In The Pit With Cody Schneider | Marketing | Growth

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Helpless Hydrangea 6:24

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Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…

In the Pit with Cody Schneider | Marketing | Growth | Startups

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In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

44 Episoden

#Entrepreneur #Business #Marketing #cody+acclaim@schneidermedia.co #Demand Generation #Growth Marketing #Cody Schneider #B2B Marketing

In the Pit with Cody Schneider | Marketing | Growth | Startups

updated vor 9 Tagen

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44 Episoden

#Entrepreneur #Business #Marketing #cody+acclaim@schneidermedia.co #Demand Generation #Growth Marketing #Cody Schneider #B2B Marketing

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In the Pit with Cody Schneider | Marketing | Growth | Startups

1
AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan 51:42

vor 9 Tagen51:42

51:42

In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape. 🎧 What You’ll Learn AI Answer Engine Dynamics Distinction between AI chat (LLM-only) and AI answer engines (LLM + web retrieval) Key inflection points like ChatGPT’s web-search launch (Oct 2024) Who Benefits Most Industries with long research cycles (auto, healthcare, consumer electronics) Tech-savvy early adopters and B2B SaaS customers seeing 3–4× month-over-month growth Measuring AI Impact Tracking bot-to-human conversions via crawler logs + GA4 or Amplitude Understanding AI referrals as a first touch in your marketing funnel Tactical SEO Levers Comparative “X vs. Y” articles with optimized metadata Category-specific source mining (Wikipedia, Reddit, publications) Creating simple, highly structured (markdown-style) content for fast crawler reasoning Emerging Best Practices Implementing llms.txt and bot-first content feeds Building a dedicated AI visibility team—your next marketing department ⏱️ Timestamps 00:00 – Intro: The AI search revolution 01:00 – AI chat vs. AI answer engines explained 03:00 – Case study: ChatGPT mobile growth spike 05:00 – Which verticals see the biggest AI referral lift 07:00 – Bot crawling: measuring crawler visits + human actions 10:15 – How Profound uses synthetic data to map AI sourcing 14:30 – Tactical content strategies: from comparative posts to digital PR 18:45 – The future of AI SEO: protocols, agents, and team structures 22:10 – Action steps: What founders & marketers must do now 🎙️ Guest Profile James Cadwallader Co-founder of Profound, the “Ahrefs/SEMrush for AI answer engine visibility.” James leads R&D on mapping how LLMs retrieve and cite web content, helping enterprise brands optimize for this rapidly growing channel. 🔗 Resources & Links Profound (AI Answer Engine Visibility Platform) https://www.tryprofound.com/ James Cadwallader on X https://x.com/thejamescad/ Sponsor: Talent Fiber Hire offshore engineering talent at one-third the cost of U.S. equivalents: https://talentfiber.com…

In the Pit with Cody Schneider | Marketing | Growth | Startups

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email newsletter playbook: how to drive 3,000 weekly clicks 46:47

