On this episode, Brandon and Matt of the What Sold Podcast delve into a variety of topics related to reselling antiques and collectibles. They discuss Matt's busy workload and efforts to balance social life and family. The duo addresses listener questions, notably from super fans Yvette and Mary, on pricing and selling strategies for items like a v…

In this special anniversary episode of the What Sold Podcast, the hosts celebrate their one-year milestone by discussing significant sales from their eBay store and sharing insights into the highs and lows of the reselling business. The episode highlights a variety of sold items, including antique jewelry and collectible badges, while also addressi…

In this episode of the What Sold Podcast, hosts Brandon and Matt (also known as Rusty) discuss Matt's recent experience of recovering from illness and the humor behind his temporary weight loss. They delve into the dynamics of selling Girl Scout cookies and share their personal challenges intertwined with humorous anecdotes. On the more serious res…

In this episode of the What Sold Podcast, hosts Matt and Brandon discuss their recent bout with illness and the challenges it posed, causing a delay in the show. Matt shares his grueling experience of dealing with multiple health issues, including the flu. The conversation then shifts to the difficult scenarios faced by online sellers, particularly…

In this episode of the What Sold Podcast, Brandon and Matt, also known as Rusty the Reseller, dive into a variety of topics including estate sales, childhood wrestling names, and Matt's recent trip to Mexico City. Matt shares stories about selling antique and vintage items, including gold charms, vintage eyeglasses, and unique finds like antique su…

In this episode of the What Sold Podcast, we discuss the recent wave of school closures in their area due to minimal snowfall, contrasting it with regions used to heavy snow. We highlight the challenges of keeping kids occupied during unexpected days off. The main segment provides an in-depth look at an estate sale adventure in Old Fort, detailing …

In this exciting episode of the What Sold Podcast, hosts Brandon and Matt (aka Rusty the Reseller) welcome their very first guest, Mary Bicknell. Mary, a former clinical social worker turned business consultant for female entrepreneurs, shares her journey from mental health to business coaching. They delve into the challenges and opportunities of m…

In this episode of the What Sold Podcast, the hosts discuss their experiences as small business owners, focusing on balancing personal life and business responsibilities. They delve into the importance of photography for online listings, sharing their insights on equipment, techniques, and time management. The conversation includes discussions abou…

In the inaugural 2025 episode of the What Sold podcast, hosts Brandon and Matt, a.k.a. Cousin Rusty, discuss their college nicknames and reflect on the rapid technological advancements of the past 25 years. They explore the massive changes in technology and reselling, particularly how e-commerce has reshaped shopping habits. The duo also touches on…

In this holiday special we rebroadcast our introductory episode of the What's Sold Podcast, hosts Matt and his friend discuss their holiday plans and announce re-releasing their first podcast episode. They delve into the origins of Matt’s reselling career, influenced by the COVID-19 pandemic, and the creation of his YouTube persona, Rusty the Resel…

In this episode of the 'What Sold' podcast, hosts Brandon and Matt delve into several topics including handling online criticism, international reselling, and the intricacies of platforms like eBay. Brandon shares his experiences of reading negative comments, and the strategic reasons behind sometimes giving some misinformation to drive engagement.…

In this episode of the What's Sold Podcast, the hosts dive into the holiday cheer and discuss their preparations for the festive season. They talk about personal holiday experiences, including trips, decorations, and festive drinks. They also provide valuable tips for resellers on how to prepare for the Christmas season, including listing specific …

In this episode of the What Sold Podcast, Brandon and Matt delve into their respective personas, highlighting the endearing character of Rusty. They explore the interesting world of reselling, with Matt providing insights into identifying valuable items like gold jewelry and antique mourning jewelry. Discussions include tips on maximizing profits, …

In this episode of the 'What Sold Podcast,' Brandon and Matt chat about their holiday preparations and reselling adventures. They discuss Matt’s recent sourcing trips across states, the complexities of reselling items, and the necessity of constant adaptation in business. Matt details his strategy for buying and selling high-value jade items, and t…

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, the proclaimed 'King of Reselling,' discuss a range of topics from post-Hurricane Helene recovery to the nuances of being an introvert in a typically social industry. They delve into the community aspect of reselling, sharing stories of support and acknowledgment from listeners. Th…

In this episode of 'What the Old Podcast,' hosts Brandon Doble and Matt Brock, known as the 'Merchant of Madness,' discuss the aftermath of a devastating event in Western North Carolina, focusing on the ongoing recovery efforts. The conversation shifts to the local impact, such as altered traffic patterns and relief work. They also touch on the psy…

In this episode of the What Sold Podcast, the hosts discuss their recovery efforts following Hurricane Helene in Western North Carolina. They express continued gratitude to listeners and outline the crucial role that utilities like water, power, and wifi play in their daily lives and business. The conversation touches on the resilience of the commu…

