On the podcast this I guess this week we had Daniel Kornblit, who is the GM of Baron’s Media. Baron's is an interesting part of the ad tech world because they are smaller shop, in terms of headcount, but have decided to take a lot of the technology that they would normally pay vendors and to instead build it in-house. This has both dramatically inc…

On this podcast Marc Goldberg was kind enough be our guest and answer several fraud related questions on the industry. He is the CEO of a company called Trust Metrics, which builds whitelists for advertiser and help them buy safer programmatic inventory.Marc raised a very interesting theory, that there is not nearly as much programmatic inventory o…

This week on the podcast we talk with Roy Peleng, who is one of the founders of a company called First Impression. Roy has build the technology that allows a publisher to dynamically test 19 different ad units, along with the monetization partners behind them, to determine what the best format for each page/device type is.I was initially interested…

This week on the podcast Shailin Dhar returns to discuss the study that he recently released on advertising fraud. He just released a report that shows how ridiculously easy and profitable it is to make money with bot traffic.Prior to reading this report, I thought that defrauding an advertiser is at least complicated or took some time. It turns ou…

This week on the podcast Victor Lopez returns to discuss the current trends in programmatic media buying and ad tech. As the industry changes, client needs are also constantly evolving and the media plans that best server brands need to change with them .Victor has extensive experience running programmatic media buying, and is the Programmatic Medi…

This week on the podcast we talked publisher side latency and header bidding with Gabriel DeWitt, who is the VP of Technical Operations at Index Exchange. Gabe was highly recommended to us as the person to break down the complexities of latency and what most publishers can do to speed their site up.The most frequently talked about concept within la…