With telecommuting on the rise, many luxury buyers are choosing to move to greener pastures. In this episode, I interview Doug Leibinger, a Compass Broker Associate and top producer in Aspen, Colorado. Get the inside scoop on buying and selling luxury real estate in this international ski resort town, which is famous for its breathtaking views and year-round outdoor recreation. ***IN THIS EPISODE, YOU'LL DISCOVER*** How Covid-19 has been affecting the market in Aspen. Why 3D Matterport tours are so important, especially now. The nuances of marketing in an international market like Aspen. Why lifestyle marketing is crucial for luxury properties. Advice for buyers looking to buy a home in Aspen. How property lines and water rights work for riverside and mountain properties. Tips for out-of-town buyers to make the most of the buying process. What it means for a market to be micro-segmented. How remodeling affects property taxes. ***MEMORABLE QUOTES*** “3D property tours are crucial in today’s market.” - Doug Leibinger “Spend the night in the area where you’re thinking of buying.” - Rob “You can’t put a generic price per square foot on a luxury listing.” - Doug Leibinger ***ABOUT THIS WEEK'S GUEST*** Doug Leibinger has proudly helped some of the most accomplished people from around the world find their place in the Roaring Fork Valley. The Wall Street Journal/Real Trends has recognized Doug as one of the Top 125 Brokers in the United States and as a top-five broker in Colorado. Doug has worked with both buyers and sellers to assist with over 3/4 of a billion dollars in transactions. Clients from across the globe—Hong Kong, London, Sydney, and San Paulo—as well as around the United States choose to work with Doug for his business acumen, affinity for technology, and professionalism. Solid relationships with local architects, builders, designers, and landscapers help Doug assist his clients and proved instrumental in several high-end developments. The Doug Leibinger Team was named the #1 sales team in the Aspen Valley in 2016, 2017 and 2018 with over $800 million in sales volume. ***GET IN TOUCH WITH JEFF RHOADES*** Cell: 970-379-9045 Email: Doug@Compass.com Website: www.DougLeibinger.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

In the high-end real estate market, auctions aren’t just for sellers in distress. On today’s episode, I interview Jeff Rhoades, the #1 producing agent for DeCaro Auctions International—a luxury real estate auction company with billions of dollars in sales under their belt. Find out how DeCaro is using the competitive nature of auctions to create urgency, drive demand, and break sales price records. ***IN THIS EPISODE, YOU'LL DISCOVER*** Why real estate auctions are becoming more prevalent. The difference between luxury auctions and distressed auctions. How buyers, not sellers, ultimately choose the sales price. The timeframe of a typical luxury real estate auction. The psychology behind auctions. How the auction process helped a dead listing get 300 showings in 1 month. The difference between reserve and no-reserve auctions. What an auction costs for both buyers and sellers. The benefits of a live auction. ***MEMORABLE QUOTES*** “Buyers dictate price. Why not make them compete?” - Jeff Rhoades “Auctions sell opportunity. They sell greed.” - Jeff Rhoades “Deadlines create urgency.” - Rob Jensen “Your ability to sit on the market won’t get you the best sales price.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Jeff Rhoades is the #1 producing agent for DeCaro Auctions International. With an entrepreneurial heart and mindset, Jeff stumbled into the luxury auction space, where he has prevailed for the last eight years. For Jeff, this is the perfect mixture of travel, luxury real estate, people, and creativity. ***GET IN TOUCH WITH JEFF RHOADES*** Website: www.DeCaroAuctions.com Email: Jeff@DeCaroAuctions.com Phone: 801-243-4928 ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Today we bust the myth that real estate auctions are just for desperate sellers. Selling a luxury property is difficult, even in the best of markets. In this interview with Chad Roffers of Concierge Auctions, find out how real estate auctions are filling the void for sellers of high-end properties who want speed, certainty, and control in this competitive market. You’ll learn about the challenges sellers are facing in the traditional market, whether a real estate auction might be right for you, how much an auction costs, and more. ***IN THIS EPISODE, YOU'LL DISCOVER*** Why luxury real estate