vor 30 Tagen46:47

46:47

In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world’s fastest-growing companies. Whether you’re resurrecting a dormant list or scaling a six-figure send, you’ll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation. About the Guest Louis Shulman Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He’s spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue. Key Takeaways Email Newsletters as Owned Media : A weekly newsletter is an asset you own and control, unlike social platforms or paid ads. Process Over Perfection : Success comes from simple, repeatable systems (templates, cadence, checklists)—not chasing “perfect” content. Customer Journey Mapping : Structure newsletters around problem-aware, solution-aware, and vendor-aware stages to guide subscribers down your funnel. Bridge of Belief : Craft content that anticipates and answers subscriber objections before they arise—turn objections into subject lines. AI as an Accelerator : Treat AI like a managed teammate—define clear sub-steps and approval checkpoints to get 90% of the work done, then add human polish. List Hygiene & Segmentation : Start conservatively, re-engage dormant subscribers with win-back sequences, and prune non-openers after five sends to protect deliverability. Lead Magnets & Growth : Educational email courses and targeted downloadable assets (e.g., “5 Day Course on Accounting Pitfalls”) drive higher opt-in rates than generic “join my newsletter” pitches. ROI in Click Equity : With a 170,000-subscriber list sending twice weekly, 10,000 clicks per send saves upwards of $800,000 in paid LinkedIn ads annually. Episode Highlights 00:00 – 01:00 – Why Email Is King : The host frames newsletters as the most valuable, yet overlooked, marketing channel. 01:00 – 02:00 – Sponsor Break: Acclaim Podcasting : Full-service agency that builds your weekly content machine (acclaimpodcasting.com). 02:00 – 04:00 – Volume & Scale : Louis shares that Orbit Marketing dispatches 50+ newsletters weekly to 1M+ subscribers—and how one weekly send drives ~3,000 clicks. 04:00 – 07:00 – Defining “Newsletter” : Establishing clear expectations, consistent format, and landing-page first mindset for newsletter signups. 07:00 – 11:00 – Customer Journey & Content Strategy : Reverse-engineer subscriber beliefs at each funnel stage; problem, solution, vendor. 11:00 – 15:00 – Objections into Subject Lines : Proactively address subscriber doubts (e.g., “Is TikTok still worth it?”) in your newsletter copy. 15:00 – 18:00 – Ideation & Prompts : Three core content buckets—personal stories, business strategies, industry insights—and 100+ ghostwriting prompts for weekly topics. 18:00 – 22:00 – Templates & Systems : Pin down a weekly structure with 3–5 sections to eliminate decision fatigue and ensure consistency. 22:00 – 26:00 – AI-Powered Workflow : Build “Orbit Flows” with templates, voices, knowledge bases, and spaces—treat AI like a junior teammate with incremental approvals. 26:00 – 30:00 – List Building & Hygiene : Start small with new or cold lists, run win-back sequences, remove non-engagers after five weeks to maintain deliverability. 30:00 – 34:00 – Lead Magnet Mastery : Email courses and downloadable guides convert far better than generic newsletter invites—package education, not just tips. 34:00 – 38:00 – Productizing Internal Tools : How Orbit spun its own AI newsletter engine into the OrbitFlows SaaS platform, with live demos of templates and research pipelines. 38:00 – End – Final Advice & Connect : Louis drops his top three rapid-fire tips for B2B founders and shares where to reach him next. Resources & Links Guest Socials LinkedIn: https://www.linkedin.com/in/louisshulman/ Orbit Marketing: https://www.orbitmarketing.io/ X (formerly Twitter): https://x.com/LouisShulman/ Brought to you by Acclaim Podcasting: https://acclaimpodcasting.com OrbitFlows (Built by Louis & Team) Product Site: https://orbitflows.com…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
cold email state of the union: how to send 2M emails a month to generate 1500 leads 53:59

vor 5 weeks53:59

53:59

In this episode , Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what’s working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling. The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold calling as a powerful channel when paired with smart automation. Timestamps 00:00 – Why cold email is still a top channel 00:39 – State of cold email: "bloody ocean" tactics 02:12 – Apollo’s recent changes & implications 05:00 – Data sourcing alternatives (ListKit, Sales Nav scraping) 07:12 – Clay’s rise & how to enrich leads 10:25 – EDU/Microsoft panel loopholes and risks 14:00 – The right infra mix: Google, Microsoft, SMTP 18:00 – Cost breakdown for 10K cold emails 20:00 – Who cold email works for — and who it doesn’t 23:35 – Cold email templates that work today 28:01 – Cold calling revival & voicemail strategy 33:00 – Smart personalization that stands out 37:00 – Overuse of AI: when it backfires 41:50 – Volume vs optimization: when to scale 47:00 – Warm-up pools, deliverability myths & final thoughts Key Points Apollo Crackdown : Apollo recently slashed its free plan from 10,000 to 100 leads/month, killing off common scraping strategies. Agencies must now diversify data sources. Email Infrastructure Strategy : Nick recommends splitting accounts evenly across Google, Microsoft, and SMTP providers (like MailReef), using separate tenants for each domain to reduce risk. Top Tools Mentioned : Smartlead, Instantly, LeadMagic, Salesfinity (for cold calling), Clay, HyperType, ListKit. Cold Email Templates That Work : Short emails with a bold subject line, a clearly stated pain point, social proof, and a clear CTA. Two-step sequences are outperforming long follow-ups. AI in Cold Email : Use AI for variable enrichment (like local restaurants or recent promotions) — but not for full email writing. Over-automation feels robotic and gets ignored. Cold Calling Rebirth : Combining parallel dialers, voicemails, and email follow-ups creates a high-performing outbound flywheel. Nick’s simple pitch script: “Can I get 30 seconds, or tell me to kick rocks?” Warm-Up Pools Controversy : Instantly and Smartlead warm-up pools have downsides. Use them carefully and always monitor bounce rates. Who Should Use Cold Email? ✔ SaaS, agencies, and service businesses with high LTVs ($5K+) ✔ Founders with a unique, compelling offer ✔ Companies with a working sales process & CRM follow-up ✘ Commodity offers (e.g., generic e-comm marketing) with no clear differentiation Notable Quotes "Don’t build a pricing model on a hack. It’s a matter of time until it breaks." "Most people overthink deliverability — bad offers are the real issue." "You can get 0.8% replies or 0% if your inbox gets shut down — choose wisely." Guest Links: https://www.leadbird.io/ https://www.linkedin.com/in/nick-abraham https://x.com/NickAbraham12…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads 50:05

