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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Christ Community Church - Shelbyville, KY
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Inhalt bereitgestellt von Christ Community Church - Love Shelbyville. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Christ Community Church - Love Shelbyville oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Sermon and story audio from Christ Community Church in Shelbyville, KY.
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251 Episoden
Alle als (un)gespielt markieren ...
Manage series 1259359
Inhalt bereitgestellt von Christ Community Church - Love Shelbyville. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Christ Community Church - Love Shelbyville oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Sermon and story audio from Christ Community Church in Shelbyville, KY.
…
continue reading
251 Episoden
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×The Fear of Rejection and Peace That Passes Understanding Mary's life was anything but peaceful when the angel Gabriel showed up and gave her the "good news." What we describe as a lack of peacefulness may actually be our fear revealing itself. How can we find peace when fear is crippling us? By remembering that peace is found in a person not a plan. December 6, 2020 at Christ Community Church in Shelbyville, KY by Blake Lawyer…
Sherry Allen shares her story on Sunday, November 8, 2020 at Christ Community Church in Shelbyville, KY.
Stepping out of “Community” to become a part of the “Core” is coming to the place where everything is on the table for Christ to use however he wants. But this is so deceptive, we think we’re in, but are we? We’ll look at the parallel stories of Ananias and Sapphira (Acts 5:1-11) and Stephen (6:8-7) and discover the difference. Sunday, November 8, 2020 at Christ Community Church in Shelbyville, KY by Blake Lawyer…
To be a part of the “Congregation” is to confess that you know Jesus. To step into “Community” is to be known. We’ll contrast the disciples who followed Jesus in John 1:29-51 with the disciples who deserted him in John 6:60-71. Sunday, November 1, 2020 at Christ Community Church in Shelbyville, KY by Blake Lawyer…
Peggy Berry shares her story on Sunday, November 1, 2020 at Christ Community Church in Shelbyville, KY.
Follow me—two of the most difficult words Christ speaks to those who come to Him searching for more. In the attempt to follow Christ, we must first be willing to step out of the crowd and into something greater. However, that step costs more than we intend as the words “follow Me” call for surrender of power, status, possessions, and anything else that keeps calling us back into the crowd. The question is...will you follow him fully? Sunday, October 18, 2020 at Christ Community Church in Shelbyville, KY by Kenny Mattingly…
Jesse Benson shares his story on Sunday, October 18, 2020 at Christ Community Church in Shelbyville, KY.
We survived the first 10 years of being a church! What foundational bricks have been built in the first 10 years of going outside with Jesus? How can we join Jesus in building on those to thrive? Sunday, October 11, 2020 at Christ Community Church in Shelbyville, KY
Many of us desire peace, but do we value the holiness that leads to peace? This passage reminds us that not only does holiness lead to peace, but the combination of the two allows us to see the Lord as well. Jesus has consumed sin on the cross. He is coming back to consume all evil. In the meantime, what will we allow the Lord to consume in our lives so that we will be ready? Sunday, October 4, 2020 at Christ Community Church in Shelbyville, KY…
Our desires have a way of squeezing discipline out of our lives. But rather than just buckling down and working to be more self-disciplined, maybe we need more of the Lord’s discipline in our lives. God’s discipline reveals a love that is stronger than death. So let’s be open to correction, endure suffering, and learn his way. Sunday, September 20, 2020 at Christ Community Church in Shelbyville, KY…
Adrianna Marcum from on of our ministry partners, A Loving Choice, shares about the ALC's work and how we can join alongside their mission. Recorded at Christ Community Church in Shelbyville, KY on September 20, 2020.
We get tired of waiting on God sometimes. But in Jesus, what’s in front of us will always get us through what we want to put behind us. As William Carey once said, “Expect great things from God. Attempt great things for God.” What are you waiting for? There’s a crowd full of people cheering for you to get in the game and join Jesus on the outside. Sunday, September 13, 2020 at Christ Community Church in Shelbyville, KY…
In this life, are we really walking by faith? Or are we just wandering around pretending like we’ve got things under control? To walk by faith, we have to refuse to return to a life of sin, reflect on what Jesus has already done, ready ourselves for the trials ahead, and receive the eternal reward that awaits us. Listen in as Dave Sullivan preaches from Hebrews 10:26-39. Sunday, September 6, 2020 at Christ Community Church in Shelbyville, KY…
Morgan & Maryanna Smith share their story on Sunday, September 6th at Christ Community Church in Shelbyville, KY.
