I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
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Polly Lavarello is on a mission to bridge the chasm between body and business and help entrepreneurs define success on their own terms because YOU are the most important part of your business and you deserve to thrive!
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1
3 Tips for Emotional Hygiene
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20:47
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20:47
In this episode, I’ll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being. Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing what’s truly within yo…
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Breaking Through the Multi-Six Figure Ceiling
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21:36
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21:36
In today’s episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmap—my ultimate guide to scaling your business with ease. If you’ve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! I’m breaking down the final steps to simplify and scale your business w…
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The Data You Need to Make More Sales
18:51
18:51
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18:51
In today’s episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this one’s for you. We’re continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on top—…
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In this week’s episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless. Now, before you think, “But I don’t want seven figures,” stick with me. This roadmap isn’t just about the numbers—it’s about building a business that works for you. We’re st…
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In today’s episode, I’m bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and we’re diving deep into the Cushy CEO Roadmap. This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If you’re curious about how to simplify and streamline your path t…
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Having the Courage to be Disliked
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19:12
Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked. This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business s…
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The 3 Signs You're Not Growing Your Mailing List Enough
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15:34
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15:34
Today, we explore whether you’re putting enough effort into growing your marketing list—a fundamental yet sometimes neglected aspect of business. If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach. I'll share three telltale signs that y…
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How To Turn Your Followers Into Sales
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19:00
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19:00
In today’s episode, we're diving deep into how to effectively turn your social media followers into sales. I’ll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps. We'll explore the importance of defining the unique, valuable problem you solve a…
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How Having A Team Can Slow You Down
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23:11
Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth. While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities. Join me as I share personal experiences and insights from managing teams that ranged from just me to eight me…
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The Problem With Having One High Ticket Offer
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23:17
Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model. While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come t…
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What To Do When Your Signature Offer Isn't Working
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15:23
Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected. As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer. I'll share actionable insights and personal experienc…
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1
ADHD Business Hacks (When You Feel Like Burning it All Down)
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20:49
In today’s episode, we delve into ADHD business hacks, building on my episode about “Is ADHD actually a superpower?” While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you. We'll explore strategies to harness these…
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How to Earn Passive Revenue This Summer
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17:47
Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead. We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group pr…
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The Ultimate Activity for Cushy Lead Gen with Natalie Koussa
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29:51
Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist. Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands. Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil ess…
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My Controversial Growth Strategy
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16:53
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16:53
Today, I’m sharing a controversial growth hack that isn’t flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business. Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenue—while maintaining person…
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Why Learning More Isn't the Answer
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19:07
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19:07
In today’s episode, we dive into why learning more isn't always the answer. After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space. Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not e…
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Stop Creating Content For Your Peers
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14:14
This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients. This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impre…
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Why Your Brand Matters - with Eva Couto
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33:10
Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal. With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners. We dive into the essential aspects of branding, uncover common misconceptions, and discuss the t…
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How to be A Good Client
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16:45
Join me in today’s episode as we explore how to maximise your growth and satisfaction in any coaching or group program environment. Whether you’re participating in a mastermind, running one, or engaging with a coach or mentor, understanding both perspectives is crucial. I’ll share insights from three years of running my own mastermind, the importan…
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More Funnels, More Problems
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16:06
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16:06
Today, I'm diving deep into a common pitfall for seasoned business owners - overcomplicating sales funnels. I’m exploring why more isn't always better when it comes to creating passive revenue streams and scaling your business. Whether you're well into your entrepreneurial journey or just starting out, this episode will bring you invaluable insight…
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Why Your Messaging Isn't Converting
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20:21
In today's episode, we're diving into why your online messaging might not be converting. We'll explore common pitfalls that many online business owners face and how to overcome them. I'll share insights from my experience helping hundreds of clients, offering you practical tips to enhance your messaging across platforms from social media to email m…
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Is Now the Right Time to Write a Book with Erin Chamberlain
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In today's episode, we're taking a deep dive into the world of self-publishing and traditional book routes with guest expert Erin Chamberlain. With nearly two decades in the publishing industry, Erin brings a wealth of knowledge and inside tips on how to turn your book idea into a reality. We explore everything you need to know about navigating the…
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On Getting Married A Second Time
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13:47
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13:47
In today's episode, I’ll be stepping away from business advice to share something deeply personal: my journey to getting married for the second time. This episode isn't about marketing or business growth. Instead, it's about the human experience behind the entrepreneur. From being a single mum and overcoming life's hurdles to finding love unexpecte…
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How To Create Consistent Cash Flow For Your Online Business
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24:07
In today’s episode, we're diving into the crucial world of cash flow. Ever felt like managing your business finances was a rollercoaster of stress? You're not alone. Today, we're breaking down the highs and lows of financial management, from the fears of falling into debt to the pressure of paying the team, and the extreme steps we sometimes take h…
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What Went Wrong With My Launch?
