Beste Adam & Mark Podcasts (2025)

1
From GE to Girl Scouts: How Marketing Leadership Creates Impact 50:20

13d ago50:20

50:20

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global…

1
Retention Secrets: How to Grow Revenue Without New Customers 46:16

27d ago46:16

46:16

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the…

1
The Power of Personal Branding: Building Thought Leadership Through Online Presence and Media Visibility 16:22

1M ago16:22

16:22

Why is personal branding essential for entrepreneurs today, and how does it impact their visibility and credibility in the digital space? In this episode, Adam Torres and Alex Nigmatulin, Co-founder and CMO at PRNEWS.IO, explore PRNEWS.IO and personal branding. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date info…

1
Sales vs. Marketing: Why the War Is Killing Your Revenue 1:08:45

1M ago1:08:45

1:08:45

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for h…

1
Using the "Local Growth Formula" to Thrive 12:27

1M ago12:27

12:27

What does it take to thrive in your local market? In this episode, Adam Torres and Ross McDaniel, Founder of Fencepost, explore Fencepost and their "Local Growth Formula." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://mi…

1
B2B Marketing in 2025: What Marketing Leaders Must Know 59:35

2M ago59:35

59:35

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI, experimentation, and strategic marketing leadership are key to success in 2025 and beyond. Key…

1
Aaron Schaller to Participate in the Mega Mix Expo 10:47

2M ago10:47

10:47

Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Aaron Schaller, Owner of 1st Call Closers, explore the upcoming Megamix expo. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podc…

1
Trust and Leadership: Win B2B Clients feat. Chris Brogan 1:17:16

2M ago1:17:16

1:17:16

This episode features the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From personal anecdotes that illustrate the profound impact of simple human connection to actionable insights on leveraging trust as a business advantag…

1
Adam Torres and Behdad Jamshidi discuss marketing partners. 23:11

2M ago23:11

23:11

Where do you find the best marketing agencies and partners? In this episode, Adam Torres and Behdad Jamshidi, Founder & CEO at CJAM Marketing, explore CJAM Marketing and finding the best marketing agencies and partners. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule…

1
Is Outbound Marketing Dead? Let’s Talk. 1:00:18

2M ago1:00:18

1:00:18

What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from social media management to leading marketing teams and reveals the critical lessons …

1
Fostering Human Connection at Scale in B2B Marketing 1:00:50

3M ago1:00:50

1:00:50

What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between teams to navigating the subtleties of zero-click journeys, Michael draws on his le…

1
Driving 30% Revenue with Data-Driven Email Marketing Strategies for Ecommerce 27:49

3M ago27:49

27:49

How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our p…

1
Productivity and Labor cost, How do we measure it? 22:53

3M ago22:53

22:53

What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity. https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missi…

1
Transforming Companies: Culture, Legacy Systems, and the Ability to Adapt 19:32

3M ago19:32

19:32

What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry. Follow Adam on Instagram at https://www.instagram.com/askadamtorres…

1
Real Stories, Real Impact: Unlocking the Power of Video to Humanize Brands 1:02:12

3M ago1:02:12

1:02:12

Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing. Discover why video is the ultimate tool to build trust, empower employees, and create genuine human connections in a world where polished marketing no longer cuts it. Talk to me: • Twi…

1
Unlocking Human Potential with AI 15:23

4M ago15:23

15:23

What does unlocking human potential through AI mean? In this episode, Adam Torres interviews Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on ou…

1
Preparing Your Socials for 2025: Key Steps to Stay Ahead 16:33

4M ago16:33

16:33

How can you use AI in social media to leverage AI without losing that essential personal touch?In this episode, Adam Torres interviews Laney Goff, EVP at Strella Social Media, explore Stella Social Media and their recently released report, Preparing Your Socials for 2025: Key Steps to Stay Ahead. Follow Adam on Instagram at https://www.instagram.co…

1
The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar 1:02:57

4M ago1:02:57

1:02:57

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about …

1
Redefining Business Relationships: Insights into Strategic Partnerships for Marketers 1:03:41

4M ago1:03:41

1:03:41

In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of collaborations that go beyond mere transactions. Listen in as they discuss communication, tru…

1
Overcoming Burnout in High-Growth B2B Marketing feat. Kyle Lacy 38:26

4M ago38:26

38:26

In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget and Salesforce. They cover topics such as the importance of asking for what you want, the significance of managing people, and navigating career transit…

