Daddy Demons podcast

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

vor 9 Tagen16:31

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16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Daddy Demons

Serie-Home•Feed

Podcast by Daddy Demons

4 Episoden

#Comedy #Daddy Demons

Daddy Demons

updated vor 7 Jahren

Serie-Home•Feed

Podcast by Daddy Demons

4 Episoden

#Comedy #Daddy Demons

Alle Folgen

1
Ep4 Daddy Demons 9:35

vor 7 years9:35

9:35

Ep 4 Two common questions you get asked from people thinking about having kids, or from people about to have a baby. 1) What's the easiest stage of parenthood the new born stage or the toddler stage 2) Is it easy having kids Short answer....... Toddlers are savages they don't listen, they scream in public to make you look like they're getting kidnaped and most of all they got ATTITUDE. So no it's not easy you dumbo does it look easy…

1
Episode 3 9:58

vor 7 years9:58

9:58

When you get a stink Fathers Day Gift. When someone trys to tell you they never fight the demons When your trying to raise your child " The Island Way" but your partners not about that life. Daddy Demons Tips

1
Episode 2 8:35

vor 7 years8:35

8:35

1) When you become a dad you have to become a Jack of All Trades kind of guy. - SINGER - BUILDER - FASHION DESIGNER - PROFESSIONAL PHOTOGRAPHER 2) Daddy Demons Tips

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DADDY DEMONS Ep1 9:38

vor 7 years9:38

9:38

Daddy Demons a 10min each Podcast series on what it's like being a young dad. If your a young dad you know that being a parent is easy.............jokes. It's friggen hard.But If you say its easy, your definitely lying! If your about to be a dad, enjoy your sleep cause you don't sleep when your a dad. Daddy Demons about the truth behind being a young dad. Misewell laugh about it with the boys.…

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Daddy Demons

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