How To Scale A Business podcast

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The Future of Veteran Healthcare—Why ODIN Stem Cells Could Become America’s Stem Cell brand | with Nico Seedsman 25:36

vor 6 Tagen25:36

25:36

In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicine had nothing for him. Left with months to live, he took a shot on stem cells, and what happened next changed everything. Now, as the CEO of ODIN Stem Cells, he’s taking on the broken medical system and making regenerative medicine accessible for the people who need it most. Hector and Nico get into the raw, unfiltered truth about healing, leadership, and what it takes to build something that actually makes a difference. Chapters: 00:00:00 - A Warfighter’s Mission: From Battlefield to Breakthrough 00:00:18 - A Savage Start: From the Navy to Special Forces 00:02:18 - When the System Fails: Nico’s Fight for Survival 00:06:58 - Abandoned Soldiers: Why Veterans Deserve Better 00:09:04 - Building Odin: Taking on the Medical Industry 00:17:41 - Loyalty, Integrity, Ownership: Leading Like a Warrior 00:19:44 - Thinking Five Steps Ahead: The Future of Stem Cells 00:23:04 - The Truth About Healing: Final Thoughts Links and Resources: Nico on LinkedIn Nico on Instagram ODIN Stem Cells Warrior Refit Foundation Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title 23:55

vor 13 Tagen23:55

23:55

On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out. Chapters: 00:00:00 – The Game of Scaling: Why It’s Not Just About Growth 00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything 00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back 00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs 00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute 00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything 00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum Links and Resources: Raul on LinkedIn Do Good Work | Scale Your Impact Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How David "Ledge" Ledgerwood Turns $0 Podcasts Into $150K+ Enterprise Deals 26:51

vor 20 Tagen26:51

26:51

Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses struggle to scale, and how the right content-to-revenue system changes everything. If you’re tired of spinning your wheels with cold outreach and content that doesn’t convert, this is the episode that’ll show you a smarter way to grow. Chapters: 00:00:00 – The Story Begins: Who is Ledge and Why Should You Listen? 00:01:37 – The Accidental Podcast Strategy That Closed $150K+ Deals 00:04:22 – Scaling B2B Services: Lessons From Add One Zero 00:09:11 – The Harsh Truth About Content Marketing (Most Are Doing It Wrong) 00:15:39 – The Real ROI of Content: Beyond Vanity Metrics 00:22:14 – The Hidden Power of Strategic Content Distribution 00:27:42 – Niche Domination: Why the Smallest Markets Yield the Biggest Wins 00:31:57 – Wrapping Up: Where to Find Ledge and What’s Next Links and Resources: Ledge on LinkedIn Add1Zero Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How James Davis is Redefining PR in a Way Traditional Firms Hate 23:10

vor 27 Tagen23:10

23:10

James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this episode, James shares how he built a powerhouse agency, why most PR is just noise, and what it really takes to shift public opinion. If you want to learn how to cut through the BS and drive real impact, this one’s for you. Chapters: 00:00:00 – Kicking Off: How James Davis Is More Than Just PR 00:00:43 – From Agencies to Touchdowns: Betting on Himself 00:01:53 – The Truth About PR: Why Most Firms Get It Wrong 00:03:46 – Building Teams That Solve Problems, Not Just Report Them 00:05:19 – The Strategy CEOs Don’t Want to Hear (But Need To) 00:07:46 – Scaling Without Breaking: Systems Over Superheroes 00:12:07 – The Playbook for Messaging That Actually Moves the Needle 00:18:10 – AI, Deepfakes & Speed: The New Rules of Crisis Response 00:22:27 – How to Connect with James Davis & Take Action Today Links and Resources: James on LinkedIn Touchdown Strategies Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Rusty Shields Is Dismantling Transactional Leadership 27:22

vor 5 weeks27:22

27:22

Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how ditching those "you scratch my back, I'll scratch yours" connections for deeper ones can really skyrocket your growth. If you're tired of playing by those old-school leadership rules, Rusty's ideas might just change how you level up! Chapters: 00:00:00 – A First Guest, A Big Idea, and a Bold Conversation 00:00:54 – From Opera Stages to Boardrooms: Rusty’s Unexpected Path to Leadership 00:03:21 – Why Traditional Leadership Training is Broken (And What Works Instead) 00:08:02 – The 4-Step Connection Framework That Will Transform Your Business 00:12:47 – Step 1: The Power of ‘Why’ and How It Shapes Every Relationship 00:16:32 – Step 2: Finding Your Unique Connection Vehicle 00:20:21 – How to Apply This Today (Without Overhauling Everything) 00:25:09 – Where to Find Rusty and Why 2025 is the Year for Bold Moves Links and Resources: Rusty on LinkedIn Develefy Consulting Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes 20:27