If Jesus really is better, why would we consider trading something real for something ritualistic? Listen in as we consider the ritualistic alternatives we turn to in our world today and dwell on what makes Jesus’ forgiveness real and effective. Only when we accept his real forgiveness can we have faith that’s real. Sunday, August 30, 2020 at Christ Community Church in Shelbyville, KY…
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Christ Community Church - Shelbyville, KY
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Kenny Mattingly shares his story on Sunday, August 30th at Christ Community Church in Shelbyville, KY.
Marti Brown from A Father's Love shares about the ministry, what they do in the community, and how you can help! Shown at Christ Community Church in Shelbyville, KY on Sunday, August 16, 2020.
All the detail in the Old Testament reminds us that we don’t hold up our end of the deal. Our brokenness is often what leads to our dissatisfaction - not God’s inability to be faithful. These two chapters of Hebrews help us understand how Jesus gracefully removes us from the equation so that we can serve him from forgiveness rather than for it. Sunday, August 16, 2020 at Christ Community Church in Shelbyville, KY…
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Christ Community Church - Shelbyville, KY
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Recently, God gave Leo Ellis an idea to serve the children of our community by giving away backpacks of school supplies. That idea is now a reality and is happening on Saturday, August 15th from 11 AM to 1 PM at the basketball court in Martinsville on Martin Luther King Jr. Street! Listen to Leo’s testimony for more info, and come by on Saturday! There will be 100 backpacks of school supplies available provided in partnership through the NAACP and Christ Community Church. Contact Rev. Norris Beckley with any questions.…
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Christ Community Church - Shelbyville, KY
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1 Still the Answer - Hebrews 7 1:24:30
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A better priest writes better stories with broken people. But we don’t like to be broken! What is your go to move to hide brokenness? Listen in as Hebrews 7 introduces us to Jesus, our better priest, and learn how Jesus can write a better story in your brokenness. Sunday, August 9, 2020 at Christ Community Church in Shelbyville, KY…
It’s one thing to be out of control. It’s another to wonder if you’ll ever be in control again. Hope anchors our soul when we feel out of control. But hope in what? And how does that hope anchor my soul? Listen in as Hebrews 6:13-20 points us to a better hope in Jesus. Christ Community Church in Shelbyville, KY | Sunday, August 2, 2020…
Blake Lawyer shares about how God worked through the church and community during July and introduces our "Better Story" project on Sunday, August 2, 2020.
Eric Allen shares about our mission partners in Central Asia as part of our Money to the Mission initiative. Recorded on July 19, 2020 at Christ Community Church in Shelbyville, KY.
Blake Lawyer preaches through Hebrews 5:11-14 in our sermon series, Still the Answer, at Christ Community Church in Shelbyville, KY on Sunday, July 12, 2020.
Blake Lawyer preaches through Hebrews 4:14-16 in our sermon series, Still the Answer, at Christ Community Church in Shelbyville, KY on Sunday, June 28, 2020.
Blake Lawyer preaches through Hebrews 6:1-12 in our sermon series, Still the Answer, at Christ Community Church in Shelbyville, KY on Sunday, July 19, 2020.
Blake Lawyer preaches through Hebrews 5:1-10 in our sermon series, Still the Answer, at Christ Community Church in Shelbyville, KY on Sunday, July 5, 2020.
Dave Sullivan shares about our mission partner, Sparrow Missions, and how they are answering God's call to serve the people of Honduras. Recorded on July 5, 2020 at Christ Community Church in Shelbyville, KY.
Blake interviews his father, Steve Lawyer, at Christ Community Church on Father's Day Sunday, June 21, 2020.
Blake Lawyer preaches through Hebrews 4:12-13 in our sermon series, Still the Answer, at Christ Community Church in Shelbyville, KY on Sunday, June 21, 2020.
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