Bright Planning - Weekly Marketing Strategies podcast

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SISTER WIVES: The Brown Family Plans Garrison's Funeral, Gives NEW Details About His Passing. Justin Baldoni v Blake Lively UPDATES, First Pictures Of Micah Plath’s Broken Nose Have Surfaced!… 36:16

vor 8 Tagen36:16

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36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

Bright Planning - Weekly Marketing Strategies

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The Bright Planning Marketing podcast is a digital marketing podcast for small businesses, whether you're a startup or established brand. Join marketing strategist Catherine Campbell as she dives into marketing and public relations topics that are on the minds of start-ups and established brands everywhere. From timeless proven strategies to hot topics, the Bright Planning Marketing Podcast covers: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team. Question for the show? Email us at: info@brightplanning.com

5 Episoden

#Business #Bright Planning Marketing #Catherine Campbell

Bright Planning - Weekly Marketing Strategies

updated vor 7 Jahren

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5 Episoden

#Business #Bright Planning Marketing #Catherine Campbell

Alle Folgen

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100: You've Come a Long Way, Baby 49:53

vor 7 years49:53

49:53

Woohoo! It’s Episode 100 of the Bright Planning Marketing Podcast! That means we’ve brought you at least 33 and a half hours of free marketing advice! Most episodes run longer than 20 minutes, so it’s no doubt closer to 50 hours! As always, this celebration is hosted by Catherine Campbell and her producer Natalie Pyles, with a special appearance by yesteryear co-host Jason Pyles! Your three intrepid hosts bring you our predictions for 2019 marketing best practices. We start the show with a little levity as we discuss Reese’s brilliant, post-Halloween marketing gimmick. #NotSorry We also discuss how we think Instagram will fit into the social media marketing of 2019, with its top “promotional” photo spots. And we talk about the development of Image Search. Jason discusses how voice search should play an important role in your 2019 blogging efforts. We also talk about the simplifying of language, and of course, the ever-mysterious holy grail that is SEO. We explore the importance of niche podcasting and how narrowing your field of focus can attract a highly motivated and specialized audience. We also talk about how to get away from having to offer so many freebies in 2019. And naturally, with Jason on the show, we run down a number of rabbit holes and other weird segues and non sequiturs, like serial killers and Natalie’s grandma. You know? A usual episode. Join us! Links for this episode: Documentary “The Creepy Line” - https://www.amazon.com/dp/B07J261ZFM/ Cliff Ravenscraft: https://www.cliffravenscraft.com/ Link to https://www.brightplanning.com/user-generated-content-is-king/ https://www.brightplanning.com/existing-content-how-to-break-down-an-interview-into-multiple-pieces/…

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99: Our Best Marketing Storytelling Tips in 20 Minutes 25:05

vor 7 years25:05

25:05

In Episode 99 of the Bright Planning Marketing Podcast, we’re wrapping up Season 2 — our Girl Power Season — with an awesome show that recaps the highlights of our best marketing storytelling tips from the past 99 episodes! A genuine must-listen! During this episode, we talk about adding positivity to your storytelling and marketing. Think Zen! In a climate with so much contention, tragedy, and negativity, your positive messaging will stand out and be refreshing to your customer community. Strive to depict praiseworthiness in your marketing. Know your audience and what they want from their marketing, especially in terms of the length of the content that they prefer, and so forth. Planning is essential. While a plan may not be worth much, planning is priceless! So, be strategic and plan for the long-term: Condition your audience’s attention spans. For instance, if you want to condition your audience to receive more content (or less) from you, then you must make this transition very gradually. Remember to set your brand off to the side, and keep the customer at the center of the story. Feature your customers front and center! Be honest and transparent with your community. This is good PR, and it just makes good business sense. Join us for this episode to learn more! Thanks for listening. Links: https://www.brightplanning.com/who-do-i-need-on-my-team-to-execute-a-marketing-plan/ https://www.brightplanning.com/every-successful-marketing-plan-uses-these-4-types-of-media/ https://www.brightplanning.com/what-to-do-if-you-fall-behind-on-your-marketing-plan/ https://www.brightplanning.com/when-does-your-business-need-a-marketing-plan/…

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98: How to Write Product Descriptions That Sell 29:08

vor 7 years29:08

29:08

If you want to learn how to write product descriptions that sell, Episode 98 of the Bright Planning Marketing Podcast can help! Naturally, you can always observe the strategies of Dollar Shave Club or Trader Joe’s to help provide inspiration. In this episode we explore some of the effective tactics that those companies use and more! For example, we discuss how disruptive headlines and product names are not merely employed for the sake of shock value, but they are used to spark innovation within the industry. Depending on the product, for some creators the product inspires the name, and for others the name inspires the product. As always, storytelling plays a crucial role in writing product descriptions that sell. A careful copywriter can tell a story through a production description that’s only one paragraph. Remember that stories have a beginning, a middle and an end. And the end should land right in the customer’s lap, so they can relate to the “punchline” or point. Slick marketers often use quirkiness to their advantage. It’s OK to be different. In fact, try to do the exact opposite of what everyone else in your industry is doing. Just avoid being crass because that does not inspire the confidence of your consumers. Remember not to write about the product; write about the experience. And for some additional reference, you can also peruse this blog post: https://www.brightplanning.com/how-to-write-top-selling-product-descriptions/ Thanks for listening!…

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97: Public Relations Timelines to Help Your Launch Succeed 27:01

vor 7 years27:01

27:01

The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early. In Episode 97 of the Bright Planning Marketing Podcast, we discuss the importance of working months in advance, so you can have time to facilitate media coverage. Media outlets can often have long lead times. For instance, print magazines are three to six months out! Build relationships with journalists now, so when you need to pitch them something, they already know you. Plan enough time in advance so as your launch date approaches, you can email the journalists and follow up a few times. In this episode, we also talk about how to "triage" your inbox and reply to emails quickly and professionally. Join us to learn more! Thanks for listening. https://www.brightplanning.com/two-quick-tips-for-better-press-releases/ https://www.brightplanning.com/public-relations-the-rising-gap-in-the-publics-trust-in-the-media/ https://www.brightplanning.com/episode-38-the-6-month-look-back-assess-your-marketing-goals/ https://www.boomeranggmail.com/…

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96: Should You Use Medium in Your Content Marketing Strategy? 18:42

vor 7 years18:42

18:42

Medium.com is a free, online publishing platform that has become a popular resource for content marketers. It is essentially a blogging tool with a built-in audience. Medium connects you with your Facebook and Twitter connections automatically. You can’t exactly target certain Medium readers, but you can still be discovered by its readers. Should you be using Medium as part of your content marketing strategy? In Episode 96 of the Bright Planning Marketing Podcast, we tackle this question and others. For instance, we also discuss creating a publisher account that allows you to import your existing content from anywhere from the web (even your own website). You can re-post all your writing, thereby giving your blog a boost and helping to draw more eyes toward your content. There are a lot of people who will engage on Medium who may have never stumbled upon your website otherwise. We talk about the importance of being a reader. “Fill your well,” so to speak, by reading the work of other writers. Notice how the most effective writers deliver stories that have heart. Give this same sense of heart to your stories and your business will have greater visibility. Along those lines, we discuss the necessity of being a writer. Your writing strategy and voice become part of your brand. Be sure you develop a distinctive and memorable approach to the way you write your messaging. Let us know if you’ve tried Medium, and if you found it helpful for getting more engagement for your brand! Email us at info@brightplanning.com. By the way, we recently launched Signature Brand Story! Our registration closes in just two weeks, and then we’ll kick off the course! Don’t miss out: signaturebrandstory.com.…

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