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19:54
Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly. I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, fro…
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What Next After Six Figures?
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19:33
In today’s episode, we're tackling the "sticky middle" phase many of us face after hitting the six-figure mark. It's that point where you've achieved a significant milestone but find yourself wondering, "What now?" I'll talk about the challenges and uncertainties that come with maintaining and scaling your business beyond six figures. We'll discuss…
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How to Measure Your Success with Instagram
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17:56
Have you ever felt outpaced by the ever-changing social media landscape? Well, you're not alone. Today, we dive into how to measure real success on social media, beyond just chasing trends. We'll break down three crucial strategies to not just navigate but thrive on social media: generating demand converting interest into sales retaining customer l…
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The Data You Need to Watch to Scale Your Coaching Business
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21:28
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21:28
In this week’s episode, I’m here to shed light on the power of numbers in scaling your business. We'll dive into how understanding your financials is key to forecasting, investing confidently, and ensuring long-term success, all without sacrificing what matters most to you. Whether you're just starting out or aiming for seven figures, join me as we…
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In this week’s episode, we’ll explore the relevance of webinars and masterclasses in today's marketing landscape. We'll discuss the importance of finding what resonates with you and your business, debunk common myths, and dive into making masterclasses a powerful part of your strategy. Whether you're considering evergreen marketing or refining your…
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Women Who Work Too Much with Tamu Thomas
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34:02
In this week’s episode, we're joined by Tamu Thomas, a transformational life coach and and former social worker, specialising in helping women achieve work-life harmony by aligning with their nervous system for holistic well-being. Tamu discusses her upcoming book, "Women Who Work Too Much: Break Free from Toxic Productivity and Find Your Joy," off…
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What Promise Can You Make Your Clients?
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18:32
Join me in this week’s episode, as we dive into why and how to make promises to your clients. We're looking at what works in marketing, how we've changed our approach to masterclasses, and why we've started offering guarantees to build trust. Learn how to draw in the right clients and stand by your offers with confidence. If you’re wanting to marke…
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Why Specificity Doesn't Always Sell
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Today, we're getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales. Ever heard "specificity sells"? Well, it's true, but there's a twist. I've seen so many people get tangled up in the jargon of their craft or drown their sales pitch …
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How To Choose What Your Group Coaching Program Should Be
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20:36
In today's episode, we delve into a topic close to my heart: creating effective group coaching programs. This is particularly important whether you’re already known for your expertise, or you’re exploring a new avenue in your business! Here are the highlights (01:56) Creating a successful group coaching program (05:57) Identifying ideal clients (11…
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Why You Should Build Your Business Like A Body of Work
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13:24
In today’s episode, we're diving deep into the concept of creating a body of work for your business. Have you ever felt overwhelmed by the constant need to churn out new offers? I've been there, and I'm here to share how simplifying and refining your offers can not only declutter your mental space but also solidify your brand authority. We'll explo…
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How to go From 1:1 to 1 to Many
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25:10
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25:10
In this week’s episode, we'll be exploring how to shift from being fully booked in one-to-one services to a scalable one-to-many model. I'll share insights from my own experience transitioning from a Facebook Ads Manager to group coaching. You'll learn practical steps to validate your new business offering, leverage your existing network, and embra…
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5 Mistakes to Avoid Building Your Group Program
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25:14
Welcome to Episode 58, where we focus on the crucial steps for crafting a successful group program. I'm here today to share the top five mistakes you should avoid when building your group program, drawn from my experience and insights in the field. Whether you're just starting out or looking to refine your existing program, this episode is packed w…
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3 Reasons to Build an Evergreen Hybrid Group Program Now
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21:57
Today, we’ll discover how to infuse fun into your brand and learn three key reasons to embrace evergreen strategies for sustainable business growth. This episode is a must-listen for anyone eager to streamline their business for more freedom, impact, and joy. Let's dive in and transform your approach to business success! Here are the highlights: (0…
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What I'm Taking Into 2024
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12:01
As we step into 2024, it's a perfect time for reflection and intention-setting, essential for personal growth and evolution. Today, I want to remind you of the power of reflection and setting intentions, not just at the new year but at any pivotal moment. I believe in the philosophy of 'slowing down to speed up,' and I encourage you, as entrepreneu…
