On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Michael Cheney Show
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Inhalt bereitgestellt von Michael Cheney. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Michael Cheney oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Michael Cheney Show is a podcast hosted by online marketing and sales expert Michael Cheney. Michael has grown from zero to a personal net worth of several million dollars with his internet business. He's been interviewed on NBC television, spoken as an invited expert at a Russell Brunson Mastermind and has been running his internet business since the year 2000. Now he is on a mission to share his knowledge and experience with the world. Tune in each week as he covers a wide range of topics related to running a profitable online business, including marketing, sales, operations, and more. Whether you're a seasoned entrepreneur or just starting out, you'll find valuable insights and actionable advice in every episode. Subscribe now to stay up-to-date with the latest content from The Michael Cheney Show!
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Inhalt bereitgestellt von Michael Cheney. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Michael Cheney oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Michael Cheney Show is a podcast hosted by online marketing and sales expert Michael Cheney. Michael has grown from zero to a personal net worth of several million dollars with his internet business. He's been interviewed on NBC television, spoken as an invited expert at a Russell Brunson Mastermind and has been running his internet business since the year 2000. Now he is on a mission to share his knowledge and experience with the world. Tune in each week as he covers a wide range of topics related to running a profitable online business, including marketing, sales, operations, and more. Whether you're a seasoned entrepreneur or just starting out, you'll find valuable insights and actionable advice in every episode. Subscribe now to stay up-to-date with the latest content from The Michael Cheney Show!
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The Michael Cheney Show
Episode Short Description Dive into the latest episode of The Michael Cheney Show where we unpack the art of crafting compelling offers. Learn how to frame your products to lead customers towards a clear outcome, discover the power of bonuses, and master the strategy behind successful one-time offers (OTOs). Plus, get insider tips on affiliate recruitment and launch planning. Tune in for actionable advice to skyrocket your sales and captivate your audience. Don't miss out on these game-changing insights! Episode Show Notes Are you an entrepreneur looking to skyrocket your product sales with a killer sales funnel? Look no further, because the latest episode of The Michael Cheney Show dives deep into the ins and outs of creating a sales funnel that converts like crazy. Here’s a sneak peek into the strategies and tactics covered in the episode to whet your appetite. **Visualize the Outcome** First things first, the episode kicks off with a game-changing approach: showing potential customers the outcomes of their choices. It's not just about the product anymore; it’s about the future they can have with it. This psychological shift can make the decision to buy much more compelling. **Packing Value into Your Offer** The show then moves onto the importance of the 'thud factor'—that wow moment when customers realize just how much value they're getting. From masterclasses to case studies, the episode emphasizes the need to go above and beyond, especially when you're asking for a higher price point. **The Art of the Exit Pop** Then there's the secret weapon: the exit pop. It's a simple yet effective tactic to grab those almost-lost sales. The episode breaks down how to create an enticing exit pop that offers a payment plan, turning a no into a yes. **OTOs and Branding** One-time offers (OTOs) are the bread and butter of any sales funnel, and the show doesn’t hold back on this topic. With a detailed walkthrough of how to differentiate each OTO with distinct branding and a compelling sales letter, listeners get a masterclass in funnel construction. **Affiliate Recruitment and Launch Planning** The episode doesn't stop at just building the funnel; it covers the crucial steps of affiliate recruitment and launch planning. Listeners learn why giving affiliates a heads-up four weeks in advance can make or break their promotion efforts. **The Call to Action** Finally, the show wraps up with a powerful call to action. It’s not just about creating a product; it’s about creating a movement and making a difference in people's lives. The episode encourages listeners to take their launches seriously, with meticulous planning and a passion for their mission. **Conclusion: Tune In to Transform Your Sales Funnel** This episode of The Michael Cheney Show is packed with actionable insights that can transform a mediocre sales funnel into a high-converting machine. Whether you're a seasoned marketer or just starting out, there's something in this episode for everyone. So don't wait – tune in to the full episode and start revolutionizing your sales strategy today. Your future self (and your bank account) will thank you.…