auctions are growing in popularity. The ins and outs of the auction process. The difference between a reserve and no-reserve auction. How to get the best reserve number. How much an auction costs for both buyers and sellers. What price range a home auction is good for. Pro tips for choosing the right real estate broker. ***MEMORABLE QUOTES*** “We live in a virtual world, where everything is magnified.” - Chad Roffers “Do I like it? Do I want it? Am I ready to compete?” - Rob Jensen “We can take any property in the world, have it marketed, exposed, and sold.” - Chad Roffers “To change the industry, first you have to understand it.” - Chad Roffers “Selling a luxury property is difficult, even in the best of markets.” - Chad Roffers “Auctions create the competition and that creates buyer confidence.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Chad Roffers is the Chairman of global luxury real estate company, Concierge Auctions. Chad Roffers initial passion for technology was what ultimately led to his real estate career. He was fortunate to work with the founding team of eBay in the time before the company went public, and it was his experience there which ultimately sparked a lightbulb moment for Chad. He became fascinated by the auction model and wondered why it hadn’t been used in real estate. Chad saw that real estate hadn’t adapted to new technology and there was a real opportunity there. ***GET IN TOUCH WITH CHAD ROFFERS*** Phone: 646-745-7589 E-Mail: Chad.Roffers@ConciergeAuctions.com Website: ConciergeAuctions.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Selling is not dwelling, and every detail matters. Today, buyers are ruthless and looking for every way to cross your house off their list. If you want to compete in today's market, your home must be picture perfect. For sophisticated buyers, you need luxury appeal. Find out today’s strategies for making your home stand out with today’s guest, Dana Rice. ***IN THIS EPISODE, YOU'LL DISCOVER*** The steps involved to prep your home for the market [4:50] Staging a house can bring it to date with the current market [8:00] The discovery of one thing wrong can lead to the discovery of more [17:15] Luxury Real Estate is not just luxury in price, it’s about the experience too [21:50] ***MEMORABLE QUOTES*** “Staging is not a fun thing to do, it’s just a fancy word for moving.” - Dana Rice “Change the home from living condition to selling condition.” - Rob Jensen “Your house is no longer a home, it’s a retail establishment.” - Dana Rice “Selling is not dwelling” - Dana Rice “If one thing is wrong, what else is wrong?” - Rob Jensen “More choices can make decisions harder.” - Rob Jensen “I know you have time, but there are no half measures.” - Dana Rice ***ABOUT THIS WEEK'S GUEST*** Armed with a degree in journalism and a deep history of sales success at Fortune 500 companies, Dana Rice brings a storyteller’s touch and reporter’s insight to the marketing of homes. Her 25+ years of marketing, advertising and negotiating skills, plus local DC Metro knowledge, translates into helping buyers and sellers make the best, most informed decisions about real estate. A real estate investor at first, Dana bought, renovated, and sold a number of properties for her own account. With the decision to make real estate a full-time profession, Dana formed the Dana Rice Group, affiliated with Compass in Washington, D.C. where she is Senior Vice President, and has been named one of Washingtonian’s Best Agents and Top Producers since the inception of her business. ***GET IN TOUCH WITH DANA RICE*** Phone: 202.669.6908 Email: dana.rice@compass.com Website: DanaRiceGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Money can’t buy you taste, and buyers don’t want your problems. Understand why bad staging or shoddy repair jobs can cut your bottom line. Zillow, Realtor.com, and Trulia have filters that have changed the real estate game and the way that buyers can shop for a home. In this episode, Erich Cabe shares his knowledge on staying ahead of the competition. ***IN THIS EPISODE, YOU'LL DISCOVER*** How consumers search for properties using automated search data [3:20] What kind of physical preparation do you need to sell a home [6:45] As a seller, go out and look at competitive properties [8:30] Pay for a designer/stager [8:50] Understand the expectations of the buyers [10:35] Multiple offer strategies as a buyer or listing agent [14:33] The benefit of appointment only listings for luxury real estate [26:40] ***MEMORABLE QUOTES*** “You need money on the table