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The Girl Next Door Is Dead With Guest Ali Mapletoft
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32:25
This week I'm excited to have Ali Mapletoft to talk about visual identity and the impact it can have on your brand. Ali is a coach, director, and multidisciplinary artist who has helped several women stand out visually and step out of their "Good girl" conditioning. Today we explore the power of visual representation and look at a few ways you can …
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3 Steps to Creating A High Converting Offer Suite
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12:06
In today's episode, we’re talking all about offer suites and their crucial role in your business’s growth. I’ll share my personal insights and the evolution of my own offer suite, and discuss how listening intently to client needs led to my realisation that a one-size-fits-all approach isn't always effective. Together, we’ll learn how to identify t…
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How to Set up Your Online Business so You Can Take Time Off
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17:28
As we approach the holiday season, it's natural to slow down and reflect. In today’s episode, I'm here to show you how this downtime can actually benefit your business. With my three simple tips, you'll learn to plan ahead effectively, set and respect boundaries, and embrace genuine rest. Whether you're just starting out or are well-established, jo…
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When to Hire a Creative Director
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17:57
Diving into the crucial decision of when to hire a creative director, this episode is a treasure trove of insights for business owners and marketers. Today, I’m guiding you through the journey of enhancing your brand with a creative leader. Whether you're mulling over a brand makeover, or aiming to revitalize your marketing, this episode brings the…
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Why Your Business is Stuck - With Guest Sara Dalrymple
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23:37
Welcome to this week’s very special episode, where we delve into the reasons behind business stagnation. Today, I’m joined by sales expert and business mentor Sara Dalrymple. Together, we'll dissect the common pitfalls that keep businesses stuck and reveal how to balance sales and systems for sustainable growth. Whether you're puzzled by inconsiste…
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How To Turn Your Group Programme Evergreen
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23:29
Episode 50 In today’s episode I will be talking about how to turn your group programme evergreen. In this episode I want to highlight a key point: things don't have to be hard to be good. Trusting in your approach can lead to a successful, manageable business. It's about believing in your method and wanting it enough. Here are the highlights: (04:1…
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The Truth About Running Ads That 'Pay for Themselves'
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19:51
In today's episode, we’ll be unravelling the secret to creating ads that practically pay for themselves. If you're dreaming of a business that brings in consistent high-ticket clients, this one’s for you! I'll share my tried-and-true strategies from years of experience and over a million pounds in ad spend. We'll explore the power of simple yet eff…
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The 3 Tools you Need to be a CEO
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21:44
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21:44
Do you ever get CEO envy? Today, we're breaking down what it really takes to be the boss of your own biz. Forget the techy tools; we're talking mindset, time value, and game-changing systems. Get ready to scale without burnout. Tune in! Here are the highlights: (3:12) Entrepreneurship and business management. (7:43) Hiring for a business, prioritiz…
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3 Organic Ways to Grow Your Mailing List
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19:19
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19:19
Whether you’re already running ads, or you’re early on in your business journey… Then this episode is still for you! If there’s one area of your business that has a clear correlation with how many sales you're going to make, it's the size of your mailing list. Your mailing list has a vast impact on how much money you make. So, join me today as I br…
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Raising SEND Kids and Running a Multi-Six Figure Business
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15:24
Ever wondered what it's like to juggle a thriving business and family life? Spoiler: It's no walk in the park. Join me as I let you in on how my life outside of business shapes the business itself. Tune in to hear about my journey, discuss the chaos of daily routines, and share how setting boundaries saved me from burnout. Here are the highlights: …
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How To Raise Your Prices Without Feeling Icky
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21:26
Whether you’re getting started in business or you have been doing it for many years, it's okay to aspire for more! There are many causes, people and projects that could benefit from you making more money and excelling in business. However, most of us find it really hard to raise our prices which holds us back from achieving great things in business…
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How To Attract Consistent Clients Without High Pressure Sales Tactics
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18:52
This week’s episode is one of my favourite subjects. I’m going to be truthful and admit that very early on in business, I was able to recognise that I wasn’t that good at selling. Don't get me wrong, I am brilliant at marketing, but I used to struggle a lot when it came to converting on sales calls. Years later, I've had the opportunity to work wit…
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