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The Michael Cheney Show
Episode Short Description In this episode, discover how to convert cold prospects into eager buyers by mastering the art of upselling. Learn the secrets behind effective order bumps, one-time offers, and crafting upgrades that don't just make money but truly enhance your customers' results. Tune in for strategies that will not only boost your revenue but also provide immense value to your audience. Join The Michael Cheney Show for insights that could revolutionize your sales funnel. Episode Show Notes Are you ready to turn your lukewarm leads into a swarm of eager buyers? The Michael Cheney Show is back with another episode packed with insider strategies to supercharge your sales funnel. This time, we're diving deep into the world of upgrades and one-time offers (OTOs) to maximize your revenue after the initial sale. ## The Front End Offer: Your Gateway to Success The journey begins with your front end offer, that low-ticket item priced to entice. Think of it as the appetizer, whetting the appetite for the main course to come. But the real magic happens when you start scaling up with upgrades. And while you might be giving away a hefty commission to your affiliates during a launch, remember, this strategy is about playing the long game. It's about gathering those hot buyer leads that could be worth their weight in gold. ## Upgrades: Not Just About the Money Let's clear the air about upgrades. They're not just a cash grab; they're your customer's shortcut to success. Each upgrade should be a step ladder, helping your customers climb faster and with less effort. It's about adding value, not replacing the need for your front end offer. ## The Order Bump: Your Sales Sidekick Imagine you're at the checkout with your front end product. That's where the order bump comes in. It's the simple, low-priced offer that customers can add with just a tick of a box. The key here is to keep it related and irresistible. Give them more of what they want without making them jump through hoops. ## One-Time Offers: The Real Deal When it comes to OTOs, honesty is the best policy. If you say it's a one-time offer, make it just that. Don't be the person who cries wolf, only to offer the same deal later down the line. Stick to your word, and your customers will stick with you, knowing that when you say "now or never," you mean it. ## Crafting a Killer OTO Page Your one-time offer page is where conversions are made or broken. It's not a throwaway add-on; it's the heart of your sales strategy. Load it with value, testimonials, product images, and a compelling narrative. And remember, the best offer should always come first. ## The Bottom Line: It's All About Value Whether it's the order bump or the first OTO, your goal is to provide value that complements the initial purchase. It's not just about making more money; it's about making a difference in your customers' lives by offering them the tools and resources they need to succeed faster and more efficiently. Ready to learn more about turning prospects into profits? Tune in to the latest episode of The Michael Cheney Show for a masterclass in sales funnel optimization. Discover the secrets to crafting offers that not only convert but also build a legacy of satisfied customers.…
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The Michael Cheney Show
Episode Short Description Dive into the art of creating a high-converting video sales letter (VSL) on the latest episode. Discover the power of the 'bobblehead' technique, the importance of a congruent message, and why less is more when it comes to slide content. Learn how to maintain control over the sales process and why a countdown can amplify urgency. Whether it's a product launch or upselling, these insights can skyrocket conversions. Tune in for actionable tips to enhance your sales strategy. Episode Show Notes Are you ready to take your sales to the next level? Michael Cheney is back with another insightful episode of The Michael Cheney Show, and this time it's all about crafting the perfect Video Sales Letter (VSL) to skyrocket your conversions. If you've ever struggled with creating a compelling sales video, or if you're looking to refine your existing strategy, this is the episode you can't afford to miss. **Creating a Script from Your Sales Letter** The journey to a successful VSL starts with a solid script. But don't worry about using every detail from your sales letter. Focus on the core elements: the benefits, the big promise, and the captivating story of transformation. Remember to include the before, during, and after of your product discovery, and wrap it up with a clear call to action. The script should be concise and powerful, aimed at keeping your audience engaged and ready to click that "buy" button. **Recording Your VSL: Tips and Tricks** Recording a VSL can be daunting, but Cheney breaks it down into manageable steps. Start by recording yourself against a green screen, looking directly into the camera. This footage will be your personal connection to the audience. Then, separately record a voiceover while clicking through your PowerPoint or slide deck. Cheney emphasizes the importance of keeping text on slides minimal for clarity and engagement, and he shares a pro tip: print off