1
Quad-Core Management Framework 17:26

4M ago17:26

17:26

How does the Quad-Core Management framework benefit a business and its management leaders? In this episode, Adam Torres and Garrett Delph, Founder & CEO of ClarityOps, LLC, explore the Quad-Core Management framework and ClarityOps, LLC. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases …

1
Small business marketing strategies for 2025 49:03

4M ago49:03

49:03

In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.Von Adam Benjamin

1
Is Google & Meta Misleading Marketers? with Rand Fishkin 52:06

4M ago52:06

52:06

In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolv…

1
Democratizing Loyalty Points 18:48

5M ago18:48

18:48

Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply…

1
Marketing will be different in 2025 l What you need to know to stay ahead of the trends 36:40

5M ago36:40

36:40

In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agen…

1
Leveraging Short-Form Video for B2B Marketing Success 1:39:08

5M ago1:39:08

1:39:08

This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B…

1
How to build a marketing strategy you can follow and execute 25:33

5M ago25:33

25:33

In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for convers…

1
CX Solutions for Small Businesses 21:16

5M ago21:16

21:16

CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedu…

1
Listening, Learning, & Leading: The Marketing Leadership Formula 48:33

5M ago48:33

48:33

In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshap…

1
How to produce ads for social media advertising that deliver results 34:11

5M ago34:11

34:11

In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.Von Adam Benjamin

1
How AI Views Your Brand and Business 34:32

5M ago34:32

34:32

How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our po…

1
Building a brand from zero to $1M in 6 steps 44:09

5M ago44:09

44:09

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value t…

1
From Gated to Great: Chuck Moxley’s Marketing Playbook 55:01

6M ago55:01

55:01

In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge …

1
Leading Client Service Teams (Customer Success) 14:55

6M ago14:55

14:55

What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ fo…

1
Marketing in the Era of AI: Ethics Meets Innovation with Buddy Waddington 51:46

6M ago51:46

51:46

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the huma…

1
We're back! The Hiatus and the Return 19:05

6M ago19:05

19:05

Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner.Talk to me: • Twitter: / adamhelweh • LinkedIn: / adamhelweh • Instagram: / adamhelweh • Don't …

1
Testing Business and Marketing Ideas for Growth 24:36

6M ago24:36

24:36

When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tou…

1
How to Utilize Data to Influence Behavior 27:56

7M ago27:56

27:56

How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. A…

1
Equipping Small and Medium Businesses for Greater Sustainability and Impact 24:44

7M ago24:44

24:44

Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/…

1
Scaling Mission-driven Companies that Transform their Customer's Live 19:00

8M ago19:00

19:00

What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. App…

1
How Brand Purpose Drives Business Growth for Entrepreneurs & SMBs 23:32

9M ago23:32

23:32

What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for u…

1
Forecasting Advertising Success Before You Spend a Dime 29:27

9M ago29:27

29:27

Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at …

1
How to Use AI to Accelerate Sales Productivity and Results 25:20

9M ago25:20

25:20

How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ht…

1
How Sales Teams Can Use WhatsApp 29:16

10M ago29:16

29:16

WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date informati…

1
How to Master Cash Forecasting for Tech Founders 26:25

10M ago26:25

26:25

Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on…

1
A Digital Marketing CEO’s Insights on Building High-return Ad Campaigns 15:56

10M ago15:56

15:56

StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode, Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date info…

1
Experience Design for Theme Parks, Museums and Brand Experiences 20:04

11M ago20:04

20:04

The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine. Follow Adam on Instagram at https://www.instagram.com/askadamt…

1
Digital Asset Management: Maximizing Use of Creative Content 28:39

11M ago28:39

28:39

Digital asset management (DAM) across business functions empowers a stable brand ecosystem. In this episode, Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on boo…

1
How AI Can Be Used to Enhance Creative Strategy VS Being a Content Creator Replacement 22:03

11M ago22:03

22:03

RAD AI is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. In this episode, Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias. Follow Adam on…

1
Tal Navarro Explores, Personal Branding, AI & Marketing 23:00

11M ago23:00

23:00

AI is revolutionizing the marketplace. In this episode, Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Appl…

Podcasts, die es wert sind, gehört zu werden

Adam & Mark Podcasts

Podcasts, die es wert sind, gehört zu werden

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