Beyond The Image podcast

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Inhalt bereitgestellt von James Patrick and James Patrick: Photographer. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von James Patrick and James Patrick: Photographer oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Different, not broken

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You're not supposed to be here and other Dad wisdom 29:22

vor 5 Tagen29:22

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29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

Beyond the Image Podcast

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Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

634 Episoden

#Business #James Patrick #James Patrick: Photographer #Entrepreneur #Careerdevelopment #Personaldevelopment #Sales #Fine Arts #Arts #Marketing

Beyond the Image Podcast

updated vor 4 Tagen

Serie-Home•Feed

634 Episoden

#Business #James Patrick #James Patrick: Photographer #Entrepreneur #Careerdevelopment #Personaldevelopment #Sales #Fine Arts #Arts #Marketing

Tutti gli episodi

Beyond the Image Podcast

1
Biggest Mistakes Photographers Make in Lighting Subjects 11:46

vor 4 Tagen11:46

11:46

I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/…

Beyond the Image Podcast

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You Bid Too Low, Now What? 9:05

vor 12 Tagen9:05

9:05

You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/…

Beyond the Image Podcast

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Stop Chasing THESE TYPES of Clients 7:18

vor 18 Tagen7:18

7:18

Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/…

Beyond the Image Podcast

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Why Your Social Media Sucks 14:38

vor 26 Tagen14:38

14:38

Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/…

Beyond the Image Podcast

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Make Better Photo Bids & Proposals 9:39

vor 5 weeks9:39

9:39

If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/…

Beyond the Image Podcast

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Should Photographers Niche? 7:10

vor 5 weeks7:10

7:10

In today's episode we answer the question "should photographers niche?" YUP! Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down. If I niche down, then I won't get hired for other work again! The reality is - that simply is not true! https://jamespatrick.com/…

Beyond the Image Podcast

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Should Photographers Also Do Video? 9:15

vor 6 weeks9:15

9:15

In this episode we answer the question; should photographers also provide video services to clients? Overwhelmingly yes! Without question. Either they need to learn how to construct and deliver video files - or it is important for them to form a partnership with a videographer to offer their services to clients. Client demand for video assets has only been increasing exponentially. In order for a creative professional to stay competitive - they have to find ways to meet client demands and expectations in today's marketplace. https://jamespatrick.com/…

Beyond the Image Podcast

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I Got Hired With ZERO Experience 10:42

vor 7 weeks10:42

10:42

I've been hired to do a handful of gigs over the last three decades with zero experience. Everything from selling wedding rings to modeling for an off campus student housing complex. But what is even more intense is the fact that I built a photography career over 20 decades having no prior experience. That I built a podcast from the ground up never having spoken into a microphone before. That I created not one, but two, best selling books having never published a book prior. This is not to say that mistakes were not made or that I did not often fail (I did, a lot). But I never allowed a lack of experience prevent me from trying something. And neither should you. https://jamespatrick.com/…

Beyond the Image Podcast

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Independent Publishers Taking a Dump 7:46

vor 9 weeks7:46

7:46

As traditional print media scrambles to find firm ground despite crumbling atrophy - the thing I was still so excited about and hopeful for as a creative was the rapid emergence of unique, fresh, bold and innovative independent publishers. Sure, independent publishers have smaller budgets (if any) and the audiences are certainly a bit more finite. But also, there is far less overhead, the audiences are hyper focused and there is more bandwidth for creative exploration. Unfortunately… the same greed, which has been eradicating traditional publishers is now infecting independent publishers. Zero quality control Abysmal editorial standards (if any) and offensively bad design Yet these publishers are charging premium sponsored rates for features on the cover and inside their magazines. If sponsored content is your business model, and I’m not going to argue in favor or against that, you absolutely need to do better for your advertisers, editorial contributors, as well as potential readers. https://jamespatrick.com/…