your script to avoid any on-screen distractions and maintain a smooth, natural delivery. **The Magic of the Bobblehead Technique** One of the standout techniques discussed is the "bobblehead" approach. This involves overlaying the green screen footage of you onto the slide presentation, creating a dynamic and visually appealing VSL. By positioning this "bobblehead" in the bottom left or top right corner of the screen, you maintain eye contact with your viewers, drawing them deeper into your message. **No Controls and a Countdown for Urgency** Cheney advises against adding video controls, as you want to guide the viewer through the sales process without them skipping ahead. He also introduces a clever tactic: adding a countdown timer at the end of your VSL with suspenseful music, instilling a sense of urgency in your viewers to take action before time runs out. **Applying the VSL Strategy to Upsells** While the focus is on the front-end product, Cheney encourages the same level of attention and care for upsell offers. By creating a VSL for each upsell, you increase the likelihood of affiliates promoting your product and, consequently, boost your sales. **Conclusion: The Power of a Well-Crafted VSL** In conclusion, a well-crafted VSL can make a significant difference in your sales process. By following Cheney's advice, you can create a VSL that not only looks professional but also connects with your audience on a deeper level, leading to increased conversions and success. Ready to dive deeper into the world of VSLs and transform your sales strategy? Listen to the full episode of The Michael Cheney Show for all the insider tips and tricks to make your VSL stand out. Don't miss out on this game-changing advice – tune in now and start creating your most compelling sales videos yet!…
Episode Short Description Discover the power of video sales letters (VSLs) on the latest episode of The Michael Cheney Show. Learn step-by-step how to create a VSL that can triple your sales, the common mistakes to avoid, and why a simple 'bobblehead with slides' approach outperforms even the slickest Hollywood-style productions. Tune in for actionable insights and elevate your front-end product sales today! Episode Show Notes Are you ready to ignite your sales and set your conversion rates on fire? Welcome to another thrilling episode of The Michael Cheney Show where today's hot topic is all about maximizing your front-end product sales with a powerful tool - the Video Sales Letter (VSL). If you think videos are just a nice-to-have, think again! This episode is a game-changer, revealing why skipping a VSL is like setting your hard-earned cash ablaze. ## The VSL Hierarchy - From Zero to Hero Let's dive into the hierarchy of sales letters and VSLs. Starting at the bottom, having no video is a no-go. But even if you've stepped up your game with a high-production "Hollywood VSL," you might be missing out on the real sales magnet. The real deal? A simple, scripted talking head video. Yes, just you, the camera, and a well-crafted script. ## The Power of Scripting and Teleprompters Creating a VSL isn't just about hitting record and winging it. It's about precision. Crafting a script that hits all the right notes and delivers your message effectively is crucial. And to help you nail that delivery, a teleprompter app is your best friend - no need for expensive equipment, your smartphone will do the trick. ## The Ultimate Conversion Crusher - The Bobblehead with Slides But wait, there's more! The episode takes an exciting turn as we uncover the ultimate VSL format that's been annihilating the competition - the "Bobblehead with Slides." Imagine your head, delivering your persuasive script, superimposed on clear, concise slides. It's simple, it's focused, and it's proven to convert like crazy. ## Green Screen Magic Think you need a Hollywood budget for this kind of production? Think again. A green screen and a bit of editing know-how can transport you anywhere, giving your VSL that professional edge without breaking the bank. ## The Cheney X Factor Throughout the episode, you'll get the inside scoop on how to execute each step of creating a killer VSL. From the importance of non-YouTube hosting to ensuring your video doesn't dominate the entire screen, every detail is covered. It's about creating a seamless experience that leads viewers straight to the "buy" button. ## Conclusion - Your Sales-Boosting Mission Ready to revolutionize your sales strategy? The Michael Cheney Show is here to guide you through the process, step by step. Don't let another potential sale slip through your fingers. Harness the power of a well-crafted VSL and watch your sales soar. For all the details, insights, and pro-tips, tune in to the full episode. It's time to transform your sales page into a money-making machine. Listen now, and let's get those sales rolling in!…
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The Michael Cheney Show