vor 6 weeks20:27

20:27

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you! Chapters: 00:00:00 - A Warm Welcome and the Storyteller’s Arrival 00:00:29 - From Corporate Suit to Storytelling Savant 00:01:36 - The Storytelling Secret B2B Keeps Ignoring 00:02:06 - Fatal Storytelling Missteps You Might Be Making 00:03:34 - Transforming Customers into Brand Heroes 00:05:41 - Villains in Marketing? Yes, and You Need One 00:06:44 - Executive Personas: Building Brands with Personality 00:08:02 - The Triple Threat of Stories Every Brand Needs 00:09:59 - Spreading Your Story Like Wildfire 00:12:42 - Your Toolkit for Becoming a Master Storyteller 00:18:28 - When to Outsource: Hiring the Right Storyteller 00:19:35 - The Final Act: Caroline’s Parting Wisdom Links and Resources: Caroline on LinkedIn Story Copywriting Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Aaron Hageman Used Mentorship to Shorten the Path to Millions 25:44

vor 7 weeks25:44

25:44

Hector and Aaron Hageman, a business whiz who's aced scaling companies and leading teams, have a chat. Aaron shares his journey, from selling his company to Walmart to realizing personal growth is key to success. He drops actionable advice on emotional intelligence, building systems, and investing in people to grow. It's a real and honest look at what it takes to scale a business and yourself, all while staying grounded. Chapters: 00:00:00 - Aaron’s Take on Entrepreneurship 00:00:32 - From Startups to Walmart: Aaron’s Bold Journey 00:02:15 - Mentors, Coaches, and the Magic of Standing on Giants' Shoulders 00:05:08 - The Unexpected Link Between Personal Growth and Business Success 00:07:54 - Mindset Shifts That Make or Break Entrepreneurs 00:12:04 - Learn, Apply, Teach: Aaron’s Framework for Winning 00:16:09 - The Hidden Superpower: How Assistants Transform Success 00:24:20 - Scaling with Servant Leadership: Aaron’s Game-Changer Links and Resources: Aaron on LinkedIn Aaron on Instagram Hageman Enterprises From Dropout to Delivery Kingpin by Aaron Hageman Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Logan Speights Balances Systems, Creativity, and Revenue 22:30

vor 8 weeks22:30

22:30

Hector sits down with Logan Speights, co-founder of Proxxy, to discuss the world of scaling service-based businesses. Logan, a self-proclaimed ops and automation enthusiast, shares how his journey from the dot-com boom to agency ownership shaped his obsession with creating seamless systems. They talk about the biggest pitfalls agency owners face, the secret sauce to scaling successfully, and why having an operating system in place is a non-negotiable for growth. Logan also offers you the tools to rethink how you approach business growth. Chapters: 00:00:00 – Who is Logan Speights? A Mastermind in Automation and Scaling 00:01:05 – From Dot-Com Dreams to Agency Excellence 00:02:57 – Why Agencies Struggle: The Hidden Challenges 00:05:21 – The Operating System: A Non-Negotiable for Business Growth 00:08:35 – The Six Stages of Scaling: Where Are You Now? 00:18:53 – Cracking the Growth Code: 8 Factors You Can’t Ignore 00:24:15 – The Secret Sauce to Scaling Your Business Revealed Links and Resources: Logan on LinkedIn Proxxy TripleEights Digital Fight Club Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Erik Huberman Scaled Hawke Media by Breaking Every Marketing Agency Rule 24:59

vor 9 weeks24:59

24:59

Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company. Chapters: 00:00:00 – The First Question That Sets the Stage 00:00:22 – A Trophy Shelf That Tells a Bigger Story 00:01:50 – Why "Easy to Work With" Became Non-Negotiable 00:02:34 – The Awkward Phase Every Business Faces 00:04:45 – When Focus Becomes the Hardest Skill to Master 00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts 00:18:11 – A Downward Spiral and the Scrappy Comeback 00:20:25 – The Next Big Bet and What Comes After Links and Resources: Erik Huberman Hawke Media Erik on LinkedIn Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Robert Manasier Builds Future-Proof Companies by Listening to the Market 24:54

vor 10 weeks24:54

24:54

Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the importance of honest feedback, calculated risks, and building teams that prioritize accountability over ego. Tune in to hear Robert explain the mindset shifts and methodologies that drive long-term success in an ever-changing market. Chapters 00:00:00 – Where Market Wisdom Begins 00:00:58 – Teenage CEO: Lessons from Robert’s First Failures and Triumphs 00:03:11 – The Invisible Skill: How to Read Markets Before They Speak 00:04:54 – Adapt or Expire: The Relentless Reality of Market Shifts 00:10:30 – Teams Without Ego: Building a Culture That Executes 00:11:42 – Predictions vs. Patterns: Spotting What’s Next Before It’s Obvious 00:22:01 – Scaling Simplified: Why Complexity is the Silent Killer of Growth Links and Resources Robert on LinkedIn In Focus Brands on LinkedIn In Focus Brands on YouTube Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Jacob Kelly Built a Marketing Empire Without Following Trends 26:56

