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The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in ...
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Are you an online business owner looking for podcasting tips to grow your show and turn listeners into paying clients? This podcast about podcasting has you covered! You’ll get actionable strategies to increase your downloads, attract new listeners, and ultimately convert those listeners into clients for your online business. Your host, Julia Levine, also known as The Podcast Teacher™, is a fellow solopreneur as well as a certified podcast growth coach. She shares her podcasting expertise to ...
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In this episode of "The Encore Entrepreneur," Lori explores the exciting opportunities retirement offers for pursuing one's dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and sk…
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Are you thinking of starting a podcast or looking to grow your existing one? In this episode, I dive into the 7 common mistakes that podcasters (both new and experienced) often make, and how you can avoid them. Tune in to learn how to navigate these challenges and set yourself up for success! This episode was produced by me, The Podcast Teacher! Co…
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In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a …
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FAQ Friday answering the podcasting question of "Which Is the Best Podcast Hosting Platform?" Resources Mentioned: Buzzsprout Affiliate Link (save $20!): https://www.buzzsprout.com/?referrer_id=1950787 This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it …
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In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the r…
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In this episode of The Encore Entrepreneur Podcast, Lori talks with her guest Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners. Cheryl explains the differences be…
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Do you find yourself tangled up in the dreaded web of overthinking every time you consider starting your podcast? It's ok, I've been there too. In today's episode, I'm breaking the whole podcasting process down into 10 simple steps for you, and sharing my best tips to get out of the overthinking spiral! Enjoy this replay episode today while I recov…
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FAQ Friday answering the podcasting question of "Should You Edit Out Breaths From Your Podcast?" Resource Mentioned: www.auphonic.com This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podca…
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In this podcast episode, Lori delves into the intricacies of credit card processing for businesses, particularly coaches and consultants. Emphasizing the importance of selecting the right provider, the speaker shares personal experiences and practical advice on navigating fees, ensuring good customer support, and understanding billing structures. K…
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In this episode of "The Encore Entrepreneur," Lori interviews Derek Chard, owner of TWC Payments, to explore the complexities of credit card processing for small business owners, particularly coaches and consultants. They discuss the importance of understanding fees, transitioning from platforms like PayPal to traditional processors, and the necess…
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Have your podcast download numbers taken a nosedive this month? You're not alone...and it's not your fault! In this episode, you'll discover why this dip is happening, how to ride out the storm, and why January might just be your show's best month yet. Plus, I'll share insights into the trends for download numbers throughout the year and provide st…
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FAQ Friday answering the podcasting question of "What’s a “Good” Number of Downloads?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀…
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In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, eng…
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In this episode of The Encore Entrepreneur Podcast, Lori interviews Virginia Parsons, a visibility expert and owner of Media Spotlight Marketing. Virginia shares her journey from clinical hypnotherapy to digital marketing, emphasizing the importance of strategic visibility for entrepreneurs. She discusses her unique lifestyle of running a business …
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About half of all podcast listeners discover a new show through a search in their podcast players. Want a new audience to find your show this way? In this episode, I chat with Flora from Calling Daisies about how she can set her podcast up the right way from day 1. Tune in to hear about the key podcasting elements to optimize so that your show appe…
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FAQ Friday answering the podcasting question of "Should I Bother to Release an Episode on Christmas?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shou…
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In this episode of The Encore Entrepreneur: The Encore Stories Edition, Lori welcomes Molly Mahoney, founder of The Prepared Performer. Molly shares her journey from Broadway performer to business coach and content creator. She discusses her transition from musical theater, including performing in shows like Chitty Chitty Bang Bang, to teaching and…
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The podcast turns one year old this week! In this episode, I’m reflecting on the journey and sharing some things that I wish I had known before I started. I'll share where I've struggled (and where you might be too!) and the techniques that you can use to overcome these challenges. This episode was produced by me, The Podcast Teacher! Contact me at…
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FAQ Friday answering the podcasting question of "What’s Your Favorite AI Tool for Podcasting?" Check out CastMagic: https://get.castmagic.io/s2259cpqyemv (affiliate link). This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Includ…
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Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. Adding a subtitle might do the trick! Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus the formula for creating a great one! This episode was produced by me, The Podcast Teacher! Contact me …
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Today Lori talks about the pivotal role of professional photography in enhancing a business's online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and …
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In this episode of "Encore Entrepreneur," host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering t…
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FAQ Friday answering the podcasting question of "Where Can I Find Background Music for My Podcast?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout …
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In this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a "champion mindset" in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline. Lori shares personal anecdotes…