Episode Short Description Discover the art of copywriting and learn how to craft words that sell on this episode of The Michael Cheney Show. Dive into the secrets of creating compelling headlines, engaging stories, and persuasive sales letters that convert. Whether you're a seasoned marketer or a newbie, this episode is packed with actionable tips to boost your sales and master the most lucrative skill in internet business. Tune in to transform your words into profits! Episode Show Notes Are you ready to dive into the art of copywriting and learn how to turn your words into a money-making machine? In the latest episode of The Michael Cheney Show, the spotlight is on the most lucrative skill in internet business: copywriting. Whether you're crafting emails, sales letters, or webinars, your ability to persuade with words can make or break your sales. Don't miss out on these expert insights that have generated millions in revenue! **The Power of Headlines** The journey to copywriting mastery begins with understanding the importance of headlines. A compelling headline is your first and perhaps most crucial chance to grab a reader's attention. It's the big, bold promise at the top of your page that can make someone stop and listen. The trick? Be specific. Specificity breeds credibility and interest. Learn how to craft headlines that not only catch the eye but also promise tangible results. **Split Testing: The Game Changer** One of the golden nuggets from the episode is the concept of split testing. It's not just a fancy term—it's the lifeline of your copy's success. By running two different headlines at the same time, you gather valuable data on what resonates with your audience. This isn't just a minor tweak; it's a strategy that can double your conversion rates. If you're not split testing, you're literally throwing money away. Discover how to do it right and watch your sales soar. **The Art of Storytelling in Sales** Every great sales letter tells a story. The episode breaks down this storytelling into three parts: the 'before', the 'during', and the 'after'. This structure not only captivates your audience but also builds an emotional connection. Share your struggles, your moment of discovery, and the triumphant results. This episode will guide you through crafting a narrative that not only sells but also resonates deeply with your potential customers. **Bullet Points and Guarantees: Your Secret Weapons** Bullet points are the unsung heroes of copywriting. These 'fascination bullets' can tease the benefits of your product without giving away the secret sauce. They pique curiosity and nudge readers closer to the sale. And when it comes to guarantees, they're not just a nice-to-have; they're essential. A strong, confident guarantee removes the risk for the buyer and increases trust. Learn how to leverage these tools to remove any last hesitations your customers might have. **Testimonials: The Proof in the Pudding** What's better than saying your product is great? Other people saying it for you. Testimonials are powerful proof elements that can address any lingering doubts. The episode shares strategies on how to gather diverse testimonials that tackle different objections your audience might have. From the effectiveness of the product to the quality of customer service, find out how to showcase your product's success through the voices of satisfied customers. The Michael Cheney Show doesn't just give you the what; it gives you the how. This episode is packed with actionable strategies, real-life examples, and the kind of insider knowledge that can only come from years of experience in the trenches of internet marketing. Whether you're a seasoned pro or a beginner with no list, no clue, and no money, there's something here for you. Ready to transform your copywriting skills and watch your sales skyrocket? Don't miss out on this episode of The Michael Cheney Show. Tune in, take notes, and start turning your words into wealth today! **Listen to the Episode Now!** Don't let another word go to waste. Click here to listen to the full episode and start mastering the art of copywriting. Your business (and your bank account) will thank you!…
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The Michael Cheney Show
Episode Short Description Discover the secrets of a multimillion-dollar sales funnel on The Michael Cheney Show. Delve into the art of creating a compelling front-end offer using the ICES strategy and learn how to seamlessly link it to a lucrative back-end. Plus, get insider tips on pricing, commissions, and maximizing affiliate earnings. Tune in for a masterclass on building a buyer list and scaling profits. Don't miss this chance to elevate your online marketing game! Episode Show Notes Are you ready to dive deep into the world of high-converting sales funnels? Look no further! The latest episode of The Michael Cheney Show reveals the blueprint of a multimillion-dollar funnel that has been a game-changer in the digital marketing arena. **The Front End Funnel Mastery** The journey begins with the front end of your sales funnel – the critical starting point that can make or break your success. It's all about enticing prospects with a low-ticket item and then leading them through a series of upgrades until they're ready for the big-ticket backend offer. But how do you ensure that your front end is irresistible? It's about focusing on the desired outcomes of your prospects using the ICES strategy – Instant, Certain, Easy, and Status-boosting results. **The Art of Linking Front and Back Ends** Creating harmony between the front and back ends of your funnel is crucial. The show walks you through the process of crafting a front