vor 6 weeks50:05

50:05

In this episode, Cody hosts Romain Torres, co-founder of ArcAds , to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike. Timestamps: 00:00 – Why top e-commerce advertisers generate 1,000s of creatives 01:10 – The old UGC content model: $100K for 1,000 ad variations 01:57 – ArcAds and AI avatars explained 03:00 – Lessons from gaming companies and their ad testing obsession 06:30 – How to make ad testing 10x cheaper and easier with AI 10:20 – Meta’s only recommendation to big advertisers: more creatives 13:10 – Why creative volume is now the biggest growth lever 15:00 – Romain’s 6-week creative testing sprint process 20:05 – The “Notion board” system for organizing ad experiments 25:40 – Automating script generation via Facebook Ad Library + Whisper 29:20 – AI’s true strength: copying and remixing top-performing formats 35:15 – Real examples: language apps, e-com, and viral ad structures 40:05 – Why localization with AI avatars is a game-changer 44:40 – Using failure and emotion in ads (gaming tactics for e-com) 47:50 – “Ads that don’t feel like ads” – winning creative philosophy 49:10 – Final frameworks and where to start with AI ads Key Points: • AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains • Meta’s performance advice is now centered on one thing: creative iteration • ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting • Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing • Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decide Creative Frameworks Discussed: Weekly Iteration Loop Organize creative ideas in a Notion board Test 10+ variations per concept Review weekly results → double down on winners Commit to a 6-week testing cycle to uncover scalable concepts AI Agent Automation Workflow Scrape competitors’ Facebook ads using the Ads Library API Transcribe videos with Whisper Analyze hooks and trends with GPT Generate new scripts, swap in AI avatars, and produce at scale Best Performing Ad Formats UGC-style narration with product demo B-roll Split-screen “AI tutor” dialogue format for language apps Localized voiceovers for different geographies Street interview simulations using avatars for finance/dating apps Growth Tactics: • Use AI to localize ad content and reach global markets without extra production • Automate creative inspiration by spying on competitors and remixing their winners • Build feedback loops with performance data to fuel ongoing ad ideation • Don’t try to guess the best creative — let scale + data reveal the winner Notable Quotes: “You just don’t know which actor is best for your ad until you test it.” – Romain Torres “Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it’s amazing at copying what works.” “Your edge is not doing one thing well. It’s doing everything at 100x volume.” Guest: https://fr.linkedin.com/in/romain-torres-arcads https://x.com/rom1trs https://www.arcads.ai/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product 46:57

vor 9 weeks46:57

46:57

In this episode of In the Pit , we sit down with Laurent , co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days . Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era. This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English. 🔗 Guest Links Twitter/X: https://x.com/iamlaurentbo FocusTree App: https://focustree.app/ ⏱️ Timestamps (1:10) – Intro to FocusTree & hitting 100K+ users in 15 days (4:37) – The TikTok revolution: why media-led growth works now (9:09) – From paid ads to creators: 95% drop in CAC (12:06) – How to source and manage creators outside the US (16:01) – The key to finding “outlier” creators and winning formats (22:00) – The origin story: fake product, Reddit post → validated idea (26:51) – Beating legacy competitors by targeting Gen Z (30:49) – Onboarding design, SMS > email, and viral loops (34:53) – Product philosophy: build habits like Strava & Duolingo (38:28) – Underrated niches, creator research, and reading comments for hooks 💡 Key Takeaways Media Before Product: Laurent validated FocusTree’s concept with fake mockups on Reddit and TikTok — only building after demand was clear. Creator-Led Growth: FocusTree works with 7+ international creators, paying ~$20/video with performance bonuses — resulting in ~12K daily downloads. Hyper-Optimized Onboarding: From SMS login to school-based friend sync, every screen is engineered for retention. Gamified UX: Users “grow a garden” by studying — a visual reward loop inspired by Strava and Duolingo. Decentralized Creator Ops: Coaches manage onboarding, feedback, and best practices across WhatsApp and School.com. Unlocking Virality: Winning TikTok formats last 2–3 weeks. Read comment sections for next-gen hooks. Underserved Niches: Look for outdated categories with passionate audiences (e.g., astrology, study apps) and remix the experience. 🔥 Notable Quotes “You didn’t really study if you didn’t turn on FocusTree.” — Laurent Boulin“ If you want to win with creators, you need to know your media landscape like the back of your hand.” — Laurent Boulin “Our CAC dropped by 95% when we switched from ads to TikTok creators.” — Laurent Boulin LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
100,000 app downloads from vibe coding and zero marketing spend 36:25

