, we’ll share practical tips for optimizing CLS , from using the CSS Aspect Ratio feature to pre-defining dynamic content. Whether you're a web developer or an SEO professional , this episode provides actionable insights to improve your site's performance. Chapters: (00:00) Intro to What is CLS and what does it stand for? (01:24) What causes a high CLS value? (01:59) How can we pre-define image dimensions in a responsive web design? (02:51) What else can be done to improve CLS scores? (03:49) Outro on Cumulative Layout Shift…
SEO can help podcast creators reach broader audiences by ensuring their shows are easier to find on search engines and podcast platforms. This B2B Digital Marketing Hub episode will teach you the essentials of podcast SEO, including keyword usage, title optimization, and backlinking strategies. Effective podcast SEO involves making your content accessible and relevant. From transcriptions to structured episode descriptions, each SEO element plays a role in boosting your search ranking. Social media promotion, guest appearances, and creating unique show notes are just a few hacks to expand your audience base. Join us as we delve into practical, actionable SEO tactics designed for podcasts. Learn how strategic SEO can bring new listeners to your show, increase engagement, and build a community of devoted followers. Your path to a massive podcast audience starts here.…
Forget celebrity endorsements — B2B audiences crave insights from experts who know the industry from the inside out. In today’s B2B Digital Marketing Hub episode, we explore why leveraging industry influencers is the secret to capturing attention and building trust among a professional audience. From lead generation to content creation, we discuss how collaborations with these thought leaders drive deeper engagement and offer a pathway to sustainable growth. We cover the essentials of selecting the right influencers, understanding their content style, and aligning on shared values that resonate with your audience. We’ll also share proven formats for B2B influencer partnerships, including case studies, co-hosted events, and social media takeovers, all aimed at strengthening your brand’s voice and authority. Ready to reimagine your B2B marketing strategy? Don’t miss this episode if you’re ready to harness the knowledge and networks of top industry professionals to build trust, drive engagement, and boost your bottom line. Join us as we uncover the steps to creating high-impact collaborations that bring measurable results and lasting industry relevance.…
In this B2B Digital Marketing Hub episode, we explore how hyper-personalization is revolutionizing B2B marketing . Gone are the days of generic emails and broad marketing campaigns. By leveraging data-driven insights, businesses can create hyper-targeted messages that speak directly to client pain points and challenges. This personalized approach helps businesses stand out from the competition and build deeper connections with their clients. We also discuss the importance of using marketing automation tools to streamline these efforts. From real-time content personalization to email workflows triggered by specific actions, automation helps deliver tailored experiences at scale. Learn how to craft dynamic content that resonates with each client’s unique journey. Whether you're a B2B marketer looking to sharpen your strategies or a business owner seeking to improve client engagement, this episode provides actionable tips to help you personalize your marketing efforts and drive conversions.…
In this B2B Digital Marketing Hub episode, we break down the essentials of driving traffic to your B2B website . It's not just about getting clicks—it's about attracting the right audience. We’ll dive into how understanding your target market is the first crucial step, and why building detailed buyer personas helps you reach decision-makers where they’re already spending their time online. Whether it’s LinkedIn, industry-specific forums, or other professional networks, knowing where to find your audience is half the battle. We’ll also chat about why content really is king in the B2B world. From blog posts and case studies to whitepapers and webinars, the content you create needs to provide real value to your audience. We’ll explore how optimizing your content for search engines (SEO) helps boost organic traffic, and how paid ads on platforms like Google and LinkedIn can give you an extra edge. You’ll learn about smart strategies for getting your content in front of the right people and why distribution is just as important as creation. Finally, we touch on the often-overlooked aspect of user experience (UX). Even if you’ve got the best content and top-notch SEO, a slow, clunky website can drive visitors away. We’ll share tips on making your website fast, mobile-friendly, and easy to navigate—because when the user experience is smooth, your visitors are more likely to stick around and convert. Don’t miss this practical guide to boosting your B2B website traffic.…