end that complements and sets the stage for your backend offer. Learn how to name your products and structure your offers so they seamlessly guide customers through the buying journey. **Pricing Strategies that Convert** When it comes to pricing, the show doesn't hold back on the secrets that have made millions. With a front end priced at $9.95 and clever use of 100% affiliate commissions, you'll discover how to attract a flood of buyer leads without spending a dime on advertising. Plus, the episode breaks down the power of order bumps and one-time offers (OTOs) that can skyrocket your earnings. **The Symphony of a Launch** Launching a product isn't just about putting it out there – it's about creating a crescendo of excitement and engagement. The show teaches you how to orchestrate your launch symphony, ensuring affiliates are motivated to promote your offers and customers are clamoring to buy. **From Training to Case Studies** The episode goes beyond theory, providing practical examples of how to leverage training programs and case studies to enhance your offers. Whether it's affiliate marketing insights or a walkthrough of a successful campaign, you'll learn how to create content that adds real value and encourages upsells. **The One Time Offer Strategy** One-time offers can be a powerful tool in your funnel, but they're often misunderstood. The show clarifies what a true OTO is and how to leverage it for maximum impact. By making your OTOs genuinely exclusive, you'll create a sense of urgency that drives conversions through the roof. **Conclusion: Your Ticket to Funnel Success** This episode of The Michael Cheney Show is packed with actionable insights and strategies that can transform your sales funnel into a profit-generating machine. Whether you're new to digital marketing or looking to refine your approach, this episode is a must-listen. Don't miss out on the opportunity to learn from a master of the funnel game. Tune in to the episode and take the first step towards scaling your online business to new heights. [Listen to the episode now](#) and start building your own multimillion-dollar funnel today!…
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The Michael Cheney Show
Episode Short Description Discover how to craft a high-ticket offer that can skyrocket your earnings to $1,997 and beyond on The Michael Cheney Show. This episode dives into the psychology of selling what people want versus what they need, using the 'chocolate covered broccoli' analogy. Learn the key strategies to make your offer instant, certain, and easy to maximize sales and provide immense value. Tune in for invaluable insights on creating a backend offer that delivers on its promises and keeps customers coming back for more. Episode Show Notes Are you tired of peddling low-cost products without seeing the big bucks roll in? It's time to shift gears and start thinking bigger—much bigger. On The Michael Cheney Show, we've cracked the code to creating a high-ticket offer that could skyrocket your earnings to a staggering $1,997 per sale. That's right, no more playing small with $9 or $20 items. It's time to go for the gold. **Focus on the Ultimate Desired Outcome** The journey to a successful high-ticket offer begins with understanding what people truly desire. The common blunder in marketing is assuming you know what your audience wants or needs. But here's the kicker: people don't buy what they need; they buy what they want. It's a subtle but critical difference that can make or break your sales strategy. Think about it. Households often spend more on entertainment, like TVs, than on essentials such as life insurance. It's a clear indicator that wants trump needs in the world of consumer behavior. This is where the concept of "chocolate-covered broccoli" comes into play. It's about offering something enticing (the chocolate) that's wrapped around what they actually need (the broccoli). It's not about deception; it's about packaging your offer in a way that's irresistible. **The ICES Formula: Instant, Certain, Easy, and Scalable** To craft an offer that's truly compelling, it's essential to apply the ICES formula. This stands for Instant, Certain, Easy, and Scalable. Each of these elements is a powerful sales driver. 1. **Instant**: The quicker the results, the better. People love immediate gratification, and if you can provide that, you're onto a winner. 2. **Certain**: Your offer should have a high likelihood of success. If people feel confident they'll see results, they're more likely to invest. 3. **Easy**: If it's too complicated, forget it. Your offer needs to be simple to understand and execute. 4. **Scalable**: Your high-ticket offer should be able to grow without constant hands-on effort from you. **The Seesaw Principle: Hard Work Now Pays Off Later** There's a seesaw effect in creating these offers. If it's easy for you to create, it's likely hard for your customer to achieve results, which makes it a tough sell. But if you put in the hard work to make your offer instant, certain, and easy for the customer, selling it becomes a breeze. So, are you ready to put in the effort to create a high-ticket offer that delivers on its promises? Are you prepared to give your customers what they want wrapped around what they need? If so, you're on the path to potentially making millions. **Conclusion: Dive Deeper Into High Ticket Offers** This is just the tip of the iceberg when it comes to creating a lucrative high-ticket offer. If you're intrigued and hungry for more, you won't want to miss the full episode of The Michael Cheney Show. Dive in and discover the detailed steps to crafting an offer that could transform your business and lead to the financial freedom you've been dreaming of. Listen to the episode now and start your journey to high-ticket success.…