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt discuss the ongoing impact of Hurricane Helene on their local community in Western North Carolina. They cover the challenges small business owners and families face, from disrupted routines and school closures to loss of homes and businesses. Matt shares stories of community resilie…

In this episode of the What Sold Podcast, hosts Brandon and Matt share their experiences dealing with the impacts of Hurricane Helene on their personal lives and business operations. They discuss disruptions to their routines, the logistical challenges of fulfilling orders, and ensuring family safety. The conversation explores the importance of com…

In this episode of the What's Sold Podcast, the hosts recount the aftermath of Hurricane Helene, that ravaged Western North Carolina, including Asheville and surrounding towns. They share firsthand experiences of being trapped without essential services, describe dramatic flooding events, and emphasize the unexpected severity of the disaster. The d…

In this episode of the What's Old Podcast, hosts Brandon and Matt, aka the Mercado de Madneso, discuss their week, including Matt's recent travels and some impressive sales achievements. They highlight the growth of their podcast's global listenership, particularly noting an increase in Chinese followers. The conversation touches on upcoming plans,…

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, aka Rusty the Merchant of Madness, dive into a listener's question about using reserve prices on eBay. Matt shares insights on when to avoid reserve prices to maximize sales. They also explore the world of scrappers who buy gold and silver, revealing how even broken or outdated pie…

In this episode of the What Sold Podcast, Matt and Brandon discuss various topics including selling items that others throw away for profit, the allure of luchador wrestling, big-time wrestling nostalgia, and unique collectibles. The hosts also dive into the benefits of consignment selling, where Matt shares his recent experiences and successes wit…

In this episode of the What Sold Podcast, hosts Brandon and Matt discuss various topics ranging from the antics of the 'Merchant of Madness' to the art of reselling. They highlight the sale of unique items such as antique pocket watches, a rough amethyst stone from Brazil, a vintage medical pouch, and an antique Halloween lantern. They touch upon s…

In this episode of The What Sold Podcast, hosts Brandon and Matt, the 'Merchant of Madness,' discuss their latest reselling ventures. The conversation includes themes like Australian audience appeal, the humor of parenting interruptions, and the challenges of balancing a home business while being a stay-at-home dad. The main focus is on what Matt h…

In this episode of the What Sold Podcast, hosts Brandon and Matt, the master reseller, delve into the intricacies of finding and identifying gold jewelry. The discussion covers methods to test the authenticity and purity of gold pieces, such as scratch testing and consulting experts. Matt shares insights from his vast experience in buying and selli…

In this episode of the What Sold Podcast, hosts Brandon and Matt delve into the fascinating world of sourcing and selling gold. Matt shares invaluable insights on understanding gold's current market value, determining authenticity, and the business math involved in making profitable sales. They discuss various pitfalls, such as dealing with pawn sh…

In this episode of the Web Sold podcast, Brandon and Matt discuss the nuances of the reselling market, emphasizing the seasonal fluctuations in sales. Matt shares his experiences and strategies for maintaining revenue during low-sales periods, such as the end of summer. They delve into the transition from part-time reselling to a full-time professi…

In this episode of the What's Sold Podcast, hosts Brandon and Matt discuss surprising and bizarre items Matt has sold as a full-time reseller. Matt, also known as the Merchant of Madness, shares anecdotes about finding valuable items such as a 14-carat gold chain in a box of junk, a flask full of whiskey at a thrift store, and a rare Abu Garcia fis…

In this episode, Brandon and Matt discuss their adventures in the reselling business. Matt updates us on his recent activities, including new YouTube videos for Rusty the Reseller and the What's Sold channels, and some successful sales of vintage items. The duo dives into handling customer reviews on eBay, emphasizing the importance of communicatio…

In this episode of the What's Old Podcast, Matt and Brandon discuss the challenges of managing a family and a reselling business during a busy summer. They explore the nuances of pricing items accurately, factoring in costs, market demand, and selling timelines. Touching on topics such as item storage, sales strategies, and the intricacies of deali…

In today's episode of The What's Sold Podcast, Matt and Brandon discuss their busy schedules and the decision to reduce episodes to one per week during the summer. They delve into the world of estate sales and reselling, sharing fascinating finds, strategies, and the importance of consistency and discipline in the business. Key highlights include a…

In this episode of the What's Old Podcast, Brandon and Matt delve into the intricacies of reselling, particularly during the summer months when business can be unpredictable. Matt shares his current experience in a high-fulfillment period with low-value sales and discusses the challenges associated with packaging and shipping varied items. He highl…

In this episode of the 'What's Old Podcast,' hosts Brandon and Matt, also known as Rusty the Reseller, dive deep into the adventures of reselling. They explore Matt's travels and unique finds, including a vast collection of antique pocket watches, a Picasso enamel tile, and valuable Royal Copenhagen ceramics. The hosts emphasize the importance of b…

