touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.
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Gear in Review is a podcast that explores the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals. We are constantly asked what camera do you use, what microphone records the best podcast, and even which drone is best for our hospital. We discuss the many gadgets in our tool bag that can help us capture and tell great stories.
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Exploring the boundaries of medicine, technology, and culture, The Exam Room will put a lens on the forces reshaping medicine. One of the core threads running through the program will be the idea of technologically mediated change and its effect on the work of healthcare professionals.
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The All Points North podcast has everything you need to know about the news in Finland this week. Every Thursday APN looks deeper into the stories making the headlines in Finland again from the end of August. Get in touch via WhatsApp or SMS on +358 44 421 0909, or at allpointsnorth@yle.fi. All Points North is presented by Ronan Browne, Zena Iovino and Egan Richardson. This podcast is produced by Yle News, a unit of the Finnish Broadcasting Company.
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Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed! Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share ...
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Hosted by Ana Oppenheim and Ewa Pospieszyńska, two Poles living in London, this podcast explores Polish politics, culture and history. Expect fascinating guests from Poland and beyond, conversations serious and fun, and a lot of Polish accents. If you'd like to suggest a topic or have a good story to tell, please get in touch at thepolkastpod[at]gmail.com Music: Maciej Czubak. Art: Sahaya James
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Stacy Westfall teaches people how to understand, enjoy and successfully train their own horses. In her podcast, she shares all of her knowledge in her area of expertise: horses. She offers insights into issues that riders face in their own minds as well as the way they are viewing the challenges and goals they have with horses. She shares tips on becoming a better rider as well as a better leader for your horse. Discover how you can understand things from your horses point of view so that yo ...
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I'm James and I run a podcast business in Sheffield - and I'd consider myself one of the 'common people'. Jarvis has long been a hero and inspiration to me. So on this podcast, I meet some awesome folk to hear their stories and who has inspired them along the way. This show is not connected in way to Pulp or to Jarvis, it's all based on inspiration (however if Jarvis ends reading this at any point... please come on the podcast!). If you know a common person of any shape or size with a story ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Zanny, aka Suzanne Maiden, M.A., Family Therapist, certified grief counselor, and co-host of TheDivaCast Internet talk show, recently merged her professional experience with broadcasting to produce Dear Zanny, a one-of-a-kind virtual cozy couch where listener’s plop down their most confidential concerns. The online audio advice column offers a compassionate ear, a sympathetic shoulder, and sound suggestions to the world’s most universal relationship dilemmas. Do you need to set firm boundari ...
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The Big Story is back with a second season! The news culture of our times is noisy, crowded, and honestly so confusing. This is why we are coming every fortnight on your podcast platforms to help you make sense of the new and now. With two new hosts, Anjali and Prateek, the second season of The Big Story will feature longer and well-rounded discussions with experts across science, culture, technology, politics, and more. Tune in on your preferred podcast platform! Millions of listeners seek ...
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TP393 - What’s the Rep of Online Reputation Management?
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38:50
In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also …
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Episode 297: Marking Mistakes: Why Non-Reactivity Matters in Horse Training
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17:05
Stacy Westfall discusses marking behavior as a fundamental aspect of horse training. She explains how this technique, often used in clicker training, can quickly reinforce desired behaviors, or can accidentally mark a mistake as well. Stacy explains the powerful tool horses use with each other of simply not reacting, and why it works so well in a f…
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How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners
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41:39
Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…
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TP392 - Is Patient Access Improving?
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33:22
In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Las…
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Episode 296: From Theory to Saddle: Building Your Equestrian Toolbox
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33:29
Von Stacy Westfall
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The Future Ready Brand: Strategies for Success with Author Mitch Duckler
34:00
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34:00
Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…
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TP391: The Value (and Use) of Data from Different POVs
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39:28
Data is crucial for uniting digital strategies across a health system, yet it often presents significant challenges. In this episode, hosts Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value each area fin…
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Episode 295: Allowing Choices: Empowering Your Horse's Mind
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26:13
Stacy Westfall introduces the concept of "allowing" versus "making" in horse training. She emphasizes that both approaches have their place, with "making" including positive actions like guiding or shaping behavior. The power of allowing is highlighted as a tool to influence a horse's mind and encourage desired behaviors. Stacy uses the example of …
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How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business
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40:37
Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …
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TP390: ICYMI - The Evolving Needs of Data in Healthcare
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43:33
Data is critical to any organization in order to support decision-making and measuring success. In this episode, hosts Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the changing responsibilities of the Chief…
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Episode 294: Predictable vs Unpredictable: From 'Oh This Again' to 'Oh, I See It There!'