to leave money on the table.” - Erich Cabe “To overprice and overshoot the mark, you’ll end up selling for a lot less.” - Erich Cabe “Buyers don’t want your problems.” - Rob Jensen “Money can’t buy you taste” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Erich Cabe grew up in the ski industry and spent the first few decades of his life tackling challenging summits apace with world class athletes. Managing 135 instructors as the owner of a ski and snowboard school in Hidden Valley, PA, Erich took advantage of the chance to fine-tune his interpersonal communication skills and develop long-standing relationships with clients and colleagues alike. In the mid 1990’s, an opportunity for change led Erich to the mid-Atlantic where he pursued his real estate license to navigate the buying and selling of his own real estate investments. Soon after, his help was sought by friends who were disenchanted by their own experiences. Offering expert advice and guidance through the challenges of the real estate market quickly expanded to become the thriving referral-based business that flourishes today. ***GET IN TOUCH WITH ERIC CABE*** Phone: 202.320.6469 Email: erichcabe@compass.com Website: erichcabeteam.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

When it comes to selling your home, the asking price you choose can make or break your real estate deal. In this interview with Jenna McKay—a Compass real estate agent based in New York City—discover why pricing your home correctly the first time is so important, learn some great tactics for marketing your property with video, and find out how long distance agents are able to provide service for clients who aren’t physically there. ***IN THIS EPISODE, YOU'LL DISCOVER*** What “aspirational pricing” is What kind of physical preparation do you need to sell a home What is meant by “co-brokering.” When you might want to have an appraisal before listing. Ways to market to global buyers. How a video helped reach buyers worldwide. Whether a 3D Matterport tour might be right for your property. What the market is like in New York City. Tips for buyers looking for real estate in New York. Tips for sellers looking to sell in New York. ***MEMORABLE QUOTES*** “Buyers won’t come to see a house in person if they’re not impressed by how it shows online.” - Rob Jensen “We are selling lifestyles along with the properties.” - Rob Jensen “Showcase the value of what you’re selling.” - Jenna McKay ***ABOUT THIS WEEK'S GUEST*** Meticulous and efficient, Jenna combines Compass technology with a genuine approach to real estate. Known for building life-long friendships with her clients, connecting with the wonderful and diverse people of New York is her favorite aspect of being a broker. Born in Tashkent, Uzbekistan and raised by Russian immigrant parents in Northern California, Jenna has a unique understanding and appreciation of different cultures. “It's not just a transaction. It’s about saving my clients time and delighting them with an above-and-beyond service,” she says. Passionate about learning and constantly looking to redefine the role of a broker, Jenna is an expert in social media and digital marketing, for which she has received multiple accolades. Her innovative approach has consistently led to referrals from both her clients and her peers. ***GET IN TOUCH WITH JENNA MCKAY*** Email: jenna.mckay@compass.com Website: jennamckay.com LinkedIn: linkedin.com/in/mckayjenna Facebook: facebook.com/jennamckaynyc Instagram: @jenna__mckay ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Just because someone’s a good friend doesn’t mean they’re a good real estate agent. On this episode of Luxury Real Estate Talk, I interview Scott Aurich—a Coronado, California-based Realtor with over thirty years of diverse real estate experience. Discover why it’s more important than ever to work with an experienced real estate agent, find out when you should start looking, and learn how to choose the right one for your unique situation—whether you’re a buyer or a seller. ***IN THIS EPISODE, YOU'LL DISCOVER*** What the market is like in Coronado, California. A unique perspective on real estate from a former developer. Why having a broker who knows the current inventory isn’t enough. The advantage of having insider information. How far in advance you should start looking for a real estate agent. Why print advertising is still important in the digital age. What it means to “do your homework” when choosing an agent. Why it’s critical to build a relationship with your agent. One quick hack to