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People vs Algorithms

Troy Young, Brian Morrissey, Alex Schleifer

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Uncovering patterns of change in media, culture, and technology, each week media veterans Brian Morrissey, Alex Schleifer and Troy Young break down stuff that matters. Get our newsletters: https://www.peoplevsalgorithms.com/ https://www.therebooting.com/
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show series
 
We run through the implications of the return of Donald Trump to the presidency after an election that saw the mainstream news media making way for new power brokers in unusual guises. The podcast election proved to be real – and a harbinger of changes to come as the Information Space subsumes the Fourth Estate. Watch us on YouTube Troy Young's Peo…
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Complex is a digital media survivor. It has lived many lives, including as a magazine, a dot-com, an ad network, Go90 (RIP) provider, YouTube showrunner, events organizer, hot sauce merchant, neglected BuzzFeed brand, and now in its latest iteration as a commerce engine. Complex President Moksha Fitzgibbons joins the show to discuss his return to C…
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There’s a new consensus about the media business that is emerging. The past is not coming back, that much is for certain. The challenges are well known, and the bright spots — and they exist — tend to be smaller and harder to scale. Watch us on YouTube Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schl…
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Mass media’s extinction event has come first for text content. Text is increasingly being "pushed down the stack" and commoditized due to AI's ability to generate, manipulate, and reformat text content. This shift is forcing media companies that primarily deal in text to adapt or risk becoming obsolete. While text isn't disappearing entirely, its r…
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This week, we take a look at making bets that go wrong, and how it’s often difficult to tell if a bet is a bad one in the short term. Was Meta’s bet on VR a bad bet? Maybe in the short term, but perhaps not in the long term. Media companies have made their fair share of bad bets over the years, although there weren’t many options available. Will th…
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This week, we discuss a new framework for the media industry that separates content into two distinct categories: "above the line" and "below the line" media. The line in question represents the threshold of human uniqueness in content creation. Above it lies the territory where human creativity, insight, and expertise still reign supreme. Below it…
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The heart of organizations is tension, which when productive can lead to great outcomes. If it goes to extremes, disaster. This week, we discuss tension at OpenAI between its non-profit mission and massive ambitions, the tensions of hacking attention to sell products, the Trump tension between the truth and making a valid a point, and the tension b…
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We discuss the Department of Justice’s antitrust case against Google as a classic case of fighting the last war. And even if Google’s monopoly is dismantled, history shows to be careful of what you wish for because what comes next could be worse. Plus: Airmail’s weird business, the struggles at Food52 and why chicken parm is a great American produc…
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This week we’re joined by Emily Sundberg and celebrate our 100th episode, talking about classic topics like X vs Threads and is Silence the best product. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex, Brian and Troy on Twitter…
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Founders can force change that managers (call them operators) can’t, at least as efficiently. Plus: AI land grab update, Gannett’s commerce play goes away, and the Sicilian tonnara and summer books. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex, Brian and Troy…
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This is shaping up to be a TikTok election where relatability is at a premium. The successful rollout of the Harris-Walz ticket is moving authenticity from loudly telling the truths others dare not to something softer and more familiar. Plus: the recalibration of remote work, AI backlash and the difficulty of deciding level of spending on content a…
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This week, we discuss conversations vs interviews, why social networking has been replaced by algorithmic content, YouTube’s pivotal role in the emerging media space, and why the Olympics were a great media product. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Ale…
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A federal judge has ruled Google a monopoly for locking up distribution with Apple. We discuss the percent and likely impact. Also, memes as the media format of the moment, as they become how big events like the Olympics and presidential election become participatory. Meanwhile, YouTube is becoming modern TV. Troy Young's People vs Algorithms newsl…
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OpenAI is readying a new search engine, Meta is pushing further into search with Llama, Perplexity is cutting deals with publishers. This week, we look to what the future of search looks like. Plus: why Nike ended up in Wall Street’s doghouse, why Tucker Carlson is a podcast star, and why Pulp Fiction still works. Nike: An Epic Saga of Value Destru…
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This week, we’re joined by Joe Marchese, operating and build partner at Human Ventures and veteran media exec. We discuss why the obsession with performance marketing has created incentives for many intermediaries to focus on giving the appearance of being responsible for a sale rather than actually contributing to the sale, and how that’s led to s…
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The assassination attempt on Donald Trump was a stress test for the Information Space, and a reminder of just how much the media has changed. You had mainstream news outlets jockeying with individuals holding forth with a collection of expertise, conspiracies, jokes, memes and partisan potshots. Some of it was informative, some of it was hilarious,…
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The tidal wave of crap is a reality in the Information Space. This week, we discuss the rules of winning in the Information Space, including why it helps to get into fights, present as authoritative and authentic, and above all else to be willing to be shameless. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newslette…
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In this July 4th episode, Alex, Brian and Troy chat about whether life will ever get back to 'normal,' Threads vs. X, gamer saints and AI dogs. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex, Brian and Troy on Twitter Skip to topic: 00:00 Holiday Podcast Kickof…
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Troy and Brian discuss the realist mood in Cannes, the key to good brand events, why hotels need a good playlist and Perplexity serving as an AI boogeyman. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex, Brian and Troy on Twitter Skip to topic: 00:00 Introducti…
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Apple has entered the AI fray with a compelling view of using it to remove friction that gets in the way of people want to get things done. The issue arises for those who create that friction by serving as intermediaries. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Foll…
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Technology acts as a compressor. AI is the latest pressure point. This week, we look at compression in software development, marketing and publishing. We then go into the difficult challenge of change management at the Washington Post and The Wall Street Journal. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newslette…
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In this episode Brian, Troy, and Alex talk about AI hallucinations, and how they mirror human misperceptions. Troy believes the open web and traditional media will still hold value, while Alex thinks AI and platforms like Google and social media will take over. They also touch on the future of ad-supported AI services and SEO, Vivek Ramaswamy’s ant…
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What do tech and media look like in five years? Plus: Sam Altman as slippery character and AI comes to search and devices. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex, Brian and Troy on Twitter Skip to topic: 00:00 Introduction 01:28 Sam Altman and Scarlett …
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Brian, Alex, and Troy get into the new AI updates from OpenAI and Google. They unpack how these big changes might shake up industries like media and advertising, and what that means for our daily tech interactions. Troy Young's People vs Algorithms newsletter Brian Morrissey's The Rebooting newsletter Alex Schleifer's Universal Entities Follow Alex…
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Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization. Troy Young's People vs Algorithms newsletter Brian Morr…
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