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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Just Wondering Writers
Alle als (un)gespielt markieren ...
Manage series 1679087
Inhalt bereitgestellt von Just Wondering Writers and Liz Rufiange. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Just Wondering Writers and Liz Rufiange oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Take control of your writing education and develop the creative writing skills you need to craft captivating stories with Just Wondering Writers. Join Liz Rufiange as she breaks down the stages of the writing process and answers all of your “I was just wondering…” questions about writing.
…
continue reading
2 Episoden
Alle als (un)gespielt markieren ...
Manage series 1679087
Inhalt bereitgestellt von Just Wondering Writers and Liz Rufiange. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Just Wondering Writers and Liz Rufiange oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Take control of your writing education and develop the creative writing skills you need to craft captivating stories with Just Wondering Writers. Join Liz Rufiange as she breaks down the stages of the writing process and answers all of your “I was just wondering…” questions about writing.
…
continue reading
2 Episoden
Alle Folgen
×In this episode of Just Wondering Writers, we cover the top three editing tips that will ensure readers connect with your writing to the fullest extent. These editing tips will ensure your readers don't quit your story in frustration.
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Just Wondering Writers

In this first episode, we talk about the number one thing that all writers should know before they start writing their novel. Learn about the biggest writing struggle & practice strategies to overcome common writing anxieties to finish a strong first draft.
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