Beste BTR Media Podcasts (2024)

1
Using Ad Tech Without Getting Lost in the Details 27:33

6d ago27:33

27:33

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control. Dustin shares why st…

1
Using AMC to See Beyond Just ROAS 33:34

14d ago33:34

33:34

Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies. They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on r…

1
Amazon’s AI Tools and What’s Next with Jay Richman 28:00

15d ago28:00

28:00

Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer. Jay also …

1
E-commerce Through the Years: 2000s to Now 39:38

27d ago39:38

39:38

Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real…

1
How to Optimize Your Q4 Approach 11:47

1M ago11:47

11:47

Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?…

1
Walmart Connect Advertising Tips for First-Time Sellers 17:35

2M ago17:35

17:35

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmar…

1
Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day 36:37

2M ago36:37

36:37

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day. Alicia shares the real, no-fluff tactics that led her team to outperform some of th…

1
Optimizing Your Amazon Ads with Data Insights 35:04

3M ago35:04

35:04

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highl…

1
Amazon DSP KPI's & Measurement 28:04

3M ago28:04

28:04

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to e…

1
Building Loyal Audiences with Targeted Marketing 33:36

4M ago33:36

33:36

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective…

1
How to Win with Video Ads on Amazon 56:23

4M ago56:23

56:23

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing conte…

1
Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions? 26:57

4M ago26:57

26:57

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importanc…

1
How e.l.f. Beauty Navigates the Noise to Stand Out 25:24

5M ago25:24

25:24

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative marketing strategies that have propelled e.l.f. Beauty to the forefront of the beauty industry. They delve into the creative processes behind some of e.l.f.’s most successful campaigns, including the …

1
Is Your Amazon DSP Messaging Funnel-Focused? 16:51

5M ago16:51

16:51

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumping into creatives and messaging within Amazon's Demand Side Platform (DSP). Broadcasting from Arizona, join us as we discuss the different types of creatives available in DSP, including responsive crea…

1
Reaching Your Ideal Audience with Amazon DSP 26:28

6M ago26:28

26:28

Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising stra…

1
Building a Stronger Brand with Omni-Channel Markets 41:54

6M ago41:54

41:54

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the ope…

1
How Sellers Can Prepare for Amazon Prime Day in 2024 31:44

6M ago31:44

31:44

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We unc…

1
Getting Started with Amazon DSP: Key Differences from PPC 44:14

6M ago44:14

44:14

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprec…

1
From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos 1:04:46

7M ago1:04:46

1:04:46

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track…

1
Amazon DSP: Targeting Differences From Sponsored Display 18:07

7M ago18:07

18:07

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-de…

1
Artificial Intelligence: Tools & Strategies for Marketers 18:36

7M ago18:36

18:36

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizin…

1
Exploring Creativity through Artificial Intelligence 21:14

7M ago21:14

21:14

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured chal…

1
Creating The Ultimate AI Hackathon with Brent Wees 20:05

7M ago20:05

20:05

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience:…

1
Boosting Your Brand’s Organic Rank on Amazon 17:40

7M ago17:40

17:40

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the d…

1
Addressing Brands' Advertising Challenges & Agency Collaboration 25:47

8M ago25:47

25:47

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for fi…

1
Amazon Advertising: Boosted Posts and Vertical Video Insights 12:24

8M ago12:24

12:24

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with Amazon advertising. They share insights on Amazon DSP and PPC as well as unique strategies used by big brands in the industry. Justin introduces Nick, who talks about his transition from college to b…

1
Achieving Target ROAS on Amazon: A Full Funnel Approach 15:03

8M ago15:03

15:03

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five typ…

1
The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik 33:20

8M ago33:20

33:20

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival…

1
DUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley 24:31

9M ago24:31

24:31

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Wood…

1
PickFu: An Easier Way To Do Market Research and Obtain Consumer Data 21:14

9M ago21:14

21:14

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research tool that helps sellers and brands gather consumer feedback before investing heavily in product development and advertising. They discuss the importance of testing and iterating on creatives, such as pac…

1
From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast 43:27

11M ago43:27

43:27

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their …

1
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast 31:46

12M ago31:46

31:46

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incre…

1
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon 27:25

1y ago27:25

27:25

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes th…

1
Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces 40:41

1y ago40:41

40:41

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expa…

1
Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews 36:43

1y ago36:43

36:43

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and gi…

1
Brand Building on Amazon: The Simple Modern Journey with Bryan Porter 48:09

1y ago48:09

48:09

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in …

1
Navigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products 34:04

1y ago34:04

34:04

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstar…

1
Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS 31:28

1y ago31:28

31:28

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportu…

1
Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era 28:17

1+ y ago28:17

28:17

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing. Alic…

1
Amazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts 25:01

1+ y ago25:01

25:01

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream …

1
Exploring Amazon Bulk Ops: Tips From Tech Pros Elizabeth Greene and Dustin Wassner 42:49

1+ y ago42:49

42:49

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one …

1
Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability 32:51

1+ y ago32:51

32:51

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurshi…

1
Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand 30:52

1+ y ago30:52

30:52

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these framewor…

1
Unlocking Walmart's Potential with Guardian Baseball's CEO Matt Kubancik 33:20

1+ y ago33:20

33:20

#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival…

1
Get Face-to-Face with Your Online Customers with Kyle Peters of Nestle 37:52

1+ y ago37:52

37:52

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued…

1
Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant 42:17

2y ago42:17

42:17

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests wi…

1
Master the Creative Ad Types with Brenton Baderdeen 41:58

2y ago41:58

41:58

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from …

1
Find Your Brand New Products & the Easiest Way to Sell on New Marketplaces with Aaron Cordovez of Zulay Kitchen 37:32

2y ago37:32

37:32

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's …

1
Building a Viral Tik Tok Product with Michael Malinsky 23:33

2y ago23:33

23:33

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising e…

1
Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ 31:11

2y ago31:11

31:11

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and …

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BTR Media Podcasts

Podcasts, die es wert sind, gehört zu werden

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