Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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Filling Clinician Schedules: Overcoming Challenges for Private Practice
16:40
16:40
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16:40
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure success…
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Improving Your Payer Mix With Marketing Featuring Scott Gardner from UPTA
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49:21
In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA,…
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How to Establish an Accountability Chart to Grow in 2025
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24:58
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24:58
Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies…
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Leadership Styles for Business Growth with Danny Kerr
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50:04
Mastering Leadership and Management with Danny Kerr | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringin…
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3 Ways to Market Your Gait Analysis Services with Doug Adams from RunDNA
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In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leverag…
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How I Made 7 YouTube Videos with Over 1,000,000 Views
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How Viral YouTube Videos Can Transform Your Physical Therapy Practice Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your priv…
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5 Ways to Diversify Marketing and Get More Patients
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30:47
Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match…
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Nailing Your Workshop Close: Grow Your Practice LIVE Ep 24
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In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments.…
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From Chaos to Clarity: Designing Workshop SOPs That Work: Grow Your Practice LIVE Ep 23
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37:31
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard ope…
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Surviving the Squeeze: Thriving Amid Rising Costs with Scott Gardner
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46:22
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46:22
Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the Uni…
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Understanding 2025 Medicare Cuts Final Rule with Mary Daulong
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1:08:19
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about …
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So, You Have A Workshop. Let’s Fill Those Seats: Grow Your Practice LIVE Ep 22
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18:26
In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—pa…
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3 Ways to Have Your Best Workshop Ever: Grow Your Practice LIVE Ep 21
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33:41
In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. …
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Hiring & Retention: The #1 Problem We Heard at PPS: Grow Your Practice LIVE Ep 20
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Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring…
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How Our Pelvic Floor Marketing Funnel Almost Didn't Happen: Grow Your Practice LIVE Ep 19
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22:11
In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor…
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20% Growth Year After Year with a Multidisciplinary Approach with Jack Zuckerman
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38:08
Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional…
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How to Handle Insurance Companies That Stink: Grow Your Practice LIVE Ep 18
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29:26
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations…
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6 Steps for a Direct to Consumer Marketing System: Grow Your Practice LIVE Ep 17
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19:09
Six Steps to Create a Direct-to-Consumer Marketing System for Your Practice In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patient…
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What Wins in Private Practice Marketing Every Time: Grow Your Practice LIVE Ep 16
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20:04
In this Grow Your Practice Podcast episode, Chad Madden discusses effective direct-to-consumer marketing strategies for private practice owners. He emphasizes the importance of strong marketing systems to ease sales pressure, sharing personal experiences with video content creation that drove demand without traditional selling. Madden explores the …
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3 Ways Chiropractors Are Selling High Value Cash Packages Without Discounting
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Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based pro…
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#1 Single Biggest Pitfall for Building Branding Awareness for Your Practice Marketing: Grow Your Practice LIVE Ep 15
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20:58
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over…
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Top 3 Marketing Mistakes Private Practice Owners Make: Grow Your Practice LIVE Ep 14
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20:58
Top 3 Marketing Mistakes Private Practice Owners Make | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he discusses the three biggest marketing mistakes private practice owners make. This episode dives into the critical aspects of marketing, including market-message-media alignment, focusing on th…
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Grow from $2,000 to $18,000 Monthly by Planning for Profitability: Grow Your Practice LIVE Ep 13
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36:27
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into creating a plan for profitability in private practice. Madden explains the concept of the 'flywheel' for continuous growth and draws parallels to Amazon's success. He details the steps clinicians can take to diagnose a…
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Identifying Where You're Losing Money, Revenue, And Profit: Grow Your Practice LIVE Ep 12
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32:07
Join Chad Madden in this episode of 'Grow Your Practice' as he dives into strategies to identify where you're losing money and boost your practice's profitability. From personal stories and real-world examples, learn how to audit at a granular level, discover hidden pitfalls, and leverage the Profit Leak Audit. Explore how understanding detailed me…
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The Magic Wand Practice Exercise for Practice Owners: Grow Your Practice LIVE Ep 11
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27:24
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27:24
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the Grow Your Practice Podcast. Chad discusses setting clear goals for your practice and overcoming common challenges faced by practice owners. Featuring insights from practice owners John and Eric, Chad walks through a powerful exercise to help you envision you…
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