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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Oh The Insanity! explicit
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Manage series 2094182
Inhalt bereitgestellt von Nick Guerra. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nick Guerra oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Stand Up Comedian Nick Guerra likes to dissect the insanity of our lives, our world, our history, our upbringing our... well anything and everything! I theorize and I place my thoughts in your hands! Do what you will with them! @nickcomic
…
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30 Episoden
Alle als (un)gespielt markieren ...
Manage series 2094182
Inhalt bereitgestellt von Nick Guerra. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nick Guerra oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Stand Up Comedian Nick Guerra likes to dissect the insanity of our lives, our world, our history, our upbringing our... well anything and everything! I theorize and I place my thoughts in your hands! Do what you will with them! @nickcomic
…
continue reading
30 Episoden
Alle Folgen
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Oh The Insanity!

People are beginning to get offended by their own imagined scenarios. People are upset with songs like "Baby It's Cold Outside" but why? I talk about my thoughts on this. Also, my theory of living our longest life.
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Oh The Insanity!

I break down thee humor behind the moth meme, why sound cloud rappers hate Tupac and how Gen X is responsible for these kids!
I talk about my problems with the work week. How it stresses us out and is bad for our health.
I feel like this era in human history needs a name and some medication.
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Oh The Insanity!

1 Nevermind we're about to be trees! 1:11:23
1:11:23
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Whoa a double decker of alien life form talk! Continuation of last episode.
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Oh The Insanity!

Talking aliens with Mike Ball!
In this episode, I sit with JR Cruz in a green room and talk about the current state of being offended and more. Greg Wilson pops in and throws in his 2 cents.
I decided to interview another good friend, Abraham Boche. We talk advice, about his sister's art and his old mortuary job.
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Oh The Insanity!

Toys R Us and the inactive fans who love nostalgia.
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Oh The Insanity!

I talk about the image you must adopt to be a success.
I talk about what I dealt with in calling out a rapist.
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Oh The Insanity!

I talk about just a recent thought that passed my mind about the US, the Declaration Of Independence and a cursed land.
I interview my buddy Jorge "Dj Cooch" Marroquin about advice, strength and failure.
I talk about how I always knew Kanye was crazy and you should have to!
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Oh The Insanity!

I invite Edi Gibson to retell her thoughts on artificial intelligence!
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