help you screen agents. Why you shouldn’t choose a part-time Realtor. Why your agent should have rapport in other markets. Bonus tips for buyers and sellers. ***MEMORABLE QUOTES*** “It’s critical to build a relationship with your agent.” - Scott Aurich “If you want to sell your home later, start planning now.” - Rob Jensen “Find an agent willing to invest in marketing.” - Scott Aurich “Real estate deals are not all done the same way.” - Scott Aurich “Discussing strategy is extremely important.” - Rob Jensen “Find someone who will showcase your property in the best possible way.” - Scott Aurich ***ABOUT THIS WEEK'S GUEST*** Scott has over thirty years of diverse real estate sales experience. He has also developed single-family subdivisions, custom homes, luxury condominiums, and affordable housing. This extensive background in sales and development provides his clients with insights into what potential a property may have. Beginning in residential sales with his family's real estate business then owning and operating one of the more successful real estate brokerages in Coronado, California, Scott has been helping buy and sell real estate in Coronado since 1989. ***GET IN TOUCH WITH SCOT AURICH*** Cell: 619.987.9797 Email: Scott@ScottAurich.com Website: ScottAurich.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Your home’s first showing is online. That’s why it’s important for your internet curb appeal and marketing exposure to be top-notch. In this interview, I talk to Scot Drucker—a Compass real estate agent based in Miami, Florida—about how he leverages his sports background and network to represent athletes buying and selling luxury real estate. We also discuss a variety of online marketing techniques, from Instagram campaigns to single listing websites, and share expert advice about finding an agent who knows what it takes to get your home sold. ***IN THIS EPISODE, YOU'LL DISCOVER*** How the Oakland Raiders moving to Las Vegas might affect the market. How Instagram can be used to market and sell properties. What kind of real estate marketing goes on behind the scenes. Strategies to get more potential buyers through the door. What “single listing websites” are and when to use them. Advice for sellers interviewing agents. Why sellers should make an effort to accommodate every showing. When sellers should get an appraisal before going to market. Strategies for dealing with repair negotiations. ***MEMORABLE QUOTES*** “Stay relevant, stay present.” - Scot Drucker “Just having an Instagram or a Facebook page isn’t enough.” - Rob Jensen “There’s a plethora of marketing opportunities that go on behind the scenes.” - Scot Drucker “Most people’s first showing is online.” - Rob Jensen “Accommodating every showing is important. You never know if an affluent buyer is only in town for the week.” - Scot Drucker “Whether it’s for an inspection or an appraisal, that $1,500 is salt in the water.” - Scot Drucker "Selling the home is only the first part of the battle.” - Rob Jensen “When you negotiate repairs, focus on the roof, plumbing, and electric.” - Scot Drucker “If you don’t want to deal with an issue, the person buying your home definitely won’t want to deal with it.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Once dubbed “the most interesting man in baseball,” Scot made his mark pitching for the Oakland Athletics and Detroit Tigers and continued on in countries all across the globe, including Venezuela, Taiwan, and Canada. No matter where his travels took him, Scot always returned home to his native Miami, where he became a sports agent with Paragon Sports International. Scot was equally successful in sports management; negotiating multi-million dollar contracts and securing millions in marketing and endorsement deals, as well as using social media platforms to brand over 50 professional athletes. He continued from there to help his clients in buying and renting properties across the country for their personal and professional use. “My goal is service to my clients …first and foremost!” ***GET IN TOUCH WITH SCOT DRUCKER*** Email: gsd@compass.com Instagram: @gsdadvisors Twitter: @scottyd30 ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numero…