Beyond the Image Podcast

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Photoshop Controversies 17:02

vor 9 weeks17:02

17:02

In more than 20 years as a photographer, I've had a few photoshop controversies. There have been times my work was accused of being over-edited (it wasn't) and there were times I even got fired because I refused to edit work beyond what I was comfortable with. The reality is that it has become increasingly difficult to distinguish between what is real and what is art. The abundance of photo editing apps, filters and AI-enhanced manipulations has only added to the confusion of authenticity. The result is to simply label everything as fake, inauthentic and misleading. But let's unpack the nuance of photo editing and what can constitute as acceptable manipulation versus what goes too far. https://jamespatrick.com/…

Beyond the Image Podcast

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Learning to Use Gels in Photography 12:43

vor 11 weeks12:43

12:43

I honestly thought that just by owning a pack of color gels that my photography career would immediately be transformed and I would instantly be more creative, professional and respected. Spoiler alert - all I learned at first was that I didn't know squat about how to use gels effectively. In this episode I talk about the steps I personally took to actually learn how to use gels from lighting backgrounds to creating atmosphere to accenting a subject to actually working as the key light and beyond. Next week I am going to be hosting a live workshop at The Hive Studios showing you how to leverage gels in your creative portraits. RSVP at https://www.hivestudiosaz.com/workshops/p/workshop-gels-2025 https://jamespatrick.com/…

Beyond the Image Podcast

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When the Client Sucks… and When They're Actually Right 6:35

vor 13 weeks6:35

6:35

As a creative, dealing with difficult clients is inevitable. From unrealistic Photoshop demands to impossible shoot conditions, I've seen it all. But sometimes, the problem isn't the client—it’s us. In this episode, I dive into real-life client horror stories, unpack when the client truly does suck, and discuss the critical times when they have every right to be frustrated. Whether you're a creative professional or a business owner hiring creatives, this episode will change the way you handle client conflicts—on both sides of the transaction. Tune in to learn how to navigate tough client situations, own your mistakes, and build a business that stands the test of time. https://jamespatrick.com/…

Beyond the Image Podcast

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Photographing for Phoenix Magazine with Mirelle Inglefield 43:14

vor 14 weeks43:14

43:14

I am delighted to be joined by the Art Director of Phoenix Magazine, Mirelle Inglefield who I had on the podcast back when we first launched the show. In this new conversation - we dive into a behind the scenes look at the entire production of the latest issue of the magazine, The Top 100 Dishes of Arizona, which I was grateful enough to photograph the cover. From the initial conception of the massive editorial feature, to how the magazine hired out various creatives to write and photograph the pieces, to what led to the cover selection for the magazine. This episode gives valuable insights on how creatives can best position and market themselves to publications for work opportunities. Check out the latest issue at https://www.phoenixmag.com/ Connect with Mirelle Inglefield directly at https://www.instagram.com/minglefield_v2/ And as always you can find me at https://jamespatrick.com/ or on Instagram https://www.instagram.com/jpatrickphoto…

Beyond the Image Podcast

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I won't sign a contract unless this is included 12:16

vor 15 weeks12:16

12:16

I've been looking over my contracts that I send out to clients prior to a commercial campaign and have honed in on two specfic areas that are non-negotiables for me as a professional photographer. In 20+ years of business, these two sections are vital to reduce client confusion, add clarity to project deliverables and eliminate lost revenue of work we would have done without additional pay. https://jamespatrick.com/…

Beyond the Image Podcast

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Best Photo Lighting Equipment for Location Shoots 16:31

vor 16 weeks16:31

16:31

I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford." And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly. That being said - I recently have found myself only using a few pieces of gear every single time I shoot on location. In fact, I am using these pieces so often and enjoying them so much that I've actually started to recommend them to photographers building their lighting kits for the first time. If I had to re-do my entire lighting kit, these are the pieces I would buy first. https://jamespatrick.com/…