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The Michael Cheney Show
Episode Short Description In this episode, we dive into the art of launch timing for maximum profit. Discover the key dates and strategies to prepare a successful product launch, including the importance of creating a backend first, setting the right launch date, and utilizing urgency to drive sales. Learn how to build a sustainable, evergreen business that will continue to generate income long after the initial launch. Whether you're a seasoned entrepreneur or just starting out, these insights will help you level up your marketing game. Tune in for actionable tips on mastering your next launch. Episode Show Notes Are you ready to dive into the world of successful product launches and discover how perfect timing can lead to mega profits? On the latest episode of The Michael Cheney Show, we're peeling back the curtain on the art of launch timing. This is a goldmine for anyone looking to make a splash in the digital marketplace. **The Crucial First Step: Don't Rush Your Launch Date** One of the biggest takeaways from this episode is the importance of patience. Before you even think about setting a launch date, ensure your backend is fully prepared. Rushing into a launch with a half-baked backend is a recipe for disaster. Instead, focus on getting everything in order so that when you do go live, you're ready to impress and convert. **The Hardest Launch is Your First** Remember, the initial launch is just the beginning. It's likely to be the most challenging, but it's also a learning experience that sets the foundation for future success. Even if you don't make a ton of sales right out of the gate, you're building an evergreen business that will continue to grow and generate revenue over time. **Mapping Out the Launch Sequence** Understanding the launch sequence is vital. The show walks you through the step-by-step process, from the front-end launch to the live orientation session, and all the way to the backend close. Each phase is critical, and getting the timing right can mean the difference between a good launch and a great one. **The Best Days to Launch and Close** Timing isn't just about the sequence; it's also about the days of the week. The episode reveals why launching on a Tuesday and closing on a Sunday night can maximize your reach and sales. With the majority of the internet marketing audience based in the U.S., aligning with their schedules can significantly impact your launch's success. **The Power of Email Marketing During Launch Week** Email marketing is your best friend during a launch. The episode emphasizes the need to communicate effectively with your list, ensuring they know about your offers and the deadlines. It's not just about bombarding them with emails; it's about creating a symphony that keeps them engaged and excited. **Conclusion: Don't Miss Out on These Launch Secrets** If you're serious about making money online, understanding the intricacies of a successful launch is non-negotiable. The Michael Cheney Show is here to guide you through the process, ensuring you're equipped with the knowledge to make your next launch a resounding success. Ready to master the art of the launch and see those mega profits roll in? Tune in to this must-listen episode of The Michael Cheney Show for all the insider tips and tricks. Don't wait – your future successful launch depends on it!…
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The Michael Cheney Show
Episode Short Description Discover the secrets to generating over $10 million online on the latest episode of The Michael Cheney Show. Unveil the power of back-end sales, learn the importance of effort in marketing, and master the art of creating high-value offers that can skyrocket income. Dive into the strategies that have been honed over 20 years and find out how to build a legacy while helping others succeed. Tune in to transform your online business approach and achieve financial success. Episode Show Notes Are you ready to dive into the world of online marketing and uncover the blueprint to a 10 million dollar success story? On the latest episode of The Michael Cheney Show, Michael Cheney himself shares his master plan – a treasure trove of strategies and insights he's honed over 20 years in the industry. With a desire to leave a lasting legacy and empower others with his knowledge, Cheney's revelations are not to be missed. **The Golden Rule: Focus on the Backend** Cheney begins by dissecting a fundamental principle in online marketing: the money is in the backend. While starting as an affiliate marketer is a common and straightforward entry point, Cheney emphasizes the limited financial ceiling of this approach. Instead, he guides listeners through the journey of evolving from affiliate marketing to product creation