Negotiating real estate can be a real headache. Nothing comes easy, especially when cultures clash and there’s a never-ending supply of inexperienced agents involved. In this insightful interview with Amit Bhuta of ALL IN Miami Group, we discuss how keeping up with modern technology and understanding the market you’re in can make all the difference. Find out how Amit uses artificial intelligence to better understand who he’s negotiating with, learn the nuances of selling high-end homes to celebrities, and discover some innovative approaches to marketing luxury real estate on YouTube. ***IN THIS EPISODE, YOU'LL DISCOVER*** What it means for a market to be segmented. How your agent can use artificial intelligence to better negotiate on your behalf. Why understanding the other party’s motivations is crucial. How culture and personality affect negotiations. How to choose an agent that has more to offer. Why you should look your real estate agent up on YouTube. Amit’s innovative approach to renovating homes for sellers. The importance of making your property compelling. ***MEMORABLE QUOTES*** “The biggest savings you're able to get are usually through negotiations.” - Amit Bhuta “The problem is that most people negotiate exactly the same way to people with different personalities.” - Amit Bhuta “Knowing the market well is what we do.” - Amit Bhuta “Having market knowledge makes all the difference.” - Rob Jensen “Get on YouTube and look at your potential agent’s page.” - Rob Jensen “If it’s not compelling, it’s not selling.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Although he was born in India, Amit Bhuta has lived in South Florida for over 40 years and truly loves everything about his Miami home. From the perfect weather, to year-round outdoor activities and many luxury amenities, there is something for everyone’s desires. With a deep passion for his career in real estate and genuine enthusiasm for his hometown, Amit’s expertise and candor throughout the process of buying or selling a home is something that his clients consistently value. ***GET IN TOUCH WITH AMIT BHUTA*** Website: allinmiami.com Email: amit.bhuta@compass.com Hashtag: #TheIndianRealtor ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market. ***IN THIS EPISODE, YOU'LL DISCOVER*** What an election year means for luxury real estate. Why it’s important to hire a creative real estate agent. How to determine if you’re in a slowing market. Questions you should ask to determine what kind of market you’re in. How to calculate “cumulative days on market” & why this number matters. The importance of objectivity—whether you’re buying or selling. What it means to have a true partnership with your agent. Things you can do to have more creative marketing in a buyer’s market. How to make your home stand out in the crowd. Common mistakes made by sellers. The power of first impressions. Why you shouldn’t rush a listing to market. One hidden benefit of open houses—even if nobody shows up. How to have the best internet curb appeal. Different types of property videos to consider. ***MEMORABLE QUOTES*** “In a buyer’s market, sellers have to do their due diligence and hire the best marketing agent available.” - Michael LaFido “Hire an agent with a proven track record.” - Michael LaFido “Come up with strategy so you don’t end up on the market for years.” - Rob Jensen “Before you go live on the MLS, take the time to make sure you’re leaving a good first impression.” - Michael LaFido “Days on market are toxic for a seller.” - Michael LaFido “If you’re thinking about selling next year, start interviewing agents now.” - Michael LaFido “Everyone’s first view of a house these days is online.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home. ***GET IN TOUCH WITH MICHAEL LAFIDO*** Website: MarketingLuxuryGroup.com Email: Michael@MarketingLuxuryGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national…

New construction can be stiff competition for resale homes. In this insightful interview with luxury real estate experts Jared Barnett and Augusto Bittencourt—the dynamic duo behind The Barnett-Bittencourt Team in New York City—discover creative solutions to deal with buyers’ #1 complaint: “It needs too much work.” In this episode, we also discuss actionable advice for luxury real estate buyers and sellers, from avoiding pricing mistakes to winning bidding wars. ***IN THIS EPISODE, YOU'LL DISCOVER*** A common pricing mistake that sellers are making. What “comparables” actually are. How interest rates, tax reform, and new developments are affecting the market in New York. Strategic marketing approaches to push and sell properties. How video has made a huge effect on Barnett-Bittencourt’s business. What it means to create “first-class” marketing materials. Tips for marketing properties that need renovations. How mockups, virtual staging, and renderings can help sell dated properties. Why building rapport with buyers matters. Advice on how to win a bidding war ***MEMORABLE QUOTES*** “When pricing, only use comparables from the last 3 to 6 months.” - Jared Barnett “Invest in the details to stand out in today’s market.” - Augusto Bittencourt “No buyer likes uncertainty.” - Jared Barnett “A good agent is like a catalyst that makes the desired result happen.” - Rob Jensen “Your typical luxury buyer doesn’t always fit into the box that banks want to see.” - Rob Jensen “I’m never going to push a buyer to buy, but I will push them to learn the market.” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** The Barnett-Bittencourt Team at Compass, founded and headed by top-producing brokers Jared Barnett and Augusto Bittencourt, are proud to possess over 15+ years of proven success and real estate experience in the NYC market. At their previous firm, from 2013–2017 they consistently ranked among the top 5% of agents by total sales volume. They have broken many sales records for their listings and serve the discerning needs of local and international clientele — from celebrities to CEOs. With unparalleled knowledge of the real estate market, design, development, and architecture, The Barnett-Bittencourt Team is able to offer vital insight to their loyal list of exclusive clients. In addition to their dedication to quality service, clients enjoy working with Jared and Augusto because of their personable, approachable, and optimistic outlook, which brings a unique level of energy to every deal. The Barnett-Bittencourt Team is recognized throughout the industry — being featured on Million Dollar Listings and are sought after consultants for outlets such as Realtor.com, Lending Tree, Property Shark, live radio shows, and podcasts. Whether a developer, first-time buyer, seller, or investor, The Barnett-Bittencourt Team offers the highest level of service and knowledge to every client. ***GET IN TOUCH WITH THE BARNETT-BITTENCOURT TEAM*** Website: Barnett-Bittencourt.com Email: Jared.Barnett@compass.com Instagram: @barnett_bittencourt ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard…

This week, Mark Fitzpatrick, founder and CEO of RUHM Luxury Marketing, shares the story behind his successful creative marketing agency. In a discussion centered around stories and examples, Mark and I share insights on luxury marketing and talk about fresh approaches to public relations. Are you trying to market and sell your luxury home? If so, listen all the way through to find actionable advice for sellers in today’s luxury market. ***IN THIS EPISODE, YOU'LL DISCOVER*** How RUHM Luxury Marketing got started One thing even the best luxury agents can lack How emotions relate to luxury marketing How RUHM presents and rolls out marketing campaigns The concept of seller-paid marketing Why selling a luxury home is a team effort What goes into a big marketing project like RUHM’s Park Lane campaign Why public relations is important Mark’s theory about PR companies The value of quality marketing content Advice for luxury home sellers How to find a real estate team that can handle your marketing needs What marketing assets are most compelling ***MEMORABLE QUOTES*** “If you think about selling $5 million worth of product at any company, you bet there’s going to be an up front investment into the marketing of that product.” “On a luxury product, it’s the emotions that are going to make a difference between potentially millions of dollars.” “In the luxury market, you’re not always just competing with the homes in the neighborhood. You can be competing with homes in different cities.” “You don’t need 100 years of relationships and history as a PR company. What you need today is really, really good content.” “There’s no shelf life to an ad.” ***ABOUT THIS WEEK'S GUEST*** Mark Fitzpatrick is a Boise, Idaho based entrepreneur and CEO with more than 15+ years of experience in real estate, marketing, and business development. He carries a proven track record for successful company launches, profit building, and innovation. His company, RUHM, creates marketing products and digital-sales platforms for luxury residential developments, hotels, and resorts. RUHM’s past and current clients include: Montage Hotels and Resorts, Kobayashi Group (Hawaii), The MacNaughton Group (Hawaii), Nike Soccer, architects responsible for the design of the Bellagio, Caesar’s Palace and Mandalay Bay (Macau) and former key senior executive of one of the world’s leading New York private-equity firms. ***GET IN TOUCH WITH MARK*** Website: RUHM.com Phone Number: 949-891-0177 Email: Mark@RUHM.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurr…