In this B2B Digital Marketing Hub episode, we break down the big differences between SGE’s AI-powered, real-time results and the more familiar methods of traditional search. We dive into how SGE can deliver fast, personalized answers right on the search page, but also what that means for web traffic—especially for businesses relying on organic traffic. We’ll chat about the benefits of SGE, like its quick results and how it could reshape the search experience, but we’ll also cover the risks, such as a potential drop in clicks to external sites. Plus, we’ll discuss practical tips on how businesses can adapt, optimize for SGE’s rich results, and still stay visible in traditional search rankings. If you’re in digital marketing or just curious about the future of search, this episode will give you a clear picture of what’s ahead and how to prepare. Tune in to get insights on how to balance the impact of SGE and traditional search to keep your website and business thriving in 2024 and beyond!…
In this B2B Digital Marketing Hub episode, we're jumping into the wild world of Artificial Intelligence (AI) and its game-changing impact on digital marketing. Forget the techy buzzwords—AI is here to make your marketing life easier and way more effective. We'll show you how AI can help you really understand your audience, tweak your campaigns on the fly, and serve up content that’s spot-on. From chatty AI bots that make customer service a breeze to crystal-ball-style analytics that predict what’s coming next, we’ve got the scoop on how to make AI your marketing BFF. As digital marketing continues to evolve, AI is like the superhero sidekick you never knew you needed. In this episode, we're talking about how AI can take the heavy lifting out of tasks like content creation, social media stalking—err, monitoring—and automating your ads so you can spend more time being your creative genius self. Plus, we’ll spill the beans on how AI can give your SEO and email marketing a major glow-up, making sure your content gets to the right people at just the right moment. Whether you're an AI newbie or already on board with the bots, this episode is packed with fun tips to keep you ahead of the game. Discover how to make AI work for you, amp up your marketing game, and future-proof your strategies in this ever-changing digital playground. Ready to unlock some AI magic? Tune in and let’s get this party started!…
In this B2B Digital Marketing Hub episode, we’re uncovering the hidden power of Google’s Gemini for transforming your SEO strategy. Once known for its impact on Google Ads, Gemini has evolved into a robust tool for SEO, helping you optimize search results, fine-tune technical details, and breathe new life into your content creation process. Whether you’re stuck on keyword ideas or wrestling with schema markup, Gemini is the secret weapon you didn’t know you needed. But that’s just the beginning. We take things up a notch by showing you how Gemini can be your go-to for keyword clustering, outsmarting your competitors with content analysis, and getting your site ready for the voice search revolution. Imagine crafting topic clusters that not only boost your site’s authority but also improve your rankings across the board. This episode is packed with practical tips that keep you ahead in the ever-changing world of SEO. And for those looking to dominate local search, Gemini has your back. It helps you dig into local SEO, uncovering the best keywords and strategies to attract customers right to your doorstep. Plus, with Gemini’s A/B testing features, you can experiment with content variations and find what really resonates with your audience. If you’re ready to take your SEO game to the next level, this episode is a must-listen.…
In this B2B Digital Marketing Hub episode, we explore the incredible impact of Artificial Intelligence (AI) on digital advertising. Over the years, digital advertising has seen significant changes, with AI driving much of this innovation. We’ll dive into ten key ways AI is transforming the landscape, from improving audience targeting and segmentation to optimizing real-time bidding. Learn how AI-driven tools like predictive analytics, dynamic creative optimization, and sentiment analysis are helping businesses craft more personalized and effective ad campaigns. We'll also discuss how AI is crucial in detecting ad fraud, saving businesses billions by identifying and preventing fraudulent activities in real-time. Additionally, AI provides deeper customer insights by analyzing vast amounts of data to reveal patterns and trends that might otherwise go unnoticed. This deeper understanding of customer behavior enables advertisers to create more effective campaigns, improving targeting and boosting customer satisfaction and loyalty. Whether you're a marketer, advertiser, or business owner, this episode is packed with valuable insights into leveraging AI for your advertising efforts. We'll share practical strategies for integrating AI into your digital advertising campaigns, including setting clear objectives, choosing the right tools, and ensuring robust data management. Tune in to discover how AI can help you stay ahead in the ever-evolving world of digital advertising.…
