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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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🌱Health-🤴🏼Wealth-😃Happiness-📝Education-🧚🏻‍♀️Elevation We become whatever we feed our minds, so doesn’t it make sense to feed it the right stuff? Future Lifestyle Pro is a Mastermind Group of entrepreneurs, sharing whatever they learn of value. The goal is freedom, and they want to take you with them! YouTube🦅 Future Lifestyle Pro Instagram🦅 @futurelifestylepro @king_spraffer @mrjeffersleeds @benji_kellett @glennkubicsek Facebook🦅 Future Lifestyle Pro Matthew Broadbent Ashleigh Jeffers Ben Ke ...
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Episode Summary: New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR indus…
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USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee …
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In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media land…
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M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M …
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In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture…
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How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communi…
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The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’…
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The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action? In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations…
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TikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this …
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How far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to a…
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In this episode Matt gets deep about Uncomfortable Truths... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about Filming At Concerts... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about the dangers of being captured by your audience... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_sh…
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In this episode Matt gets deep about Habit Forming... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flpro…
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In this episode Matt gets deep about hope... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?la…
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In this episode Matt gets deep about Discrimination & Identity Politics... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mob…
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In this episode Matt gets deep about Trust... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?l…
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In this episode Matt gets deep about meditation... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotwe…
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In this episode Matt gets deep about gratitude... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotwee…
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In this episode Matt gets deep about Surviving Into The Future... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitt…
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In this episode Matt gets deep about 1984 and Animal Farm... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about ... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?lang=e…
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As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and suppor…
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In this episode Matt gets deep about a variety of Uncomfortable Truths... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobi…
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In this episode Matt gets deep about rock bottom... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotw…
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In this episode Matt gets deep about changing as a person... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about the myth of pure evil... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.c…
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In this episode Matt gets deep about ... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about doing something to avoid financial catastrophe when the recession comes..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0W…
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In this episode Matt gets deep about death and gratitude... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com…
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In this episode Matt gets deep about emotional resilience... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about Better Sleep... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprot…
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In this episode Matt gets deep about why he took a break from Facebook... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobi…
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In this episode Matt gets deep about Apologising... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotw…
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In this episode Matt gets deep about distractions... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprot…
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In this episode Matt gets deep about happiness... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotwee…
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In this episode Mr Jeffers imparts his timeless knowledge asking; Are You Supporting The Ones Who Need It?. What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmok…
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In this episode Matt gets deep about goals... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?l…
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In this episode Matt gets deep about the past year, 2021... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com…
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In this episode Mr Jeffers imparts his timeless knowledge about Christmas. What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mob…
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In this episode Matt gets deep about manipulative marketing and porn... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile…
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In this episode Matt gets deep about ... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?lang=e…
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In this episode Matt gets deep about the Three Different Types Of Truth... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mob…
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In this episode Mr Jeffers imparts his timeless knowledge on following your own path. What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: …
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In this episode Matt gets deep about agreed upon stories in society... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.…
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Inspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident…
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In this episode Matt gets deep about your TWO selves... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flp…
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In this episode Matt gets deep about Three Uncomfortable Truths in our society... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: http…
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