This week, Terry Cohen—constantly ranked in the Top 1% of Agents Nationwide by the Wall Street Journal—shares her insight on a variety of luxury real estate topics, from navigating Broker/client relationships to lifestyle marketing and print media. There’s a wealth of information available to so-called “armchair experts” these days, so what are buyers and sellers supposed to make of it all? In this one-on-one talk, Terry and I discuss all of this and more. ***IN THIS EPISODE, YOU'LL DISCOVER*** How to sort through all the knowledge available to buyers. Why the right Broker can help you make the best decisions. Ways to work with your Broker as a team. Why “armchair experts” are so common these days. Unrealistic expectations buyers have about getting a good deal. The truth behind deep discounts. Tips for pricing right. Terry’s definition of value. Whether price reductions make a seller look desperate. What kind of social media marketing is working for Terry. The importance of informative marketing. Innovative lifestyle marketing ideas. Whether print advertising is useful. How to find qualified buyers through print. Insights on Facebook’s organic reach. ***MEMORABLE QUOTES*** “If you have the right broker with you, you’ll end up getting the right house at the right price at the right time for yourself.” “It’s our job as Brokers to make sure that the buyer understands and has trust in what we say.” “Value isn’t necessarily a percentage off, it’s what you’re getting for the number.” “There are always buyers out there who watch too much real estate TV and will offer some silly price out of the gate.” “Being priced right and having the value there—that’s the most important thing.” “You never know where a buyer will come from, so use all sorts of media.” “Exposure is the name of the game.” ***ABOUT THIS WEEK'S GUEST*** Terry Cohen joined Saunders & Associates as one of the first agents of this fast growing luxury real estate firm in the Hamptons. Since then she has participated in real estate sales exceeding $1 Billion. The Hamptons real estate market is dynamic, always evolving, and it is essential for a good agent to understand changing market conditions and trends in every category. Terry knows that buyers are smarter than ever, and to best serve their needs it's essential for agents to respect the buyer's knowledge, to understand each client's unique needs, and to thoroughly understand the properties they represent. Terry is dynamic and hardworking, and her knowledge base is constantly evolving. She deals with properties between one million and fifty million. Her integrity and loyalty have earned her repeat customers and personal relationships that endure well beyond the closing of the sale. These relationships that Terry has formed with the buyers, sellers and renters who continue to refer her and rely on her attentive service are the foundations of her success selling Hamptons real estate. ***GET IN TOUCH WITH TERRY*** Website: terrycohenrealestate.com Phone Number: 631-804-6100 Email: tcohen@saunders.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers…

In this interview, Scott Dugan—a Certified General Appraiser with 20+ years of luxury appraisal experience in the Las Vegas Valley—shares his professional insight on luxury home appraisals. Price per square foot isn’t the only component to consider when appraising a luxury home. Find out what other variables appraisers use to determine a home’s value. In the end, we share stories about deals that fell apart because the seller didn’t get an appraisal up front and discuss the rise of incompetent appraisers due to appraisal management companies. ***IN THIS EPISODE, YOU'LL DISCOVER*** When would a seller want to get an appraisal? What is package price per square foot and how do appraisers use it? What does an appraiser use when it comes to picking comps? How long does the appraisal process take? What can a seller do to help an appraiser maximize their valuation? ***MEMORABLE QUOTES*** “The good thing about getting an appraisal prior to selling is that it gives the seller some additional information that they can use for marketing.” “A lot of appraisers in the market these days are rookies. They might come in low and ruin the deal.” “Here’s my advice on using price per square foot: I recommend trying to be as ‘apples to apples’ as you can.” “Give us figures on what you’ve spent, because that’s really helpful to an appraiser.” “It’s really