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18:36
In this episode, Stacy discusses the importance of addressing predictable problems in horse training before tackling unpredictable ones. She argues that focusing on known issues is more effective, as it allows for better planning and addresses both the horse's and rider's thought patterns. Stacy emphasizes that riders often ignore or make excuses f…
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How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO
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39:29
Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…
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TP389: The Digital Differences Between Leaders and Laggards
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57:07
As health systems increasingly adopt digital technologies, the gap between leading innovators and lagging adopters is becoming more pronounced. In this episode, hosts Reed Smith and Chris Boyer share characteristics that distinguish the two. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healt…
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Episode 293: Recalibrating Your Horse Goals: A Step-by-Step Guide
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Stacy addresses the common feeling of being "behind" in horse training, offering a framework to reassess and recalibrate goals. She provides four key questions to ask yourself when feeling behind, then offers two action steps to move forward productively. Key points: • Recognize the difference between having a concrete plan and a hopeful wish • Eva…
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How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper
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41:47
AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…
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How to make the most of the Finnish summer
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This week we take a deep dive into Finnish summer, from the wonder of cycling around the archipelago to the wacky world of swamp soccer. This episode of All Points North was presented by Ronan Browne and Matthew Schilke. The sound engineer was Panu Willman.Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.20 Ju…
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TP388: Personalization and Provider Data Management
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1:03:42
The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insi…
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Episode 292: You are Invited: Two Invitations Horses Offer Riders
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14:58
In this podcast episode, Stacy Westfall introduces the concept of viewing a horse's behavior as an "invitation" that riders can choose to accept or decline. She explains that horses often present two types of invitations to riders: - Emotional invitations: When a horse becomes anxious, jumpy, or displays a particular emotional state, it can be seen…
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A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1
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37:45
Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…
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Why did the right-wing wave fail in Finland?
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This episode of All Points North was presented by Egan Richardson and Zena Iovino. The sound engineer was Panu Willman.This week we ask why the left surged in Finland, while the far-right made gains elsewhere in the European Parliament election. What did the Left Alliance do right to secure a record result for leader Li Andersson? Why did the Finns…
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TP387: SEO Updates, Leaks and AI Overviews
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In this week’s episode, hosts Reed Smith and Chris Boyer discuss the future of search and search optimization by exploring the recent changes to SEO algorithms and the challenge of integrating Gen AI into search experiences. They even provide a high-level overview of the most recent Google SEO leaks and what it means to healthcare marketers. They a…
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Episode 291- Lessons Learned on the Trail and Foal Update
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19:34
In this podcast, Stacy recaps her experience with the Tevis Cup Virtual Challenge. She shares that she will do it again, and what she will do differently next time. She also shares an update on Lefty and Stormy, the two orphan foals that impacted her original spring plans. Key takeaways: • the challenges of tracking miles • the benefit of participa…
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How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies
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49:10
Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…
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Social or unsocial media?
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32:37
This week we ask if people in Finland are falling out of love with their social media apps.This episode of All Points North was presented by Ronan Browne and Miyuki Jokiranta. The sound engineer was Matias Puumala. Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.6 June 2024 / All Points North / Yle News…
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TP386 - Back-Office vs. Front-Office Digital Use in Healthcare
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1:07:39
In this episode, hosts Chris Boyer and Reed Smith delve into the contrasting worlds of back-office and front-office digital initiatives in healthcare, exploring how back-office applications like productivity tools, connectivity solutions, and data interoperability are revolutionizing administrative efficiency, while front-office innovations such as…
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Episode 290-The Power of Touch: Building Connection Through Contact
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18:51
In this episode, Stacy emphasizes the importance of establishing contact with horses in order to achieve connection. Contact refers to physical touch, whether direct or through tools like reins or whips. Connection, on the other hand, has two meanings: the flow of energy through the horse's body in dressage, and the relationship bond between horse …
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Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies
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43:50
95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch s…
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Don't curb your EU-thusiasm
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34:07
We hit the streets, talk to experts and turn the EU trivia on ourselves in this week's show. This episode of All Points North was presented by Matthew Schilke and Zena Iovino. The sound engineer was Panu Willman.Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.30 May 2024 / All Points North / Yle News…
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TP385: The Importance of Shared Governance
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1:03:57
Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in healthcare by involving them in decision-making to enhance patient care and job satisfaction, and how it functions in higher education by balancing dive…
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Episode 289: Recovery Time: The Missing Piece of Your Training Plan
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10:17
When pursuing long-term goals with your horse, it's crucial to intentionally plan for both physical and mental recovery time. While most riders allow physical recovery for their horses after intense events, they often neglect their own need for mental rest and rejuvenation. By taking intentional breaks, postponing further work until a set date, and…
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Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen
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47:11
Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing …
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This week we ask if Finland is doing enough to tackle cybercrime after a spate of high-profile hacking cases.This episode of All Points North was presented by Ronan Browne and Miyuki Jokiranta. The sound engineer was Matias Puumala. Let us know what you think via WhatsApp on +358 44 421 0909 or at allpointsnorth@yle.fi.23 May 2024 / All Points Nort…
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TP384 - An Update on Telemedicine/Telehealth
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36:05
Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to suppor…
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Episode 288: Dancing with Discomfort: Steps of Faith and Evidence
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20:51
Von Stacy Westfall
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AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer
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39:16
Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few mi…
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We hear what's on voters' minds as we head into European elections in June, and find out how MEPs are held accountable for everything from their own expenses to legislation on bottle caps. This episode of All Points North was presented by Egan Richardson and Zena Iovino. The sound engineer was Matias Puumala.Let us know what you think via WhatsApp …
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TP383 - Does Consumerism Drive Disruption?
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1:01:00
In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on di…
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Episode 287: Distracted: Should I let my horse stop and look, or keep him moving?
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26:40
Von Stacy Westfall
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Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay
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43:01
Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…
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