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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
June's Journey: The Lost Diaries
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Manage series 2921927
Inhalt bereitgestellt von Wooga. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Wooga oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
An all new June's Journey story... Autumn Driver is living an unremarkable existence as a 30-something in the 21st century. Trapped in a job she hates and a lackluster love life, she finds solace, wisdom, and a little rebellion in an old, dusty diary from her great-grandmother, June Parker. She discovers that things weren’t so different in the 1930s, and that a woman from another era can help us navigate the problems of the modern age. Play the #1 Hidden Object Game for free on all mobile and tablet devices. Search for "June's Journey" on any app store!
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10 Episoden
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Manage series 2921927
Inhalt bereitgestellt von Wooga. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Wooga oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
An all new June's Journey story... Autumn Driver is living an unremarkable existence as a 30-something in the 21st century. Trapped in a job she hates and a lackluster love life, she finds solace, wisdom, and a little rebellion in an old, dusty diary from her great-grandmother, June Parker. She discovers that things weren’t so different in the 1930s, and that a woman from another era can help us navigate the problems of the modern age. Play the #1 Hidden Object Game for free on all mobile and tablet devices. Search for "June's Journey" on any app store!
…
continue reading
10 Episoden
Alle Folgen
×Autumn is finally ready to make a big, life-altering decision, and is rewarded by discovering her Nana June’s stunning 1930s party dress. Reading Nana June’s diary, she gets a hint of how people used to party and it’s far more exciting than she could have imagined. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn begins to see her potential beyond the San Francisco area and looks to her Nana June for advice. Nana June herself was inspired to travel the world by some beloved mentors, awakening her wanderlust… and perhaps Autumn’s as well. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn discovers an old movie theatre on Orchid Island and is eager to learn about its history from her great grandmother’s diary. As Nana June explains in her diary, the movies were very much a new technology in the early 20th century, full of promise and possibilities. Did the future end up being what Nana June expected? Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn struggles with feelings of regret after a recent breakup and ends up finding solace in her great grandmother’s diary. According to Nana June, breaking up was apparently just as difficult in the early 20th century, but for very different reasons. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn has been hearing strange things in the old Orchid Estate. Could it be that a house with hundreds of years of history is hiding dark secrets? Did Nana June hear the same spooky sounds? Autumn delves into her great-grandmother’s diary and discovers some terrifying facts about events that occurred on Orchid Island. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn lets us in on her excitement about the Lost Diaries podcast and shares a personal victory where she stood up to someone who was dismissive of her. Nana June has plenty of stories about standing up to injustice, starting with a tale from her diary about joining the womens’ suffrage movement, from its dangers to what was actually accomplished. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn, isolated from her friends in San Francisco, laments losing her support network as work continues to mount. She shares a diary entry where Nana June explore Prague with her dearest friends -- the ones she considered family. We learn about Amelia, Nana June’s best friend, and Jack, the handsome pilot she’s beginning to develop feelings for. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn lets us in on a personal secret… she’s burning out on her high-profile lawyer job. She doesn’t find it exciting, but doesn’t know how to leave such a prestigious career. Nana June has some advice, however. In a diary entry from 1910, Nana June explains all about a position she wasn’t satisfied with, and how she decided to do something different with her life. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn explains some of her work stress involving a colleague who isn’t being as helpful as they could be. She finds inspiration in a story from one of Nana June’s days in nursing where she had to train another nurse on the front lines of World War I. Nana June also happens to meet a very handsome pilot. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
Autumn Driver has returned to her old family estate on Orchid Island, just off the coast of New York. While resting in the old dilapidated mansion, Autumn finds something special: her great-grandmother’s diary. The excitement and wisdom she finds within inspires her to start a podcast, and this is that podcast! In this episode, Autumn tells us a story of her Nana June returning to a lost home. Experience June Parker’s adventures in the #1 hit Hidden Object game, June’s Journey . Available for free on Apple App Store , Google Play , Facebook , and Amazon .…
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