important for the buyer’s agent to make sure they’re using the best lender available—not just for the lending process, but for the appraisal process.” “You have to know how to play the game to the best of your ability to get the sale consummated.” “In order to get the interest rates we have today, you’d have to go back to the 1970s.” ***ABOUT THIS WEEK'S GUEST*** Scott Dugan is a Nevada State Certified General Appraiser and since 1989 has held the Appraisal Institutes SRA designation of Senior Residential Appraiser. Over the past four plus decades, he has performed a wide variety of residential and small commercial assignments in the Southern Nevada area. Scott specializes in the valuation of high-quality luxury homes, including estates and high-rise condominiums. He is a recognized expert for these properties by local Realtors, lenders, attorneys and the courts. Over the past decade or so, Scott has appraised nearly 60% of the $1,000,000 plus luxury homes sold through the Greater Las Vegas MLS. ***GET IN TOUCH WITH SCOTT*** Email: appraisals@rsdugan.com Phone: 702-876-2000 ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.…

Are you considering buying a property in a tourist destination? Do you want to generate extra cash renting it out through Airbnb or other channels? Where do you even start? In this one-on-one with Munro Murdock—broker/owner of Love Hawaii Realty—we talk about acquiring, managing, and optimizing the revenue of vacation rentals in popular destinations like Hawaii. ***IN THIS EPISODE, YOU'LL DISCOVER*** Reasons why you might want to own a vacation rental. What kind of returns buyers can expect on rental properties. Why it’s not all about the return. Some pros and cons of owning a rental property. How to find peace of mind with whoever you have managing your property. Where to buy vacation rentals. Tips for landlords, even if they have a property manager, to get a good return. How to make sure your property is maintained appropriately. What it means to think from a guest’s perspective. How to not miss opportunities to convert an inquiry into a booking. Tips for operating a vacation rental. How to decide whether you can manage a property by yourself. Tips for hiring a property manager. Advice for vacation rental owners to get the most out of their experience. How to keep a pulse on the vacation market. How to enhance the guest experience. How to maximize the revenue of your vacation rental property. The role of reviews in vacation rentals. The importance of teamwork during this whole process. ***MEMORABLE QUOTES*** “When you look across the landscape of vacation rentals, there’s really something for everyone, and it’s just a matter of trying to match it up well.” “Operating a full-time vacation rental is a part-time job at the very least.” “A team always outperforms an individual.” “Regardless of how many properties we manage, we always want to offer the same level of care and professionalism.” “It’s not a set it and forget it business. It’s really not.” “There needs to be accountability on all sides.” “Owners that have vacation rentals need to be prepared and willing to re-invest some of the money into property care.” ***ABOUT THIS WEEK'S GUEST*** Munro Murdock is a high-energy, tech-savvy real-estate professional committed to continuous learning and growth. He brings a vibrant positive energy to everything he does and is continuously innovating in the fields of real estate and property management in Hawaii. He founded Love Hawaii Realty and Love Hawaii Villas in Kapolei, Hawaii on West Oahu in September 2017, after working for several of the top five real estate brokerages in Hawaii. Munro's entrepreneurial drive and ever-growing Team empowers him to consistently deliver a high-level of service to his valued Clientele. Love Hawaii Villas, the vacation rental management division of Love Hawaii Realty, manages an exclusive portfolio of luxury oceanfront vacation rental condos in the Ko Olina Resort on West Oahu, sharing oceanfront beaches with the likes of Four Seasons, Disney Aulani Resort, Marriott's Ko Olina Beach Club and soon-to-be, a newly constructed Atlantis Resort expected to be constructed in the coming years. Munro leads a team of about 15 hospitality and real estate professionals who serve more than 4,000 vacation rental Guests each year, specializing in resort real estate and vacation rentals on the Hawaiian Island of Oahu. ***GET IN TOUCH WITH MUNRO*** Website: LoveHawaiiRealty.com Phone Number: 808-492-6242 ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share…