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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Triple Win Workplace
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Inhalt bereitgestellt von John Landrum. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von John Landrum oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Our work life can be deeply fulfilling. A healthy business can make life better for humankind. What are the secrets to delivering consistent wins for customers, shareholders, and employees? These are the focus on John Landrum's Triple-Win Workplace.
…
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41 Episoden
Alle als (un)gespielt markieren ...
Manage series 2506795
Inhalt bereitgestellt von John Landrum. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von John Landrum oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Our work life can be deeply fulfilling. A healthy business can make life better for humankind. What are the secrets to delivering consistent wins for customers, shareholders, and employees? These are the focus on John Landrum's Triple-Win Workplace.
…
continue reading
41 Episoden
Alle Folgen
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Triple Win Workplace

Over 20 years, Edel Blanks led Intralox to become a billion-dollar company, central to the productivity of global food production, manufacturing and logistics In this interview, Edel reviews the highlights and mindsets behind Intralox’s success
How to keep the idea flow healthy
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Triple Win Workplace

Dr Joel Wade makes it clear how the habit of gratitude makes us more capable, more benevolent. And how to make gratitude part of our lives
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Triple Win Workplace

But only in the right environment. What does it take to make mistakes productive?
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Triple Win Workplace

1 Jazz: How the 'Advancer Function' or 'Listening Forward' is Critical to Innovation and Improvement 10:39
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Triple Win Workplace

How Grant recovered from surprise to win the battle of Shiloh. What Winston Churchill understood about Americans, and Hitler did not. Implications for now.
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Triple Win Workplace

1 54 patents and counting: Prolific inventor Matt Fourney discusses his work, methods and mindset 27:31
Tons of people want to be inventors. And many more want to have great inventors in their team. How does a successful inventor describe his work?
Lifelong learners are winning the career shootouts.
Rebekah Lemm, a senior leader at Intralox, outshines the host in explaining the power of culture. And he loves it.
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Triple Win Workplace

Translating work frustration and worry into productive activity – turning problems into fuel
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Triple Win Workplace

There is no shelter from the need to innovate. That’s true in B to B, consumer, even nonprofits – who can escape the race to raise stakeholder value? But “innovation” can seem a little mystical. What vital few elements can we control, to influence our success?
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Triple Win Workplace

Imagine a sales methodology that is honorable, highly valued by customers, and growthful for the professionals making it real.
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Triple Win Workplace

Self-management: who needs it? The triple-win for owners, customers, and everyone else.
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Triple Win Workplace

A healthy organization depends on freedom to disagree. But how can disagreement can be destructive. . . unless
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Triple Win Workplace

What IS organizational culture? Who cares? The answer: it’s deeply personal and pervades every part of your work life.
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Triple Win Workplace

Is it possible to be deeply fulfilled from work? Why are some people much happier working than others? Can a career in business be good for humankind? What is a Triple Win Workplace?
The things that leaders don’t hide
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Triple Win Workplace

What Nelson mastered at Trafalgar, the best modern leaders also master -- distilling and communicating the right guiding principle for maximum leadership leverage
Dr. Joel Wade explores why some coaches are more influential than others.
Intralox CEO Edel Blanks connects the importance of long-term thinking, respect, and investment in people to continuous top-line growth.
Imagine you are hired to turn around a dysfunctional group. What are the vital few steps?
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Triple Win Workplace

1 Exercising your Happiness Muscles and How the Workplace Matters: An Interview with Dr. Joel Wade 32:47
How much do you want to influence your experience of life, relationships, team affiliations and the workplace? Dr Joel Wade, author of The Virtue of Happiness, offers fundamental, practical, proven suggestions.
Leadership can show up in many ways. The highest form is awakening self-agency in others.
Jay explores the business philosophy driving a generation of double-digit annual organic growth
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