and, ultimately, to the lucrative world of backend sales. **More Than Just a Launch: The Art of Sustained Success** The episode delves into the pitfalls of the "launch circle jerk," where marketers are trapped in a cycle of frequent launches without significant income. Cheney argues that the real game-changer is the backend – high-ticket items and services that can transform your revenue stream. He shares his strategies for using frontend products as a funnel to attract buyer leads, which can then be converted into high-value backend sales. **Effort Equals Income: Leveling Up Your Marketing Game** Cheney doesn't shy away from the truth: to earn more, you must become more. He challenges listeners to step out of their comfort zones and multiply their efforts. Whether it's engaging with affiliates or connecting with your audience, the effort put into marketing campaigns directly correlates with the success of your product. Cheney's mantra is clear – go above and beyond to demonstrate your belief in your offer, and the sales will follow. **Strategic Planning: Backend First, Frontend Second** A key takeaway from Cheney's master plan is the strategy of developing your backend offer first and then reverse-engineering your frontend product to attract the ideal customer for your high-ticket items. This approach ensures a seamless transition for customers as they move through your sales funnel, increasing the likelihood of backend conversions. **Conclusion: Your Roadmap to a 10 Million Dollar Legacy** The Michael Cheney Show's latest episode is a goldmine for anyone looking to elevate their online marketing and sales strategies. With Michael Cheney's expert guidance, listeners are equipped with the tools to build a successful online empire. Don't miss out on the opportunity to learn from one of the industry's veterans. Ready to transform your online business and chase that 10 million dollar dream? Tune in to The Michael Cheney Show and listen to the full episode for an in-depth exploration of these strategies and more. Your legacy awaits – it's time to take the first step.…
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The Michael Cheney Show
Episode Short Description Ever wondered what successfully cracks the code of affiliate marketing? Join as Michael Cheney shares his journey from a struggling beginner to winning leaderboards and influential strategies to master affiliate marketing in this episode Show Notes Pushing Past Initial Struggles: Michael takes you through his early affiliate marketing days. From feeling disheartened at not making commissions to seeing others win at affiliate leaderboards, Michael discloses how he kept going. Winning the Leaderboards: After relentless effort, Michael cracked the code. Not only did he make his first commission, he made ten thousand dollars in commissions. He even reached a stage where he won contests and earned a Rolex watch worth around 25,000 dollars. The Secrets to Success: Michael reveals his two initial and seven major secrets to uncovering commissions and making good money online as an affiliate, even for beginners. Learning From your mistakes: Michael talks about the first common mistakes he and other affiliates make – relying too much on the product owner's information for promotion. He highlights how using, tweaking and improving the swipe files and the information from vendors often doesn't lead to successful conversions. The Change That Makes the Difference: Michael delves into the subtle change that brought him success – looking at sales letters first and not the product owners’ swipe files or vendor information. You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
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The Michael Cheney Show
Episode Short Description Ever wondered what makes your TikTok profile irresistible to your potential followers? Join the journey with Michael Cheney as he shares his insightful strategies to enhance your TikTok presence and increase your followers exponentially. Show Notes Making the right impression: The key is in avoiding a sales approach on your TikTok bio. He discusses the importance of sharing valuable and free content to nurture a trustworthy relationship with your audience. Information is power: Michael discusses the 'Before, During, and After' formula for your TikTok videos - a vital strategy for effective content presentation. Frequency of posts: Creating content is important, but so is understanding the frequency of posts. Michael reveals the 'sweet spot' of frequency and highlights the role of duration and consistency. You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
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The Michael Cheney Show
Episode Short Description From a struggling newbie to a TikTok sensation. In this episode, Michael Cheney shares tried-and-tested strategies to grow from zero to a massive TikTok following in no time. Listen in to learn from his journey and efficiently utilize this social media platform to your advantage. Show Notes Importance of hooks: Understanding that the first 1-2 seconds of your TikTok videos play a huge role in capturing view attention Educational Value: The significance of posting educational content or providing valuable insights to your audience. Unleashing The 'L' Factor: He underlines a secret, which starts with 'L', that has majorly contributed to the exponential growth of his account. You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
