MVP Interactive podcast

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22

vor 14 Tagen30:22

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30:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

MVP Interactive Podcast

Serie-Home•Feed

MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.

5 Episoden

#Tech #MVP Interactive

MVP Interactive Podcast

updated vor etwa einem Jahr

Serie-Home•Feed

MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.

5 Episoden

#Tech #MVP Interactive

Alle Folgen

MVP Interactive Podcast

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Podcast: Tom Bowers, Founder of Hypothesis Media 42:17

vor 20 weeks42:17

42:17

In this episode of the MVP Interactive Podcast, host James Giglio speaks with Tom Bowers, a pioneer in fan engagement and media innovation. They discuss the evolution of interactive television, the impact of emerging technologies on sports broadcasting, and the cultural shifts in fan experiences, particularly in the UK. Tom shares insights on how augmented reality is transforming live sports, the challenges of brand integration, and the future of media landscapes as streaming platforms gain prominence. The conversation highlights the importance of authentic fan engagement and the potential for technology to enhance the overall experience for sports fans.…

MVP Interactive Podcast

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Podcast: Featuring Dr. Jess Garza, Sport & Performance Consultant 46:41

vor 26 weeks46:41

46:41

In this episode of the MVP Interactive Podcast, Dr. Jess Garza, a performance psychologist, shares her unique journey into the field of performance psychology, discussing the common psychological challenges faced by high-performing individuals, including perfectionism and self-doubt. She introduces the concept of the 'Cholla Effect,' emphasizing the importance of managing interactions with difficult people. Dr. Garza provides practical techniques for emotional management, highlights the role of anxiety and shame in performance, and underscores the significance of intention-setting in achieving personal and professional goals. In this conversation, Dr. Jess Garza discusses the intricacies of mental resilience, the importance of empathy in high-stress environments, and the role of technology in performance psychology. She emphasizes the need for individuals to control what they can, understand their emotions, and manage unconscious expectations in the workplace. The discussion also highlights the significance of open-ended questions in fostering communication and clarity among teams.…

MVP Interactive Podcast

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Podcast: Malcolm Lemmons, Founder, Vetted Sports 26:48

vor 34 weeks26:48

26:48

In this episode of the MVP Interactive Podcast, host James Giglio speaks with Malcolm Lemmons, a former professional athlete and founder of Vetted Sports, a media and research platform focused on sports tech. They discuss Malcolm's transition from athlete to entrepreneur, the cultural experiences he gained while playing in Japan, and the vision behind Vetted Sports. The conversation highlights the importance of relationships in business, the evolving landscape of sports technology, and the future of fan engagement.…

MVP Interactive Podcast

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Podcast: Jillian Frechette 39:04

vor 41 weeks39:04

39:04

Join us on the latest episode of the MVP Interactive Podcast, where host James Giglio sits down with Jillian Frichette, CMO of the New Jersey Devils and Prudential Center. Dive into Jillian’s insights on the team’s 'Made in Jersey' campaign, the evolving fan experience, and how the Devils are forging deep community ties through innovative sports marketing. From digital engagement strategies to corporate responsibility, this episode offers an in-depth look at how the Devils stand out in a crowded sports landscape. A must-listen for fans of sports, tech, and marketing!…

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