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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health
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Inhalt bereitgestellt von Cheri Ann Schultz. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Cheri Ann Schultz oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Podcast by Cheri Ann Schultz
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46 Episoden
Alle als (un)gespielt markieren ...
Manage series 2162636
Inhalt bereitgestellt von Cheri Ann Schultz. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Cheri Ann Schultz oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Podcast by Cheri Ann Schultz
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continue reading
46 Episoden
Alle Folgen
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

Corie Mustoe is a certified Holistic Aromatherapist and Health & Wellness coach committed to helping people of all ages and backgrounds to stay healthy by educating them about the healthy choices and options available to them. Corie's passion and compassionate spirit comes through this podcast. Her goal is about helping women feel empowered to make a change. These changes begin by taking baby steps and these small steps will lead to big changes. Please join me and you will feel empowered, motivated and encouraged to makes those changes. Website: www.coachcorie.com Instagram: www.instagram.com/coach_corie Email: corie@coachcorie.com…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

I am very excited to have Michelle Sukow as a guest on the Motivation Zone Podcast this week. Michelle is a Business Owner, Spirited Entrepreneur and Public Speaker. She is committed to helping individuals of all ages get back in the driver's seat and take control of their lives. She leads by example, sharing personal triumphs with tried and true techniques to help others develop a positive mindset and forge their own path to personal greatness! Please Join Us! Website: www.michellesukow.com Facebook: www.facebook.com/michellesukow Instagram: www.instagram.com/michellesukow…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

I am very excited to have Michael Arterberry as a guest on the Motivation Zone Podcast this week. Michael is an an Entrepreneur, Master Encourager, Motivational Speaker and Author. He also is the creator of brand new course entitled: “Shake the Dirt” which he will speak about shortly. He has dedicated his life to moving people from an uneasy time in their lives to a place of peace. He doesn’t change their circumstances, but helps them change their perspective. It’s not about the destination, but the battles won along the way. He states: People will follow you.. if you can inspire them. He’s works every day to inspire, lead, encourage, and celebrate the people that come into his life. Please Join Us! Website: www.michaelarterberry.com Website: www.youthvoicescenter.org Facebook: www.facebook.com/michael.arterberry Linkedin: www.linkedin.com/michaelarterberry New Course: www.shakethedirtexperience.com…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

I am very excited to have Sujit Lalwani as a guest on the Motivation Zone Podcast this week. Sujit is an Entrepreneur, Business Coach, International Inspirational Speaker and Author. He is the Founder, CEO and Editor-in-chief of “Inspiration Unlimited e-magazine” - a global inspirational media with over a million monthly readers. Sujit was awarded the "Connecting The World" Award at 1LifeFullyLived Conference organized in November 2015 in Sacramento, California. He was a Speaker at One Young World Conference 2012 in Pittsburgh and has been a returning Ambassador for One Young World for the last 8 years. His goal is to increase his presence around the world – where he can encourage and inspire others to gain clarity and wisdom through his teachings. His story is unique and inspirational and I know you will not be disappointed with this interview. Below are all the available links where you can connect with Sujit: Website: www.sujitlalwani.com Twitter: @sujitlalwani Purchase his book: www.lifesimplifiedbook.com Online Magazine: https://www.iuemag.com…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

We are all guilty of judging, however, its about focusing on your own life. We do not know someone's else story and judging a person does not define who they are, it defines who you are. Press play and let's get started with FIVE reasons why we should stop judging others. See you on the other side.
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

How many times a day are you giving away your power? You have to accept your are the captain of your own ship. NO person, place or event has the ability to steer your ship unless you give them permission. Are you ready to take back your life... Press play and let's get started today. See you on the other side.…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

Why do we hold on to the past? Why do we hold on to things that no longer serve us? In today's podcast, I will encourage you to catch yourself from falling into those negative habits and begin changing your mindset to transform your life. Press Play and lets get started. See you on the other side!
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

Overcoming fear requires a growth mindset; an attitude that YOU can grow and change if you choose. Let me help you discover the root of your fear. I want you to step into your fear and see what happens. I guarantee you will be happy... you took the leap. Press Play and see you on the other side!
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

You don't need permission from anyone to move forward, especially if you have an awesome idea. In today's podcast, I will encourage you to step outside your comfort zone, stay focused and do it Today! Press play and I will see you on the other side!
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

Are you wasting time getting hung up on negative habits or are you ready to start embracing the power of positive thinking and Be Courageous. In today's podcast, I want you to challenge the impossible, explore beyond your comfort zone and refuse to be limited by your boundaries. Press play and let's get started today!!…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

You have a choice every single day to wake up and feel happy. All of the choices you make help set the tone for the rest of the day. In today's podcast, I will provide you with tips and suggestions to keep a positive attitude no matter where life's journey takes you. Press play and see you on the other side.…
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

One thing about life is for certain.. change is inevitable! The sooner you accept change the happier you life will be. In today's podcast I will provide you 3 signs its time to change direction! Press play and I will see you on the other side.
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

What sets you apart from everyone else is your unique personality, your special talents and strengths. Tune in for today's podcast, where we will identify your talents and discover your personal strengths. See you on the other side!
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

In today's podcast, I am going to provide you with 3 Tips to help you with loneliness and motivate you to feel upbeat and get that basic human need connection. See you on the other side.
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The Motivation Zone: Motivation | Life | Inspiration | Encourage | Empower |Success | Health

Happiness is not a destination at the end of your journey and happiness is not something you chase after. Happiness is a choice. Join me today as I share a special story of a 92 year old who understands true happiness. See you on the other side.
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