One man’s journey from desperate measures to a thriving business. The coaching sessions of J. Thorn and Jeff Elkins.
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An Update from Jeff Almost Three Years Later
32:55
32:55
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What we discuss: How much Jeff is earning and what he’s doing with that money Why it’s important to listen to what your clients tell you When Jeff works on The Dialogue Doctor If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for a…
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What we discuss: How do you manage the bookkeeping? How and when do you scale your business? How do you determine your rates and when to raise them? If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private ga…
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What we discuss: Why the “expert analysis” model of podcasting works Why listening to your own episodes is important How you can build credibility by recommending other people’s products and services If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your exi…
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Refining the Website and Home Page Sales Copy
44:48
44:48
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What we discuss: Why video is powerful What goes “above the fold” on your home page How to set up pricing tables If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am…
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Lead Generation and Setting up the Workflow
25:54
25:54
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What we discuss: The options for a call to action How a podcast can be a marketing engine Why to consider building out multiple products and services If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private g…
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Laying out the Web Page
19:35
19:35
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What we discuss: How to use Three Story Method when writing the lead magnet Why it’s efficient to stack podcast episodes and content marketing When it’s wise to form an LLC If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an e…
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What we discuss: How to tap into unspoken fears Why the present tense can foster dream fulfillment The importance of the call to action If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on De…
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Crafting Customer Archetype Stories
36:12
36:12
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What we discuss: Why it’s important to start with a specific problem How to identify the counterargument before its raised Why framing a “good fit” from both sides is important If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for …
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All Problems Can Be Solved
35:34
35:34
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What we discuss: The power of the “before and after” image Why you need a lead magnet How past behavior can predict future behavior If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on Decemb…
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What we discuss: Why sometimes people don’t know what they don’t know Why market research is important Why it's important to vet potential clients If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gath…
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Jeff Knows He Can Do This
39:16
39:16
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What we discuss: Why the hero’s journey isn’t yours, but your customer or client’s What Jeff wants out of this business venture How to identify archetypes and customer segments Why your client must experience a transformation If you want to find out what you need to do to get your author services business started, or you want to discover how to mak…
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What we discuss: The power of The ONE Thing by Gary Keller An overview of the Business Model Canvas What Jeff learned from his first seven client sessions How to arrive at your value proposition If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing…
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Starting from [less than] Zero
27:28
27:28
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27:28
What we discuss: Jeff’s sudden realization that his oldest was going to college and Jeff had nothing saved The panic attack when Jeff understood his fiction would never be the answer How the Dialogue Doctor started Where Jeff found $500 seed money If you want to find out what you need to do to get your author services business started, or you want …
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