Beyond the Image Podcast

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Top 10 Predictions for the Photography Industry in 2025: Trends, Teach and Opportunities 13:38

vor 17 weeks13:38

13:38

The photography industry is evolving rapidly, and 2025 promises groundbreaking changes! In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography. Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commercial campaigns with bold contrasts and vibrant colors are rising, while paid editorials are on the decline. Explore how 360-degree immersive content, VR integration, and video add-ons are reshaping client expectations, and why subscription-based pricing models are the new norm for photographers. Don’t miss these invaluable insights to stay competitive and future-proof your career! https://jamespatrick.com/ https://www.instagram.com/jpatrickphoto/…

Beyond the Image Podcast

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Rejected or Accepted? Results of 100 Publisher Pitches 7:20

vor 18 weeks7:20

7:20

I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route. So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as well as a multi-faceted marketing plan for the launch of the book to ensure its success. I then took that proposal and I sent it out more than 100 times. I sent it off to book publishers as well as to a bevy of literary agents. This podcast covers, in detail, the results. https://jamespatrick.com/ https://www.instagram.com/jpatrickphoto/…

Beyond the Image Podcast

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No BS Approach to Business Development with Vanessa Joy 59:50

vor 20 weeks59:50

59:50

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business. Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working with brands such as BravoTV, Hilton Grand Vacations, Profoto and more. In this episode of the podcast, Vanessa and I dive deep into the reality of marketing and business development for creative professionals, what works, what doesn't work and what ultimately is the one thing that can generate new business. As a gift for listeners, Vanessa Joy has a free social media guide. Just DM her "instatips" to her IG at https://www.instagram.com/vanessajoy Thank you for checking out the Beyond the Image podcast. As always we appreciate your reviews on the Apple Podcast App, Spotify or wherever you get your episodes! https://jamespatrick.com/…

Beyond the Image Podcast

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[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide 12:31

vor 20 weeks12:31

12:31

The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups. If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some unknown reason, only a small percentage of the population seems to have the right key to unlock it. To add to the confusion, that “key” is often defined as simply being the result of hard work, grit, hustle, persistence, determination, perseverance, or a multitude of other buzzwords that sound really great and empowering—but don’t actually provide a concrete answer. What is it that actually separates the individual who is able to achieve his or her health goals from someone who battles with their health year after year? What distinguishes the efforts of the person who stimulates and grows their mental acuity from someone who regularly suffers from stress and atrophy? What is different about those who foster enriching relationships from others who remain lonely? And what distinguishes someone who achieves their business goals from those who do not? For the past decade, these questions have been central in author James Patrick’s obsession behind deconstructing and comprehending how humans are able to cultivate change, and thereby achieve success within their lives. His goal was to decipher the exact methodology of achievement, systemize it, and make that approach accessible so others could put it into action. Through his editorial research, the writing of his best-selling book Fit Business Guide: The Workout Plan for Your Brand, and the hundreds of interviews he conducted for the podcast Beyond the Image, James discovered the elements that are responsible for crafting change, and devised how to reserve engineer them so they can be applied to anything we wish to achieve. After all, success leaves clues. What those clues have shown is that creating the change you seek and turning the impossible to possible comes down to three essential pillars: Vision. Purpose. Legacy. The Legacy Planner is how you can apply all three to your own life to ignite the change, growth, and success you’ve always imagined. GET A FREE PDF COPY AT https://jamespatrick.com/legacy/ OR GET PRINT COPIES ON AMAZON AT https://www.amazon.com/gp/product/B0BJ4R45NV…

Beyond the Image Podcast

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I Got Scammed 18:34

vor 22 weeks18:34

18:34

Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at https://jamespatrick.com/legacy/…

Beyond the Image Podcast

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Your Watermarks Suck 7:59

vor 24 weeks7:59

7:59

The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/…

Beyond the Image Podcast

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Getting Fired by Clients 23:47

vor 24 weeks23:47

23:47

By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our services to the right clients. https://jamespatrick.com/…

