KiDs Beach Club® is pleased to announce the launch of CharacterLeads®, a new program for public elementary schools to use in their assemblies and classrooms to develop tomorrow’s leaders by building character in children today. Developed by two PhDs, one with a PhD in leadership and one with a PhD in education, CharacterLeads® starts with the end in mind—transformational adult leaders. It then works backwards to identify the character qualities children need to develop to become effective leaders as adults. Learn all about the program in this podcast hosted by Dr. Frank Banfill.