vor 11 weeks36:25

36:25

In this episode, Jack Friks, the creator of PostBridge , shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights! 🔥 Key Topics Covered: ✅ Why testing media virality before product development is crucial ✅ Jack’s journey: Learning to code and launching a SaaS business ✅ How organic marketing can outperform paid ads ✅ The future of AI-driven content creation ✅ Finding and replicating viral content formats ✅ Automating content creation and scheduling ⏳ Timestamps: (00:00) – Introduction (00:57) – Why media-first validation matters (08:12) – Growing an app to 100,000+ downloads organically (12:45) – Balancing content virality and sales conversions (16:30) – How PostBridge automates content creation (22:10) – The future of AI-generated content marketing (26:45) – Tips for founders leveraging media for growth LandingCat: SEO for ecommerce - https://www.landingcat.com/ 💡 Notable Quotes: 📌 "The best way to validate a product is not by building it, but by testing if the media around it goes viral first." 📌 "If your idea can't generate organic engagement, it might not be solving a real problem." Resources: 🔹 Learn more about PostBridge : PostBridge - post-bridge.com 🔹 Follow Jack on Twitter : https://x.com/jackfriks 🔹 Mentioned Tool: Talent Fiber – Offshore hiring agency - TalentFiber.com 🔹 Additional References: Memelord Technologies – https://memelord.tech/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
using organic shorts to get $1 CPM on tiktok and IG reels 45:08

vor 13 weeks45:08

45:08

In this episode, Alex Heiden , co-founder of Get Payd , dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike. He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators. Timestamps: 00:00 - Introduction to marketing arbitrage & today's topic 03:42 - What is Get Paid? Bringing TikTok Shop strategies to digital businesses 05:19 - How TikTok's creator commission model works 06:12 - Two campaign models: CPM deals vs. competitions 10:44 - Results: Cost-effective campaigns with $1–$3 CPM 14:14 - Case studies: Viral success with day-in-the-life content 17:00 - The shift from outbound to inbound marketing 22:54 - Why the "For You" page changes everything for discovery 28:08 - Scaling: From $5K test budgets to $50K monthly spends 35:22 - The ripple effect of viral content and organic replication 42:25 - How Get Paid incentivizes creators and brands alike Key Points: Marketing Arbitrage Explained : How to get $1 CPMs vs. $9 on traditional ad platforms Short-Form Content Strategy : Run competitions and pay-per-view campaigns to maximize exposure Creator Incentives : Structuring payouts for maximum engagement and competitive motivation Organic Growth Tactics : How viral videos lead to a snowball effect with unpaid content replication B2B & B2C Impact : Why short-form content isn’t just for consumer brands Notable Quotes: "The only way to grow products quickly is by finding and exploiting marketing arbitrage." – Alex "Discovery isn’t about followers anymore—it’s about creating good content that the algorithm wants to show." – Host Key Takeaways for Founders: Shift ad budgets from traditional channels to short-form creator campaigns for massive reach at lower costs. Run competitive campaigns to organically motivate creators to produce viral content. Focus on specific features or outcomes in your short-form content for maximum clarity and effectiveness. Sponsors: TalentFiber.com – Hire the best offshore marketing talent. Connect with Alex: Instagram: @nocode.alex Twitter/X: https://x.com/alexh459 Platform: https://www.getpaydapp.com/ Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right. LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget 30:50