Beyond the Image Podcast

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Photographers Give Terrible Advice 17:07

vor 25 weeks17:07

17:07

When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/…

Beyond the Image Podcast

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Nightmare Photo Shoots Halloween Special! 40:55

vor 27 weeks40:55

40:55

I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/…

Beyond the Image Podcast

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How to Ask a Photographer to Work for Free 11:17

vor 27 weeks11:17

11:17

Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/

Beyond the Image Podcast

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Competition in Photography 8:41

vor 29 weeks8:41

8:41

How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/…

Beyond the Image Podcast

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When Should Photographers Work for Free 11:04

vor 30 weeks11:04

11:04

When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website https://jamespatrick.com/ or Instagram https://www.instagram.com/jpatrickphoto…

Beyond the Image Podcast

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Creating Your Style as a Photographer 13:58

vor 31 weeks13:58

13:58

When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from their competition in the marketplace. Connect with James https://jamespatrick.com/ https://www.instagram.com/jpatrickphoto…

Beyond the Image Podcast

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Camera Settings for Various Situations 17:58

vor 32 weeks17:58

17:58

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto…

Beyond the Image Podcast

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Questions to Ask Before Pricing Your Photography Services 9:39

vor 33 weeks9:39

9:39

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price. Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto…

Beyond the Image Podcast

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Best & Worst Photo Gear 22:25

vor 33 weeks22:25

22:25

In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on. Have you bought and loved or purchased and regretted any of these items? Connect with James Patrick https://www.instagram.com/jpatrickphoto https://www.instagram.com/jamespatrickphotos/ https://jamespatrick.com/…

Beyond the Image Podcast

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Are Magazines Screwed? 13:18

vor 35 weeks13:18

13:18

Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry. You can listen to the Beyond the Image podcast wherever you get your episodes. Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com…

Beyond the Image Podcast

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How to Take Good Photos of Bad Subjects 9:43

vor 36 weeks9:43

9:43

Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE Are most subjects good on camera? Why you should communicate and give direction to your subjects. The power of preset ideas and having a visual representation on set. Starting safe instead of ending safe. Making micro adjustments. Paying attention to body language. Knowing when to stop. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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Protect Your Photo Business 5:50

vor 36 weeks5:50

5:50

Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE Certain situations James has had in his businesses with bad actors. Things you can do as a photographer to protect yourself and your business. What a contract actually does. The power of saving all your communication. Why you should listen to your intuition and be okay saying no. Should you collect a deposit? Facts over feelings. The last resort that will work. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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WWE VP of Photography Brad Smith 1:14:58

vor 38 weeks1:14:58

1:14:58

Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so I can pick his brain. In his career he has been the Director of Photography at Sports Illustrated, a Senior Photo Editor for the New York Times, and the Associate Director of Photography for the White House. Currently, he is the VP of Photography for the WWE and I could not think of anyone better to bring back as a guest for the 600th episode of this show. Welcome, Brad Smith, back to the show. “The key thing to remember is, it’s a marathon, not a sprint.” IN THIS EPISODE A review of Brad Smith's professional career trajecetory. What inspired Brad to take on the role of a leader and teacher in the photography industry. The most important realization you can have as a photographer. What will keep getting you jobs over and over again. The power of connecting with your clients. Why you need word of mouth in your business How deliverables have changed over time. What Brad and the WWE is looking for when looking at a photographer’s social media and portfolio. Being willing to evolve and adapt. The one character trait that will lead to better photographs. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Connect with Brad Website: https://www.wwe.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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How I Radically Increased My Photography Income 9:37

vor 38 weeks9:37

9:37

Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things. The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies. Let’s talk about it. “Having a specialty, never stopper me from working in any industry or any genre.” IN THIS EPISODE What most of us are relying on for our business. How James was able to scale his business and what strategies he was implementing. 8 different things that James did in his business. The power of having a speciality. A strong way to stand out. Effective outbound marketing. Being seen by your ideal client. Why you need proactive marketing strategies. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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Dealing with Haters Online 4:38

vor 41 weeks4:38

4:38

In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. “If you’re not upsetting anyone, then you are simply not doing enough to be noticed.” IN THIS EPISODE What happened to James early in his career when he experienced online trolling. The realization James had that changed everything. What it actually means when you get haters. A reminder of why you do the work you do and who you do it for. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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Launching a Photography Business 6:26

vor 42 weeks6:26

6:26

Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. “What is actually stopping you from getting started?” IN THIS EPISODE Initial thoughts I had when starting my photography business. The real reason why I’ve had over 20 years of success and awards in my business. How to have success in any industry. How to stay exactly where you are now. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