vor 11 weeks26:56

26:56

Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the balance between art and media, the underrated power of newsletters, and how businesses can use podcasts as more than just content—they can be sales tools. Tune in to hear a fresh perspective on how brands can truly resonate with their audience. Chapters 00:00:00 – The Unfiltered Opening: Meet Jacob Kelly 00:00:30 – From Sports Marketing to Podcast Stardom: Jacob's Origin Story 00:02:08 – Why Most Businesses Fail at Online Marketing 00:04:08 – The Podcast Hack That Doubles as a Sales Tool 00:08:03 – Newsletters Aren’t Dead: Why Jacob Still Bets on Email 00:12:21 – Timeless Marketing Strategies That Outlast Trends 00:21:56 – Art vs. Media: Why Your Business Needs to Know the Difference 00:24:35 – The Wrap-Up: Key Takeaways and Final Thoughts Links and Resources Jacob on LinkedIn Jacob on Instagram Jacob on TikTok Artwell Podcast Artwell Substack Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Maresa Friedman Became the Executive Cat Herder We All Need 25:12

vor 12 weeks25:12

25:12

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change. Chapters 00:00:00 - A Name You Won’t Forget 00:00:25 - Unpacking a Fresh Perspective 00:01:29 - Myths That Refuse to Die 00:03:15 - What’s Hiding Beneath the Surface? 00:04:43 - The Mindset Alchemy 00:06:20 - The Tug-of-War We All Face 00:08:57 - When Leaders Become Heroes 00:17:51 - Breaking Boundaries at Home 00:21:26 - Lessons Etched in Gold 00:24:09 - The Doorway to Something More Links and Resources Maresa on LinkedIn The Executive Cat Herder Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Natalie Doyle Oldfield’s Trust-First Philosophy Overhauls Organizational Culture 28:17

vor 13 weeks28:17

28:17

Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth. Chapters 00:00:00 - Opening the Gateway to Trust 00:00:29 - From Marketing to a Market Crash 00:02:19 - The Trust That Builds Businesses 00:04:07 - A Framework Born from Crisis 00:06:36 - Spotting Hidden Trust Barriers 00:12:21 - When Trust Transforms Teams 00:18:23 - Decoding the Trust Triangle 00:23:01 - A Final Word on Trust’s Power Links and Resources Natalie on LinkedIn Success Through Trust The Power of Trust: How Top Companies Build, Manage and Protect It Trusted: The Proven Path To Customer Loyalty And Business Growth Building Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting Trust Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Dr. Shikha Goodwin Helps Leaders Through Brain Science 41:28

vor 14 weeks41:28

41:28

Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha shares how she went from engineering to biomedical research, explaining the science behind everyday actions like exercise, community, and mindset. Tune in to hear how to strengthen mental capacity and build a foundation for long-term success! Chapters 00:00:00 – Opening the Conversation: A Warm Welcome 00:01:25 – The Journey That Shaped Dr. Shikha 00:05:27 – Founders’ Hurdles and Practical Wisdom 00:08:28 – Exploring the Brain’s Role in Innovation 00:13:40 – Strategies to Maintain Peak Brain Performance 00:19:16 – Why Nature Plays a Vital Role 00:21:55 – Scientific Insights on Finding Purpose 00:24:14 – How Resilience Shapes Leaders 00:25:49 – Trauma and Its Impact on Leadership 00:29:00 – Personal Stories of Triumph Over Adversity 00:34:31 – Community and Positivity as Game Changers 00:38:38 – Final Thoughts and Takeaways Links and Resources Dr. Shikha Jain Goodwin Dr. Shikha on LinkedIn SAIKR on LinkedIn Google Scholar Neurotree Academia Brain Sciences Center Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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How Georgia Vanderville Found Freedom Through the Flicker of a Candle 26:29

vor 15 weeks26:29

26:29

Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about the internal battles many entrepreneurs face, the mindset shifts that shaped her path, and the lessons she’s learned about resilience, opportunity, and creating lasting impact. Chapters 00:00:00 - The Unveiling of a Unique Journey 00:01:00 - Georgia’s Bold Leap into Entrepreneurship 00:02:09 - Crafting Success: The Birth of a Candle Empire 00:04:25 - The Spark That Ignited It All 00:08:10 - Rising Above: Lessons in Resilience and Growth 00:13:50 - The Power of Personal Evolution 00:23:23 - Pearls of Wisdom: Parting Advice Links and Resources Georgia on LinkedIn Shortie’s Candle Company Shortie’s Candle Company on Facebook Amplafy Media Hector Santiesteban on LinkedIn Hector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

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Podcasts, die es wert sind, gehört zu werden

How to Scale a Business

How to Scale a Business

Podcasts, die es wert sind, gehört zu werden

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