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Big ideas from business school professors. A discussion of business research sponsored by the Strategic Management Society, publisher of the Strategic Management Journal, Strategic Entrepreneurship Journal, and Global Strategy Journal.
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Your daily dose of news, insights and commentary in the Market Research industry from a 25-year veteran.
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast⊠our mission is to bring you a real life perspective on whatâs happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless â ...
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Center for Advanced Studies (CAS) Research Focus EU Business Regulation - SD
Center for Advanced Studies (CAS)
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The emphasis of the CAS research focus 'EU Business Regulation' will be on the central problem areas of business and financial market law. The methodical approach will involve both theoretical and empirical investigations related to specific problem areas concerning "whether" and "how" a European regulation should be introduced against the background of the normative goal of an increase in the welfare of society as a whole. In the synopsis of the individual results, overall regulation princi ...
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On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi. They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) âThe Consumer Insights Revolutionâ encapsulâŠ
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On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in todayâs fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile,âŠ
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On this episode, host Sima Vasa talks to George London, Chief Technology Officer of Upwave. George shares insights into the complexities of the advertising ecosystem, the role of data in campaign optimization and the parallels between financial and ad markets. Key Takeaways: (02:14) From philosophy to data leadership. (05:34) Persistence and adaptaâŠ
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On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, buâŠ
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On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future. Key Takeaways: (02:30) Mentorship and opportunity shape a meaningful carâŠ
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On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) MichaeâŠ
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On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to creatâŠ
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On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, âInsights on the Brink,â and discuss how empathy, emotion and storytelling plaâŠ
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On this episode, host Sima Vasa talks to Kai StĂŒbane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kaiâs journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48)âŠ
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On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugeneâs journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all aâŠ
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On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success.Key Takeaways:(04:30) Using system dynamics to effectively model complex business environments.(06:45) MappingâŠ
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On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships.Key Takeaways:(03:10) Pivoting to new verticals drives success.(03:28) Deepening relationships with exiâŠ
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On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. âŠ
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Leveraging Data for Competitive Advantage in Advertising with Comscoreâs Steve Bagdasarian
21:26
On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media.Key Takeaways:(02:00) Measurement data offers competitive advantages.(02:05) Media strategy is now driven by actionable data.(04:00) The importance ofâŠ
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Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES
On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.Key Takeaways:(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not juâŠ
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On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.Key Takeaways:(00:54) Technologyâs inevitable impact on industries.(03:16) Alexâs shift to pioneering behavioral sciences.(âŠ
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On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georginaâs varied career path contributed to her innovative approach to business.Key Takeaways:(01:39) Georginaâs journey from psychology to law.(03:00) Reliable consumer data is viâŠ
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On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rickâs journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rickâs strategic use of corporate severance as seed money laidâŠ
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On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.Key Takeaways:(01:18) The beginnings of ChrâŠ
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On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how itâs reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methodsâŠ
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On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced eâŠ
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On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.Key Takeaways:(01:10) The origin of Zappi for efficient consumer insights.(02:22) Zappiâs evolution toward quality and meta analytics.(03:24)âŠ
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On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.Key Takeaways:(01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.(02:17) Amishiâs career evolution, specifically her roles at FriâŠ
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On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.Key Takeaways:(02:25) The shift from consulting to data-driven retail strategies.(06:32) The importance of tactical decision-making in marketing and sales.(âŠ
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On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.Key Takeaways:(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.(13:49) CompaâŠ
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