In this episode of 'What's Sold Podcast,' hosts Brandon and Matt, the modern-day merchants, dive deep into the world of collectibles and the power of nostalgia. They discuss the recent collectibles Matt sold, from a prized 'Book It' pinback to vintage Pez dispensers and old photographs. The episode highlights Matt's busy schedule juggling family ti…

In this episode of the What's Old Podcast, Brandon and Matt discuss various eBay scams and offer advice on how to avoid falling victim to them. They explore tactics such as fraudulent address change requests, item swap scams, and partial refund requests. The discussion also highlights the importance of detailed photos, keeping records of communicat…

Join hosts Brandon and Matt as they dive deep into the fascinating world of estate sales, specifically Matt's recent adventures in buying and selling gold jewelry. Learn about the intricacies of scoring valuable items at estate sales, the importance of building good relationships with local businesses, and navigating eBay transactions to avoid scam…

In this episode of the 'What's Old' podcast, hosts Brandon and Matt delve into the world of collectibles, sharing fascinating insights and personal anecdotes about historic letters, baseball memorabilia, and vintage guitars. They discuss the importance of preserving historical items, offer tips on identifying valuable collectibles, and reveal uniqu…

In this episode of the 'What's Old Podcast,' Brandon and Matt, also known as the Modern Day Merchant, delve into various aspects of running an online resale business. The discussion includes the identification and valuation of Bakelite bracelets and high-end costume jewelry such as pieces by Hattie Carnegie. The importance of recognizing valuable i…

In this episode of the What's Old Podcast, Matt and Brandon dive deep into the world of reselling, focusing on how to set up your first eBay store. The conversation covers the nuances between part-time and full-time reselling, the ease of starting an eBay account, and practical tips for organizing your store to attract buyers. The hosts share perso…

In this episode of the What's Old podcast, hosts Brandon and Matt explore the world of reselling vintage items and share personal experiences and success stories. The discussion covers effective sales strategies, including 99 cent auctions and planning ahead for slow periods. Matt shares his recent sales, including vintage Halloween postcards, anti…

In this episode of the 'What's Old Podcast,' Brandon and Matt discuss a variety of vintage treasures and oddities they've encountered recently. Highlights include a deep dive into the surprising resurgence of Bass Pro shop hats as hipster fashion, the fascinating backstory of a vintage NFL jacket, and a rare 1930s trumpet purchased at a Habitat for…

Hosts Brandon and Matt, also known as Moon Doggy and the Merchant Genie, delve into the challenges of low sales in the resale business. They discuss strategies to boost activity, including increasing and diversifying listings, relisting old items, sending offers to watchers, and running auctions. Matt shares insightful tips on optimizing eBay listi…

In this episode of the 'What's Old Podcast', hosts Brandon and Matt Brock, aka the Merchant Genie, share their comical and sometimes near-death experiences from thrifting, emphasizing the competitive nature of the business, particularly against unexpectedly formidable elderly competitors. They discuss the importance of persistence and the intriguin…

In this episode of the What's Sold podcast, hosts Brandon and Matt, also known as the Merchant Genie, discuss the intricacies of being a secondary market merchant, touching on societal perceptions of various occupations and the personal connection to one’s job. They explore the importance of reuse and refurbishment in today’s consumer culture, high…

In this episode of the 'What Sold Podcast,' hosts Brandon and Matt, also known as the Merchant Genie, discuss various aspects of buying and selling unique items, with a focus on thrift stores and antiques shops. Matt shares the fact that he was almost an American Picker, as he and Peaches were in consideration for an antiques roadshow type show. Th…

This episode of the What Sold Podcast delves into the mystery of the thrift shop, both good and bad. The hosts, Brandon and Matt (otherwise known as Rusty the Reseller), discuss their experiences and strategies in finding and reselling hidden treasures. Through their stories, they emphasize the potential value of items that are often overlooked, sh…

This episode of the What's Sold podcast features hosts Brandon and Matt, discussing the art of finding valuable items in thrift and antique stores to resell for profit. They share personal experiences and tips on identifying and selling treasures, including how to effectively list items on eBay. The episode covers the importance of detailed titles,…

In this episode of the What's Sold Podcast, hosts Brandon and Matt explore the ins and outs of the importance of understanding sell through rates on eBay. Matt discusses the concept of sell-through rates on eBay, explaining how this metric can guide resellers in choosing which items to sell for the most profit. The episode showcases specific exampl…

Today Matt and Brandon focus on returning items from both a seller's as well as a buyer's perspective. Matt emphasizes the importance of accurate descriptions and the risks of encountering scams. Matt also shares insights on handling returns as a seller on platforms like eBay, emphasizing the need to be cautious about spending earnings before retur…