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Struggling to get podcast reviews? Tune in to find out why they're important (though perhaps not for the reason that you think!) and for 5 ways to encourage your listeners to leave reviews. Enjoy this replay episode today while I recover from a bad cold. When you're done listening, please leave a review for Podcasting for Solopreneurs identifying w…
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Today Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business. Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. H…
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FAQ Friday answering the podcasting question of "What’s The Best Day to Release a Podcast Episode?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout …
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In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines…
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Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maxim…
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Are you wondering how to keep your podcast content schedule full if you reduce or stop doing interviews like I suggested in Episode 60? Today, I'm sharing podcasting strategies for creating solo content, as well as an alternative style of episode that’s not just you delivering a monologue. Tune in to find out how to position yourself as the expert …
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FAQ Friday answering the question of "How Long Does It Take to Edit a Podcast?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀…
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approach…
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Is your podcast a marketing tool for your business? If so, you probably want to stop doing interviews on your show...or, at least stop doing so many of them. This is a controversial stance, I know, but I break down all of the reasoning inside this episode. Plus, I share my 3-to-1 content ratio approach and suggest how to make the most out of those …
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FAQ Friday answering the question of "Should My Podcast Have Seasons?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀…
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In this episode of "The Encore Entrepreneur," Lori Lyons shares unique strategies for maximizing LinkedIn's potential for business growth. Building on insights from LinkedIn expert Rachel Simmons, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups. She em…
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In this episode of "The Encore Entrepreneur," Lori's guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages. She addre…
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Are you struggling to increase your podcast downloads and reach a wider audience? In this episode, I chat with Megan from The Healing Pod about what she and her cohost Jess can focus on to boost their podcast's performance. Tune in to hear actionable tips that you can also use to make your podcast stand out and attract more listeners! Listen to The…
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FAQ Friday answering the question of "Should I Have My Podcast Guests Sign a Release?" Grab a free template: https://www.gordonfiremark.com/PodcastRelease This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and t…
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In this episode of "The Encore Entrepreneur," Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting produc…
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Adam Schaeuble, host of "Podcast Business School." They explore how service providers can leverage podcasts for business growth and client acquisition. Adam shares insights on monetization strategies beyond traditional sponsorships, emphasizing the "start anytime offer" and the val…
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Nothing turns a podcast listener away faster than a robotic, scripted delivery. However, scripting can be incredibly helpful for you as a host to organize your thoughts and stay on track. In fact, I script most of my episodes! Today, I’m sharing tips and tricks for reading from a script while still sounding natural and engaging, so you can strike t…
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FAQ Friday answering the question of "Do I Need to Rerecord Everything If I Change My Podcast Name?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout…
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In this episode of "The Encore Entrepreneur," Lori delves into the concept of energetic boundaries and their impact on business growth. Drawing from personal experiences, Lori discusses the importance of managing energy, setting boundaries to avoid burnout, and recognizing energy drains. Practical tips include journaling to identify energy-depletin…
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In this episode of The Encore Entrepreneur Podcast, Lori Lyons, a marketing strategist and coach, welcomes Liz Bull, a medical intuitive, coach, and author. Liz shares her innovative approach to diet-free weight loss and energy testing, emphasizing the importance of understanding individual nutritional needs through muscle testing (applied kinesiol…
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Think you can't possibly keep up with your podcast during the holidays? Think again! In this episode, I dive into planning for the holidays so you can enjoy your time off... without your podcast missing a beat. Tune in for my top tips to manage your podcast workload during the busiest time of the year. This episode was produced by me, The Podcast T…
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FAQ Friday answering the question of "Should I Split a Long Interview Into Two Episodes?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀…
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In this episode of "The Encore Entrepreneur," Lori delves into the Law of Attraction and its application in business. They explain how focusing on positive thoughts and emotions can attract favorable outcomes, clients, and opportunities. Key strategies discussed include visualization of success, setting clear intentions, maintaining a positive mind…
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In this episode of "The Encore Entrepreneur" and "Make Your Marketing Simple" Facebook group, Lori interviews Eva Gregory, a coach who aids spiritual entrepreneurs in scaling their businesses with high-ticket offers. Eva recounts her transition from IBM to entrepreneurship, emphasizing the importance of mindset and the law of attraction. She discus…
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Are you feeling like your podcast is stuck in a rut? Thinking about taking a break but not sure if it’s the right move? In this episode, I dive into why your show might feel stagnant and whether or not taking a break is the best option. Plus, I break down my ARC (Attraction, Retention, Conversion) framework to help you diagnose what's going wrong w…
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FAQ Friday answering the question of "How Can I Create My Episodes Faster?" This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com. 👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀…
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