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BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne 1:14:43

vor 43 weeks1:14:43

1:14:43

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. “It’s our responsibility to learn how people are digesting information, first and foremost.” IN THIS EPISODE How Taylor got her start into photography, started working with fashion brands, and then became a director. The power of taking the time to learn and work on different projects in different industries during your career. How work ethic has changed over time and why. The lack of communication this generation is facing. Why it’s so important to continue to evolve. Behind the scenes stories from some of Taylor’s projects. Working with models who aren’t comfortable. Are personal and business really separate? What Taylor is most excited for next in her career. Connect with Taylor Website: www.taylorballantyne.com Instagram: @taylorbphoto @taylorbfilm Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 595: Things I USED To Think Mattered as a Photographer 10:15

vor 43 weeks10:15

10:15

Things I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE 8 things I used to think really mattered as a photographer. What prevented me from outsourcing to editors. Should you set longer usage terms? What I think about giving your clients RAW files. Tagging and being tagged. Why the brand and amount of gear doesn’t actually matter. What really matters at the end of the day. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 594: Producing a Fashion Photoshoot 11:48

vor 44 weeks11:48

11:48

Producing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE What pre-production looks like in order to ensure the campaign goes successfully The importance of developing the theme or overall art direction of the campaign. Is the location important? How James selects his models. The different teams that need to be hired. What storyboarding looks like and why James does it. One of the earliest mistakes James made in his career. The balance of creating commonality along with variety. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 593: Creating Community Over Competition with Corey Spiegel 36:06

vor 44 weeks36:06

36:06

Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today is Corey Spiegel, she’s the founder of The Light House. “People are very accepting when you peel back that layer and get real.” IN THIS EPISODE Corey’s inspiration behind her business and what she does. What human connection is and why it’s important. Why there may be resistance to human connection in today’s world. How to get people to engage and connect and why being silent isn’t an option. The cons of social media. Connect with Corey Website: www.findyourlighthouse.com Instagram: @findyour_lighthouse Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 592: Photographers Who Suck 6:52

vor 45 weeks6:52

6:52

Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James 45:39

vor 45 weeks45:39

45:39

Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Daniel James. “When you feel good, you do better.” IN THIS EPISODE Daniel’s company and why he felt it was needed in the marketplace. Spa culture. Are men more resistant to self-care? The side effects of not taking care of yourself. What makes Vortex different. Helping people reframe what self-care means to them. The most common objections people have to self-care. Where Daniel sees this industry going. Connect with Daniel Website: www.vortexwellness.ca Instagram: @vortexwellness.ca Personal Instagram: @danielcjames After free trial: 15% off for life with the code VORTEX: www.nucalm.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 590: Should Photographers Give RAW Files to Clients? 7:45

vor 46 weeks7:45

7:45

Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW files. Why certain clients may need unedited photos. Understanding photo rights and usage. The divisive stances between photographers on this topic. The importance of knowing the clients wants and needs. Is there a right or wrong answer to this question? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar 41:35

vor 47 weeks41:35

41:35

When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner. My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years. “Having someone who believes in what you’re doing is going to also show in their work and their work ethic in what they do for you.” IN THIS EPISODE Kaelyn’s journey to become a virtual assistant. How to determine what areas of your business you should outsource. Gaining trust with the people you outsource to. The importance of feedback and communication in your work relationships. Ways to find the right person for your business and the questions you should be asking. Calculating your hourly rate. Why you don’t need your team members to be in-person anymore. Connect with Kaelyn Instagram: @kaelynmarievirtualassistant Website: www.kaelynmarieva.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 588: 7 Ways to Get MORE Clients as a Photographer 11:44