vor 14 weeks30:50

30:50

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores. Key Topics Covered: Why page speed optimization is a game changer for your e-commerce business. How bloated app stacks slow down your site and kill conversion rates. The biggest scams in the Shopify site speed industry and how to avoid them. The impact of page speed on SEO, paid ads, and overall user experience. A breakdown of the best tools and apps to use for a high-speed e-commerce store. Timestamps: 00:00 - Introduction to Page Speed Optimization & Guest Introduction 03:45 - How Lukas Got Into Site Speed Optimization 08:30 - Common Mistakes That Slow Down Shopify Stores 13:20 - The Scam Behind "Instant" Speed Optimization Services 19:45 - The True Impact of Site Speed on Conversion Rates & ROAS 25:10 - Case Study: How Speed Optimization Increased Sales by 17% 30:00 - The Best Page Speed Optimization Tech Stack 35:50 - Free Tools to Test Your Website’s Speed 41:00 - The Best Shopify Themes for High Performance 45:30 - How to Get a Free Site Speed Audit from The Nice Agency 50:00 - Where to Find Lukas & Final Thoughts Show Notes & Resources: Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read Here WebPageTest.org - The Gold Standard for Site Speed Testing - Visit Site Dawn Theme - Shopify’s Recommended Lightweight Ecommerce Theme - Explore Here #1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it Out RapidReviews - The Fastest Shopify Review App - Learn More Shoplift - Best A/B Testing Tool for Shopify - Explore Features Instant.so - The Fastest Shopify Page Builder - Visit Site LandingCat.com - Automated SEO and CRO for Ecommerce - Visit Site Connect with Lukas & The Nice Agency: Website: TheNiceAgency.co Twitter: @IGOBYLUKAS LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
This Simple Ecom Funnel Increases AOV and ROAS by 3x 39:59

vor 15 weeks39:59

39:59

Automated SEO and CRO for ecommerce - https://www.landingcat.com/ Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did. Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale. Timestamps: 00:00 – Introduction and importance of funnel optimization 01:30 – Meet Sanjay, Head of Growth at Replo 02:19 – The most effective funnel right now: Listicle to collection page 04:10 – Psychology behind listicle-style pre-sell pages 07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges 10:39 – Micro-yeses and shortening the funnel 13:06 – Funnel variations for high-ticket vs. low-ticket items 17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling 25:34 – Mid-funnel retargeting and objection handling 27:28 – Using landing pages for post-purchase upsells 30:46 – Subscription models and long-term upsell strategies 34:22 – Unlocking wholesale channels with cold email and automation 39:24 – Where to find Sanjay and final takeaways Key Insights: Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page. Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer. Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue. Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content. Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages. Notable Quotes: "The best performing ads don’t sell, they educate and entertain first." "People buy into transformations, not just products. Sell the vacation, not the plane ride." "Most brands don’t optimize their funnels, but just doing this can 10X your ROAS." Resources & Links: Replo: https://www.replo.app/ Sanjay on Twitter/X: https://x.com/Sanjayatplay LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
ai built prototypes: going from idea to mvp in under an hour 1:05:57

vor 16 weeks1:05:57

1:05:57

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes. We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market. Timestamp (0:00) - Intro (0:10) - Strategy for Validating Product Ideas (0:42) - Uncovering Product Ideas and Creating PRDs (3:00) - Guest Introduction: Jay from Casper Studios (10:14) - Discussion on AI Infographic Generator Concept (16:13) - Importance of Visually Appealing Content (32:57) - Overview of Product Requirements Document (PRD) Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/JSingh_08 Linkedin - https://www.linkedin.com/in/jaysingh10125/ casperstudios.xyz LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
landing page masterclass: why your beautiful website is killing your startup growth 1:03:05

vor 17 weeks1:03:05

1:03:05

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging. We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. Timestamps (0:00) - Intro (00:01:03) - Importance of Landing Pages (00:02:28) - Copywriting in Growth Marketing (00:03:08) - The Overlooked Nature of Copywriting (00:09:44) - Principles of Good Copywriting (00:18:04) - Common Mistakes in Google Ads (00:30:09) - Analyzing Y Combinator Startups' Websites Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/jrdnmix Linkedin - https://www.linkedin.com/in/jordan-mix1/ https://shopdowithin.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR 50:39

vor 18 weeks50:39

50:39

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth. We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry. Timestamps: (0:00) - Intro (0:21) - Hosting Dinners for Target Customers (3:07) - Partnership Arbitrage in E-commerce (5:56) - Impact and Outcomes of Hosting Events (10:09) - Logistics and City Selection for Events (19:03) - Cold Outreach Strategies for Event Invitations (29:03) - Leveraging Agency Partnerships for Distribution Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.instagram.com/colindougherty_/ https://www.camskns.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
AI agents will replace marketing roles in 2025 53:26

vor 22 weeks53:26

53:26

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
ai automation agency: making $200,000 a month from building automated marketing workflows 49:53

vor 25 weeks49:53

49:53

In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

In the Pit with Cody Schneider | Marketing | Growth | Startups

1
youtube scripting crash course - how to get 100,000+ views in videos for your business 1:00:47

vor 26 weeks1:00:47

1:00:47

In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/ LandingCat: SEO for ecommerce - https://www.landingcat.com/…

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