Episode Short Description Join this episode of The Michael Cheney Show as Michael Cheney provides a comprehensive guide on creating a successful lead magnet, landing page, and driving traffic to build your email list. Discover the power of DIRT (Dive In, Get Results, Teach) in attracting followers and converting them into subscribers. Uncover the essentials of creating effective headlines, incorporating images, and monetizing your list for success in internet marketing. Show Notes Crafting Headlines: Michael emphasizes the importance of creating compelling headlines that promise to help people achieve their desires and alleviate their pain points. Use the format "How to [What They Want] Without [What They Don't Want]" to craft attention-grabbing headlines. Using Images: Michael suggests using royalty-free images from websites like pixabay.com to enhance the visual appeal of your lead magnet. Embed these images into your document and customize the formatting as needed. Dive In, Get Results, Teach (DIRT): Michael introduces the DIRT concept as a strategy to attract followers and build your online presence. Start by diving into a niche, learning about it, and gaining expertise. Then, get results, which could be saving time or sharing valuable insights. Finally, teach what you've learned to your audience on social media. Landing Page Creation: Michael recommends using an autoresponder like GetResponse to create landing pages. Keep your landing page simple with a headline and an opt-in form for collecting email addresses. Don't overcomplicate it; focus on the headline. Monetization: To monetize your list, include a call to action (CTA) at the end of your lead magnet. Encourage readers to take the next step, which could involve promoting affiliate products related to the lead magnet's topic. Use your affiliate link to track conversions. Driving Traffic: Michael highlights the importance of delivering value to attract followers. Dive into your niche, get results, and share your knowledge on social media platforms. Build your following by teaching and offering valuable insights. Over time, direct your followers to your lead magnet's landing page. You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
Episode Short Description In this episode of The Michael Cheney Show, Michael Cheney provides a step-by-step guide on how to quickly build your first 1000 YouTube subscribers, even if you're a complete novice in the field. With over 20 years of experience, Michael shares valuable insights into growing your online presence and monetizing your efforts. Show Notes Creating a Lead Magnet: Start by crafting a compelling lead magnet - something of value that people are eager to receive in exchange for their email address. This could be a free report, eBook, or guide tailored to your niche. Building a Landing Page: Create a dedicated landing page where visitors can enter their email addresses to access your lead magnet. Ensure your landing page is clear, concise, and persuasive, with a compelling headline and an easy-to-use opt-in form. Generating Free Traffic: Michael emphasizes the importance of driving traffic to your landing page. He shares free traffic methods that have helped him build lists of hundreds of thousands of people, leading to substantial online earnings. Leveraging AI: Michael highlights the power of artificial intelligence (AI) in content creation. He demonstrates how you can use AI, like ChatGPT, to generate content for your lead magnet, saving you time and effort. Headline Writing: Craft a persuasive headline that makes a promise and addresses both the desires and pains of your target audience. Follow the format of "How to [What They Want] Without [What They Don't Want]." You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
Episode Short Description Tune into this revealing episode of The Michael Cheney Show, where I disclose how to make $497 a day from Facebook - for FREE. Join as I guide you through building a Facebook following, picking the right niche, and delivering value to your audience, alongside enlightening you on how to avoid common pitfalls. If you're hunting for ways to monetize social media, this episode is your key. Show Notes Michael Cheney decodes the tremendous revenue generation potential of Facebook. As the owner of GrowFast.biz with over $10M online sales, Cheney imparts key knowledge. The first step: build a strong Facebook following by connecting with relevant groups and like-minded individuals. Emphasizes choosing a niche you're familiar with to better resonate with the target demographic's needs and desires. Stresses on delivering value through engaging and value-packed content. Reveals pitfalls to avoid such as posting direct affiliate links on Facebook due to limited visibility by algorithms. Suggests methods like encouraging users to express interest instead of direct pitches. You can check that out and subscribe at [ www.LinkToFullInterview.com/url ]. If you want to know more about Michael Cheney , you may reach out to him at: YouTube: https://www.youtube.com/michaelcheney Email: michaelcheney@michaelcheney.com…
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