vor 47 weeks11:44

11:44

7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How paid ads have changed over the years and how you should be using it in your business. What’s less costly and can be more effective than paid advertising. Why word of mouth marketing leads to the highest conversion rate. How to achieve the highest ROI. What to do right now if you have a smaller budget. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 587: Why Your Ads Aren’t Working with Jason Wojo 50:39

vor 47 weeks50:39

50:39

Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. “We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.” IN THIS EPISODE How Jason runs his agency differently than most. Why controversies sells The biggest mistakes entrepreneurs are making when running their ads. How to get better results when hiring an agency. Speed is not always better. How much you should spend on ads and when you can expect a return on ads. What a ramp up looks like. The power of video ads. Why having accountability plays a huge role. The reason entertainment content has worked better than any other content. Do people watch replays? What we can anticipate moving forward to capture people’s attention. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Connect with Jason Instagram: @thejasonwojo Website: www.thewojomedia.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 586: Why We Closed Get Published LIVE 7:18

vor 47 weeks7:18

7:18

Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind our rebrand in 2022. Why we’re retiring the Get Published LIVE brand and what’s coming next. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 585: Getting Your Brand Published with Chelsea Clarke 38:05

vor 49 weeks38:05

38:05

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles attendees were able to work through at the event. Getting clear on what media you want and why. Figuring out where to place your message. How to resist putting media pitches on the back burner. A glimpse behind what happens on the receiving side of your pitch. How to get noticed by editors. Connect with Chelsea Email: editor@iconrefined.com Instagram: @iconrefinedmag Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke 44:20

vor 50 weeks44:20

44:20

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved over time. “Magazines still rank number one.” IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people care about being on the magazine’s website or being on the magazine’s Instagram? How much sponsored content has changed over the years. Why people want publicists and how it affects pitches. The advantage of working with independent publications over a traditional publishing house. Connect with Chelsea Email: editor@iconrefined.com Instagram: @iconrefinedmag Connect with Kaneo Website: ellementsmagazine.com Instagram: @ellementsmagazine Email: k.biggs@ellementsmagazine.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck 1:08:38

vor 51 weeks1:08:38

1:08:38

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE Nadine’s background and story. How Nadine has been able to stay in the television industry without losing time with her kids. Is print media at risk? Why Nadine chose to go back into print magazine. The power of multimedia. A complete behind the curtain of the cover shoot. Why Nadine chose the specific women she did. The importance of storytelling. Using social media to help your business. How to get your media pitch to stand out. What details should go into your pitch and what shouldn’t. Structuring content effectively. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with Nadine Website: citylifestyle.com/paradisevalley Instagram: @paradisevalleycitylifestyle Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 582: Are Business Coaches Lying to You? 13:10

vor 51 weeks13:10

13:10

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
How to Price Creative Services 11:58

vor 1 year11:58

11:58

Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI #580: Why the Algorithm Hates You 14:08

vor 1 year14:08

14:08

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What type of content you must lead with now in order to grab your audience’s attention. Getting your content to be shared and land on the explore page. Things to focus on to improve your content. We are 1 month out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 579: Red Flag Requests for Clients 8:23

vor 1 year8:23

8:23

Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this episode. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 578: Dealing with Excuses 11:43

vor 1 year11:43

11:43

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and clever sales scripts is not the answer. How to actually make sales. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 577: What to Charge and How to Set Your Rates 16:43

vor 1 year16:43

16:43

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in one year. How to calculate the hourly rate you need to make in order to hit your goal. Overhead hours and billable hours. How to hit your goals and set a budget you can actually achieve. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI # 576: Really Bad Pitch 11:29

vor 1 year11:29

11:29

Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up email. The importance of considering the mutual benefit. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

Beyond the Image Podcast

1
BTI #575: Photo Scam to Watch Out For 8:44

vor 1 year8:44

8:44

Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: https://getpublishedlive.com/ Apply to IconRefined Magazine: https://iconrefined.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com…

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