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The Irresistible Marketing Pod

Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging

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Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners with personal brands in the fields of health ...
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
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In this episode of The Kelly Roach Show, Kelly explores the role of a thought leader in navigating the challenges of going against the grain, where expressing counterintuitive perspectives can be both powerful and polarizing. She shares how integrating faith into her business aligns personal values with professional goals, offering a strategic fram…
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Slow your roll, babe. You’re skipping some steps before you can even KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how. Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundarie…
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In this episode of The Kelly Roach Show, Kelly explores the essential role of personal branding for entrepreneurs in navigating today's unpredictable business environment. As the landscape shifts—evidenced by the collapse of downlines in multi-level marketing companies—Kelly offers critical insights to help entrepreneurs safeguard their business st…
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In this episode of The Kelly Roach Show, Kelly dives into crucial client retention strategies to help retain top-tier clients and maximize their lifetime value within your business. With an economic recession looming, Kelly emphasizes the importance of focusing on client retention as a cost-effective strategy, equating keeping an existing customer …
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When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell. Work With Me as Your Marketing Confidence Cheerleader 🍓Enroll in Business Boundaries Course- it’s free if you register by…
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In this episode of The Kelly Roach Show, Kelly dives into how to maximize your consultations to drive sales for service-based businesses, offering actionable advice customized to different stages of business growth. Whether you're a CEO, marketer, or business leader, mastering the ability to fill your calendar with qualified leads is crucial for su…
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In this episode of The Kelly Roach Show, Kelly is joined by Danielle Cevallos and Ty Richardson for a raw, honest conversation about the challenges entrepreneurs face in the current economic climate. They delve into the real struggles business owners encounter, particularly the isolation and pressure to succeed, even as the landscape grows more dif…
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In this episode of The Kelly Roach Show, Kelly dives deep into four crucial aspects of running a successful and sustainable business that should never be outsourced, even as you build a strong team. Drawing from her extensive experience in leadership, and team-building, and her book Bigger Than You, Kelly highlights why CEOs must retain control ove…
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In this episode of The Kelly Roach Show, Kelly dives into the crucial topic of monetizing roles within a company. Emphasizing the importance of aligning staff contributions with business profitability, Kelly offers actionable strategies for ensuring each team member has a clear path to driving financial value. She underscores the necessity of havin…
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Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with…
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My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1! 🍓 Join The Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidence…
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In this episode of The Kelly Roach Show, Kelly dissects the evolving relevance of Facebook groups for business growth and sales conversions. If you recall the prominence of Facebook groups five years ago, you'll want to tune in to understand why they are making a comeback and how they can be pivotal in nurturing and engaging your leads effectively.…
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In this episode of The Kelly Roach Show, Kelly highlights key aspects of buyer readiness that may be hindering your sales and shares tips to fix them quickly. She explains how understanding modern buyer interactions and streamlining the sales process can help small business owners and sales teams convert prospects more effectively. Kelly emphasizes…
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Appealing to everyone at once is a skill exactly 0 people have mastered. But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing. Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to …
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In this episode of The Kelly Roach Show, Kelly shares how to uplevel your brand with actionable business and leadership lessons to help entrepreneurs build scalable, sustainable businesses. She discusses "Five Mistakes to Avoid When Upleveling Your Brand," drawing from her extensive experience. Kelly explains that rebranding can take 12 to 24 month…
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The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem. Work With Me as Your Marketing Confidence Cheerleader 🍓 Seize one of the last spots to work with me 1:1 in 2024! 🍓 Join The Squad 🎉 Irresistible M…
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In this episode of The Kelly Roach Show, Kelly unlocks invaluable insights into customer retention, highlighting how enhancing the customer experience is key to long-term business success. She emphasizes that thriving businesses go beyond merely acquiring new customers—they prioritize retaining them. Kelly dives into actionable strategies that can …
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What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore. Work With…
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In this episode of The Kelly Roach Show, Kelly shares why she chose homeschooling for her daughter, Madison, to align education with her family's values. She discusses the steps she and her husband, Billy, are taking to ensure a holistic, value-driven approach that prioritizes faith and family while balancing her entrepreneurial life. Kelly highlig…
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In this episode of The Kelly Roach Show, Kelly reveals how to write your bestselling book fast with proven strategies tailored for busy entrepreneurs. She shares insights on overcoming time challenges and explores non-traditional writing methods, including audio dictation and repurposing existing content, to turn your ideas into legacy-building bes…
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July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it. I’m gonna publicly take inventory. A) To help it sink in for myself that: dang, I did that. B) To light the path for those coming after. C) To help you …
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In this episode of The Kelly Roach Show, Kelly delves into the concept of the wealth mindset, exploring the crucial distinctions between being wealthy and merely being rich—an often misunderstood idea with significant implications for both business strategy and personal fulfillment. She provides actionable insights on constructing a balanced life t…
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In this episode of The Kelly Roach Show, Kelly dives into the intricacies of launching a profitable membership, community, or subscription service. Drawing from her firsthand experience in launching the Virtual Business School monthly membership, Kelly offers a well-rounded perspective on the pros and cons, delivering valuable insights into the str…
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In this episode of The Kelly Roach Show, Kelly Roach and Cathy Heller discuss the journey of redefining your path after failure. Cathy, a motivational author and podcast host, shares her remarkable journey from securing a record deal to pivoting towards licensing her music for TV and advertisements, eventually finding her true calling as a spiritua…
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In this episode of the Kelly Roach Show, Kelly addresses a vital question for business owners seeking business efficiency while facing stagnation or overwhelm: "What would someone do if they acquired your company today?" Kelly breaks down the actionable steps she took to rejuvenate one of her newly acquired companies and shares her structured appro…
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In this episode of The Kelly Roach Show, Kelly dives into Adam Kroener’s, co-founder of Carbliss, transition from a personal health quest to founding a thriving beverage brand with a strategic market launch. Adam explains how his product stands out in a crowded market and explains the strategic approach he and his team have taken to break into and …
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In this episode of the Kelly Roach Show, Kelly walks us through strategies to eliminate over 20 hours of work each week for CEOs and business leaders by optimizing their schedules. Focused on creating an effective and balanced CEO schedule, the episode dives into actionable steps for lowering stress, freeing up more personal time, and maintaining e…
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In this episode of the Kelly Roach Show, Kelly and Robert Jolles discuss the intricacies of mastering the art of influence and commanding the stage. As a former Xerox trainer and professional speaker, Rob shares his insights on how to build and accelerate trust with consumers, especially given the evolving landscape of consumer trust. Rob shares in…
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In this episode of the Kelly Roach Show, Kelly shares her expert insights on optimizing your hiring process to maximize team performance. She emphasizes that exceptional leadership and clarity are essential for creating a high-performance organization and provides tips on pre-hiring strategies. Kelly breaks down the importance of clarity, context, …
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