In this B2B Digital Marketing Hub episode, "SEO Strategies for Cyber and SaaS," we're diving deep into how SEO can be a game-changer for the cyber and SaaS crowd. The online world is like a massive, noisy marketplace, and if you're in the cybersecurity or SaaS business, standing out isn't just nice – it's essential. We'll chat about why those one-size-fits-all SEO tricks won't cut it for you and how getting super specific with your keywords and website tweaks can really draw in the tech-savvy folks you're after. We're also getting into the nitty-gritty of finding those goldmine keywords that speak directly to your niche audience. Think of it as learning the secret handshake to get into the cool kids' club. We'll share some behind-the-scenes insights on how the pros at B2B marketing agencies whip up content that hits just right, making sure your site not only gets found but also gets the right kind of attention. Plus, we'll break down the must-dos for making your site a place where your ideal audience wants to hang out, with tips on crafting content that's both smart and engaging. Lastly, we'll chat about the magic of building your site's rep through smart off-page SEO moves like scoring quality backlinks and getting social media to do some heavy lifting for you. It's all about showing the online world that your site is the go-to spot for all things cyber and SaaS. Ready to amp up your digital game and make your site the talk of the town? This episode is your roadmap to SEO success, packed with insider tips and strategies that are all about boosting your online presence without losing your mind. Let's get into it!…
In B2B Digital Marketing Hub episode of our podcast, we delve into the seismic shifts revolutionizing the B2B digital marketing landscape, with a special focus on the pivotal role of tech companies in this monumental revolution. As digital terrain evolves relentlessly, understanding and integrating the latest marketing trends has shifted from a competitive advantage to an absolute necessity for sustained growth. Join us on an exploratory journey through the innovative currents reshaping B2B marketing, and discover how tech enterprises, under the adept guidance of leading B2B marketing agencies like Inter-Dev , are harnessing these avant-garde trends to navigate their path to triumph. We'll explore the essence of Account-Based Marketing (ABM) and its significance in hyper-focusing efforts on high-value accounts, the transformative impact of AI and Machine Learning in crafting personalized customer experiences, and the paramount importance of content in establishing thought leadership. Additionally, we'll examine the dynamic role of video marketing in presenting complex concepts in an engaging manner, the critical necessity of SEO for enhancing online visibility, and the strategic use of social media for meaningful engagement. Our discussion extends to the utilization of data analytics for steering data-driven marketing strategies and the vital role of personalization in redefining customer experience. With expert insights on partnering with specialized B2B digital marketing agencies, like Inter-Dev, for navigating the modern marketing maze, this episode is a treasure trove for tech companies poised to redefine their marketing strategies and ascend to new heights of success. Uncover the potential waiting in the wings of B2B digital marketing and set your tech enterprise on a course for unparalleled growth and innovation.…
Dive into the world of likes 👍, shares ➡️, and beyond with Jack Lunz on the B2B Digital Marketing Hub Podcast 🎧, where social media marketing attribution is unraveled! This episode features the visionary Emeric Ernoult, CEO of Agorapulse , who brings the story of marketing attribution from its humble beginnings to the dizzying heights of the digital age 🌟. Get ready for a rollercoaster ride 🎢 through the twists of attributing and tracking digital footprints across social media. Emeric shares how Agorapulse helps marketers play the attribution game like pros 🏆, turning every post, tweet, and like into valuable data. They'll also tackle the B2B vs. B2C showdown in social media, revealing why your content might just be the secret sauce 🌶️ in understanding your audience's journey. Grab your headphones 🎧 and tune in for an episode packed with anecdotes, insider tips, and a dash of humor 😂, perfect for anyone looking to crack the social media code. Whether you're a digital marketing guru or just social media curious, this chat's got something for everyone!…
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